2027 ABA Marketplace Info
ABA Marketplace 2027: Meet Us in Calgary
Marketplace is where the bus and group travel industry conducts business, with $124.9 million in booked business generated at the most recent event. In 2027, the industry gathers in Calgary to create new opportunities for bus and tour operators, travel organizations, and suppliers to connect through structured appointments, shared learning, and relationships that extend well beyond the event.
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Marketplace Delivers Results
According to an i
ndependent analysis
, ABA Marketplace 2026 generated an estimated
$124.9 million
in
total sales
activity, with business spanning all major entity types—demonstrating the strength of the full group travel ecosystem. This delivered a
20x return for attendees
and reinforced its position as North America’s leading bus and group travel business event. Want more information?
Read the report.
What Makes ABA Marketplace Different
Marketplace is more than a typical trade show.
It’s designed to create qualified, intentional connections that respect your time and deliver real ROI.
Pre-Scheduled Business Appointments
Buyers and sellers meet through a structured appointment system that drives meaningful conversations — not chance encounters.
The Right People in the Room
Marketplace brings together decision-makers from across North America, creating a focused environment for relationship-building and deal-making.
More Than a Show Floor
In addition to business appointments, Marketplace includes education, networking, and council meetings that support the full ecosystem of the industry.
Built by the Industry, for the Industry
Marketplace is produced by ABA, with programming shaped by the real needs of operators, suppliers, and partners.
Why Canada
Strengthening Cross-Border Partnerships
Bringing Marketplace to Canada reinforces the importance of strong, connected North American relationships and creates space for renewed partnership, shared opportunity, and mutual growth at a time when coming together matters more than ever.
Easier Access to Canadian Buyers
Hosting Marketplace in Canada puts Canadian decision-makers front and center. For U.S. suppliers and partners, it creates direct, meaningful access to Canadian operators.
Meeting Canadian Operators Where They Are
By bringing Marketplace to Canada, ABA is making it easier for Canadian operators to fully participate, reducing barriers to attendance and enabling deeper engagement, more appointments, and stronger connections.
A Truly North American Marketplace
Marketplace reflects the full scope of the North American group travel industry. Hosting the event in Canada reinforces ABA’s commitment to inclusivity, collaboration, and building an industry that works across borders.
Registration Types & Pricing
Which Registration Type Should I Choose?
Are you a bus or tour operator planning tours or charters and meeting with destinations and suppliers?
→ See
"Buyer Options"
and register as a
Tour & Travel Buyer – Appointment Delegate
Price
: $0 Early Bird | $0 Regular
Prescheduled Appointments
: Yes
Number Allowed per Company
: Unlimited
Membership Required
: No
These delegates participate in Marketplace’s prescheduled appointment program, meeting one-on-one with travel industry suppliers (sellers) to develop tour and charter business.
Will you attend appointments with your company’s Tour & Travel Buyer but not schedule your own meetings?
→ See
"Buyer Options"
and register as a
Tour & Travel Buyer – Rotation Delegate
Price
: $0 Early Bird | $0 Regular
Prescheduled Appointments
: No
Number Allowed
: One (1) rotation delegate for each Appointment Delegate
Membership Required
: No
Rotation delegates share booth time and alternate appointment responsibilities with the Appointment Delegate. They attend appointments but
do not
have their own appointment schedule.
Are you a bus or tour operator attending for education, networking, or council events only?
If your business goals are to engage peers and learn with industry experts without scheduled appointments, then Marketplace has an option built for you.
See
"Buyer Options"
and register as a
Bus or Tour Operator Representative.
We’ve kept the price lower than other industry shows so you can bring more of your team and get real, practical value out of every session and connection.
This year, we’re putting even more into programming for operators like you, especially around safety, insurance, and advocacy. You’ll walk away with useful insights and still have plenty of time to connect with peers across the industry!
Price
: $295 per rep Early Bird | $445 per rep Regular
Prescheduled Appointments
: No
Number Allowed per Company
: Unlimited
Membership Required
: No
These delegates attend education sessions, networking events, council meetings, and industry programming, but
do not
participate in the prescheduled buyer–seller appointment program.
Are you promoting a destination, attraction, hotel, or travel service to tour planners?
→ See "
Seller Options
" and register as a
Seller – Appointment Delegate
Members
: $1,845 Early Bird | $1,995 Regular (per registrant)
Non-Members
: $2,295 Early Bird | $2,445 Regular (per registrant)
Prescheduled Appointments
: Yes
Number Allowed per Company
: Minimum one (1); additional delegates based on prior Buyer demand (contact
meetingsdept@buses.org
with questions).
Are you an industry supplier exhibiting products or services to the motorcoach and group travel industry?
→ See "
Exhibitor Options
" and register as
Associate Exhibitor Representative
Are you an industry supplier attending without an exhibit booth?
→ See "
Exhibitor Options
" and register as
Non-Exhibiting Associate Representative
Are you attending as media, government, an association partner, or an invited guest of ABA?
→ See "
Other Registration Types
" and select the appropriate
Media, Government, Allied Association, VIP, Board, or Guest registration type
REGISTER NOW
TOUR & TRAVEL BUYER — APPOINTMENT DELEGATE
Price
: $0 Early Bird | $0 Regular
Prescheduled Appointments
: Yes
Number Allowed per Company:
Unlimited
Membership Required
: No
These delegates participate in
Marketplace’s prescheduled appointment program
, meeting one-on-one with travel industry suppliers (sellers) to develop tour and charter business.
TOUR & TRAVEL BUYER — ROTATION DELEGATE
Price:
$0 Early Bird | $0 Regular
Prescheduled Appointments:
No
Number Allowed:
One rotation delegate for each Appointment Delegate
Membership Required:
No
Rotation delegates
share booth time and alternate appointment responsibilities
with the Appointment Delegate. They attend appointments but do not have their own appointment schedule.
BUS OR TOUR OPERATOR REPRESENTATIVE
Price:
$295 per rep Early Bird | $445 per rep Regular
Prescheduled Appointments:
No
Number Allowed per Company:
Unlimited
Membership Required:
No
These delegates attend
education sessions, networking events, council meetings, and industry programming
, but
do not participate in the prescheduled buyer–seller appointment program.
Buyer Qualifications
To participate in the appointment program, your company must:
Plan or operate group tours or charters
Produce
at least 24 tour itineraries per year
Have been in business
at least 2 years
Make purchasing decisions for tour components such as destinations, attractions, lodging, dining, or transportation
ABA may request company history or other information to confirm eligibility.
Appointment Program Requirements
Appointment-Taking Buyers:
Receive a
booth and appointment schedule
on the Business Floor
Must complete the
Marketplace and membership (if member) company profiles
before appointment requests begin on October 6, 2026 or within 2 weeks of registration.
Must
attend a minimum of 95% of
your prescheduled appointments and be available at your booth throughout
all business sessions on Sunday, Monday and Tuesday.
Buyers may share their appointment schedule with a
Rotation Delegate or Operator Representative
If Requirements Are Not Met
Bus and Tour operators who do not meet Buyer qualifications will be invoiced
$445 USD
unless an exception has been made by ABA.
Seller – Appointment Delegate
Members:
$1,845 Early Bird | $1,995 Regular
(per registrant)
Non-Members:
$2,295 Early Bird | $2,445 Regular
(per registrant)
Prescheduled Appointments:
Yes
Number Allowed per Company:
Minimum one (1); additional delegates based on prior Buyer demand
Appointment Delegates schedule and conduct prescheduled appointments with Buyers during Marketplace business sessions. Sellers move from Buyer booth to Buyer booth on the Business Floor for their meetings.
The Seller appointment schedule includes
54 appointment slots
How Many Appointment Delegates Are Allowed?
One (1) Appointment Delegate
is available to all registered companies if space allows.
Two (2) Appointment Delegates
are allowed if your company received
32+ Buyer requests
at Marketplace 2026.
Three (3) Appointment Delegates
are allowed if your company received
64+ Buyer requests
at Marketplace 2026.
First-time attendees and companies that
did not
attend Marketplace 2026 may register
one (1) Appointment Delegate
Seller – Appointment Sharing Delegate
Members:
$1,845 Early Bird | $1,995 Regular
(per registrant)
Non-Members:
$2,295 Early Bird | $2,445 Regular
(per registrant)
Prescheduled Appointments:
No
Number Allowed per Company:
Unlimited
Appointment Sharing Delegates attend Marketplace
without their own appointment schedule
They may:
Attend education sessions, networking events, and seminars
Access the Business Floor
Join meetings with their company’s Appointment Delegate
They
cannot schedule or receive their own appointments.
Seller Registration Types / Eligibility
Destination Marketing Organizations (DMOs)
CVBs, state or provincial tourism offices, private DMOs, and federal tourism organizations.
Lodging
Hotels, hotel brokers, and hotel management groups.
Attractions & Experiences
Museums, theme parks, entertainment venues, tours, cruises, historic sites, and other visitor attractions.
Receptive Operators
Operators and tour planners who coordinate travel experiences for groups.
Charter Operators
Companies providing charter transportation services.
Associate Members
Bus manufacturers, equipment providers, and service providers to the motorcoach and group travel industry.
Allied Associations
State, provincial, regional, and affiliated industry associations.
ELIGIBILITY
Available to ABA member categories:
Bus Manufacturers, Hardware Suppliers, and Service Suppliers.
Travel industry suppliers may not purchase booth space but may receive booth benefits through sponsorship at the Contributor level or higher. See our
Sponsorship Guide
for more information.
Exhibit Location
All exhibits are located on the
Marketplace Networking Floor
. Booth placement is assigned by ABA based on booth size, purchase date, and exhibitor requests.
Coach Exhibit Space
20' × 60' (One Coach)
Member: $10,975 | Non-Member: $11,725
Includes
5 Exhibitor Registrations
and carpet (no furniture)
30' × 60' (One Coach)
Member: $13,475 | Non-Member: $14,225
Includes
5 Exhibitor Registrations
and carpet (no furniture)
50' × 50' (Two Coaches)
Member: $18,450 | Non-Member: $19,200
Includes
10 Exhibitor Registrations
and carpet (no furniture)
Networking Floor Booths
10' × 10' Booth
Member: $5,840 | Non-Member: $6,590
Includes
2 Exhibitor Registrations
, carpet, and one table with two chairs
10' × 20' Booth
Member: $8,885 | Non-Member: $9,635
Includes
3 Exhibitor Registrations
, carpet, and one table with two chairs
Additional Exhibitor
Representatives
$1,045 per registrant
Available for additional supplier representatives from companies exhibiting on the Networking Floor.
Additional Registration Types
All registration prices are listed per registrant.
Allied Association Representative
$0 Early Bird | $0 Regular
Staff from state, provincial, regional, or affiliated industry associations.
No Business Floor or appointment access.
Associate Exhibitor Representative
$1,045 Early Bird | $1,045 Regular
Additional representatives from supplier companies exhibiting on the Networking Floor.
Non-Exhibiting Associate Representative
Member: $1,395 | Non-Member: $2,145
Suppliers attending without exhibit space.
Board Representative
$0 Early Bird | $0 Regular
Current ABA Board of Directors members.
Government Representative
$0 Early Bird | $0 Regular
Government agency staff.
No Business Floor or appointment access.
Guest
$895 Early Bird | $895 Regular
Guests attending social and meal functions only.
May not conduct business or be employed by ABA member companies.
Media
$0 Early Bird | $0 Regular
Approved local, national, international, and industry media.
Speaker
$0 Early Bird | $0 Regular
Invited breakout session speakers.
Sponsor Booth Representative / Entertainer
$0 – Sponsored day or Saturday only
$1,045 – Full Marketplace week
Representatives of contracted Marketplace sponsors.
Travel Executive Day Pass
$0 Saturday | $300 per additional day
For ABA member CEOs, Presidents, and General Managers.
No Business Floor access. ABA approval required.
VIP Representative
$0 Early Bird | $0 Regular
Invited ABA guests.
REGISTER NOW
Marketplace Housing
Calgary Marriott Downtown
Rate | $294-354 CAD (~$212-255 USD)
Delta Calgary Marriott
Rate | $293 CAD (~$211 USD)
Fairmont Palliser
Rates | $278-314 CAD (~$199–226 USD)
Hyatt Regency Calgary
Rate | $313 CAD (~$225 USD)
The Westin Calgary
Rates | $260-342 CAD (~$187-246 USD)
RESERVE MY ROOM
Maritz is the official housing provider for ABA Marketplace 2027. Other offers are not approved and may be invalid or nonrefundable. Please report any unauthorized solicitations to your organization or to Maritz. Special negotiated rates are offered through the housing bureau until
January 11, 2027
ABA strongly encourages all Marketplace attendees to book their accommodations at one of the official 2027 Marketplace host hotels. ABA assumes significant financial risk when contracting guest room blocks for Marketplace. When delegates choose to stay outside the official room block, it increases this risk and may lead to reduced room availability and higher hotel and registration rates in future years.
To help protect the long-term success and affordability of Marketplace, attendees who reserve accommodations outside the official host hotels will be assessed an additional $300 fee following the event.
If your company maintains a formal travel policy that restricts hotel selection, please forward documentation of that policy to
meetings@buses.org
for review.
Please note that Calgary-area attendees who prefer to commute to the event are exempt from this policy.
All housing accommodations and cancellations must be coordinated through the ABA housing bureau. ABA is not responsible for housing cancellations.
Housing Help
E-mail Customer Service
Call Customer Service toll free at 864-699-5189
Customer Service Hours are 9:00am-5:00pm EST, Monday-Friday
Terms & Conditions
VIEW TERMS AND CONDITIONS
Plan My Time
VIEW MARKETPLACE SCHEDULE
Get More Visibility
Sponsorship Provides Sellers with a Visible, Dynamic Presence on the Networking Floor
Be seen by top decision makers
Spark conversations that turn into real business
Put your brand to work before, during, and after Marketplace
VIEW SPONSORSHIP OPPORTUNITIES
Important Dates & Deadlines
Apr. 7 | Registration & Housing Live
Begin your Marketplace experience and be one of the first to register!
June 16 | Optional Activities Live
Sign up for additional fundraising and networking opportunities.
Sept. 15 | Early-Bird Registration Ends
Deadline to registration for savings.
Sept. 22 | Research Databases Open
Conduct real-time research of all registered companies' profiles.
Oct. 6 | Appointment Requests Start
Begin selection and prioritization process of appointment-taking companies.
Jan. 5 | Appointment Requests Due
Last day to submit appointment requests for inclusion in the prescheduling process.
Jan. 11 | Host Hotel Final Day
Final day to secure Marketplace reservation rates at host hotels.
Jan. 15 | Appointment Schedules Live
View appointment schedules and begin manual scheduling process for appoint-taking delegates.
Have questions about registration or other details?
Complete the form below and our team will be in touch.
Questions About Marketplace?
Please contact us at
meetingsdept@buses.org
with any questions.