A Unique Shopping Experience | Colonial Williamsburg Merchants Square
Colonial Williamsburg’s Merchants Square
Shop, Dine, Enjoy.
Neighboring Colonial Williamsburg, Merchants Square is a remarkable example of American design, with over 40 shops and restaurants. Offering unique shopping and dining experiences in a setting of unrivaled beauty and historic charm.
Shops
A Unique Shopping Experience
With over 40 shops and restaurants, Merchants Square offers unique shopping and dining experiences in a setting of unrivaled beauty.
Merchants Square Concert: West Texas Exiles
Date
May 1
Merchants Square Concert: Co Pilot
Date
June 5
Merchants Square Concert: Alison Brown Quintet
Date
July 3
Family Fun
2026 Merchants Square Concert Series
Here is a one-sentence description that avoids naming the event but reflects how it’s described publicly:
Free outdoor concerts feature nationally touring and regional artists, bringing lively evenings of live music to the heart of Merchants Square. Enjoy the atmosphere, and experience a diverse mix of genres in a historic setting.
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Events
All Things Merchants Square
Our seasonal events schedule features outdoor concerts and movie nights, sidewalk sales, a farmers market, and more.
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Community
Williamsburg Farmers Market
Hours
Every Saturday From February 7 through December 19th | 8:00 AM - 12:00 PM
2nd Sundays Art & Music Festival
Hours
11:00 AM - 4:00 PM
Location
412 N Boundary St
Spring Sidewalk Sale
Date
April 24-26, 2026
Art in the Square
Dates:
April 27, 2025 10AM-5PM
Promotions
Discover Deals
Uncover savings with the latest Merchants Square offers and promotions.
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Colorful Stitches Fine Yarn
Specializing in curated natural fiber hand knitting yarns from around the world.
409 W Duke of Gloucester St Suite B, Williamsburg, VA 23185
Penny and a Sixpence
Exceptional sterling silver jewelry at exceptional prices.
438 W Duke of Gloucester St, Williamsburg, VA 23185
Public Parking (P-5)
410 Francis Street, Williamsburg, VA 23185
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Public Parking (P-4)
345 E. Francis Street, Williamsburg, VA 23185
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Public Parking (P-3)
134 N. Henry Street, Williamsburg, VA 23185
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Precarious Beer
Precarious Beer Project, a modern brewing company focused on creating cutting-edge, progressive beers.
110-E S. Henry Street, Williamsburg, VA 23185
Public Parking (P-2)
324 Prince George Street, Williamsburg, VA 23185
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Public Parking Paid Deck (P-1)
There’s an electric vehicle charging station on the ground level of the garage.
230 N. Henry Street, Williamsburg, VA 23185
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Williamsburg Winery Tasting
Savor wine in a flight or by the glass in their updated tasting room or charming outdoor wine garden.
427 W. Duke of Gloucester Street, Williamsburg, VA 23185
Secret Garden
Serving up ice cream, bubble tea, coffee and more. Enhancing the Colonial Williamsburg experience.
110-B S. Henry Street, Williamsburg, VA 23185
Saladworks
Saladworks offers signature salads and create-your-own options offering salads, soups, wraps & more.
110 N. Henry Street, Williamsburg, VA 23185
Mellow Mushroom
Serving up hand-tossed stone-baked pizzas and more, with 30 draft beers, and hand-crafted cocktails.
110-A S. Henry Street, Williamsburg, VA 23185
illy Café
European-style café serving world-famous illy coffee, breakfast, lunch, cocktails, wine, and desserts.
435 W. Duke of Gloucester Street, Williamsburg, VA 23185
Fat Canary
An award-winning fine dining restaurant and a more casual and spontaneous dining experience downstairs.
410 W. Duke of Gloucester Street, Williamsburg, VA 23185
DoG Street Pub
The only gastropub on Duke of Gloucester Street with a large craft beer menu and excellent food.
401 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Cheese Shop
Hundreds of imported/domestic cheeses, charcuterie, fresh breads, specialty foods, sandwiches and wines.
410 W. Duke of Gloucester Street, Williamsburg, VA 23185
Blue Talon
Chef David Everett offers relaxed bistro dining, serving comfort food with flair.
420 Prince George Street, Williamsburg, VA 23185
Berret’s
Specializing in fresh, regional seafood, Berret’s has been voted “Best Seafood Restaurant” by locals yearly.
199 S. Boundary Street, Williamsburg, VA 23185
Baskin Robbins
Enjoy a mouth-watering variety of ice creams, milkshakes, smoothies, sundaes and frozen yogurt.
416 Prince George Street, Williamsburg, VA 23185
Aromas Cafe
A specialty cafe offering fast-casual breakfast, lunch and dinner. Enjoy two lovely patios.
431 Prince George Street, Williamsburg, VA 23185
Wythe Candy
Offering freshly made fudge, hand-dipped chocolates, caramel apples and a large selection of candy.
414 W. Duke of Gloucester Street, Williamsburg, VA 23185
William & Harry
William & Harry specializes in luxury men’s apparel, shoes, and accessories.
103 N. Boundary Street, Williamsburg, VA 23185
Three Cabanas
Three Cabanas is a Lilly Pulitzer signature store, offering colorful and quality resort wear.
411 W. Duke of Gloucester Street, Williamsburg, VA 23185
Talbots
An assortment of women’s casual wear, sportswear, versatile pieces, and accessories with a range of sizes.
445 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Spice & Tea Exchange
An extensive tea selection, custom spice blends, specialty salts, accessories for your tea and culinary needs.
403-B W. Duke of Gloucester Street, Williamsburg, VA 23185
Sole Provisions
Featuring brands like Birkenstock, Vionic, Dansko, Brooks and more, along with expert fitting services.
105 N. Boundary Street, Williamsburg, VA 23185
The Shoe Attic
The Shoe Attic offers eclectic and standout styles with a selection of clothing to complement the shoes.
409-B W. Duke of Gloucester Street, Williamsburg, VA 23185
Scotland House Ltd.
Home to a wide selection of tartan items, Harris Tweed jackets, Celtic jewelry and more.
430 W. Duke of Gloucester Street, Williamsburg, VA 23185
R.P. Wallance & Sons
Featuring Williamsburg souvenirs, t-shirts, sweatshirts and Simply Southern apparel and gifts.
424 W. Duke of Gloucester Street, Williamsburg, VA 23185
R. Bryant Ltd.
R. Bryant Ltd. offers both imported and domestic quality traditional men’s apparel.
429 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Precious Gem
The Precious Gem offers a selection of unique jewelry and precious stones that have been hand-selected.
423 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Peanut Shop of Williamsburg
World-famous hand-cooked Virginia peanuts roasted locally, offering specialty nuts, confections, and more.
414 Prince George Street, Williamsburg, VA 23185
Lululemon
A technical apparel company for yoga, running, training and most other sweaty pursuits.
345 W. Duke of Gloucester Street, Williamsburg, VA 23185
J. McLaughlin
An American sportswear clothing brand offering classic clothes with current styles for men and women.
448 W. Duke of Gloucester Street, Williamsburg, VA 23185
J. Fenton Gallery
J. Fenton sells clothing with an emphasis on comfortable, fashionable FLAX-brand linen collection.
415 W. Duke of Gloucester Street, Williamsburg, VA 23185
French Twist
French Twist Boutique, a local boutique with European flair in Colonial Williamsburg.
409-A W. Duke of Gloucester Street, Williamsburg, VA 23185
Everything Williamsburg
Find a selection of exclusive Colonial Williamsburg souvenirs including t-shirts, toys, food and drinks.
416 W. Duke of Gloucester Street, Williamsburg, VA 23185
Danforth Pewter
Finely crafted pieces from ornaments and jewelry to home goods. All products are handmade in Vermont.
417 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Christmas Shop
Williamsburg’s oldest Christmas store, specializing in unique Christmas ornaments and collectibles.
405 W. Duke of Gloucester Street, Williamsburg, VA 23185
Chicos
Offering carefully curated fashion collections with quality, comfort and versatility as the focal point.
422 W. Duke of Gloucester Street, Williamsburg, VA 23185
The Carousel
A specialty children’s clothing boutique offering shoes, accessories and apparel for girls and boys.
420 W. Duke of Gloucester Street, Williamsburg, VA 23185
Campus Shop
Campus Shop, a one-stop shop for t-shirts, accessories, gifts, and more.
425 Prince George Street, Williamsburg, VA 23185
Brick & Vine
Featuring Williamsburg brand home décor, furnishings, and refined accents, a design center and more.
431 W. Duke of Gloucester Street, Williamsburg, VA 23185
Blink
Blink offers distinctive gifts, jewelry, art, and home accessories along with interior design services.
413 W. Duke of Gloucester Street, Williamsburg, VA 23185
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