The charming case of Alfred William Rowlett - Horniman Museum & Gardens
Source: https://www.horniman.ac.uk/story/the-charming-case-of-alfred-william-rowlett
Archived: 2026-04-23 17:18
The charming case of Alfred William Rowlett - Horniman Museum & Gardens
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Anthropology
Folklore
History
Volunteering
Anthropology Volunteer, Robin Strub, has been looking into the Horniman's collection of charms and the interesting man who collected them.
Have you ever wondered how the Horniman got its objects?
Who brought them here, and why?
I’m here to help answer some of those questions! I volunteer in Anthropology’s collection of English charms and amulets, which has a lot of pieces from a man named Alfred William Rowlett.
He came from the Cambridgeshire town of
St Neots
and, between 1904 and 1933, he sold the Horniman dozens of items that he had found as part of his town’s rural culture.
What do you think of when you look at the objects in the Horniman’s cases? What do you imagine of the people who collected them?
Do you think of a Victorian, professorial man with a tweed jacket and pipe?
How about a Victorian dustman with a bin and broom?
The picture above is from St. Neots The History of a Huntingdonshire Town, 1978. It shows Rowlett, who worked as a Dustman for the local government.
Bert Goodwin, a historian and local of St Neots, remembers Rowlett, and wrote about him for the St Neots Local History Magazine’s 2011-12 winter edition, including this picture of Rowlett and his dustbin making his rounds.
When looking up Rowlett in the 1881 Census I found he was in work as a labourer by the time he was 13. He went on to become a businessman, as well as a Dustman, with an antiques shop, and worked with the Horniman in a professional capacity.
He even had his own official stationery that he used to write letters and invoices to the Horniman.
Here is how his letterhead looked:
AW Rowlett's letter head
We don’t know how Rowlett started working with the Horniman but as a local, he had specialist knowledge and access to his community. This was undoubtedly part of the benefit of the Horniman doing business with him.
In a letter dated 6 May 1907, Rowlett noted that ‘my business is to find out and get all the necessary information I can get’ on objects destined for the Museum.
His research is still important for the Horniman, as the things we know about the objects he sourced came via his connections. The information would otherwise have been lost without his detailed descriptors.
Here is what he wrote about a ‘Spinning Jenny’ (object number 7.199) as an example, with a transcription beneath.
Rowlett's notes about the spinning jenny
Spinning Jenny.
used at Easton Socon, Beds for Raffling oranges sweets & home made cakes at Holiday times & festivals with an original charm against the children in getting to high a number so as to benefit the owner of Spinning Jenny
used by Mrs Newton at home and village feasts in & Round Bedfordshire Cambs & Hunts.
1856 half penny a spin
A transcript of Rowlett's notes
This is how the Spinning Jenny works:
You can see a piece of orange flint tied to the device – that’s the charm.
We know what that flint was for thanks to Rowlett, as well as precise details about how the Spinning Jenny is used. I thought the owner would’ve been caught out by cheating, but my Curator figured out that if you keep the stone against your palm and hold out the Spinning Jenny, nobody can see that you have it in your hand!
Rowlett would also make handwritten labels for artefacts that were entering the collection, and many of his labels are still stored with the objects. This is an example from number 9.41 in our collection, a wood pigeon’s foot that was used to ward off cramp.
A handwritten label from Rowlett
A lot of the charms that Rowlett brought us are things from the natural world that people associated with various curative powers.
It may seem strange today, but the idea was that wood pigeons never get foot cramps. If I carry a wood pigeon’s foot, maybe that will protect me too. If you have ever heard of someone carrying a lucky rabbit’s foot, it’s not too far a leap from practices today.
Rowlett’s community of St Neots still remembers him as someone to go to for these kinds of all-natural remedies for health problems.
Local historian Rosa Young transcribed several adverts from a 1900 issue of a local paper for the St Neots Local History Magazine’s, which included an old advert that Rowlett had put in the paper for his own special patent medicine.
It cured everything (naturally) but Rowlett’s neighbours did come to him seeking his medical expertise.
Bert Goodwin, the local historian who photographed Rowlett, recounts that when he was a child he had a wart on his knee cured by Rowlett:
He cut a small twig from a bush which he called ‘Joseph’s Thorn’, which he shaped into a spatula, and then made his mark on the wart X. “There,” he said, “it will be gone by the next full moon.”
Strangely enough, I forgot about it, but when I next looked it had gone.
Bert Goodwin
Rowletts blue plaque, Keith Edkins via Creative Commons 2.0
Because of Rowlett’s work at St Neots, the local historical society put up a Blue Plaque for him.
Like the wood pigeon’s foot above, many of the objects that Rowlett brought to the Horniman were considered to have health benefits.
The charms I’m studying were used by real people who believed in them, and used them to solve a variety of different problems.
Ironically, Rowlett – with his Joseph’s Thorn for curing warts – thought that some of the charms’ owners were ‘eccentric’!
I don’t know about you, but I have lucky charms. Millions of people all over the world believe in the power of objects. In the Horniman’s World Gallery, you can find charms from all around the globe, including those collected by Rowlett in the European displays.
If you’d like to see what Rowlett brought to the Horniman, you can find all of
Rowlett’s objects online
.
Related stories
Fossil Folklore
By Vicky King, 24 July 2018
Visitor Host Vicky tells about some of the myths that surrounds fossils, which inspired her gallery tour at the Horniman - fossil folklore.
Display
Free
World Gallery
Open daily
(Closed 24-26 December)
10am – 5:30pm
The World Gallery will be closed for maintenance works on 2 and…
Find out more
Birds: Myth, Lore and Legend
By Connie Churcher, 27 September 2016
We explore the myths, folklore and legend surrounding some of the birds in our Natural History collection.
Horniman announces further details of new World Gallery opening on 29 June 2018
By Press Office, 4 April 2018
Our new World Gallery will open to the public on 29 June 2018, marking a major moment in the Horniman’s history.
Magic Charms and Amulets
By Dr Helen Cornish, 10 January 2014
Dr Helen Cornish of Goldsmiths University explains the power of our magical 19th and 20th century British charms and amulets.
Volunteering: From Butterflies to Sawfish
By Volunteer Mami, 3 September 2019
Volunteer Mami, talks about her experience volunteering, highlighting objects from our Handling Collection and some of our displays.
About the Horniman
The Horniman connects us all with global cultures and the natural environment, encouraging us to shape a positive future for the world we all share.
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Anthropology
Folklore
History
Volunteering
Anthropology Volunteer, Robin Strub, has been looking into the Horniman's collection of charms and the interesting man who collected them.
Have you ever wondered how the Horniman got its objects?
Who brought them here, and why?
I’m here to help answer some of those questions! I volunteer in Anthropology’s collection of English charms and amulets, which has a lot of pieces from a man named Alfred William Rowlett.
He came from the Cambridgeshire town of
St Neots
and, between 1904 and 1933, he sold the Horniman dozens of items that he had found as part of his town’s rural culture.
What do you think of when you look at the objects in the Horniman’s cases? What do you imagine of the people who collected them?
Do you think of a Victorian, professorial man with a tweed jacket and pipe?
How about a Victorian dustman with a bin and broom?
The picture above is from St. Neots The History of a Huntingdonshire Town, 1978. It shows Rowlett, who worked as a Dustman for the local government.
Bert Goodwin, a historian and local of St Neots, remembers Rowlett, and wrote about him for the St Neots Local History Magazine’s 2011-12 winter edition, including this picture of Rowlett and his dustbin making his rounds.
When looking up Rowlett in the 1881 Census I found he was in work as a labourer by the time he was 13. He went on to become a businessman, as well as a Dustman, with an antiques shop, and worked with the Horniman in a professional capacity.
He even had his own official stationery that he used to write letters and invoices to the Horniman.
Here is how his letterhead looked:
AW Rowlett's letter head
We don’t know how Rowlett started working with the Horniman but as a local, he had specialist knowledge and access to his community. This was undoubtedly part of the benefit of the Horniman doing business with him.
In a letter dated 6 May 1907, Rowlett noted that ‘my business is to find out and get all the necessary information I can get’ on objects destined for the Museum.
His research is still important for the Horniman, as the things we know about the objects he sourced came via his connections. The information would otherwise have been lost without his detailed descriptors.
Here is what he wrote about a ‘Spinning Jenny’ (object number 7.199) as an example, with a transcription beneath.
Rowlett's notes about the spinning jenny
Spinning Jenny.
used at Easton Socon, Beds for Raffling oranges sweets & home made cakes at Holiday times & festivals with an original charm against the children in getting to high a number so as to benefit the owner of Spinning Jenny
used by Mrs Newton at home and village feasts in & Round Bedfordshire Cambs & Hunts.
1856 half penny a spin
A transcript of Rowlett's notes
This is how the Spinning Jenny works:
You can see a piece of orange flint tied to the device – that’s the charm.
We know what that flint was for thanks to Rowlett, as well as precise details about how the Spinning Jenny is used. I thought the owner would’ve been caught out by cheating, but my Curator figured out that if you keep the stone against your palm and hold out the Spinning Jenny, nobody can see that you have it in your hand!
Rowlett would also make handwritten labels for artefacts that were entering the collection, and many of his labels are still stored with the objects. This is an example from number 9.41 in our collection, a wood pigeon’s foot that was used to ward off cramp.
A handwritten label from Rowlett
A lot of the charms that Rowlett brought us are things from the natural world that people associated with various curative powers.
It may seem strange today, but the idea was that wood pigeons never get foot cramps. If I carry a wood pigeon’s foot, maybe that will protect me too. If you have ever heard of someone carrying a lucky rabbit’s foot, it’s not too far a leap from practices today.
Rowlett’s community of St Neots still remembers him as someone to go to for these kinds of all-natural remedies for health problems.
Local historian Rosa Young transcribed several adverts from a 1900 issue of a local paper for the St Neots Local History Magazine’s, which included an old advert that Rowlett had put in the paper for his own special patent medicine.
It cured everything (naturally) but Rowlett’s neighbours did come to him seeking his medical expertise.
Bert Goodwin, the local historian who photographed Rowlett, recounts that when he was a child he had a wart on his knee cured by Rowlett:
He cut a small twig from a bush which he called ‘Joseph’s Thorn’, which he shaped into a spatula, and then made his mark on the wart X. “There,” he said, “it will be gone by the next full moon.”
Strangely enough, I forgot about it, but when I next looked it had gone.
Bert Goodwin
Rowletts blue plaque, Keith Edkins via Creative Commons 2.0
Because of Rowlett’s work at St Neots, the local historical society put up a Blue Plaque for him.
Like the wood pigeon’s foot above, many of the objects that Rowlett brought to the Horniman were considered to have health benefits.
The charms I’m studying were used by real people who believed in them, and used them to solve a variety of different problems.
Ironically, Rowlett – with his Joseph’s Thorn for curing warts – thought that some of the charms’ owners were ‘eccentric’!
I don’t know about you, but I have lucky charms. Millions of people all over the world believe in the power of objects. In the Horniman’s World Gallery, you can find charms from all around the globe, including those collected by Rowlett in the European displays.
If you’d like to see what Rowlett brought to the Horniman, you can find all of
Rowlett’s objects online
.
Related stories
Fossil Folklore
By Vicky King, 24 July 2018
Visitor Host Vicky tells about some of the myths that surrounds fossils, which inspired her gallery tour at the Horniman - fossil folklore.
Display
Free
World Gallery
Open daily
(Closed 24-26 December)
10am – 5:30pm
The World Gallery will be closed for maintenance works on 2 and…
Find out more
Birds: Myth, Lore and Legend
By Connie Churcher, 27 September 2016
We explore the myths, folklore and legend surrounding some of the birds in our Natural History collection.
Horniman announces further details of new World Gallery opening on 29 June 2018
By Press Office, 4 April 2018
Our new World Gallery will open to the public on 29 June 2018, marking a major moment in the Horniman’s history.
Magic Charms and Amulets
By Dr Helen Cornish, 10 January 2014
Dr Helen Cornish of Goldsmiths University explains the power of our magical 19th and 20th century British charms and amulets.
Volunteering: From Butterflies to Sawfish
By Volunteer Mami, 3 September 2019
Volunteer Mami, talks about her experience volunteering, highlighting objects from our Handling Collection and some of our displays.
About the Horniman
The Horniman connects us all with global cultures and the natural environment, encouraging us to shape a positive future for the world we all share.
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yt-remote-connected-devices
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id
never
YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-period
session
The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app
session
The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name
session
The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY
never
Used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
Performance
performance
Performance cookies are used to understand and analyse the key performance indexes of the website, which helps in delivering a better user experience for the visitors.
Cookie
Duration
Description
AWSALB
7 days
AWSALB is an application load balancer cookie set by Amazon Web Services to map the session to the target.
TNEW
session
This cookie is used on our ticketing site to allow you to sign in and purchase tickets.
VISITOR_INFO1_LIVE
5 months 27 days
This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
Analytics
analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, pages visited on site, traffic source, etc.
Cookie
Duration
Description
___utmvc
less than a minute
The cookie is installed by Google Analytics to gather data on the user's site usage. This data is then used to compile reports and improve the site.
_fbp
3 months
Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*
1 year 1 month 4 days
Google Analytics sets this cookie to store and count page views.
_gat_UA-*
1 minute
Google Analytics sets this cookie for user behaviour tracking.
_gcl_au
3 months
Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
_gid
1 day
Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
ajs_anonymous_id
never
This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_group_id
never
This cookie is set by Segment to track visitor usage and events within the website.
ajs_user_id
never
This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
vuid
2 years
This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.
YSC
session
This cookie is set by Youtube and is used to track the views of embedded videos.
Advertisement
advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.
Cookie
Duration
Description
IDE
1 year 24 days
Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NID
6 months
This cookie is used to a profile based on user's interest and display personalized ads to the users.
PREF
8 months
PREF cookie is set by Youtube to store user preferences like language, format of search results and other customizations for YouTube Videos embedded in different sites.
test_cookie
15 minutes
This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_PRIVACY_METADATA
6 months
YouTube sets this cookie to store the user's cookie consent state for the current domain.
yt.innertube::nextId
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests
never
YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
others
Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.
Cookie
Duration
Description
__cflb
1 hour
This cookie is used by Cloudflare for load balancing.
_cfuvid
session
Cloudflare uses this cookie to distinguish between users from the same IP address.
cf_clearance
1 year
A clearance cookie that stores the proof that a Javascript or Captcha challenge has been passed.
debug
never
Pending
hmt_id
1 month
This cookie is used to distinguish between humans and bots.
loglevel
never
A persistent cookie that collects data on user interaction with our video-content.
m
2 years
This Stripe cookie determines the device used to access the website. This allows the website to be formatted accordingly.
Trinity-Session-collage_public-web
session
Pending
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