Sports Product Management | Lundquist College of Business Search this site Back to Lundquist College of Business MS Sports Product Management Menu Sports Product Management Immerse Yourself Learn the business of sport and outdoor product creation. Immerse Yourself Learn the business of sport and outdoor product creation. Take the first step towards a successful career. Experience the entire product creation lifecycle of the sports and outdoor industry through the lenses of innovation, sustainability, diversity and inclusion, and global business. The University of Oregon partnered with the sports and outdoor product industry’s best to create this one-of-a-kind master’s program. Industry leaders have been actively involved in shaping the Sports Product Management program at every step. It's why 90 percent of our alumni work at large and small brands, including Nike, adidas, Under Armour, New Balance, On Running, Hoka, Specialized, SmithOptics, Hydroflask, Outdoor Research, and more. Watch Program Video Apply How to Apply Whether you're seeking to enter the sports and outdoor industry or are ready to accelerate your career—our program will take you to the next level. Explore the application process , learn more about scholarship and funding options, find graduate career opportunities , and more. Apply Now A Portland Home Base With a Global Reach Oregon is the global hub of the sports and outdoor industry, offering a robust ecosystem of talent, jobs, and innovation encompassing more than 3,000 companies. These companies provide diverse recreational and sporting opportunities to test and try new products with a passionate consumer base, resulting in $29 billion in economic output. The companies are here, the leaders are here, the innovation is here. It's why we intentionally located our program in the hub of the sports and outdoor industry. Take a Virtual Tour Our Portland Location Connect with an Admissions Officer Loading... Leaders of Today Shaping Leaders of Tomorrow Industry leaders are actively involved in the Sports Product Management program—from developing and teaching the courses to mentoring students and helping steer the program as members of our SPM Advisory Board. The KEEN product team explains the footwear product creation process. The Nike product team explains how they create product for athletes like skateboarding great Paul Rodriguez. The adidas Smart Ball product team gives the inside scoop on the creation process behind their innovative ball technology. The team at Handful describes their creation process. A Week in the Life Yoshimi Saito shares what the student experience is like during the master's program. “I want to bring solutions to ordinary players so that they can be better versions of themselves in an athletic environment.” Read Yoshimi's Story Pursue your master's among an elite group of talented individuals. 50 Average cohort Size 47.5% Racial and Ethnic Minorities 24% Sports industry experience Additional Student Demographics Your Journey The Sports Product Management program was specifically created to build expertise critical to the sports and outdoor industry. If this is your passion, our program has the knowledge, network, and resources to lead you to success. All of this direct experience results in more than 90 percent of our alumni working in the industry. Explore the Student Journey In-Demand Careers Sports Product Management students are supported through the career exploration process by our dedicated instructors and staff. They also gain access to sports and outdoor product companies through industry events , internships, guest speakers, and more. View Sports Product Careers International Student Resources The Lundquist College offers a wealth of resources specifically for international students to help navigate the application process. Discover Resources SPM Faculty and Research John Eberle Academic Director, Sports Product Management Program | Instructor of Product Management Eberle has led product development, marketing, and category general management for running, outdoor, and equipment product lines at both large and small brands, including almost 15 years at Nike, where he directed international businesses. Explore all Faculty and Research Upcoming SPM Events Sports Product Management Preview Day Apr 23 Sports Product Management Preview Day Apr 23 SPM Industry Workshop: Insights-to-Brief Excellence Jun 10 SPM Industry Workshop: Insights-to-Brief Excellence Jun 10 UO Portland SPM Industry Workshop: Insights-to-Brief Excellence Jun 11 SPM Industry Workshop: Insights-to-Brief Excellence Jun 11 UO Portland Sports Product Management Commencement Jun 13 Sports Product Management Commencement Jun 13 Everett West Browse More Events Follow the SPM Program Read Our Latest News | Subscribe to the SPM Newsletter Sports Product Management Program uospm@uoregon.edu 503-412-3777 2800 NE Liberty St. Portland, OR 97211