MBA (Marketing) | Bennett University
Source: https://www.bennett.edu.in/programs/mba-marketing
Archived: 2026-04-23 17:20
MBA (Marketing) | Bennett University
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MBA Marketing
MBA Marketing
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MBA Marketing
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About
MBA Marketing
The MBA specialisation in Marketing equips the learners with a strong understanding of consumer behaviour, brand strategies, traditional and digital marketing ecosystems, and data-driven decision-making through analytics. It blends persuasive communication with AI-enabled frameworks to prepare graduates for dynamic business environments. Through practical learning, students develop skills in creating cost-effective, solution-oriented strategies and delivering superior multi-channel user experiences. The future-ready curriculum ensures industry readiness for roles in product management, branding, digital marketing, and other strategic functions across sectors such as FMCG, retail, e-commerce, and beyond.
Duration
2 Years
Specialisations
NA
Credits
-
Start Date
July 2026
Curriculum Highlights
The Marketing specialisation is thoughtfully curated with courses that are highly in-demand from an employment perspective. The courses help learners thoroughly understand the marketing ecosystem and help them resolve the challenges of today's dynamic business environment. The learners get to study a mix of core and general electives, domain-specific electives, and open electives.
Core Courses
Marketing Management
Digital Marketing & Media Management
Electives
Consumer Behaviour
Sales & Distribution Management
Integrated Marketing Communications
Marketing Analytics
Strategic Brand Management
Marketing of Services
Social Media Marketing
Sustainable Marketing
Industrial Marketing Management
Retail Management
Why MBA (Marketing) from Bennett University
Extensive industry focus and alignment with in-demand industries such as FMCG, retail, e-commerce, fintech, media, and other digital trends.
Rich experiential learning with the help of live industry projects, Harvard and other highly sought-after engaging simulations, marketing competitions and bootcamps, and workshops.
Hands-on engagements through modern analytical tools such as Google Analytics, HubSpot, Canva, CRM systems, and other contemporary analytics platforms.
One-to-one sessions and mentorship from highly experienced faculty
Ever-in-demand career opportunities across various sales and marketing roles worldwide.
Program Objectives
The MBA in Marketing program aims to build strong conceptual and practical marketing skills, enhance analytical capabilities using research-driven digital and analytical tools, build employable skills for practical business problem-solving and multichannel communication, equip students with integrated strategy design capabilities, and prepare them to become problem-solving leaders capable of navigating multicultural markets and driving sustainable business growth.
Learning Outcomes
By the end of MBA in Marketing, student will learn to:
Apply marketing frameworks to address uncertain and dynamic markets
Design effective and long-lasting communication strategies
Leverage modern technologies and decision-making tools
Conduct problem-specific market research to understand consumer insights
Lead key marketing functions or verticals toward organisational objectives
Career Pathways
MBA Marketing graduates are prepared for specialist and managerial roles across FMCG, retail and e-commerce, banking and NBFCs, IT/ITES, consulting, media, telecom, EdTech, hospitality, and other consumer-driven and digital-first industries.
Brand Manager
Digital and Social Media Marketing Manager
Content Strategist
Product Manager
SEO/SEM Specialist
Sales Manager
Business Development Manager
Customer Experience Specialist
Eligibility Criteria
Indian Nationals:
Passed Graduation in any discipline from a recognised university with a minimum 50% marks with English as the medium of instruction.
NRI:
For international applicants, a minimum of 50% in the qualifying examination is required, along with having studied the prerequisite subjects for admission to the desired program.
Selection Process
Selection will be based on the weighted score of CAT / XAT / NMAT / MAT / CMAT / GMAT / BU MAT/ CUET Percentile score & Graduation & Personal Interview.
MBA (Marketing) Program Fee
Get detailed information about the MBA (Marketing) program fee structure, including tuition, hostel fees, and other applicable charges.
Click here for details.
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
MBA in Marketing
Frequently Asked Questions
What unique practical exposure does the Marketing specialisation in MBA offers?
The Marketing specialisation is equipped with real-time problem-based projects, distinguished guest lectures, some of the highly sought-after Harvard, CESIM simulations based on real-world business environments, and try-on activities with new age marketing and analytical tools to impart a complete theory to practical experience.
Are internships tailored specifically for Marketing students?
Yes, along with the mandatory 16-week internship, MBA (Marketing) students are supported for specialised roles related to brand management, digital marketing and analytics, market research, and sales strategy.
What core competencies will I gain through an MBA in Marketing Management specialisation?
MBA Marketing students will build competencies related to consumer behaviour understanding and dealing strategies, designing competitive marketing strategies, managing market offerings, and applying necessary analytics in order to support business decisions. The Marketing specialisation also helps in developing skills like digital and social media marketing, marketing research, and strategy formulation, supporting students in applying learned marketing concepts effectively.
Does the Marketing Management specialisation include training in digital tools?
Certainly, the MBA specialisation brings detailed exposure to specific new-age digital marketing and analytics tools as part of assignments and course activities, particularly related to digital marketing, social media marketing, customer relationship management and web analytics (including social media), enabling them to understand how digital tools support precise decision making.
Can Marketing specialisation students participate in international exchange opportunities?
Yes, all management students, including those specialising in MBA (Marketing), can participate in study abroad and international immersion programs with partner universities.
How does the MBA (Marketing) specialisation support placements?
The MBA specialisation (along with other specialisations) closely coordinates with the University’s Career Services team through associated institutional program to prepare students for desired marketing roles, supported by skill-based courses, internships, and industry exposure. Employment support is provided through campus recruitment drives. In addition, multiple corporate interactions and career counselling help students pursue competitive opportunities across marketing, sales, research, and other related interdisciplinary business functions.
Are there elective courses specific to the MBA (Marketing) beyond core subjects?
Yes, the Marketing specialisation offers electives in high employment-oriented areas like retail, services, advertising, analytics, and customer experience to enable students to customise their learning path as per their interests.
What types of projects do Marketing students undertake?
Marketing students of MBA undertake a wide range of course-specific projects concerning market research, competition and consumer analysis, campaign planning and management, case and simulation-based assignments based on contemporary business problems, both at the individual and group level. These projects are formulated to boost conceptual understanding while providing practical exposure to decision-making and evaluation in real organisational contexts.
How does the MBA in Marketing embrace modern trends like digital and data-driven marketing?
This specialisation, through various in-class and assignment-based activities, integrates modern frameworks related to digital transformation, Business to Business, Artificial Intelligence adoption (including AR, VR, and Metaverse), along with contemporary topics such as marketing analytics, influencer marketing, and omni-channel marketing practices.
What career support is available for Marketing specialisation students?
MBA (Marketing) students receive multifaceted mentorship from the domain experts for guided resume building, preparation for interviews, an opportunity to attend industry events for networking, along with specific hiring opportunities.
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MBA Marketing
MBA Marketing
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MBA Marketing
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About
MBA Marketing
The MBA specialisation in Marketing equips the learners with a strong understanding of consumer behaviour, brand strategies, traditional and digital marketing ecosystems, and data-driven decision-making through analytics. It blends persuasive communication with AI-enabled frameworks to prepare graduates for dynamic business environments. Through practical learning, students develop skills in creating cost-effective, solution-oriented strategies and delivering superior multi-channel user experiences. The future-ready curriculum ensures industry readiness for roles in product management, branding, digital marketing, and other strategic functions across sectors such as FMCG, retail, e-commerce, and beyond.
Duration
2 Years
Specialisations
NA
Credits
-
Start Date
July 2026
Curriculum Highlights
The Marketing specialisation is thoughtfully curated with courses that are highly in-demand from an employment perspective. The courses help learners thoroughly understand the marketing ecosystem and help them resolve the challenges of today's dynamic business environment. The learners get to study a mix of core and general electives, domain-specific electives, and open electives.
Core Courses
Marketing Management
Digital Marketing & Media Management
Electives
Consumer Behaviour
Sales & Distribution Management
Integrated Marketing Communications
Marketing Analytics
Strategic Brand Management
Marketing of Services
Social Media Marketing
Sustainable Marketing
Industrial Marketing Management
Retail Management
Why MBA (Marketing) from Bennett University
Extensive industry focus and alignment with in-demand industries such as FMCG, retail, e-commerce, fintech, media, and other digital trends.
Rich experiential learning with the help of live industry projects, Harvard and other highly sought-after engaging simulations, marketing competitions and bootcamps, and workshops.
Hands-on engagements through modern analytical tools such as Google Analytics, HubSpot, Canva, CRM systems, and other contemporary analytics platforms.
One-to-one sessions and mentorship from highly experienced faculty
Ever-in-demand career opportunities across various sales and marketing roles worldwide.
Program Objectives
The MBA in Marketing program aims to build strong conceptual and practical marketing skills, enhance analytical capabilities using research-driven digital and analytical tools, build employable skills for practical business problem-solving and multichannel communication, equip students with integrated strategy design capabilities, and prepare them to become problem-solving leaders capable of navigating multicultural markets and driving sustainable business growth.
Learning Outcomes
By the end of MBA in Marketing, student will learn to:
Apply marketing frameworks to address uncertain and dynamic markets
Design effective and long-lasting communication strategies
Leverage modern technologies and decision-making tools
Conduct problem-specific market research to understand consumer insights
Lead key marketing functions or verticals toward organisational objectives
Career Pathways
MBA Marketing graduates are prepared for specialist and managerial roles across FMCG, retail and e-commerce, banking and NBFCs, IT/ITES, consulting, media, telecom, EdTech, hospitality, and other consumer-driven and digital-first industries.
Brand Manager
Digital and Social Media Marketing Manager
Content Strategist
Product Manager
SEO/SEM Specialist
Sales Manager
Business Development Manager
Customer Experience Specialist
Eligibility Criteria
Indian Nationals:
Passed Graduation in any discipline from a recognised university with a minimum 50% marks with English as the medium of instruction.
NRI:
For international applicants, a minimum of 50% in the qualifying examination is required, along with having studied the prerequisite subjects for admission to the desired program.
Selection Process
Selection will be based on the weighted score of CAT / XAT / NMAT / MAT / CMAT / GMAT / BU MAT/ CUET Percentile score & Graduation & Personal Interview.
MBA (Marketing) Program Fee
Get detailed information about the MBA (Marketing) program fee structure, including tuition, hostel fees, and other applicable charges.
Click here for details.
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
MBA in Marketing
Frequently Asked Questions
What unique practical exposure does the Marketing specialisation in MBA offers?
The Marketing specialisation is equipped with real-time problem-based projects, distinguished guest lectures, some of the highly sought-after Harvard, CESIM simulations based on real-world business environments, and try-on activities with new age marketing and analytical tools to impart a complete theory to practical experience.
Are internships tailored specifically for Marketing students?
Yes, along with the mandatory 16-week internship, MBA (Marketing) students are supported for specialised roles related to brand management, digital marketing and analytics, market research, and sales strategy.
What core competencies will I gain through an MBA in Marketing Management specialisation?
MBA Marketing students will build competencies related to consumer behaviour understanding and dealing strategies, designing competitive marketing strategies, managing market offerings, and applying necessary analytics in order to support business decisions. The Marketing specialisation also helps in developing skills like digital and social media marketing, marketing research, and strategy formulation, supporting students in applying learned marketing concepts effectively.
Does the Marketing Management specialisation include training in digital tools?
Certainly, the MBA specialisation brings detailed exposure to specific new-age digital marketing and analytics tools as part of assignments and course activities, particularly related to digital marketing, social media marketing, customer relationship management and web analytics (including social media), enabling them to understand how digital tools support precise decision making.
Can Marketing specialisation students participate in international exchange opportunities?
Yes, all management students, including those specialising in MBA (Marketing), can participate in study abroad and international immersion programs with partner universities.
How does the MBA (Marketing) specialisation support placements?
The MBA specialisation (along with other specialisations) closely coordinates with the University’s Career Services team through associated institutional program to prepare students for desired marketing roles, supported by skill-based courses, internships, and industry exposure. Employment support is provided through campus recruitment drives. In addition, multiple corporate interactions and career counselling help students pursue competitive opportunities across marketing, sales, research, and other related interdisciplinary business functions.
Are there elective courses specific to the MBA (Marketing) beyond core subjects?
Yes, the Marketing specialisation offers electives in high employment-oriented areas like retail, services, advertising, analytics, and customer experience to enable students to customise their learning path as per their interests.
What types of projects do Marketing students undertake?
Marketing students of MBA undertake a wide range of course-specific projects concerning market research, competition and consumer analysis, campaign planning and management, case and simulation-based assignments based on contemporary business problems, both at the individual and group level. These projects are formulated to boost conceptual understanding while providing practical exposure to decision-making and evaluation in real organisational contexts.
How does the MBA in Marketing embrace modern trends like digital and data-driven marketing?
This specialisation, through various in-class and assignment-based activities, integrates modern frameworks related to digital transformation, Business to Business, Artificial Intelligence adoption (including AR, VR, and Metaverse), along with contemporary topics such as marketing analytics, influencer marketing, and omni-channel marketing practices.
What career support is available for Marketing specialisation students?
MBA (Marketing) students receive multifaceted mentorship from the domain experts for guided resume building, preparation for interviews, an opportunity to attend industry events for networking, along with specific hiring opportunities.
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