Cleary University Brand Assets & Marketing Materials - Cleary University
Source: https://www.cleary.edu/about-cleary/brand-assets
Archived: 2026-04-23 17:20
Cleary University Brand Assets & Marketing Materials - Cleary University
800.686.1883
admissions@cleary.edu
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Introduction
Mission
To provide an intimate, student-centered business education that instills the values of the Cleary Mind™ in our community.
Boilerplate
Founded in 1883, Cleary University is a four-year, world-class university bestowing undergraduate and graduate degrees from a unique Business Arts curriculum, driven by a faculty of thought leaders with deep, practical experience in their industries. Offering on-campus and online education models, Cleary provides a rich residence life and vibrant athletics, with more than 200 students live on a rolling, 50-acre campus and nearly 2,000 students overall. Graduates land jobs faster than their peers and with higher earning salaries at the start of their careers.
Cleary University is accredited by The Higher Learning Commission, a proud member of the HLC Standard Pathway, and an approved institution by the National Council for State Authorization Reciprocity Agreements. A nonprofit university, Cleary’s campus is located at 3750 Cleary Drive, Howell, MI 48843, (800) 686-1883. Cleary also hosts an education center at 2470 Collingwood St., Detroit, MI 48202.
www.cleary.edu
Social Media
Follow Cleary on Facebook:
https://www.facebook.com/ClearyU/
Follow Cleary on LinkedIn:
https://www.linkedin.com/school/cleary-university
Follow Cleary on Twitter:
@ClearyUniverse
Follow Cleary on Instagram:
https://instagram.com/clearyuniversity
Brand Qualities
Core Characteristics
Innovation + determination
Developing the next generation of innovators
Teaching 21st Century skills
Ambitious / determined / will do the hard work
Athletics / healthy competition
A unique education: training through practice + repetition • Graduates are prepared, ready for the next challenge
Proper Naming Conventions
On first reference, always say
Cleary University
.
Subsequent references can be just
Cleary
or
Cleary U
.
There cannot be use of
CU
.
Branded Marketing Materials Policy
All Cleary branded marketing materials need approval by the marketing department before disseminating to the public or publishing online.
Visual Style Characteristics
Cleary University Design:
Is exciting and dynamic, bold and confident • Features diagonals and angled elements
Employs the Cougar claw marks
Uses a mix of textures and orientations
Is kinetic / conveys movement and energy
Is stable, but not static
Engages its audience and sometimes incorporates unexpected elements
Will integrate physical and/or digital interactivity whenever possible (e.g. interesting folds, die cuts, sliding components, etc.
Please contact the
Cleary University Marketing & Communications
department if you have any questions regarding Cleary branding.
Full Cleary Style Guide
Cleary_BrandStdsStyleGuide42320
Download
Cleary Brand Asset Downloads
LOGOS
PRIMARY LOGO //
In most circumstances, this logo should be used
Font Details:
Minion Pro–Medium
Tracking +10
Left-aligned
To ensure proper spacing when the logo is stacked, the point size and leading should be the same number
HORIZONTAL VERSION
Cleary_Logo-horizontal_RGB-Color
Download
STACKED VERSION
Cleary_Logo-stacked_RGB_Color
Download
ALTERNATE LOGOS +
DESIGN ELEMENTS //
seal (emblem)
cleary-logo
Download
LOGO VARIATIONS
COLOR //
PMS 201
Cleary_Logo-horizontal_RGB-Color
Download
BLACK //
BLACK
Cleary_Logo-horizontal_Black
Download
REVERSED //
White text on black, the dark blue, or dark red
from Cleary’s color palette
Font Details:
When using reversed logo, adjust the font
Minion Pro–Semibold
Tracking +25
BLACK & WHITE
WHITE TEXT ON PMS 201
WHITE TEXT ON PMS 289
cleary-logo-white-transparent
Download
COLOR
MAIN
NAVY
PMS
289C
HEX
#002B5C
C
100 /
M
64 /
Y
0 /
K
60
R
0 /
G
43 /
B
92
EXTENDED
BLUE
HEX
#1B5485
80 /
M
44 /
Y
0 /
K
40
R
27 /
G
84 /
B
133
RED
PMS
201C
HEX
#B30838
C
0 /
M
100 /
Y
63 /
K
29
R
179 /
G
8 /
B
56
DK RED
HEX
#8B0027
C
0 /
M
100 /
Y
63 /
K
50
R
139 /
G
0 /
B
39
GRAY
PMS
Cool Gray 3C
HEX
#D1D3D4
C
0 /
M
0 /
Y
0 /
K
20
R
200 /
G
200 /
B
200
DK GRAY
HEX
#A7A9AC
C
0 /
M
0 /
Y
0 /
K
40
R
167 /
G
169 /
B
172
ACCENTS
TURQUOISE
HEX
#0092B7
C
90 /
M
25 /
Y
20 /
K
0
R
0 /
G
146 /
B
183
DK BLUE
HEX
#152553
C
100 /
M
90 /
Y
30 /
K
40
R
21 /
G
37 /
B
83
BRIGHT RED
HEX
#EE2D28
C
0 /
M
96 /
Y
96 /
K
0
R
238 /
G
45 /
B
40
EXAMPLE DESIGN ELEMENTS
Cleary_BlueTexture-scaled
Download
Cleary_RedBlueDiagonalTexture
Download
Cleary_RedBlueTexture
Download
Cleary_RedBlueTechnologyTexture-scaled
Download
BANNERS
Cleary_ChevronBanner1-scaled-1
Download
Cleary_ChevronBanner2-scaled-1
Download
LETTERHEAD
Cleary_Letterhead_Header
Download
Cleary_Letterhead_Footer
Download
Cleary_Letterhead
Download
BUSINESS CARD
Cleary_Business-Cards
Download
Cleary Business Cards Template (Adobe InDesign)
Download
Contact Us
Telephone Number
800.686.1883
Locations & Maps
Facebook-f
Twitter
Linkedin
Instagram
By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging.
Cleary graduates use their business arts education to become the employees, entrepreneurs, and leaders who transform the marketplace…and the world.
Follow Us
Facebook-f
Twitter
Linkedin
Instagram
About Cleary
Other Information
Get in Touch with Us
HOWELL
Main Campus
3750 Cleary Dr.
Howell, MI 48843
800.686.1883
DETROIT
2470 Collingwood St.
Detroit, MI 48206
800.686.1883
Mon-Fri | 9am to 5pm
Sat-Sun | Closed
800.686.1883
admissions@cleary.edu
Get Started
Contact
Get Info
Visit
Give
Apply Now
Information
Current Students
Future Students
Faculty Resources
Alumni Relations
Quick Links
Canvas
Email
Student Portal
Library
Counseling
Faculty Portal
IT Help Desk
800.686.1883
admissions@cleary.edu
Make a Gift
Apply Now
Apply Now
Introduction
Mission
To provide an intimate, student-centered business education that instills the values of the Cleary Mind™ in our community.
Boilerplate
Founded in 1883, Cleary University is a four-year, world-class university bestowing undergraduate and graduate degrees from a unique Business Arts curriculum, driven by a faculty of thought leaders with deep, practical experience in their industries. Offering on-campus and online education models, Cleary provides a rich residence life and vibrant athletics, with more than 200 students live on a rolling, 50-acre campus and nearly 2,000 students overall. Graduates land jobs faster than their peers and with higher earning salaries at the start of their careers.
Cleary University is accredited by The Higher Learning Commission, a proud member of the HLC Standard Pathway, and an approved institution by the National Council for State Authorization Reciprocity Agreements. A nonprofit university, Cleary’s campus is located at 3750 Cleary Drive, Howell, MI 48843, (800) 686-1883. Cleary also hosts an education center at 2470 Collingwood St., Detroit, MI 48202.
www.cleary.edu
Social Media
Follow Cleary on Facebook:
https://www.facebook.com/ClearyU/
Follow Cleary on LinkedIn:
https://www.linkedin.com/school/cleary-university
Follow Cleary on Twitter:
@ClearyUniverse
Follow Cleary on Instagram:
https://instagram.com/clearyuniversity
Brand Qualities
Core Characteristics
Innovation + determination
Developing the next generation of innovators
Teaching 21st Century skills
Ambitious / determined / will do the hard work
Athletics / healthy competition
A unique education: training through practice + repetition • Graduates are prepared, ready for the next challenge
Proper Naming Conventions
On first reference, always say
Cleary University
.
Subsequent references can be just
Cleary
or
Cleary U
.
There cannot be use of
CU
.
Branded Marketing Materials Policy
All Cleary branded marketing materials need approval by the marketing department before disseminating to the public or publishing online.
Visual Style Characteristics
Cleary University Design:
Is exciting and dynamic, bold and confident • Features diagonals and angled elements
Employs the Cougar claw marks
Uses a mix of textures and orientations
Is kinetic / conveys movement and energy
Is stable, but not static
Engages its audience and sometimes incorporates unexpected elements
Will integrate physical and/or digital interactivity whenever possible (e.g. interesting folds, die cuts, sliding components, etc.
Please contact the
Cleary University Marketing & Communications
department if you have any questions regarding Cleary branding.
Full Cleary Style Guide
Cleary_BrandStdsStyleGuide42320
Download
Cleary Brand Asset Downloads
LOGOS
PRIMARY LOGO //
In most circumstances, this logo should be used
Font Details:
Minion Pro–Medium
Tracking +10
Left-aligned
To ensure proper spacing when the logo is stacked, the point size and leading should be the same number
HORIZONTAL VERSION
Cleary_Logo-horizontal_RGB-Color
Download
STACKED VERSION
Cleary_Logo-stacked_RGB_Color
Download
ALTERNATE LOGOS +
DESIGN ELEMENTS //
seal (emblem)
cleary-logo
Download
LOGO VARIATIONS
COLOR //
PMS 201
Cleary_Logo-horizontal_RGB-Color
Download
BLACK //
BLACK
Cleary_Logo-horizontal_Black
Download
REVERSED //
White text on black, the dark blue, or dark red
from Cleary’s color palette
Font Details:
When using reversed logo, adjust the font
Minion Pro–Semibold
Tracking +25
BLACK & WHITE
WHITE TEXT ON PMS 201
WHITE TEXT ON PMS 289
cleary-logo-white-transparent
Download
COLOR
MAIN
NAVY
PMS
289C
HEX
#002B5C
C
100 /
M
64 /
Y
0 /
K
60
R
0 /
G
43 /
B
92
EXTENDED
BLUE
HEX
#1B5485
80 /
M
44 /
Y
0 /
K
40
R
27 /
G
84 /
B
133
RED
PMS
201C
HEX
#B30838
C
0 /
M
100 /
Y
63 /
K
29
R
179 /
G
8 /
B
56
DK RED
HEX
#8B0027
C
0 /
M
100 /
Y
63 /
K
50
R
139 /
G
0 /
B
39
GRAY
PMS
Cool Gray 3C
HEX
#D1D3D4
C
0 /
M
0 /
Y
0 /
K
20
R
200 /
G
200 /
B
200
DK GRAY
HEX
#A7A9AC
C
0 /
M
0 /
Y
0 /
K
40
R
167 /
G
169 /
B
172
ACCENTS
TURQUOISE
HEX
#0092B7
C
90 /
M
25 /
Y
20 /
K
0
R
0 /
G
146 /
B
183
DK BLUE
HEX
#152553
C
100 /
M
90 /
Y
30 /
K
40
R
21 /
G
37 /
B
83
BRIGHT RED
HEX
#EE2D28
C
0 /
M
96 /
Y
96 /
K
0
R
238 /
G
45 /
B
40
EXAMPLE DESIGN ELEMENTS
Cleary_BlueTexture-scaled
Download
Cleary_RedBlueDiagonalTexture
Download
Cleary_RedBlueTexture
Download
Cleary_RedBlueTechnologyTexture-scaled
Download
BANNERS
Cleary_ChevronBanner1-scaled-1
Download
Cleary_ChevronBanner2-scaled-1
Download
LETTERHEAD
Cleary_Letterhead_Header
Download
Cleary_Letterhead_Footer
Download
Cleary_Letterhead
Download
BUSINESS CARD
Cleary_Business-Cards
Download
Cleary Business Cards Template (Adobe InDesign)
Download
Contact Us
Telephone Number
800.686.1883
Locations & Maps
Facebook-f
By providing a telephone number and submitting this form you are consenting to be contacted by SMS text message. Message & data rates may apply. You can reply STOP to opt-out of further messaging.
Cleary graduates use their business arts education to become the employees, entrepreneurs, and leaders who transform the marketplace…and the world.
Follow Us
Facebook-f
About Cleary
Other Information
Get in Touch with Us
HOWELL
Main Campus
3750 Cleary Dr.
Howell, MI 48843
800.686.1883
DETROIT
2470 Collingwood St.
Detroit, MI 48206
800.686.1883
Mon-Fri | 9am to 5pm
Sat-Sun | Closed
800.686.1883
admissions@cleary.edu
Get Started
Contact
Get Info
Visit
Give
Apply Now
Information
Current Students
Future Students
Faculty Resources
Alumni Relations
Quick Links
Canvas
Student Portal
Library
Counseling
Faculty Portal
IT Help Desk