National Conference on Communication Management - BGU Bhubaneswar |MBA |BBA |BCom |BBALLB |BAJMC |BA Eco|BSc Data Science
Source: https://www.bgu.ac.in/national-conference-on-communication-management
Archived: 2026-04-23 17:20
National Conference on Communication Management - BGU Bhubaneswar |MBA |BBA |BCom |BBALLB |BAJMC |BA Eco|BSc Data Science
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National Conference on Communication Management
Category:
Media Coverage
Date:
20 Mar 2026
Day 1
of the National Conference on Communication Management, organised by Birla Global University in association with Adfactors PR, explored the shift from conventional search to AI-driven “zero-click” answers.
The Inaugural Session commenced with opening remarks from Convenor Mr Suresh Kumar Golle and Chairperson Dr. Shiv Shankar Das. The keynote address was delivered by Guest of Honour Dr. Anupam Das (Associate Professor, IIM Kozhikode), while the Chief Guest, Dr. Samir Kapur (Director, Adfactors PR), shared his insights on reimagining communication management. This was followed by an address by the Vice Chancellor, Prof. Kulbhushan Balooni, and concluded with a vote of thanks by Dr. Gyanaranjan Mishra (Assistant Professor & PRO).
The first panel discussion, on reputation and risk, was moderated by Dr. Sruthi Rajan, with valuable perspectives from Dr. Samir Kapur, Mr. Sudhi Ranjan Mishra (General Manager, Corporate Affairs and Government Relations, Jindal Stainless Limited), and Mr. Pravin Shiriyannavar (COO, Integrated Brandcom Pvt Ltd).
The second panel discussion, themed “Data, AI and Dialogue”, was moderated by Dr. Mehul Agarwal, featuring insights from Mr. Anish Chowdhary (Senior Manager – Communications, Swiggy), Ms. Ankita Moharana (Lead Account Manager, JB Consulting), and Ms. Priyankita Praharaj (Communication Specialist, Asia-Pacific, Avnet).
Across sessions, discussions underscored the importance of authenticity, transparency, and meaningful communication in a rapidly evolving digital landscape. While AI enhances efficiency, human creativity, judgement, and ethics remain indispensable.
The conference also marked the launch of the MBA in Communication at Birla Global University, to be offered from the academic year 2026–27.
Day 2
of the National Conference on Communication Management, organised by Birla Global University in association with Adfactors PR, focused on insightful technical sessions and the valedictory ceremony, bringing the conference to a meaningful close.
The Technical Session–I (offline presentations), held at the Design Block, was chaired by Dr. Purnendu Kumar Patra, with Dr. Mehul Agarwal as Co-Chair. Parallelly, Technical Session–II (online presentations) at the Seminar Hall was chaired by Dr. Sree Pavani Vanteddu, with Dr. Sruthi Rajan as Co-Chair. Both sessions provided a platform for participants to present research and exchange ideas on emerging trends in communication and management.
The Valedictory Session commenced with welcoming guests and dignitaries by Dr. Monazir Abbas. This was followed by the closing address delivered by the Chairperson, Dr. Shiv Shankar Das. The conference report was presented by Mr. Suresh Kumar Golle, summarising key discussions and outcomes.
An address by the Guest of Eminence, Shri Satyabrat Ratho (Co-Founder & Director, Prelude Novel Ventures Pvt. Ltd.), highlighted the evolving role of communication in today’s digital era. Prof. B. K. Das also addressed the gathering, reflecting on the significance of such academic engagements.
The session concluded with the distribution of certificates, followed by a vote of thanks by Ms. Anwesha Padhi, and ended with a group photo and lunch.
The conference successfully brought together academia and industry, reinforcing the importance of innovation, collaboration, and ethical communication in a rapidly changing landscape.
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×
×
National Conference on Communication Management
Category:
Media Coverage
Date:
20 Mar 2026
Day 1
of the National Conference on Communication Management, organised by Birla Global University in association with Adfactors PR, explored the shift from conventional search to AI-driven “zero-click” answers.
The Inaugural Session commenced with opening remarks from Convenor Mr Suresh Kumar Golle and Chairperson Dr. Shiv Shankar Das. The keynote address was delivered by Guest of Honour Dr. Anupam Das (Associate Professor, IIM Kozhikode), while the Chief Guest, Dr. Samir Kapur (Director, Adfactors PR), shared his insights on reimagining communication management. This was followed by an address by the Vice Chancellor, Prof. Kulbhushan Balooni, and concluded with a vote of thanks by Dr. Gyanaranjan Mishra (Assistant Professor & PRO).
The first panel discussion, on reputation and risk, was moderated by Dr. Sruthi Rajan, with valuable perspectives from Dr. Samir Kapur, Mr. Sudhi Ranjan Mishra (General Manager, Corporate Affairs and Government Relations, Jindal Stainless Limited), and Mr. Pravin Shiriyannavar (COO, Integrated Brandcom Pvt Ltd).
The second panel discussion, themed “Data, AI and Dialogue”, was moderated by Dr. Mehul Agarwal, featuring insights from Mr. Anish Chowdhary (Senior Manager – Communications, Swiggy), Ms. Ankita Moharana (Lead Account Manager, JB Consulting), and Ms. Priyankita Praharaj (Communication Specialist, Asia-Pacific, Avnet).
Across sessions, discussions underscored the importance of authenticity, transparency, and meaningful communication in a rapidly evolving digital landscape. While AI enhances efficiency, human creativity, judgement, and ethics remain indispensable.
The conference also marked the launch of the MBA in Communication at Birla Global University, to be offered from the academic year 2026–27.
Day 2
of the National Conference on Communication Management, organised by Birla Global University in association with Adfactors PR, focused on insightful technical sessions and the valedictory ceremony, bringing the conference to a meaningful close.
The Technical Session–I (offline presentations), held at the Design Block, was chaired by Dr. Purnendu Kumar Patra, with Dr. Mehul Agarwal as Co-Chair. Parallelly, Technical Session–II (online presentations) at the Seminar Hall was chaired by Dr. Sree Pavani Vanteddu, with Dr. Sruthi Rajan as Co-Chair. Both sessions provided a platform for participants to present research and exchange ideas on emerging trends in communication and management.
The Valedictory Session commenced with welcoming guests and dignitaries by Dr. Monazir Abbas. This was followed by the closing address delivered by the Chairperson, Dr. Shiv Shankar Das. The conference report was presented by Mr. Suresh Kumar Golle, summarising key discussions and outcomes.
An address by the Guest of Eminence, Shri Satyabrat Ratho (Co-Founder & Director, Prelude Novel Ventures Pvt. Ltd.), highlighted the evolving role of communication in today’s digital era. Prof. B. K. Das also addressed the gathering, reflecting on the significance of such academic engagements.
The session concluded with the distribution of certificates, followed by a vote of thanks by Ms. Anwesha Padhi, and ended with a group photo and lunch.
The conference successfully brought together academia and industry, reinforcing the importance of innovation, collaboration, and ethical communication in a rapidly changing landscape.
Share Post
Categories
Media Coverage
Newsletter
Photographs
Recent Posts
BGU Celebrated 10th Foundation Day
International Conference on Emerging Issues, Challenges, and Opportunities in Human Rights and Freedom of Expression
BGU organised a two-day film festival
BGU Launches MBA in Communication Management and MBA in FinTech
Get in Touch
MENU
About us
About BGU
Birla Legacy
Our Founders
Vision, Mission & Values
Messages
Message from the Chairperson
Message from the Vice Chancellor
Message from the Registrar
Apex Management
Board of Governors
Board of Management
Academic Council
Board of Studies
Leadership Team
Administrative Team
Vice Chancellor
Committees
Recognitions
MoUs
Schools
Birla School of Management
Faculty
MBA
MBA Business Analytics | Co-delivered by BSoM & KPMG
BBA (Hons.)
Birla School of Communication
Faculty
MBA Communication Management
MA in Mass Communication
BA in Journalism & Mass Comm (Hons.)
Birla School of Economics
Faculty
MSc Economics
BSc Economics (Hons.)
Birla School of Commerce
Faculty
MBA Financial Technology | FinTech
MCom
BCom (Hons.)
Birla School of Law
Faculty
LLM
BBALLB (Hons.)
Birla School of Applied Sciences
Faculty
MCA
BCA (Hons.)
Birla School of Engineering & Technology
Faculty
BTech in Computer Science & Engineering
Faculty
Admissions
Doctor of Philosophy (Ph. D.)
PG Programs
MBA
Apply Online
MBA Admission Procedure 2026
MBA Selection Process: BGU Bhubaneswar
PI Location & Date for MBA Admission
MBA Fee Structure
Scholarship for MBA
Why BSoM is the Top & Best BSchool
BET (BGU Entrance Test)
MBA Business Analytics | Co-delivered by BSoM & KPMG
MBA Communication Management
MBA Financial Technology | FinTech
MCom
MA in Mass Comm
MSc Economics
MCA
LLM
UG Programs
BBA (Hons.)
BCom (Hons.)
BSc Economics (Hons.)
BA in Journalism & Mass Comm (Hons.)
BCA (Hons.)
BBALLB (Hons.)
BTech in Computer Science & Engineering
Admission Policy & Procedure
Program Fee Structure
Scholarships
Admission Team
Apply Online
Academics
Programs Offered
Academic Calendar
Board of Studies
Research
Journal Publications
Book Chapters & Conference Proceedings
Research Seminars
Ongoing Research Projects
Placements
Placements & Centre for Corporate Relations
Milestones at a Glance
Leading Employers on Campus
Internships & Industry Exposure
Top Reasons to Recruit BGU Talent
Placement Report & Statistics
Alumni Speaks
Placement Procedure & Policy
Connect with Us
Life@BGU
Infrastructure – BGU
Student Corner
Residential Life
Health Centre & Gym
Cafeteria & Tuck Shop
Students Handbook
Anti Ragging
International Affairs
Global Partners
Centre for International Relations
Student Exchange Program
International Conferences
International Research Scholars
Research and Consulting
International Relations
Overview
Global Partnerships and Collaborations
International Relations Highlights: Our Global Journey
Team
Contact Us
Frequently Asked Questions (FAQs)
Library
Careers
Contact
Alumni
ERP
WhatsApp us