MBA (Media)| Bennett University
Source: https://www.bennett.edu.in/programs/mba-media-management
Archived: 2026-04-23 17:21
MBA (Media)| Bennett University
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B. Des (Hons.) Intelligent Textile Design
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B. Des (Fashion Design) Global (2+2) – Kent State University, USA
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Design
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B. Des (Hons.) Fashion Design
B. Des (Hons.) Intelligent Textile Design
B. Des (Hons.) Product Design with AI
B. Des (Hons.) Game Design
B. Des (Hons.) Advanced Animation & VFX in partnership with CII
B. Des (Hons.) Communication Design
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B. Tech (Computer Science Engineering)
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Communication Engineering)
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Media
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Design
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M.Des (Communication Design)
Liberal Arts
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Master's in Economics
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Design
B. Des (Fashion Design) Global (2+2) – Kent State University, USA
Engineering
B. Tech (CSE) Global (2+2) – Iowa State University, USA
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Liberal Arts
B.A. (Liberal Arts) Global (2+1) – University of Essex, UK
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BBA Global (2+1) – University of Essex, UK
Media
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B. Tech CSE Cyber Security powered by KPMG in partnership with Macquarie University, Australia
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M. Tech (Artificial Intelligence) + Ph.D.
PG Diploma AI in Healthcare in collaboration with MAX Healthcare
Doctoral Programs
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Ph.D. (Doctor of Philosophy)
About School
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▼
B.A. (Hons.) Liberal Arts
B.A. (Hons.) Psychology
B.A. (Hons.) Economics
B.A. (Hons.) English Literature
B.A. (Hons.) Sociology
B.A. (Hons.) Philosophy
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B.A. (Hons.) Political Science & International Relations
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Master's in Economics
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BA Global – Liberal Arts (2+1)
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Ph.D. (Doctor of Philosophy)
About School
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BBA + MBA (Dual Degree)
B.Com (Finance & Accounting)
B.Com (International Accounting & Finance) Integrated with ACCA
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MBA
MBA (Marketing)
MBA (Business Analytics)
MBA (Finance)
MBA (Human Resource)
MBA (Media)
MBA (Logistics & Supply Chain)
MBA (Production & Operations)
MBA (Healthcare)
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BA Global – Film, TV & Web Series/Mass Comm. (2+1)
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Ph.D. (Doctor of Philosophy)
About School
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B. Des (Hons.)
B. Des (Hons.) Fashion Design
B. Des (Hons.) Intelligent Textile Design
B. Des (Hons.) Product Design with AI
B. Des (Hons.) Game Design
B. Des (Hons.) Advanced Animation & VFX in partnership with CII
B. Des (Hons.) Communication Design
Postgraduate Programs
▼
M.Des (Communication Design)
Global Programs
▼
Bachelor of Design (B. Des) Global - Fashion Design (2+2)
About School
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Integ. BBA LL.B. (Hons.)
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MBA Media Management
MBA Media Management
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MBA Media Management
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About
MBA Media
Media Management is an interdisciplinary MBA specialisation that integrates media studies, business management, marketing, and digital technologies. It prepares students to lead media organisations, digital platforms, and content-driven enterprises in a highly competitive environment. The program builds strong creative, analytical, and managerial capabilities, with focused training in digital marketing, branding, public relations, media planning, and strategy. Students also develop leadership, communication, and project management skills. In the context of rapid digital transformation, the specialisation enables learners to address industry challenges, leverage emerging technologies, and create innovative, ethical, and audience-centric media solutions.
Duration
2 Years
Specialisations
-
Credits
-
Start Date
Aug/Sep. 2026 (Tentative)
Curriculum Highlights
The curriculum offers a balanced mix of strategy, creativity, and technology. It focuses on key domains such as media marketing and distribution, film and entertainment business, event marketing and branding, and media planning and buying.
Students gain expertise in:
Designing targeted media marketing strategies.
Understanding film production, distribution, and monetisation.
Building brand experiences for events and entertainment sectors.
Developing media plans backed by research, analytics, and audience insights.
Managing cross-platform content distribution and promotional strategies.
Electives Offered
Media Marketing and Distribution
Films and the Entertainment Industry
Marketing and Branding in the Event Industry
Media Planning and Buying
Hands-On Experiences
Short film and documentary projects
Social media campaign competitions
Studio production and editing sessions
Field visits to media houses
Participation in university media festivals
Why an MBA (Media) from Bennett University
Media Management graduates are in high demand as organisations across industries increasingly depend on digital media, content-driven engagement, and strategic communication. The rise of social media, OTT platforms, digital advertising, and influencer ecosystems has created exciting opportunities for skilled media professionals.
Students specialising in Media Management at Bennett University benefit from:
Excellent employability prospects in rapidly growing media and communication sectors.
Diverse career pathways across media houses, advertising agencies, film/OTT industries, digital marketing firms, and corporate communication departments.
Strong academic and industry mentorship from faculty with experience at globally reputed organisations and universities such as BBC, CNN, Cardiff University, University of Colorado Boulder, and MICA Ahmedabad.
A curriculum designed for future-ready careers in digital platforms, entertainment, branding, communication strategy, and media technology.
Program Objectives
The program builds a strong understanding of media industries by covering media economics, policy, regulation, audience behaviour, and digital transformation, while developing essential management, leadership, marketing, financial, and strategic planning skills needed to operate media organisations effectively. It enables students to create, manage, and evaluate multimedia content and production workflows across both digital and traditional platforms, and trains them to use digital tools, analytics, and platform strategies to enhance audience engagement, content monetisation, and digital marketing. Additionally, the program promotes ethical, legal, and research-based approaches, nurturing professionalism, critical thinking, and entrepreneurial capabilities.
Learning Outcomes
Students pursuing an MBA in Media Management learn to:
Demonstrate comprehensive knowledge of media industries, including their structure, economics, regulation, and audience trends, while applying management, leadership, and strategic planning principles to real-world media projects and organisations.
Create, manage, and assess multimedia content across platforms using appropriate media technologies and efficient production workflows.
Career Pathways
MBA Media Management graduates are prepared for specialist and managerial roles in Media Management, with opportunities across
Media houses (TV, radio, print)
Digital Marketing Agencies
Film and Production Companies
OTT platforms (Netflix, Prime, etc.)
Advertising Agencies
Public Relations Firms
Corporate Communication Departments
E-commerce Companies
Startups and Tech firms
Eligibility Criteria
Indian Nationals:
Passed Graduation in any discipline from a recognised university with a minimum 50% marks with English as the medium of instruction.
NRI:
For international applicants, a minimum of 50% in the qualifying examination is required, along with having studied the prerequisite subjects for admission to the desired program.
Selection Process
Selection will be based on the weighted score of CAT / XAT / NMAT / MAT / CMAT / GMAT / BU MAT/ CUET Percentile score & Graduation & Personal Interview.
MBA Program Fee
Get detailed information about the MBA (Media) program fee structure, including tuition, hostel fee, and other applicable charges.
Click here for details.
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
MBA (Media)
Frequently Asked Questions
What is an MBA (Media) Management?
An MBA (Media) Management combines business management with media and communication studies. It focuses on managing media organisations, digital platforms, content production, marketing, branding, and audience engagement in today’s fast-changing media industry.
Who should choose this specialisation?
This specialisation is ideal for students interested in media, entertainment, advertising, digital marketing, branding, film, OTT platforms, and communication strategies. It suits those who want both creative exposure and strong management skills.
What skills will I gain from the MBA (Media) program?
Students develop skills in media planning, digital marketing, content management, branding, public relations, leadership, project management, and audience analysis. The course also builds strategic thinking and communication abilities needed in media-driven organisations.
What kind of job opportunities are available after the MBA (Media) specialisation?
Graduates can work in media houses, digital marketing agencies, advertising agencies, OTT platforms, film and production companies, PR firms, corporate communication teams, e-commerce companies, startups, and tech firms.
What are some emerging career roles in Media Management?
Emerging roles include digital marketing strategist, content strategist, social media manager, media planner and buyer, OTT platform analyst, event branding specialist, influencer marketing coordinator, programmatic advertising specialist, and virtual or hybrid event producer.
How does the MBA (Media) program improve employability?
The program focuses on practical learning through live projects, case studies, simulations, internships, and a capstone project. Combined with strong faculty experience and industry relevance, it prepares students for real-world media challenges and long-term career growth.
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MBA Media Management
MBA Media Management
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MBA Media Management
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About
MBA Media
Media Management is an interdisciplinary MBA specialisation that integrates media studies, business management, marketing, and digital technologies. It prepares students to lead media organisations, digital platforms, and content-driven enterprises in a highly competitive environment. The program builds strong creative, analytical, and managerial capabilities, with focused training in digital marketing, branding, public relations, media planning, and strategy. Students also develop leadership, communication, and project management skills. In the context of rapid digital transformation, the specialisation enables learners to address industry challenges, leverage emerging technologies, and create innovative, ethical, and audience-centric media solutions.
Duration
2 Years
Specialisations
-
Credits
-
Start Date
Aug/Sep. 2026 (Tentative)
Curriculum Highlights
The curriculum offers a balanced mix of strategy, creativity, and technology. It focuses on key domains such as media marketing and distribution, film and entertainment business, event marketing and branding, and media planning and buying.
Students gain expertise in:
Designing targeted media marketing strategies.
Understanding film production, distribution, and monetisation.
Building brand experiences for events and entertainment sectors.
Developing media plans backed by research, analytics, and audience insights.
Managing cross-platform content distribution and promotional strategies.
Electives Offered
Media Marketing and Distribution
Films and the Entertainment Industry
Marketing and Branding in the Event Industry
Media Planning and Buying
Hands-On Experiences
Short film and documentary projects
Social media campaign competitions
Studio production and editing sessions
Field visits to media houses
Participation in university media festivals
Why an MBA (Media) from Bennett University
Media Management graduates are in high demand as organisations across industries increasingly depend on digital media, content-driven engagement, and strategic communication. The rise of social media, OTT platforms, digital advertising, and influencer ecosystems has created exciting opportunities for skilled media professionals.
Students specialising in Media Management at Bennett University benefit from:
Excellent employability prospects in rapidly growing media and communication sectors.
Diverse career pathways across media houses, advertising agencies, film/OTT industries, digital marketing firms, and corporate communication departments.
Strong academic and industry mentorship from faculty with experience at globally reputed organisations and universities such as BBC, CNN, Cardiff University, University of Colorado Boulder, and MICA Ahmedabad.
A curriculum designed for future-ready careers in digital platforms, entertainment, branding, communication strategy, and media technology.
Program Objectives
The program builds a strong understanding of media industries by covering media economics, policy, regulation, audience behaviour, and digital transformation, while developing essential management, leadership, marketing, financial, and strategic planning skills needed to operate media organisations effectively. It enables students to create, manage, and evaluate multimedia content and production workflows across both digital and traditional platforms, and trains them to use digital tools, analytics, and platform strategies to enhance audience engagement, content monetisation, and digital marketing. Additionally, the program promotes ethical, legal, and research-based approaches, nurturing professionalism, critical thinking, and entrepreneurial capabilities.
Learning Outcomes
Students pursuing an MBA in Media Management learn to:
Demonstrate comprehensive knowledge of media industries, including their structure, economics, regulation, and audience trends, while applying management, leadership, and strategic planning principles to real-world media projects and organisations.
Create, manage, and assess multimedia content across platforms using appropriate media technologies and efficient production workflows.
Career Pathways
MBA Media Management graduates are prepared for specialist and managerial roles in Media Management, with opportunities across
Media houses (TV, radio, print)
Digital Marketing Agencies
Film and Production Companies
OTT platforms (Netflix, Prime, etc.)
Advertising Agencies
Public Relations Firms
Corporate Communication Departments
E-commerce Companies
Startups and Tech firms
Eligibility Criteria
Indian Nationals:
Passed Graduation in any discipline from a recognised university with a minimum 50% marks with English as the medium of instruction.
NRI:
For international applicants, a minimum of 50% in the qualifying examination is required, along with having studied the prerequisite subjects for admission to the desired program.
Selection Process
Selection will be based on the weighted score of CAT / XAT / NMAT / MAT / CMAT / GMAT / BU MAT/ CUET Percentile score & Graduation & Personal Interview.
MBA Program Fee
Get detailed information about the MBA (Media) program fee structure, including tuition, hostel fee, and other applicable charges.
Click here for details.
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
MBA (Media)
Frequently Asked Questions
What is an MBA (Media) Management?
An MBA (Media) Management combines business management with media and communication studies. It focuses on managing media organisations, digital platforms, content production, marketing, branding, and audience engagement in today’s fast-changing media industry.
Who should choose this specialisation?
This specialisation is ideal for students interested in media, entertainment, advertising, digital marketing, branding, film, OTT platforms, and communication strategies. It suits those who want both creative exposure and strong management skills.
What skills will I gain from the MBA (Media) program?
Students develop skills in media planning, digital marketing, content management, branding, public relations, leadership, project management, and audience analysis. The course also builds strategic thinking and communication abilities needed in media-driven organisations.
What kind of job opportunities are available after the MBA (Media) specialisation?
Graduates can work in media houses, digital marketing agencies, advertising agencies, OTT platforms, film and production companies, PR firms, corporate communication teams, e-commerce companies, startups, and tech firms.
What are some emerging career roles in Media Management?
Emerging roles include digital marketing strategist, content strategist, social media manager, media planner and buyer, OTT platform analyst, event branding specialist, influencer marketing coordinator, programmatic advertising specialist, and virtual or hybrid event producer.
How does the MBA (Media) program improve employability?
The program focuses on practical learning through live projects, case studies, simulations, internships, and a capstone project. Combined with strong faculty experience and industry relevance, it prepares students for real-world media challenges and long-term career growth.
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