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Privacy and cookie policy
Privacy and cookie policy
University of Bath
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Privacy and cookie policy
How we gather, use and disseminate information for the University of Bath website.
Policy
Owner
Marketing Department
Version
N/A
Approval date
14 Mar 2024
Approved by
Rhian Griggs, Head of Digital
Date of last review
03 Sep 2024
Date of next review
13 Mar 2025
This policy applies to the following domains:
www.bath.ac.uk
blogs.bath.ac.uk
go.bath.ac.uk
status.bath.ac.uk
stories.bath.ac.uk
Other subdomains of bath.ac.uk may have separate policies.
Personal data
All personal data is collected and stored in line with the General Data Protection Regulation. See our guidance about the
Data Protection Act
for more details.
We collect the following data:
your Internet Protocol (IP) address, and details of which version of web browser you used
information on how you use the site, using cookies and web access logs
We use this data to:
improve the site by monitoring how you use it
gather feedback to improve our services
We only use personal information that you provide to us for the purpose stated at the time we request it. We may share your data with third parties who provide services on our behalf, such as those who help us to operate the website.
All our third-party service providers are required to take appropriate security measures to protect your data in line with our policies. We do not allow them to use your data for their own purposes. We permit them to process your data only for specified purposes and in accordance with our instructions.
We may also share your personal data with third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our site terms of use or to protect the rights, property or safety of our site, our users, and others.
Where your data is shared with third parties, we will seek to share the minimum amount necessary.
We retain data for 38 months in Google Analytics before it is deleted.
Web access logs
We may use data in web access logs if there is a security breach and we could use them to trace the breach.
We do not give or sell any information gathered from web access logs to any third party.
We may put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site.
You may stop or restrict the placement of cookies on your computer by changing your preferences on the cookie banner on our website or by adjusting your web browser preferences. This may interfere with some of the functionality of the site.
We use cookies to:
provide essential functionality like making sure you stay logged in
measure how you use the website so it can be updated and improved based on your needs
help us understand the performance of our marketing activity and improve the relevance of the adverts you see
This data is used by us and our agents.
Cookies we use
Necessary cookies
Necessary cookies enable the core functionality of the website and help us deliver information and services securely and optimally. These cookies are always activated on the site, and they do not store any personally identifiable information.
You can disable these cookies by changing your browser preferences, but some parts of our website will not function properly without them.
Cookie name
Domain
Expiration
Purpose
cookie_consent_advertising
bath.ac.uk
1 year
Used to determine whether or not to allow advertising-related cookies
cookie_consent_functionality
bath.ac.uk
1 year
Used to determine whether or not to allow functionality related cookies
cookie_consent_performance
bath.ac.uk
1 year
Used to determine whether or not to allow performance related cookies
cookie_consent_settings_set
bath.ac.uk
1 year
Used to set user cookie preferences
_GRECAPTCHA
recaptcha.net
6 months
Used to provide protection against spam and bot activity on some forms
_hjSessionUser
geckoform.com
1 year
Stores a unique session ID to enable some forms to function properly
Performance and analytics cookies
These cookies allow us to count visits and traffic sources anonymously to measure and improve our site's performance and make it better for you.
Cookie name
Domain
Expiration
Purpose
cebs
bath.ac.uk
Deleted on session end
Used to track current Crazy Egg user session
cebsp
bath.ac.uk
Deleted on session end
Used to determine if a Crazy Egg survey should be shown
_ce.s
bath.ac.uk
24 hours
Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time
_gat_UA-809791-1
bath.ac.uk
24 hours
Used to limit the request rate to help filter out requests from bots
_gid
bath.ac.uk
24 hours
Registers a unique ID with a visitor to generate data on how the visitor uses the website
__qca
bath.ac.uk
1 week
Used to measure audience characteristics
_CEFT
bath.ac.uk
1 year
Used to store variants of pages assigned to visitors during Crazy Egg A/B tests
_ga
bath.ac.uk
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
_ga_LGFQSHWWE9
bath.ac.uk
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
_pykey_
bath.ac.uk
1 year
No information to detail the usage of this cookie
Advertising cookies
We sometimes use tracking pixels that set cookies for third-party features on our site, such as maps, online videos or social networking features. The University and the third party can't gain personally identifiable information from these cookies, but they are used to track visitors across websites to help deliver online advertising which is relevant and engaging to the individual user.
We will ask for consent for these cookies to be set, and you'll need to accept these cookies if you wish to view the content.
Cookie name
Domain
Expiration
Purpose
_gcl_au
bath.ac.uk
1 month
Used to track conversion events
_fbp
bath.ac.uk
3 months
Used to track views coming from Facebook
oribili_user_guid
bath.ac.uk
1 year
Used to count unique visitors
ln_or
bath.ac.uk
1 year
Used to determine if Oribi analytics can be carried out
Third-party cookies
Some third-party cookies are used to help us understand the performance of our marketing activity and improve the relevance of the adverts you see. We also use these to show our adverts on other websites based on your visits to www.bath.ac.uk.
You can opt out of these third-party remarketing cookies by changing your preferences on the cookie banner on our website, or on each domain's opt-out page.
Adform
Cookie name
Domain
Expiration
Purpose
Category
adform.net
60 days if C=1, 10 years if C=3
Identified whether user accepts cookies. C=1 - cookies allowed. C=3 - opt out of cookies
Performance and analytics
CM
adform.net
1 day
Identifies if there is a need to re-check partner‘s cookie matching existence
Performance and analytics
CM14
adform.net
14 days
Identifies if there is a need to re-check partner‘s cookie matching existence
Performance and analytics
uid
adform.net
60 days
Acts as a unique identifier
Performance and analytics
Cloudflare
Cookie name
Domain
Expiration
Purpose
Category
_gid
cloudflare.com
24 hours
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_gaexp
cloudflare.com
90 days
Used to store IDs of A/B testing experiments and sessions
Performance and analytics
_gcl_au
cloudflare.com
90 days
Used to track conversion events
Advertising
_ga, _ga_PHVG60J2FD
cloudflare.com
13 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_mkto_trk
cloudflare.com
13 months
Used to collect analytics data on site behaviours
Performance and analytics
Crazy Egg
Cookie name
Domain
Expiration
Purpose
Category
_fbp
crazyegg.com
1 month
Used to track views coming from Facebook
Performance and analytics
ceac
crazyegg.com
11 months
Account number
Performance and analytics
cean
crazyegg.com
11 months
Anonymous ID number
Performance and analytics
cean_asoc
crazyegg.com
11 months
Used to associate anonymous ID with logged in user
Performance and analytics
ce_login
crazyegg.com
11 months
Used to remember the last email address used to login
Performance and analytics
_ce.s
crazyegg.com
11 months
Used to track a Crazy Egg recording visitor session including unique ID, tracking host and start time
Performance and analytics
_ga_3ZCB7HTL5X
crazyegg.com
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_ga, _ga_FC2Q3EBBDS
crazyegg.com
20 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
DoubleClick.net
Cookie name
Domain
Expiration
Purpose
Category
IDE
doubleclick.net
6 months
Used to display Google Ads on non-Google sites
Performance and analytics
Cookie name
Domain
Expiration
Purpose
Category
dpr
facebook.com
1 week
Used to tailor rendering based on browser window size
Performance and analytics
wd
facebook.com
1 week
Used to store statistics on browser window size
Performance and analytics
datr
facebook.com
13 months
Used to identify browser sessions trying to access Facebook for security purposes
Performance and analytics
oo
facebook.com
13 months
Used to store user preferences on adverts from Meta based on third-party activities
Performance and analytics
sb
facebook.com
21 months
Used to measure browser properties
Performance and analytics
Visit Facebook to change your Facebook settings
Google Analytics
Cookie name
Domain
Expiration
Purpose
Category
_ga, _ga_B8SKQ9HHPZ, _ga_X6LMX9VR0Y
analytics.google.com
13 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_ga_BDJCJ7JL22
analytics.google.com
18 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_ga_0V7JNYGWCC
analytics.google.com
23 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
Google.com
Cookie name
Domain
Expiration
Purpose
Category
DV
google.com
24 hours
Used to store user preferences and statistics
Performance and analytics
OTZ
google.com
1 month
Used to track site traffic information
Performance and analytics
1P_JAR
google.com
1 month
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
AEC
google.com
6 months
Used to ensure requests are made by a user and not other sites
Performance and analytics
NID
google.com
6 months
Used to store user preferences and statistics
Performance and analytics
__Secure-1PSIDCC
google.com
1 year
Used to access specific options and services
Performance and analytics
__Secure-3PSIDCC
google.com
1 year
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
SIDCC
google.com
1 year
Used to protect user data from unauthorised access
Functionality
AID
google.com
13 months
Used to link activity between different devices
Performance and analytics
APISID, SAPISID
google.com
13 months
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
CONSENT, SOCS
google.com
13 months
Used to store user preferences regarding cookie choices
Performance and analytics
HSID, SID
google.com
13 months
Used to prevent fraudulent activity
Performance and analytics
_Secure-ENID
google.com
13 months
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
_Secure-1PAPISID, SSID
google.com
13 months
Used to display relevant Google Ads
Performance and analytics
__Secure-1PSID
google.com
13 months
Used to access specific options and services
Performance and analytics
__Secure-3PSID
google.com
2 years
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
Google.co.uk
Cookie name
Domain
Expiration
Purpose
Category
AEC
google.co.uk
6 months
Used to ensure requests are made by a user and not other sites
Performance and analytics
NID
google.co.uk
6 months
Used to store user preferences and statistics
Performance and analytics
APISID, SAPISID, _Secure-ENID
google.co.uk
13 months
Used to collect statistics in order to display relevant Google Ads
Performance and analytics
HSID, SID
google.co.uk
13 months
Used to prevent fraudulent activity
Performance and analytics
_Secure-1PAPISID, SSID
google.co.uk
13 months
Used to display relevant Google Ads
Performance and analytics
__Secure-1PSID
google.co.uk
13 months
Used to access specific options and services
Performance and analytics
Visit Google to:
change your
Google Analytics ad settings
opt out of
Google Analytics
IPinYou.com
Cookie name
Domain
Expiration
Purpose
Category
CMBMP
ipinyou.com
1 month
Used to deliver adverts and track transactions
Performance and analytics
PYID
ipinyou.com
18 months
Used to deliver adverts and track transactions
Performance and analytics
Cookie name
Domain
Expiration
Purpose
Category
AnalyticsSyncHistory
linkedin.com
30 days
Used to store information about the time a sync took place with the lms_analytics cookie
Performance and analytics
BizographicsOptOut
linkedin.com
10 years
Used to determine opt-out status for non-members
Performance and analytics
lang
ads.linkedin.com
Deleted on session end
Used to store user preferences related to language settings
Performance and analytics
lang
linkedin.com
Deleted on session end
Used to store user preferences related to language settings
Performance and analytics
lidc
linkedin.com
24 hours
Used for data centre selection
Performance and analytics
bcookie
linkedin.com
21 months
Sets a unique identifier to detect LinkedIn access abuse
Performance and analytics
bscookie
linkedin.com
1 year
Used for remembering that a logged in user is verified by two factor authentication and has previously logged in
Performance and analytics
_guid
linkedin.com
90 days
Used to identify a LinkedIn Member for advertising through Google Ads
Performance and analytics
JSESSIONID
linkedin.com
Deleted on session end
Used for Cross Site Request Forgery (CSRF) protection and URL signature validation
Performance and analytics
li_gc
linkedin.com
2 years
Used to store cookie consent preferences
Performance and analytics
li_giant
linkedin.com
7 days
Indirect indentifier for groups of LinkedIn Members used for conversion tracking
Performance and analytics
li_mc
linkedin.com
6 months
Used as a temporary cache to avoid database lookups for a member's consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side
Performance and analytics
li_fat_id
linkedin.com
30 days
Member indirect identifier for Members for conversion tracking, retargeting, analytics
Performance and analytics
li_sugr
linkedin.com
90 days
Used to make a probabilistic match of a user's identity outside the Designated Countries
Performance and analytics
lms_ads
linkedin.com
30 days
Used to identify LinkedIn Members off LinkedIn for advertising
Advertising
lms_analytics
linkedin.com
30 days
Used to identify LinkedIn Members off LinkedIn for analytics
Performance and analytics
sdsc
linkedin.com
Deleted on session end
Signed data service context cookie used for database routing to ensure consistency across all databases when a change is made
Performance and analytics
UID
scorecardresearch.com
720 days
Cookie used for market and user research
Advertising
UserMatchHistory
linkedin.com
30 days
LinkedIn Ads ID syncing
Advertising
Visit LinkedIn to opt out of LinkedIn advertising
StackAdapt
Cookie name
Domain
Expiration
Purpose
Category
sa-user-id-v2
srv.stackadapt.com
1 year
Used to store a unique user ID for tracking and identifying a user across sessions
Performance and analytics
fs_uid
stackadapt.com
1 year
Used by FullStory (an analytics tool) to track user sessions and interactions on the site
Performance and analytics
_biz_uid
stackadapt.com
1 year
Associated with Bizible, a marketing tool that helps track user activities for attribution purposes
Performance and analytics
_biz_nA
stackadapt.com
1 year
Bizible-related cookie, used for tracking user activities
Performance and analytics
_biz_pendingA
stackadapt.com
1 year
Related to pending actions or events in Bizible that haven’t been processed yet
Performance and analytics
_ga
stackadapt.com
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_ga_7S619565MN
stackadapt.com
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_ga_123456
stackadapt.com
1 year
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
Cookie name
Domain
Expiration
Purpose
Category
_ttp
tiktok.com
13 months
Used to measure the performance of advertising campaigns on TikTok
Advertising
UniBuddy
Cookie name
Domain
Expiration
Purpose
Category
_hjSessionUser_1712377
unibuddy.co
1 year
Used to deliver the UniBuddy popcard experience
Necessary
OptanonAlertBoxClosed
unibuddy.co
1 year
Used to deliver the UniBuddy popcard experience
Necessary
OptanonConsent
unibuddy.co
1 year
Used to deliver the UniBuddy popcard experience
Necessary
Vimeo
Cookie name
Domain
Expiration
Purpose
Category
_cf_bm
vimeo.com
24 hours
Used to filter requests from bots
Performance and analytics
_clsk
vimeo.com
24 hours
Used to connect multiple page views by a user into a single clarity session recording
Performance and analytics
_gid
vimeo.com
24 hours
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_uetsid
vimeo.com
24 hours
Used to track views coming from Bing Ads
Performance and analytics
AF_SYNC
vimeo.com
1 week
Used to collect analytics data on embedded Vimeo video plays
Performance and analytics
_gcl_au
vimeo.com
1 month
Used to track conversion events
Advertising
_fbp
vimeo.com
3 months
Used to track views coming from Facebook
Performance and analytics
g_state
vimeo.com
6 months
No information to detail the usage of this cookie
Performance and analytics
_abexps, vuid
vimeo.com
1 year
Used to collect analytics data on embedded Vimeo video plays
Performance and analytics
_clck
vimeo.com
1 year
Used to persist the clarity user ID and preferences stored in related cookies
Performance and analytics
OptanonConsent
vimeo.com
1 year
Used to set user preferences regarding cookies
Performance and analytics
afUserId
vimeo.com
13 months
Used to collect analytics data on embedded Vimeo video plays
Performance and analytics
_ga, _ga_126VYLCXDY
vimeo.com
13 months
Registers a unique ID with a visitor to generate data on how the visitor uses the website
Performance and analytics
_tt_enable_cookie
vimeo.com
13 months
Used to store cookie consent data
Performance and analytics
_ttp
vimeo.com
13 months
Used to measure the performance of advertising campaigns on TikTok
Performance and analytics
_scid
vimeo.com
13 months
Sets a unique identifier to allow third-party targeted adverts
Performance and analytics
_uetvid
vimeo.com
13 months
Used to track views coming from Bing Ads
Performance and analytics
Third-party cookie policies
You can read more about third-party cookies on each domain's cookie policy page:
Adobe
Cloudflare
Crazy Egg
Flickr
GeckoForm and GeckoChat
Google Analytics
Google Advertising
Mailchimp
Microsoft Forms
MiQ
Quantcast
SnapChat
Unibuddy
Vimeo
Email and online forms
We collect the following information:
physical contact information
online contact information
demographic data
preference data
We will use this data for:
completion and support of the current activity
contacting visitors for marketing of services or products
In all cases, we will only use this information for the stated purpose.
Pages with forms should include a statement on how we will process data submitted to them.
We collect this data so that we can send you news and information which is relevant to your needs and interests.
Opting out
If you would like your data to be removed, contact the Data Protection Officer,
dataprotection@bath.ac.uk
Contact us about this policy
If you have any questions about this statement or concerns about your data, contact us at
web-support@bath.ac.uk
or:
Department of Marketing
University of Bath
Bath
BA2 7AY
On this page
Personal data
Web access logs
Cookies we use
Third-party cookies
Email and online forms
Opting out
Contact us about this policy
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