Bachelor of Fine Arts (B.F.A.) in Visual Communication | American University in Dubai (AUD) Campus 360 virtual tours Scholarships Inclusion Research Sustainability initiatives Innovation Student exchange opportunities Library AUD intranet Work with us Bachelor of Fine Arts in Visual Communication (B.F.A.) With an ever growing presence of the visual in contemporary life, from on-line activity to the exploding phenomenon of social media, visual communication is a field relevant to all professions Planning your Visit to Campus? Book an Appointment Schools and Departments Schools School of Architecture, Art & Design Dean's Message Department of Architecture Bachelor of Architecture Master of Urban Design and Digital Environments Minor in Architecture Autodesk Certified Professional Department of Interior Design Bachelor of Fine Arts in Interior Design Minor in Interior Design Accreditation and Associations Department of Visual Communication Bachelor of Fine Arts in Visual Communication Minor in Visual Communication Visual Communication News School of Arts & Sciences Dean's Message Department of International and Middle Eastern Studies Bachelor of Arts in International Studies (B.A.I.S.) Master of Arts in International Affairs (MAIA) Certificate in Middle Eastern Studies MAIA Latest News Department of Psychology Bachelor of Arts in Psychology (B. A. in Psy.) Department of Biological and Physical Sciences Bachelor of Science in Biology Laboratory Facilities Biology Latest News Pre-Medical Studies (Pre-Med) Center for English Proficiency Arts & Sciences Core School of Arts & Sciences Minors School News School of Business Dean's Message Programs Bachelor of Business Administration (B.B.A.) MMU International Progression Path Master of Business Administration (M.B.A.) Master of Science in Innovation Management AUD / CIMA Agreement IAA Certificate in Marketing Communications Department of Finance, Economics, and Accounting Department of Management and Marketing Department of Decision Sciences and General Business SB Newsletters Facilities AUD - IBM Center of Excellence for Smarter Logistics EMBA Building Mohammed Bin Rashid School for Communication Dean’s Message Bachelor of Communication and Information Studies Master of Arts In Leadership and Innovation in Contemporary Media Facilities Graduate School of Education Dean's Message Master of Education Newsletters School of Engineering Dean's Message Department of Civil Engineering Bachelor of Science in Civil Engineering Master of Science in Construction Management Minor in Environmental Engineering Minor in Structural Engineering Department of Electrical and Computer Engineering Bachelor of Science in Computer Engineering Bachelor of Science in Electrical Engineering Master of Science in Artificial Intelligence Minor in Computer Science Department of Mechanical Engineering Bachelor of Science in Mechanical Engineering School News Certificate Programs AUD / CIMA Agreement Autodesk Certified Professional Certificate in Middle Eastern Studies IAA Certificate in Marketing Communications Intensive English Language Program Duration 4 years (full-time) APPLY NOW! Download Brochure show shortcuts alt shift Template saved: Template saved without any errors! DOWNLOAD BROCHURE Program Overview With an ever growing presence of the visual in contemporary life, from on-line activity to the exploding phenomenon of social media, visual communication is a field relevant to all professions. The Bachelor of Fine Arts in Visual Communication (B.F.A.) program at AUD will equip students with the artistic skill sets needed for successful careers in the advertising, design and creative industries. Offering majors in Advertising, Digital Media, Graphic Design and Studio Art, the program endeavors to develop awareness and critical perception of the historical, cultural and theoretical foundations for art and design. The curriculum encourages the amalgamation of aesthetics, technique, concept development, critical thinking and digital technology. The primary goal of the Department of Visual Communication and its programs is to deliver an educational experience based on the best practice and standards of quality institutions of art and design. We provide an academic curriculum, professional instruction, and world-class facilities and technologies, culminating is a creative and dynamic learning environment. Upon completion of the degree program, students will be able to: Effectively articulate the conceptual foundations of visual communication works; Demonstrate the design process for developing new, creative visual communication projects; Execute the production and presentation of new works of art and visual design; Evaluate and critique contemporary art and design works; Recognize and integrate the ethical, and sociocultural ideals of the target audience in each work of visual communication. Program Details The Bachelor of Fine Arts in Visual Communication at AUD is a 120 credit-hour, four year program. The curriculum focuses on a combination of aesthetics, technique, concept development, critical thinking and digital technology. The program offers a multi-lingual typography and multi-cultural art AUD were the first in the Arab world to offer an Arabic type design course, calligraphy workshops and cultural events, producing several awards, exhibitions and features in various design periodicals, regionally and internationally. The Bachelor of Fine Arts in Visual Communication is split into the following majors: ADVERTISING Involving sales promotion, public relations, direct marketing, event marketing and new media, Advertising focuses on the following professional specializations: Print advertising (magazines and newspapers) Point of sale display (in retail) Cinema advertising TV advertising Non-traditional advertising (music, sponsorship) Outdoor and online advertising DIGITAL MEDIA Designed to nurture creativity and equip students with practical and critical skills to adapt to constantly evolving technology, the Digital Media major prepares students for the following professions: Web design Animation Video Interactive media Game design Sound design Non-traditional advertising & design (ambient music, sponsorship of events, campaigns in unexpected places and ways) New media art GRAPHIC DESIGN The art of creating, choosing and arranging images and text to create visual solutions that will inform, promote, amuse or persuade, the Graphic Design major can lead graduates into the following professions: Publication design (brochures, magazines and newspapers) Book design Poster design Packaging design Corporate identity (logos and branding) Information design (maps, charts, diagrams and interface design) Web design and multimedia Motion graphics (movie titles and TV graphics) Environmental design (signage systems and environmental graphics) Exhibition design STUDIO ART Studio Art is the study of painting, photography, sculpture and printmaking, entailing a final-year self-directed studio project and written thesis. Graduates of the Studio Art major can pursue the following professions: Fine Artist Gallery Owner/Employee Curator Creative Director Illustrator Corporate Art Consultant For the full course details and sequencing view the e-brochure Bachelor of Fine Arts in Visual Communication (B.F.A.) Facilities Well-equipped and advanced studios and lecture rooms. Fully equipped 3-D studio Laptop classroom with multimedia presentation equipment, surround sound system, 27inch Apple monitors, and a large HD TV with the ability to stream to/from Apple computers and devices; Fully equipped print making studio; VC Studio for painting and freehand drawing courses; Darkroom lab; Hybrid media studio; Computer lab with 20 Apple 27inch iMac, fully equipped with the latest design and animation software such as Adobe CC, Maxon Cinema 4D, etc.; Rotunda Gallery - fully equipped exhibition space; State-of-the-art multipurpose editing suites, equipped with the latest top of the range Apple MacPro Computers with dual displays, Thunderbolt 2 external raid storage, Pro Audio, Video, Interactive and Animation software and hardware; Extensive printing facilities containing A3 color printers, A3 mini plotter and A0 format color printer; Resource Center, stocked with the latest 4K digital cameras, sound and lighting equipment; Commercial print shop located in the Student Center building. ADMISSIONS ENTRY All applying students must have: A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body; International TOEFL or Academic IELTS TM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE; The University administers the ACCUPLACER TM Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score. Students should consult with the Admissions Office for further details at admissions@aud.edu FACULTY Chair of the Department of Visual Communication and Professor of Studio Art Michael Rice Biography Professor of Advertising (Creative) Dina Faour Biography Outreach Coordinator - Visual Communication and Assistant Professor of Digital Media Serena Abou Daher Biography Assistant Professor of Digital Media Huda Al-Aithan Biography Associate Professor of Visual Communication Darrel Lloyd Perkins Biography Program Coordinator, Bachelor of Science in Game Design and Development, and Assistant Professor of Game Design Iyad Alsabouni Biography Assistant Professor of Graphic Design Petra Merhy Biography STAFF Administrative Assistant - Visual Communication department Carolita Abella Parreñas Biography Administrative Assistant, School of Architecture, Art and Design Leila Darwiche Biography Mitra Gholami, B.F.A. in Interior Design B.F.A. in Interior Design Owner of Deleap Interior Design, San Francisco All I know today, I learned from AUD. I love my university because it has a great culture and a strong connection with students Sareh Ameri B.F.A. in Interior Design, Managing partner at Resysta - a start-up company that promotes the use of a unique, sustainable building materials I worked hard as a student and tried to learn as much as I could from my professors RELATED PROGRAMS Undergraduate Bachelor of Architecture (B.Arch.) Undergraduate Bachelor of Fine Arts in Interior Design (B.F.A) Graduate Master of Urban Design and Digital Environments (MUDDE) Certificate Autodesk Certifications Minor Minor in Visual Communication Minor Minor in Architecture Minor Minor in Interior Design