Marketing: Online Bachelor's In Business Administration | Strayer University Skip to main section Here’s a no-cost way to complete gen eds. Get details Here’s a no-cost way to complete gen eds. Get details iCampus Locations (877) 445-7180 Bachelor of Business Administration Marketing PROGRAM AT A GLANCE school 40 bachelor's courses 11 weeks long monetization_on $ 1555 Cost per course local_library Flexible learning Online and in-person programs at select campuses, subject to availability swap_horiz Transfer courses Get credits for classes taken – up to 28 classes maximum. auto_stories No-cost gen eds Eligibility rules apply. Request information Apply now Marketing: Get the right message to the right person at the right time Today’s diverse marketing landscape – print, digital and influencers – presents a daunting list of approaches to marketers. The Strayer University Bachelor of Business Administration (BBA), Marketing concentration, blends the latest science around learning what people want with the art of placing it where they’ll see it and react. Summer classes start July 6 Concentration overview Engage with consumers and build brand awareness The Marketing Concentration explores the essentials of marketing. You’ll learn to understand consumer behavior and how to market products to a target audience and develop effective strategies across traditional channels and social media. And the knowledge and skills you gain can help you prepare for career opportunities in the marketing field. Skills you’ll learn in a Strayer BBA, Marketing concentration A Strayer degree can help prepare for career opportunities in a marketing field while offering support, flexible learning options and career planning every step of the way. Explore consumer behavior to determine how the consumer makes purchasing decisions. Discuss the tactical elements of winning marketing campaigns, such as paid messaging, organic word-of-mouth and best practices for launching both digital and traditional marketing campaigns. Learn how to create a great marketing plan. Develop a broad understanding of marketing data collection and analysis tools that allow you to gather customer information, gauge the success of campaigns and get the best ROI for your marketing efforts. Earn your degree from an accredited university Strayer University has distinct accreditations and affiliations that attest to our academic quality. We’re committed to meeting quality standards, so you can earn a diploma you’re proud to display. Our business degree programs are programmatically accredited by the Accreditation Council for Business Schools and Programs. View the ACBSP student achievement information Strayer University is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE or the Commission) www.msche.org. Strayer University’s accreditation status is Accreditation Reaffirmed. The Commission’s most recent action on the institution’s accreditation status on June 22, 2017 was to reaffirm accreditation. MSCHE is recognized by the U.S. Secretary of Education to conduct accreditation and pre-accreditation (candidate status) activities for institutions of higher education including distance, correspondence education, and direct assessment programs offered at those institutions. The Commission’s geographic area of accrediting activities is throughout the United States. Request information Apply now 96 of Bachelor of Business Administration alumni agree that Strayer’s online programs provided the flexibility needed to finish their degree. 2024–2025 Alumni Survey, 0 year, 1 year, 3 years and 5 years after graduation. Cost & savings Bachelor of Business Administration in Marketing cost breakdown 40 courses, $1555 per course $65 technology fee each term $150 one-time degree conferral fee $100 resource kit per course Estimate the cost of your degree How much does a Bachelor of Business Administration in Marketing cost? The cost of a Bachelor of Business Administration in Marketing depends on several factors. Our Cost Estimator Tool will approximate your tuition and expected graduation date in three easy steps. Get Started Estimate the cost of your degree How much does a Bachelor of Business Administration in Marketing cost? The cost of a Bachelor of Business Administration in Marketing depends on several factors. Our Cost Estimator Tool will approximate your tuition and expected graduation date in three easy steps. Expected Graduation ... Approximate Total ... Step of How many courses do you plan to take each term? How many terms per year do you plan to attend? How many courses will you transfer? If you have 4 or more transfer courses, you may be eligible for a $5,000 scholarship. Calculate potential savings? Eligibility rules and restrictions apply Yes No Are you a Strayer graduate? Yes No As a Strayer student, you can access no-cost gen ed courses through our affiliate, Sophia Learning. How many courses will you take?* *Student is required to take two courses per quarter during disbursement period PREPARING YOUR RESULTS Adjust Your Costs Approximate Cost of Your Degree Time commitment Cost analysis Time commitment Calculate the approximate time commitment of your degree. Course load ... courses/term Classroom time ... hours/week Terms per year ... Terms to graduation ... Cost analysis Calculate the approximate cost of your degree Tuition ... Books ... Fees ... No-cost gen ed $0 Transfer credits ... Transfer Credit Scholarship $0 $4K scholarship $0 Strayer Learn and Earn Scholarship $0 Approximate total ... Have additional questions? Request Info false Are you a Strayer graduate? bachelors How much does a Bachelor of Business Administration in Marketing cost? 40 B-BBA-MARK B-BBA 5000 4000 Opportunities to save on tuition Employer Tuition Assistance More than 500 organizations invest in their employees by partnering with Strayer University to offer access to discounted education programs. Find my employer The Strayer Learn and Earn Scholarship For every three courses you pass, earn one on us, tuition-free, to be redeemed at the end of your program with the Strayer Earn and Learn Scholarship. Eligibility rules and restrictions apply. Connect with us for details. Save up to $15,250 on your bachelor’s degree As a Strayer student, you have access to no-cost gen ed courses through our affiliate, Sophia. Take up to two online Sophia courses at a time and transfer eligible courses towards your undergraduate degree. *Savings assumes transferring 10 courses taken at Sophia. Eligibility rules apply. Connect with us for details. Get details Discover more ways to save Request information Apply now Courses and learning Explore courses in Strayer’s Bachelor of Business Administration, Marketing Harness the power of consumer insights and data to create targeted marketing campaigns, helping your product stand out in the marketplace. The curriculum explores effective strategies across traditional marketing channels and social media. You’ll also examine key marketing principles, including how businesses respond to new challenges to stay competitive in today’s fast-paced world. Marketing Concentration Courses MKT 305 Consumer Behavior MKT 312 Marketing Communications MKT 330 Marketing Research and Digital Analysis MKT 465 Social Media Strategy MKT 475 Strategic Marketing View full course descriptions → How does online learning work? Complete your degree from where you live, on your time, in a flexible, 100% online program. Using our online portal, you’ll be able to: Access lectures and coursework Complete assignments and exams Communicate with professors and classmates Access student resources and support What support services does Strayer provide? From day one, you’ll have a team of advisors and coaches to help you balance college, work and your personal life. Tap into support resources online or at a campus near you. You’ll have access to: Admissions and enrollment support One-on-one academic coaches Financial guidance and potential cost savings Career planning services Does Strayer have a campus? Strayer has many campuses where you can connect with your peers, chat with student coaches, access support resources and attend in-person hybrid classes (at select campuses only). Find your campus → Business faculty The faculty at Strayer University bring years of real-world industry experience to the classroom, offering valuable insight and practical knowledge. They are committed to supporting your professional goals and are responsive to questions and concerns through the virtual courseroom. Career exploration What can you do with a BBA in Marketing? Your education can help you pursue your professional and personal goals. While Strayer cannot guarantee that a graduate will secure any specific career outcome, such as a job title, promotion or salary increase, we encourage you to explore the potential impact you can have in the marketing field. Versatile skills for your future The Marketing concentration explores the essentials of marketing. Students will learn to understand consumer behaviors and how to market products to a target audience and develop effective pricing strategies for products and services. In addition, students who complete this concentration will be prepared to: Analyze market trends and business developments to help predict the profitability of products or services. Collaborate with legal staff to avoid copyright infringement and other legal issues. Connect with buyers to gain insights on projected product or service demand. Coordinate marketing efforts and policies with advertising managers to promote products or services. Create a business case to include environmental information in marketing strategies and policies. Create and distribute surveys to help find new potential markets for products or services. Create pricing strategies that satisfy customers and company goals. Determine product specifications with guidance from development staff. Develop or assess marketing strategies by considering the organization’s goals, market characteristics and cost considerations. Manage the recruitment, training and performance evaluations of marketing staff members. Market products or services at trade shows and other promotional events. Monitor budgets, expenditures, ROI projections and other financial aspects throughout product development. Recommend ways to make products, packaging and other parts of production more environmentally sustainable. Admissions Apply for your Marketing degree today An admissions officer can help you choose the right program, register for classes, transfer credits and find cost-savings opportunities. Here’s what you’ll need to get started: A completed application and enrollment agreement, as applicable A diploma from an approved high school or its equivalent Official copies of transcripts from all colleges or universities attended A valid, current and legible government-issued photo ID Summer classes start on July 6 Learn more about Strayer University’s admissions process Apply today Connect with admissions Transferring to Strayer from another university? Your bachelor’s degree from Strayer could be 70% complete when you transfer up to 28 classes. Estimate transfer credits Strayer welcomes international students Strayer University is proud to have hosted more than 4,000 international students from over 110 countries. Earn your degree in the U.S. or completely online in your home country – it’s your choice. Explore International student life Campus locations Come to a campus near you for guidance and support. You’ll have access to helpful resources, a supportive community and plenty of spaces to learn and grow. Find your campus Ready to take the next step? Your admissions officer is here to guide you through every step of the process, from completing your application to choosing your concentration. Apply now Request information Loading ... Loading ...