UW Brand Center UW Brand Center Cowboys Know the Value of a Good Brand The UW Brand Center serves as the central hub for all things related to the University of Wyoming’s brand identity. Consistent branding allows us to deliver clear, unified messaging to external audiences while maintaining cohesive standards within the university. As the Brand Center, we are here to provide guidelines, tools and resources to help departments align their messaging and visuals, making the process easier and more effective. By ensuring a strong and consistent brand, the Brand Center supports UW’s mission to build recognition, trust and engagement with diverse audiences. WHERE DO LEGENDS COME FROM? Main Page UW Brand Center Photo and Video Services Download Logos & Signatures Project Requests Social Media Guidelines UW Brand Guidelines Creating Accessible Social Media CMS Tutorials CMS Support Site Editor Info CMS Templates Branding Guidlines Web Accessibility Degree Program Pages UW Marketing Toolkit UW Brand Book This official brand book covers all essential marketing materials! From the UW big-picture identity to smaller details like preferred fonts—it’s all here! UW Brand Book Campaign Guide The World Needs More Cowboys campaign is UW’s current flagship campaign. This guide has everything you need to successfully implement that campaign into your content. Campaign Guide Logos & Signatures A variety of UW logos and signatures are available for institutional use, ensuring institutional consistency and lending credibility and professionalism to all communications. MARKETING MATERIALS Website CMS Manage a UW website through our Content Mangement System (CMS), availble for most major departments and units on campus. Website Help The World Needs More Cowboys The University of Wyoming is dedicated to honoring our rich traditions while unlocking the extraordinary potential in every Cowboy and Cowgirl, cultivating future leaders and innovators to positively impact our community and the world. It is this spirit and drive that is exactly why The World Needs More Cowboys. More of that quintessential UW spirit and tenacity is what shapes our students and alumni—empowering them to push boundaries, challenge norms, and contribute meaningfully to society in countless ways. Through consistent branding, we reinforce UW’s values of excellence, innovation and leadership, building trust and lasting connections with all who share our vision. UW Areas of Excellence Platforms for Branding The UW Brand Center is here to support the university by providing essential marketing materials, skills and resources. We help share our message across a wide range of platforms, ensuring effective communication and impact in today’s fast-paced media landscape. Photo & Video UW is proud to have a talented team of award-winning photographers and videographers available to support you! These professional services are offered free of charge to UW personnel for external marketing and recruiting purposes. Whether you need photos for a brochure or video content for a campaign, our team is here to help bring your vision to life. To get started, simply fill out Project Request Form and let us assist with your next project. Social Media Utilizing social media is key in reaching a diverse audience. Use our UW Social Media Guidelines and Best Practices to guide your content creation. UW Social Media Directory – Check if your channels are properly listed. Social Media Terms & Conditions Agreement Form – Rregister your UW-affiliated profile to be added to the directory if not already listed. Project Request Form – Request a social media post be shared on the main UW social channels. UW Branding at Your Fingertips UW Photo Database Use your UW login to explore Canto, the University of Wyoming photo database. UW Business Cards Use this form to request UW business cards from the Copy & Print Center. UW Signature Generator Easily add a professional, UW branded signature to your emails through our generator. UW Branded PowerPoint Templates A series of PowerPoint templates, packaged and ready to use for you next big presentation! Elevate Your Message Through Branding The work you are doing within your department is helping make the University of Wyoming a better place. We know that, and we want to help you amplify that message. Through consistent branding we can enhance the reach and impact of your efforts. Take a look at some of our past campaigns, like the I Am A Cowboy campaign, part of The World Needs More Cowboys, to get an idea for how an institution-wide campaign can be applied to your department. Fill out a Project Request Form , and we’ll help you elevate your message and bring your vision to life. I Am A Cowboy Playlist Additional Brand Resources UW's Reach is Larger Than Ever The University of Wyoming is more global than ever. With a growing international student body and the expanding reach of social media, UW’s message is resonating worldwide. Our diverse community and consistent digital presence help spread our brand across the globe. 27 00 web pages within the University of Wyoming website 82 countries and all 50 states that have students at UW 98 percentage of college students active on a social media platform on a daily basis Website Templates Learn more about UW’s Content Management System, our marketing materials and available templates for web pages. Publications Our Institutional Marketing team is here to serve as a liaison for you and your department during the publication process. Explore your options and learn about the process. Social Media Directory Explore UW’s social media! Check out our UW affiliated pages, learn best practices and meet the UW social media team. Project Request Form Fill out this project request form to get in touch with our team and start bringing your UW vision to life! Need a hand? Feeling stuck and confused with technology is a feeling we know all too well! No need to pound your head against the keyboard! Check out our CMS support page or reach out for help. Get help! University Public Relations Bureau of Mines 1000 E. University Ave Laramie, WY 82071 Dept. 3226 Email: uwmktg@uwyo.edu The University of Wyoming has earned its Research Level 1 (R1) status from the Carnegie Classification of Institutions of Higher Education, placing Wyoming's only four-year university with the top research universities in the United States.