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Marketing & Communications - Dine College -
Marketing & Communications - Dine College -
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T’áá hó ‘ájí t’éego
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About Diné College Marketing & Communications
MEET the MARKETING TEAM
Welcome to the new Marketing and Communications Department webpage! We want college staff to be acquainted with the purposes and duties of the marketing department staff.
And, we want to keep track of the various inquiries coming into the department for the sake of maintaining monthly reports. A form is on this page for questions and a ticket will be issued once questions are logged.
Requests will be processed based on department and college priorities and resources.
Through strategic messaging, our team creates materials that communicate the College’s values and identity. From concept to distribution, we can help you with the collateral materials needed to communicate aspects about your organization, service and/or product.
The Diné College Marketing and Communication Department is responsible for creating and maintaining the College’s brand. We provide guidelines for consistent, favorable and professional use of the brand and promote a positive image of the College and its programs. We can assist you with your marketing plans, focus groups, research, pricing, promotion and distribution.
Internal Communications
The Diné College Marketing and Communications unit makes every effort to share information about events that are taking place across the seven campuses and sites of the College (Tsaile, Tuba City, Window Rock, Crownpoint, Shiprock, Newcomb, and Aneth). Information is disseminated in several ways:
Creative Services
Overall Concept Development
Copywriting
Graphic Design
Web Development
Content Writing
Copywriting
Photography
TV & Video
Services
Diné College Marketing Services
1. Public Relations
The communications, or PR team, the primary office for news regarding Diné College, provides information about everything from research and academic programs to breaking news, context on current events and student initiatives. We have access to faculty who are making news in their fields of study all over the world. We also manage emergency communications.
If your findings, accomplishments or events have implications relevant to the general public, please contact us. If you aren’t sure, we’re happy to discuss how to reach the right audience for your message. Perhaps trade publications would be more interested than the general media. Perhaps you really want to reach an internal, campus audience, and we can help you with that, too.
We can draft and distribute your press release, but we offer many other communication options:
If you want to publicize a happening or an event through the local newspapers, then contact Chris Burnside, the Marketing & Communications Manager for the entire College. His job duties include releasing information and communicating with media outlets everywhere.
As per Dine College policies, all inquiries from outside news reporters must be referred to the Manager of Marketing & Communications
Pitch a story to a reporter on your behalf
Issue press releases
Press conferences
Media events
Write op-ed/editorials
Social media
Organize and
schedule interviews with a reporter
e-newsletter to target audience
Newsletters
2. Diné College Website
Diné College’s website (www.dinecollege.edu) is publicly for gathered college resources and information. The Diné College’s website offers supplemental information provided on the campus for Students, Faculty and Staff for online curriculum and employment information. The information and data presented on the website is released and presented as-is.
Content edit requests can be made through our online Marketing form:
Or contact us at:
marketing@dinecollege.edu
3. Email DC-All
The DC-All function is used to send out mass emails to college employees. The Public Relations Officer is one of several people at the College who have access to the DC-All. A flyer is often attached to the DC-All email and the flyer will have the detailed information about the event. We recommend that you download and post the flyer.
The Marketing and Communications staff will verify a request for DC-All email dissemination before issuing the DC-All email.
The StudentAll (listserv) is limited to text only.
Email Ad size
590×345 pixels
96 dpi
4. Facebook –
Diné College has a Facebook page and uses Facebook to share information about college events, news releases and general information about ongoing activities. We understand not everyone uses Facebook, but the College does use Facebook, even in cases of emergency alerts.
Like us on Diné College Facebook page if you want to receive campus event information.
Social media ad size
1080×1080 pixels
96 dpi
jpeg format files only
5. Outside Digital signage
Outside Board Ads
144×72 pixels
72 dpi
4 lines of text with less then 10 characters per line
6. KXWR Radio
The Radio Station at the Tsaile campus announces upcoming events. The Radio programming includes news events, public announcements, and a variety of music. Some College events can be broadcast live.
To listen to Diné College radio, tune to 92.1 FM KXWR. Live streaming is also available via the Internet. To listen to the live streaming via Internet, click on the KXWR link at the bottom of our website. By clicking on the KXWR link, you will be redirected to live streaming.
Contact the Marketing Office if you want to make a public announcement.
7. Live-streaming
Live-streaming of an event is handled by the Marketing and Communications Department. Let us know 10 days in advance so we can market and schedule the event. An event may require planning for lighting, camera staging, electrical connectivity and Internet access.
9. Graphic Design/Print Services
In-house printing (limited):
Depending on quantity and size we are capable of producing large prints
Cut to size
Binding (limited)
Designs:
Department/Program brochures
Degree brochures
Posters
Calendars
Annual report
We encourage all departments to create flyers for their special events. However, we have some guidelines of usage of graphics. If you want these announcements viewable in other forms (Facebook and Outside display), then you will have to reformat your design to the correct specifications (size and dimensions).
Photography:
New staff, faculty
Special events
For more information
regarding Marketing Services please contact:
Chris Burnside
(928) 724-6695
Logos & Colors
Official Logos and Colors
The official colors are:
Pantone Solid Coated 7408C and 2728C
Logo downloads:
PNG transparent format, 633kb
JPG format, 511kb
Annual Reports
2024-2025 Annual Report
2023-2024 Annual Report
2022-2023 Annual Report
2019-2020 Annual Report
2017 Annual Report
2021-2022 Annual Report
2018-2019 Annual Report
DC Quick Facts 2025
2020-2021 Annual Report
2017-2018 Annual Report
About Diné College Marketing & Communications
MEET the MARKETING TEAM
Welcome to the new Marketing and Communications Department webpage! We want college staff to be acquainted with the purposes and duties of the marketing department staff.
And, we want to keep track of the various inquiries coming into the department for the sake of maintaining monthly reports. A form is on this page for questions and a ticket will be issued once questions are logged.
Requests will be processed based on department and college priorities and resources.
Through strategic messaging, our team creates materials that communicate the College’s values and identity. From concept to distribution, we can help you with the collateral materials needed to communicate aspects about your organization, service and/or product.
The Diné College Marketing and Communication Department is responsible for creating and maintaining the College’s brand. We provide guidelines for consistent, favorable and professional use of the brand and promote a positive image of the College and its programs. We can assist you with your marketing plans, focus groups, research, pricing, promotion and distribution.
Internal Communications
The Diné College Marketing and Communications unit makes every effort to share information about events that are taking place across the seven campuses and sites of the College (Tsaile, Tuba City, Window Rock, Crownpoint, Shiprock, Newcomb, and Aneth). Information is disseminated in several ways:
Creative Services
Overall Concept Development
Copywriting
Graphic Design
Web Development
Content Writing
Copywriting
Photography
TV & Video
Diné College Marketing Services
1. Public Relations
The communications, or PR team, the primary office for news regarding Diné College, provides information about everything from research and academic programs to breaking news, context on current events and student initiatives. We have access to faculty who are making news in their fields of study all over the world. We also manage emergency communications.
If your findings, accomplishments or events have implications relevant to the general public, please contact us. If you aren’t sure, we’re happy to discuss how to reach the right audience for your message. Perhaps trade publications would be more interested than the general media. Perhaps you really want to reach an internal, campus audience, and we can help you with that, too.
We can draft and distribute your press release, but we offer many other communication options:
If you want to publicize a happening or an event through the local newspapers, then contact Chris Burnside, the Marketing & Communications Manager for the entire College. His job duties include releasing information and communicating with media outlets everywhere.
As per Dine College policies, all inquiries from outside news reporters must be referred to the Manager of Marketing & Communications
Pitch a story to a reporter on your behalf
Issue press releases
Press conferences
Media events
Write op-ed/editorials
Social media
Organize and
schedule interviews with a reporter
e-newsletter to target audience
Newsletters
2. Diné College Website
Diné College’s website (www.dinecollege.edu) is publicly for gathered college resources and information. The Diné College’s website offers supplemental information provided on the campus for Students, Faculty and Staff for online curriculum and employment information. The information and data presented on the website is released and presented as-is.
Content edit requests can be made through our online Marketing form:
Or contact us at:
marketing@dinecollege.edu
3. Email DC-All
The DC-All function is used to send out mass emails to college employees. The Public Relations Officer is one of several people at the College who have access to the DC-All. A flyer is often attached to the DC-All email and the flyer will have the detailed information about the event. We recommend that you download and post the flyer.
The Marketing and Communications staff will verify a request for DC-All email dissemination before issuing the DC-All email.
The StudentAll (listserv) is limited to text only.
Email Ad size
590×345 pixels
96 dpi
4. Facebook –
Diné College has a Facebook page and uses Facebook to share information about college events, news releases and general information about ongoing activities. We understand not everyone uses Facebook, but the College does use Facebook, even in cases of emergency alerts.
Like us on Diné College Facebook page if you want to receive campus event information.
Social media ad size
1080×1080 pixels
96 dpi
jpeg format files only
5. Outside Digital signage
Outside Board Ads
144×72 pixels
72 dpi
4 lines of text with less then 10 characters per line
6. KXWR Radio
The Radio Station at the Tsaile campus announces upcoming events. The Radio programming includes news events, public announcements, and a variety of music. Some College events can be broadcast live.
To listen to Diné College radio, tune to 92.1 FM KXWR. Live streaming is also available via the Internet. To listen to the live streaming via Internet, click on the KXWR link at the bottom of our website. By clicking on the KXWR link, you will be redirected to live streaming.
Contact the Marketing Office if you want to make a public announcement.
7. Live-streaming
Live-streaming of an event is handled by the Marketing and Communications Department. Let us know 10 days in advance so we can market and schedule the event. An event may require planning for lighting, camera staging, electrical connectivity and Internet access.
9. Graphic Design/Print Services
In-house printing (limited):
Depending on quantity and size we are capable of producing large prints
Cut to size
Binding (limited)
Designs:
Department/Program brochures
Degree brochures
Posters
Calendars
Annual report
We encourage all departments to create flyers for their special events. However, we have some guidelines of usage of graphics. If you want these announcements viewable in other forms (Facebook and Outside display), then you will have to reformat your design to the correct specifications (size and dimensions).
Photography:
New staff, faculty
Special events
For more information
regarding Marketing Services please contact:
Chris Burnside
(928) 724-6695
Official Logos and Colors
Official Diné College Logo:
View / Download
Official Diné College Athletics Logo:
View / Download
2024-2025 Annual Report
2021-2022 Annual Report
2020-2021 Annual Report
2023 - 2024 Annual Report
2018 - 2019 Annual Report
2017 - 2018 Annual Report
2022 - 2023 Annual Report
DC Quick Facts 2025
2017 Annual Report
2019 - 2020 Annual Report
Annual Report Feedback
Contacts
Marketing & Communications
marketing@dinecollege.edu
(928) 724-6695
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