Information for Grocers | Vermont Department of Health
Source: http://healthvermont.gov/family/wic/information-grocers
Archived: 2026-04-23 17:25
Information for Grocers | Vermont Department of Health
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Translations for you
Information for Grocers
WIC
WIC Basics
WIC Eligibility
Apply to WIC
Check Your WIC Balance
WIC Nutrition
WIC Breastfeeding
WIC Community Resources
Shopping with WIC
WIC Discounts
WIC Remote Appointments
Information for Grocers
Resources for Health Professionals
WIC Plans & Reports
WIC Rights & Concerns
We rely on our grocers to provide access to nutritious foods for Vermont families, understand and support WIC's mission, offer competitive prices to help reach every eligible participant, maintain a minimum inventory of WIC foods, and offer a positive shopping experience.
Become a WIC grocer.
WIC Grocer Resources:
Everything our grocers need in one place.
WIC Training Materials
Learn about all the training assets available in the video above and download the specific training tools you need below.
Important Links
Vermont WIC Grocer Handbook
Technical Requirements
Authorized Infant Supplier List
Minimum Inventories 4+ Registers
Minimum Inventories 1-3 Registers
New Hire and Annual
New Cashier Training Video
Experienced Cashier Self-Guided Refresher - Coming Summer 2026!
Grocer and Manager Self-Guided Training
Training Log
Games and Quizzes
Cashier Quiz Video
Cashier Quiz Print
Mock Shop Kit
WIC Foods & Shopping Guide Search
Other Resources
Vermont WIC Foods & Shopping Guide (New)
Approved Products List (UPC Database)
Order Shelf Tags
WIC Grocer Call Presentation
Become a WIC-Authorized Grocer
Grocer Handbook
Everything you need to know to become a WIC-authorized grocer.
Ready to
apply
?
Program and Product Support
Report a Transaction Issue
If a customer experiences an issue with their WIC transaction that you are not able to solve, please fill out as much information as possible on the
Grocer Incident Report Form
and submit to the Vermont WIC Program at
[email protected]
.
Fair Hearing
If a Grocer Application is rejected for any reason except incompleteness and a grocer wishes to appeal the decision, the grocer must request a fair hearing by writing within 30 days of receiving the non-selection letter to the following address
WIC Grocer Manager
Vermont Department of Health
Vermont WIC Program
280 State Drive
Waterbury, VT 05671-8360
Manufacturer Product Submissions
Thank you for choosing to submit your product to the Vermont WIC Program for consideration. We select foods for inclusion in the
Vermont WIC Foods and Shopping Guide
based on federal regulations, statewide availability, packaging and cost. Not all food submissions will be approved.
Vermont provides food benefits through an Electronic Benefits Transfer system
.
All eligible products require a UPC or PLU code. All allowed fresh fruits and vegetables with an individual UPC code needs to be mapped to the closest PLU code or to 4469.
If you wish to be on Vermont WIC’s email distribution list please call or
email us
:
Vermont WIC Program
Phone: 802-863-7333
800-649-4357 (in Vermont)
[email protected]
Attn: Jenna
Product Submission Instructions
Foods currently on Vermont WIC's approved food list do not need to be resubmitted.
Submission Timeline
For Brand Specific food categories, please submit your product for consideration between February 1 and March 31
for inclusion beginning October 1.
For Non-Brand Specific foods that meet Vermont WIC standards, please submit at any time for immediate inclusion in our UPC database.
Categories
Categories in the
Vermont WIC Foods and Shopping Guide
are either Brand Specific or Non-Brand Specific:
Brand Specific Foods – These products are identified by brand in the
Vermont WIC Foods and Shopping Guide
.
Current Brand Specific Food categories include cheese, tofu, soymilk and plant-based beverages, yogurt, peanut butter, nut and seed butters, whole grain bread products, whole wheat pasta, whole wheat and corn tortillas, breakfast cereal (cold and hot), juice, and infant foods.
Non-brand Specific Foods – These products are not specified by brand in the
Vermont WIC Foods and Shopping Guide
but are considered ‘Any Brand Allowed.’ Current non-brand specific food categories include: milk, eggs, beans, canned fish (chunk light tuna, sardines and salmon), oatmeal, corn meal, quinoa, and brown and wild rice. Manufacturers may submit products that meet eligibility requirements as they become available. Please email
Jenna Cloutier
, and include the information that is requested in the Vermont Product Submission spreadsheet.
Submission Requirements
Prior to submission, please verify that your products meet requirements set forth by USDA:
USDA Final Rule: Revisions in the Food Packages (2024)
(federal food regulations)
Information for Food Manufacturers regarding the WIC Food Packages
WIC Food Packages - Regulatory Requirements for WIC-Eligible Foods
Prior to submission, please verify that your product(s) meet Vermont eligibility requirements:
Vermont WIC Foods and Shopping Guide
Complete the applicable tab(s) in the
Vermont WIC Food Product Submissions spreadsheet
.
Provide electronic product labels for all products submitted.
Send completed product submission form and labels to
Jenna Cloutier
by March 31.
Note:
It is the responsibility of the submitter to notify the Vermont WIC Program of all changes and the effective date of each change to a product included in the Vermont WIC Foods and in our UPC database, including, but not limited to, UPC, package design, container size, ingredients, and/or discontinuance of a product or eligible size.
If you have any questions or for more information, contact
[email protected]
.
UPC Not Working
If you find a food item that, according to the
Vermont WIC Foods and Shopping Guide
, should be allowed, but the UPC does not debit from a WIC account, send us an update request. We may have missed a UPC so the product is not scanning properly.
Here’s what you can do:
Send an email to
[email protected]
and include the following information:
Product name
Package size
Price
UPC number from the bar code - give all 12 numbers, including the little ones at the beginning and end.
Contact us
For help or more information, contact the Vermont WIC Program by email at
[email protected]
or call
800-464-4343
|
802-863-7200
|
Fax:
802-863-7229
|
TTY/TDD: Dial 711 first. Or contact your
local office
.
USDA nondiscrimination statement
Topics:
Breastfeeding
|
Early Childhood Health
|
Family Health
|
Healthy Communities
|
Healthy Eating
|
Infant Health
|
Maternal Health
|
Physical Activity and Nutrition
|
Pregnancy
Last Updated:
March 11, 2026
Skip to main content
MENU
x
CLOSE
Translations for you
Information for Grocers
WIC
WIC Basics
WIC Eligibility
Apply to WIC
Check Your WIC Balance
WIC Nutrition
WIC Breastfeeding
WIC Community Resources
Shopping with WIC
WIC Discounts
WIC Remote Appointments
Information for Grocers
Resources for Health Professionals
WIC Plans & Reports
WIC Rights & Concerns
We rely on our grocers to provide access to nutritious foods for Vermont families, understand and support WIC's mission, offer competitive prices to help reach every eligible participant, maintain a minimum inventory of WIC foods, and offer a positive shopping experience.
Become a WIC grocer.
WIC Grocer Resources:
Everything our grocers need in one place.
WIC Training Materials
Learn about all the training assets available in the video above and download the specific training tools you need below.
Important Links
Vermont WIC Grocer Handbook
Technical Requirements
Authorized Infant Supplier List
Minimum Inventories 4+ Registers
Minimum Inventories 1-3 Registers
New Hire and Annual
New Cashier Training Video
Experienced Cashier Self-Guided Refresher - Coming Summer 2026!
Grocer and Manager Self-Guided Training
Training Log
Games and Quizzes
Cashier Quiz Video
Cashier Quiz Print
Mock Shop Kit
WIC Foods & Shopping Guide Search
Other Resources
Vermont WIC Foods & Shopping Guide (New)
Approved Products List (UPC Database)
Order Shelf Tags
WIC Grocer Call Presentation
Become a WIC-Authorized Grocer
Grocer Handbook
Everything you need to know to become a WIC-authorized grocer.
Ready to
apply
?
Program and Product Support
Report a Transaction Issue
If a customer experiences an issue with their WIC transaction that you are not able to solve, please fill out as much information as possible on the
Grocer Incident Report Form
and submit to the Vermont WIC Program at
[email protected]
.
Fair Hearing
If a Grocer Application is rejected for any reason except incompleteness and a grocer wishes to appeal the decision, the grocer must request a fair hearing by writing within 30 days of receiving the non-selection letter to the following address
WIC Grocer Manager
Vermont Department of Health
Vermont WIC Program
280 State Drive
Waterbury, VT 05671-8360
Manufacturer Product Submissions
Thank you for choosing to submit your product to the Vermont WIC Program for consideration. We select foods for inclusion in the
Vermont WIC Foods and Shopping Guide
based on federal regulations, statewide availability, packaging and cost. Not all food submissions will be approved.
Vermont provides food benefits through an Electronic Benefits Transfer system
.
All eligible products require a UPC or PLU code. All allowed fresh fruits and vegetables with an individual UPC code needs to be mapped to the closest PLU code or to 4469.
If you wish to be on Vermont WIC’s email distribution list please call or
email us
:
Vermont WIC Program
Phone: 802-863-7333
800-649-4357 (in Vermont)
[email protected]
Attn: Jenna
Product Submission Instructions
Foods currently on Vermont WIC's approved food list do not need to be resubmitted.
Submission Timeline
For Brand Specific food categories, please submit your product for consideration between February 1 and March 31
for inclusion beginning October 1.
For Non-Brand Specific foods that meet Vermont WIC standards, please submit at any time for immediate inclusion in our UPC database.
Categories
Categories in the
Vermont WIC Foods and Shopping Guide
are either Brand Specific or Non-Brand Specific:
Brand Specific Foods – These products are identified by brand in the
Vermont WIC Foods and Shopping Guide
.
Current Brand Specific Food categories include cheese, tofu, soymilk and plant-based beverages, yogurt, peanut butter, nut and seed butters, whole grain bread products, whole wheat pasta, whole wheat and corn tortillas, breakfast cereal (cold and hot), juice, and infant foods.
Non-brand Specific Foods – These products are not specified by brand in the
Vermont WIC Foods and Shopping Guide
but are considered ‘Any Brand Allowed.’ Current non-brand specific food categories include: milk, eggs, beans, canned fish (chunk light tuna, sardines and salmon), oatmeal, corn meal, quinoa, and brown and wild rice. Manufacturers may submit products that meet eligibility requirements as they become available. Please email
Jenna Cloutier
, and include the information that is requested in the Vermont Product Submission spreadsheet.
Submission Requirements
Prior to submission, please verify that your products meet requirements set forth by USDA:
USDA Final Rule: Revisions in the Food Packages (2024)
(federal food regulations)
Information for Food Manufacturers regarding the WIC Food Packages
WIC Food Packages - Regulatory Requirements for WIC-Eligible Foods
Prior to submission, please verify that your product(s) meet Vermont eligibility requirements:
Vermont WIC Foods and Shopping Guide
Complete the applicable tab(s) in the
Vermont WIC Food Product Submissions spreadsheet
.
Provide electronic product labels for all products submitted.
Send completed product submission form and labels to
Jenna Cloutier
by March 31.
Note:
It is the responsibility of the submitter to notify the Vermont WIC Program of all changes and the effective date of each change to a product included in the Vermont WIC Foods and in our UPC database, including, but not limited to, UPC, package design, container size, ingredients, and/or discontinuance of a product or eligible size.
If you have any questions or for more information, contact
[email protected]
.
UPC Not Working
If you find a food item that, according to the
Vermont WIC Foods and Shopping Guide
, should be allowed, but the UPC does not debit from a WIC account, send us an update request. We may have missed a UPC so the product is not scanning properly.
Here’s what you can do:
Send an email to
[email protected]
and include the following information:
Product name
Package size
Price
UPC number from the bar code - give all 12 numbers, including the little ones at the beginning and end.
Contact us
For help or more information, contact the Vermont WIC Program by email at
[email protected]
or call
800-464-4343
|
802-863-7200
|
Fax:
802-863-7229
|
TTY/TDD: Dial 711 first. Or contact your
local office
.
USDA nondiscrimination statement
Topics:
Breastfeeding
|
Early Childhood Health
|
Family Health
|
Healthy Communities
|
Healthy Eating
|
Infant Health
|
Maternal Health
|
Physical Activity and Nutrition
|
Pregnancy
Last Updated:
March 11, 2026