Our Purpose | Belu Skip to content OUR PURPOSE TO CHANGe THE WAY THE WORLD SEES WATER​ Belu is a drinks business that began with a simple idea: that there was a better way to do business. That through business, we could do more than make money, we could help solve some of the world’s problems too. Powered by a clear purpose, we invest our profits in making a difference and by 2030, we will change the way the world sees water. We choose to invest 100% of our net profit into our purpose which funds life changing work through our partnership with WaterAid and our nature-based solutions throughout the UK. Our purpose Belu is a drinks business that puts people and the environment first. We are committed to delivering incredible drinks, whilst giving the conscious consumer the choice to build a better world through their buying decisions. Launched in 2007, our purpose is to change the way the world sees water. In pursuit of this promise, we invest all our net profits into saving carbon emissions from entering the atmosphere, implementing a circular economy, supporting water stewardship projects and bringing clean water, decent toilets and good hygiene to everyone, everywhere. SEE OUR IMPACT TO DATE Our people At Belu, we aim to bring the right people together at the right time to do the right thing. Together, we can create a more sustainable world and change lives for the better. We are a team of 23 employees based in London Bridge and we punch well above our weight. Everyone in the business takes responsibility for our shared success and in driving continuous improvement. Our purpose is fundamental to the way we work and we expect everyone on the team to meaningfully align to this and bring it to life in the work they do day-to-day. Meet the Belu team Our PRODUCTS Challenging the limitations of what a drinks brand can do, we believe in the power of thinking outside the bottle. Belu exists for those who want to partner with or buy from a brand with purpose. We minimise our environmental impact by following the principles of a circular economy and maximising use of recycled materials. We follow the PAS 2060 framework and are on a zero carbon journey aligned with the SBTi. And because we don’t believe that shipping mineral water around the world is the right thing to do, ours is not for export. See our product range Our Profit Every business has a choice; profit from society with no give-back, or invest profits in putting the environment first and transforming lives. For Belu it is not a choice, it is simply who we are. We do this in two main ways: by investing in initiatives that benefit our planet and by giving all our net profit to WaterAid. As a business that lives and breathes the concept of long-term sustainability, we are aligned with the UN Sustainable Development Goals, focussing on 3 key areas: SDG6 Clean Water and Sanitation For All SDG12 Responsible Consumption and Production SDG13 Climate Action See how we invest our profit CHANGING THE WAY THE WORLD SEES WATER SINCE 2007 In everything we do, we keep the UN’s Sustainable Development Goals in mind. Our particular focus is delivering goals 6, 12 and 13. Invested in bringing clean water, decent toilets and good hygiene to everyone, everywhere with WaterAid. Pieces of packaging made from recycled content since 2012 Reduction in the carbon intensity of our business since 2010. Now we're focussed on a zero carbon future. Interested in serving belu? Contact us today. START SERVING BELU Sign up to our newsletter We’ll keep you up to date with news about our drinks, impact and how you can get involved in changing the way the world sees water.