SGU Brand Guidelines | Logos, Colors, Typography & More Skip to footer Brand Guidelines St. George’s University Brand Identity Guidelines As a world-class institution, it is important to maintain first-rate, professional standards in our marketing and communications materials. The University brand identity guide is intended to provide a definitive resource for designers, writers, and others seeking to use our brand, offering a consistent approach to how we present ourselves to our internal and external audiences—prospective and current students, faculty, staff, alumni, volunteers, government, media, community partners, and others. It is a guidebook on how to properly and most effectively use the SGU brand. These guidelines have been designed to be user-friendly and to make marketing and communication materials both attractive and effective. Each section offers important information on how to successfully adhere to the University’s brand identity standards. Below are the assets available to the University community and external partners to assist you in creating materials that reflect the outstanding quality and value of the education, facilities, and opportunities available to our students and mirror the sophistication and elegance associated with the SGU name. Brand Identity Guidelines Updated 4/3/21 Official Logos The University logo and school specific-logos are the primary visual identity marks of the University and are to be used on all printed and electronic materials, stationery, merchandise, etc. To maintain consistency, the logos cannot be recreated or manipulated in any way. The elements may not be separated; the lockups are to be treated as single design units. The logos must stand alone and cannot be combined with any other logos or graphic elements. No elements may be added to the logos, and they cannot be superimposed on any other graphic element. Permission is needed prior to using any University logos. Please fill out the logo request form and attach any samples of the intended usage. To ensure the logos always look their best, it is essential you only use the supplied assets. Do not pull copies from the internet. Request Logo Usage University Logo The official University logo consists of the seal, word mark, and location. There are three acceptable configurations that may be used: centered, horizontal, and stacked. There are also four different color versions of both the official logo and school specific logos: color, black, color + white, and black + white. The official University logo should be used on all materials that promote the University as a whole or that promote more than one school at a time. This logo can used in printed and digital materials as well as promotional items. Centered Request Logo Horizontal Request Logo Stacked Request Logo School-Specific Logos The official University logo consists of the seal, word mark, and location. There are three acceptable configurations that may be used: centered, horizontal, and stacked. There are also four different color versions of both the official logo and school specific logos: color, black, color + white, and black + white. The official University logo should be used on all materials that promote the University as a whole or that promote more than one school at a time. This logo can used in printed and digital materials as well as promotional items. Request Logo Request Logo Request Logo Request Logo Color Palette SGU’s primary color is navy blue and is the essential color on all materials. Navy blue should be the primary and dominant color in layouts, graphics, and large headlines. The secondary colors offer an extension to the primary palette and should be used in supporting the core brand campaign. The SGU Red seen in the official logo should be used as an accent color in limited use, only supporting the core brand colors. Typography The brand typography for SGU covers all marketing materials, campaigns, and digital assets. This type style sets the tone and quality of our market position, and must be used in all brochures, newsletters, advertisements, and university communications. Usage should be consistent across all communications. Montserrat is a modern sans serif font and is the preferred headline, subhead, and body typeface intended for use throughout all advertising and marketing materials. How to Install Montserrat SGU Photography SGU has a distinctive photographic style that reflects what it’s like to live and learn on the beautiful Caribbean island of Grenada. This style showcases our unique campus, entices people to visit, and underscores the brand values of innovation, diversity, and esteem. Campus Gallery SGU’s home is the breathtaking True Blue campus, which boasts 65+ state of-the-art, cutting-edge facilities with a backyard of lapis blue waters and extraordinary reefs. Images of the campus are publicly available for marketing or promotional use. Browse Gallery Photo Archive SGU maintains a searchable photo archive of images approved for marketing and promotional use. Many of these images were created for a singular purpose but may be leveraged for other projects. For download permissions, please contact marcom@sgu.edu Browse Archive Release Forms Anyone featured in either a still photograph or video that is used for promotional purposes must complete and sign a photo release form. Any image that depicts a patient (human or animal) must also be accompanied by a signed release. Download Release Form Brand Assets The University’s brand represents who it is and what it does, which is why it’s essential for visual branding to be used and displayed correctly in every possible medium. To help the University community support and promote SGU’s visual identity, a collection of brand assets have been created, including email signatures, business cards, letterhead, and PowerPoint templates. You can find these brand assets on the Office of University Communications page on the University portal. To use them to their full capacity, please be sure to install the brand font , Montserrat, on your computer. SGU Brand Assets USS Brand Assets Editorial Style Tone of Voice Unlike design guidelines, which specify precise visual rules, tone of voice guidelines are necessarily much looser. With the flexibility of language, the only way to ensure exact consistency would be to insist on the use of stock phrases and vocabulary—far from the creative and compelling copy we hope to deliver. However, it is important to be aware of the key principles that underpin the SGU tone of voice, as these allow us to convey the University brand’s unique personality in our writing. Imaginative Our Goal: Visionary, creative, experimental, open to new ideas, at the forefront What to Avoid: Unrealistic, not living in the real world, dreaming and not doing Community-Driven Our Goal : An open and responsive attitude to our readers and community What to Avoid: Corporate-speak, copy without emotion and depth Friendly Our Goal: Inclusive, welcoming, responsive, supportive, warm, down-to-earth What to Avoid: Lacking ambition or drive, too soft, no focus, unprofessional Direct Our Goal: Clear, uncomplicated, and easy to understand. Jargon-free What to Avoid: Dumbed down, patronizing, facile, lacking in substance Confident Our Goal: Accomplished, authoritative, we celebrate success, we take pride in what we do What to Avoid: Arrogant, style over substance, over-promising, self-important Editorial Style Guide The SGU editorial style guide provides our standards for editorial consistency and serves as an easy-to-use reference regarding the University style, punctuation, and word usage. Our style is based on The Chicago Manual of Style, 15th edition and Merriam-Webster’s Collegiate Dictionary. Any of the style points that are taken from the Chicago Manual of Style are noted as such. If no reference is given, the recommendation is SGU style as decided by the marketing and communications team. Updated 10/18 Request Logo Usage Fill out my online form Questions? marcom@sgu.edu St. George’s University University Centre Grenada, West Indies or Office of Marketing and Communications St. George’s University c/o University Support Services, LLC 3500 Sunrise Highway, Building 300 Great River, NY 11739 Get in Touch Sharing your information gives you direct access to a dedicated enrollment counselor and tailored materials based on your specific interests. Contact admissions with your specific questions Thank you for your interest in St. George’s University. We look forward to speaking with you and answering any questions you may have. Please fill out the form for the school of your choice, and a current student or St. George’s University representative will follow up with you. 1 (800) 899-6337 admissions@sgu.edu Chat with a counselor Apply Request Info Events Apply Request Info Search our site