Digital Communications - Albright College

Digital Communications - Albright College
Digital Communications
Create with purpose. Communicate visually. Shape the digital world.
Digital Communications at Albright blends digital media design, storytelling, and communication theory to prepare students for success in today’s digital landscape.
About the Program
Students contribute to digital media projects such as Albright AM and collaborate on interdisciplinary creative work across campus.
Hands-On Learning
Students participate in writing communities, interdisciplinary collaborations, and department events such as the Bunny Hop, building strong professional and academic networks.
Course Requirements
Program Goals
Opportunities
Faculty
Full Course Catalogue
Course Descriptions
Major Requirements
Core Requirements
6 theory/social impact/industry practices courses
3 writing courses
3 visual design and production courses
2 senior-level courses
Theory/Social Impact/Industry Practice
Required Courses:
COM 260/DIG 260: Communication Theories in the Semiotics of Digital Media
DIG 201: Digital Video
DIG 265: Digital Literacy
COM 250: Mass Communication & Society COM/DIG 333: Practicum
DIG 301: Video Production II
Choose one:
COM 317: Public Relations & Advertising COM321: Media History
COM 320: Freedom of Expression
Writing Courses
Required Courses:
COM 222: Newswriting
COM 390: Multimedia Writing
Choose one:
COM 315: Public Affairs Reporting
COM219: Feature Writing
COM 327: Writing for Public Relations & Advertising
Visual Design and Production
Choose One FOCUS:
FOCUS 1
DIG 315: Web Design
DIG 325: Visual Design for the Web
FOCUS 2
DIG 270: Illustration & Design
DIG 370: Design II  95
Senior Requirement
COM 480: Senior Seminar in Communications
DIG 420: Capstone
Digital Communications Media Studies Minor Requirements
COM 250 Media & Society
COM 260 Critical/Cultural Media Studies
DIG 265 Digital Literacy
Two from the following
COM 183 Introductory Special Topics
COM 240 Introduction to Documentary
COM 280 Latin American Media
COM 283 Intermediate Special Topics
COM 320 Media Law & Freedom of Expression
COM 321 Media History
COM/SYN 324 Political Economy of Media
COM 383 Advanced Special Topics
WGS 220 LGBTQ Media, History & Culture
Digital Communications Strategic Communications Minor Requirements
COM 317 PR and Advertising Campaign Planning
COM 327 Public Relations Writing
Three from the following list:
COM 230 Public Speaking
COM 250 Media & Society
COM 337 Public Relations & Advertising Research
DIG 265 Digital Literacy
DIG 325 Visual Design for the Web
Digital Media Minor
Requirements
The Digital Media Minor provides in-depth study of Digital Media through a selection of five courses.
ART 265 Computer Graphics
DIG 201 Digital Video I
DIG 265 Digital Literacy
DIG 270 Digital Illustration and Design
DIG 315 Web Design
Understand theory and practice related to effective digital communications
Understand history and social effects of media and digital culture
Develop and apply effective writing skills
Develop the ability to produce audience-focused communications across platforms
Develop and apply visual design and aesthetic principles across platforms
Build industry knowledge base
Internships and Career Support
Students can connect with the
Career Development Center
to find internships in digital media, marketing, public relations, social media management, content creation, or communications departments, applying skills in digital storytelling, video production, graphic design, and audience engagement in real-world settings.
ACRE Undergraduate Research
Students in any major can engage in interdisciplinary undergraduate research through the
Albright Creative Research Experience (ACRE)
, partnering with faculty mentors to pursue independent research or creative projects and present their work beyond the classroom.
Jon Bekken , Ph.D.
Professor of Communications
Katherine Lehman , Ph.D.
Professor of Communications
Heidi Mau , Ph.D.
Associate Professor of Communications
Curriculum Highlights
DIG 265 approved as a Foundations–Humanities course
DIG 270 with strong outcomes in design and color assessment
Faculty active in international digital storytelling research
Opportunities for applied digital media creation