Marketing Partnerships | English Heritage

Marketing Partnerships | English Heritage
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Partnership and Sponsorship
Marketing Partnerships
English Heritage welcomes over 10 millions of visitors each year to our historic sites and with over 1 million Members, we are one of the country’s largest membership organisations.
By partnering with us, your brand will benefit from extra exposure through the association with a trusted national charity, being able to talk to our engaged, loyal following through our extensive communication channels. Discover the marketing partnership opportunities available for your brand and learn how a partnership could help you achieve your commercial objectives.
Get in touch with us
Loyalty Programmes
We have developed successful long term partnerships - for well over a decade Tesco Clubcard customers have put their points towards a year-long English Heritage membership.
As an outcome of this great partnership, we have enthusiastically welcomed many new Members and increased awareness of our work, while Tesco have fruitfully rewarded their loyal customers with unforgettable days out in history.
Please get in touch if you’d like to partner on a loyalty programme with us.
On pack promotions & Incentives
Working with us as an on-pack partner can really help you stand out from the crowd on supermarket shelves.
A recent partnership with Country Life was a huge success – attracting more visitors for English Heritage and more customers for the brand. Over 25 million promotional packs offered a special discount on visits to English Heritage and Cadw sites and we were delighted with the uptake. We also launched bespoke retailer activations in store and online to ‘spread’ awareness of the campaign.
Members' Rewards Programme
We work with partners to reward our Members with exclusive offers, experiences and competitions in a variety of categories, ranging from food and drink to clothing, and home and garden to travel.
These are promoted through our website, our e-newsletter and our high-quality Members’ Magazine. Since launching the programme, over 100 different offers have gone live and over 70,000 offers have been redeemed.
Reciprocal partnerships
Our communication channels reach millions of people, and we often work with brands to help them reach our loyal audiences in return for letting their own customers know about our charity and what we can offer them.
These types of partnerships are agreed on a case by case basis, depending on audience size, channels and campaign specifics.
IN-KIND PARTNERSHIPS
Love Cocoa recently worked with to supply tasty chocolate treats as a reward for children taking part in our Easter quests across the country. Their chocolate was stocked at 28 English Heritage sites throughout Easter. In exchange for Love Cocoa's support their branding appeared on all collateral connected to the campaign.
We promoted the partnership as part of our multi-channel Easter marketing campaign, offering great coverage for the brand.
BULK TICKET & MEMBERSHIP SALES
We offer volume discounts on annual memberships and visitor entry passes, with the level of discount depending on the details of the campaign. These ticket promotions have proved very efficient if you want to add value to your offer, or provide your customers with a moment of surprise and delight.
Most recently, we worked with Sky to provide a large number of family passes, offering their customers an EH experience. The Sky VIP promotion resonated well, delivering good response rates and high engagement.
Contact Us
Interested in working with us? Contact our Marketing Partnerships team for more information.
marketing.partnerships@english-heritage.org.uk
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