Market your business | GSA
Countdown to America's 250th Anniversary:
close
Official websites use .gov
.gov
website belongs to an official government organization in the United States.
Secure .gov websites use HTTPS
lock
or
means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.
Market your business
Want to learn more about putting together a marketing and sales plan?
Schedule holders should read
Marketing your MAS contract
Check out the
U.S. Small Business Administration marketing and sales guidance
Becoming a GSA contract holder does not guarantee you’ll get any business. You still need to compete against other businesses for contracts or orders.
How to market your business
We strongly recommend you think about what a successful marketing strategy is, and create and develop a federal marketing and sales plan outlining the activities you’ll conduct to meet your goals.
Things to consider when creating your marketing and sales plan:
Educate your sales, marketing, and accounting departments
They need to know everything about the contract, including who can order from it, pricing details, and ordering terms and conditions. If they don’t know this information, your company may unknowingly violate contractual requirements.
Your accounting department may need to set up a tracking system to separate our orders from all other orders. They’ll need to know about the reporting requirements and prompt payment discounts.
Use resources designed to help you become a successful marketer
Our
Vendor Support Center
is full of helpful resources and information about a wide range of topics including market research, exposure, and bidding opportunities.
Focus your efforts
Identify and target the agencies and departments where you have the most opportunity based on your market research. Where are the government customers? How can companies partner with GSA and be a better provider to federal customers?
Build your network
Attend
industry days and our other events
to meet potential customers and build your network. Every federal agency has an office assigned to help small businesses access procurements reserved exclusively for small businesses participation. Connect with agency
small business
offices if you would like to do business with that agency.
Promote your strengths
Communicate what distinguishes your product or service from the competition.
Keep your content current
Make sure the online information about your offerings is current and relevant.
Brand your business
If you’re a GSA contract holder, you can use certain logos on commercial materials if you follow the
rules governing use of the GSA logo
. You still must comply with
GSAR 552.203-71, Restriction on Advertising
. Your commercial advertising or similar promotions cannot state or imply that the supplies, products, or services are endorsed or preferred by the government.
Expand your customer base
If your business is in the IT, security, or law enforcement field, you may be able to sell to state and local governments through our
Cooperative Purchasing program
Register your business
completed
Certify as small (optional)
completed
Get on Schedule (optional)
completed
Market your business
Research solicitations
not completed
Respond to a solicitation
not completed
What to expect next
not completed
Print Page
Email Page
Top
Choose a location
Error, The Per Diem API is not responding. Please try again later.
No results could be found for the location you've entered.
Get my location
OR
State
City (optional)
OR
ZIP
Rates for Alaska, Hawaii, and U.S. territories and possessions are set by the
Department of Defense.
Rates for foreign countries are set by the
Department of State.
Choose a date
Select fiscal year
OR
Travel start date (mm/dd/yyyy)
Travel end date (mm/dd/yyyy)
Rates are available between 10/1/2023 and 09/30/2026.
The End Date of your trip can not occur before the Start Date.
Additional terms and conditions
Traveler reimbursement is based on the location of the work activities and not the accommodations,
unless lodging is not available at the work activity, then the agency may authorize the rate where
lodging is obtained.
Unless otherwise specified, the per diem locality is defined as
"all locations within, or entirely
surrounded by, the corporate limits of the key city, including independent entities located within
those boundaries."
Per diem localities with county definitions shall include
"all locations within, or entirely
surrounded by, the corporate limits of the key city as well as the boundaries of the listed counties,
including independent entities located within the boundaries of the key city and the listed counties
(unless otherwise listed separately)."
When a military installation or Government - related facility(whether or not specifically named) is
located partially within more than one city or county boundary, the applicable per diem rate for the
entire installation or facility is the higher of the rates which apply to the cities and / or counties,
even though part(s) of such activities may be located outside the defined per diem locality.