Albertus Magnus College Strikes Gold with Five PRSA Mercury Awards
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Albertus Magnus College Strikes Gold with Five PRSA Mercury Awards
Marketing, Communications, & Web Team Wins 2 Gold, 2 Silver, & 1 Bronze in Eighth
Consecutive Year of Honors
PRSA Mercury Awards
New Haven, Conn., November 24, 2025
Albertus Magnus College
is shining brighter than ever. As the College marks its Centennial year, its Marketing,
Communications & Web (MarCommWeb) team delivered a record-setting performance, earning
five PRSA Mercury Awards and extending its streak to eight consecutive years of statewide
distinction from the Public Relations Society of America Greater Connecticut Chapter
(PRSA CT).
This year’s honors — two Gold, two Silver, and one Bronze — reflect the College’s
bold, mission-driven storytelling and its momentum as it enters its second century.
Albertus earned recognition across four major categories: Reputation/Brand Management;
Magazine (Print & Digital); and Integrated Communications. The award-winning work
includes:
“It’s Different Here at Albertus” — Gold for Campaigns, Reputation/Brand Management:
To mark a once-in-a-century milestone, Albertus set out to powerfully articulate what
makes the College unlike any other. With Establishment Productions, the MarCommWeb
team rolled out a vibrant, multi-platform campaign that turned heads across Connecticut.
The result? Strong brand resonance and a key contribution to enrolling the largest
incoming class of 2025–2026.
“Albertus Magnus College’s From the Hill — Building Upon 100 Years of Joy and Purpose”
— Gold for Tactics, Magazine/Print:
On a tighter budget but with bigger ambition, Albertus expanded its flagship alumni
magazine to three issues in honor of the Centennial. The award-winning editions —
Answering the Call
The Pillars of Success
, and
Reflections on 100 Years
— were packed with stories that inspired pride, generosity, and connection across
generations of Falcons.
“Albertus Magnus College’s From the Hill — Preparing for a Centennial Celebration”
— Silver for Tactics, Magazine/Digital:
A 99-year build-up led to a digital storytelling series that united the Albertus community
around a shared countdown to 100. The three honored editions of Answering the Call,
The Pillars of Success, and Reflections on 100 Years showcased a cohesive vision and
editorial excellence that carried the College into its Centennial Campaign.
“First to Fly at Albertus Magnus College” — Silver for Campaigns, Integrated Communications:
Focused on the transformative power of the Albertus mission, this
campaign
elevated the Four Dominican Pillars — Study, Prayer, Community, and Service — in
a compelling, people-first narrative. Its impact was tangible: it helped fuel the
enrollment of the largest incoming class in Albertus history.
“Albertus Magnus College Centennial Campaign” — Bronze for Campaigns, Integrated Communications:
Honoring a century of transformation, the College submitted two compelling videos:
Presidential passing of the torch narrative
and a
reflection on how tradition remains constant
even as the world changes. Each piece underscored the College’s longstanding commitment
to expanding access, opportunity, and purpose.
“This is the biggest PRSA win in our College’s history, and it couldn’t have been
timed more perfectly,” said Andrea Kovacs, Vice President for Marketing and Community
Relations, PRSA CT Board Member, and event co-chair. “Our
Marketing, Communications, and Web Team
and vendor partners brought extraordinary creativity, passion, and heart to every
campaign. What a way to kick off our next century!”
Albertus proudly hosted the November 20 event at its award-winning Hubert Campus Center.
Over the last eight years, Albertus Magnus College has earned PRSA honors in nearly
every major PRSA category, from media relations and digital innovations to student
productions and brand storytelling. The Marketing, Communications, and Web team pairs
student workers and interns with professional staff to provide Albertus students with
real-world marketing experience, helping them build meaningful creative portfolios.
About Albertus Magnus College
Founded in 1925, Albertus is a coeducational Catholic College in the Dominican tradition.
Albertus' values- and liberal arts-based education is recognized by external rankings
such as US News & World Report, Money, and The New York Times, and has been named
a Top 10 Military Friendly School. For ten consecutive years, at least 95% of Albertus
graduates have attained employment or gone on to graduate studies within six months
of completing their degrees. The College has an enrollment of approximately 1,300
students across its traditional undergraduate, accelerated adult undergraduate, and
graduate program levels. Proud to enroll a student body where nearly half of its undergraduate
students receive Federal Pell Grants and are first-generation college goers, Albertus
is known for its innovative curricular offerings, recently launching new Bachelor's
degree programs in Nursing, including BSN and Connecticut's first LPN-to-BSN; General
Health Sciences; Interdisciplinary Studies; and Public Health.
Among its graduate offerings is the State of Connecticut's only Master of Arts in
Art Therapy and Counseling program, and it is just one of three schools to offer a
Master of Science in Human Services. In 2025-26, Albertus is celebrating its historic
100th Anniversary and completing implementation of the Albertus 2025: Lighting the
Way to a Second Century strategic plan, with a bold vision to "be a destination liberal
arts-based college, distinguished in its interdisciplinary and experiential approach
to education, rooted in Dominican values, that prepares students for lifelong civic
engagement and success." To learn more, please visit
albertus.edu
Degrees
Dominican & College Traditions
Faculty
Fast Facts
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Our Campus
Contact
Andrea Kovacs
Vice President for Marketing & Community Relations
media@albertus.edu
(203) 773-0129
Albertus Magnus College
700 Prospect Street
New Haven, CT 06511
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