Bachelor of Business Administration (BBA) - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las

Bachelor of Business Administration (BBA) - Southern States University - Study in California (San Diego, Irvine) and Nevada (Las Vegas)
Bachelor of Business Administration (BBA)
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The Bachelor of Business Administration is a four-year degree program in which students will be prepared with an academic background, in addition to practical experiences necessary to survive in today’s challenging business environment. The general education and lower division courses provide a strong academic foundation that includes humanities, arts, science and business courses, so that the student has the propensity to succeed in the more challenging and focused upper division courses. SSU’s upper division courses are designed with the business needs of today and tomorrow in mind, and provide students first with an introduction, and then with more in-depth business principles and practices, along with the skill set required to succeed in today’s business world. The program requires successful completion of 180 quarter units.
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Course Descriptions
Lower Division General Education Requirements
ENG 111 Composition and Rhetoric
HIST 101 US History 1
HIST 102 US History 2
HUM 110 Principles of Humanities
MTH 125 College Algebra
PHIL 111 Introduction to Ethics
POLS 155 Introduction to Political Science
SCI 110 Introduction to Physical Science
SPCH111 Public Speaking
Lower Division Core Course Requirements
ACC 201 Accounting I
ACC 202 Accounting II
BUS 101 Business Foundations and Analysis
BUS 210 Business Law
BUS 220 Business Communications
CIS 111 Introduction to Business Information Systems
ECON 100 Macroeconomics
ECON 101 Microeconomics
MKT 110 Principles of Marketing
MTH 130 Business Statistics
MTH 135 Business Calculus
Upper Division General Education Requirements
ENG 305 Technical Writing
HIST 410 World History
HUM 305 Impact of Science Fiction on Historical & Modern Literature
HUM 405 European Humanities
MTH 305 Statistics
MTH 310 Finite Math with Applications
MUS 305 The History of American Music
Upper Division Core Course Requirements
BUS 480 Capstone
FIN 305 Business Finance
MGT 305 Operations Management
MGT 310 Principles of Management and Organization
MKT 305 Marketing Fundamentals
PHIL 305 Business Ethics
Upper Division Marketing Specialization Courses
MKT 310 Consumer Behavior
MKT 315 Global Marketing
MKT 320 Sales Strategies
MKT 405 Introduction to Marketing Research
MKT 411 Introduction to Advertising
MKT 415 Services Marketing
MKT 420 E-Marketing
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Related Course
Master of Business Administration (MBA)
Master of Science in Information Technology
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Welcome New Students
April 8, 2026
Week 1 Online Zoom Sessions – Spring 2026
April 6, 2026
SSU ATTENDED THE 2026 HLC CONFERENCE
March 26, 2026
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