Marketing Major | School of Business in NC | Wingate
Source: https://www.wingate.edu/academics/undergraduate/marketing
Archived: 2026-04-23 17:32
Marketing Major | School of Business in NC | Wingate
Skip To Main Content
Marketing
Take your degree further...
Explore MAC
Explore MBA
Our Marketing Program Speaks for Itself
The marketing program at Wingate University involves you in the
hands-on experiential learning
, problem-solving, and
real-life situations
from actual companies that need
real-time responses
.
Marketing majors have the
opportunity to intern
with local for-profit and nonprofit organizations where you can manage social media accounts, create marketing campaigns or digital marketing crusades.
With Wingate's special combination of experienced faculty, classroom engagement, project work, case studies and
hands-on applications
, you will be prepared to help your company move forward successfully.
You Love People
Why study marketing? You want to know what inspires and motivates people. You want to connect with people to learn how a product can enhance their lives.
Jumpstart Your Career
Small classes enable you to develop close relationships with faculty members and peers. The cutting edge innovation lab gives you access to research and design software used by professionals.
Marketing Courses
Career Opportunities
Faculty
Principles of Marketing: The Customer Experience
Customer Behavior: Insights into the Customer Experience
Special Topics in Marketing
Digital Marketing
Integrated Marketing Communications: Client Solutions
Market Research: Customer Analytics
Strategic Marketing
Internship Marketing
MARK301 - Preferred Sophomore year - Offered Fall & Spring - 3 Credits
Aligning organizations with strong customer engagement and focus, this course provides a conceptual framework for marketing decision making. Focuses on principles, techniques, and practices necessary to communicate with various target audiences.
MARK341 - Preferred Sophomore year - Offered Fall & Spring - 3 credit
Explores the psychology of the consumer and decision process including cultural, social and individual factors affecting consumer decision methods. Prerequisite: MARK301
MARK411 - Preferred Junior/Senior year - Offered Fall only - 3 credits
Current special topics related to marketing from innovative marketing that utilizes customer insights to drive innovative solutions to serve customer's desires; digital analytics and strategy examines how organizational leaders should think about digital marketing, social media marketing, etc. Majors are encouraged to take two special topics courses. Prerequisite: MARK301, MARK341
MARK355 - Preferred Sophomore/Junior year - Offered Fall only - 3 credits
This course introduces the student to the general theories of digital marketing and its relevance and importance as a marketing tool. The student will learn how to create campaigns and the strategies and tactics in the most popular social media platforms and generate reports and actions based on social media analytics. Prerequisite: MARK301
MARK323 - Preferred Sophomore/Junior year - Offered Fall & Spring- 3 credits
Placing customers at the center of business decisions, students develop integrated marketing solutions to solve real-world client problems. Utilizing solutions and implementing marketing deliverables. Prerequisite: MARK301, MARK341
MARK464 - Preferred Junior/Senior year - Offered Fall only, 3 credits
Leveraging data to shape the marketing strategy and solve business problems. Students will learn both qualitative and quantitative research methods to understand customer decision making. Prerequisite: MARK301, MARK341, BUS308, MARK411
MARK486 - Preferred Senior year - Offered Spring only - 3 credits
The capstone marketing course integrates knowledge from previous marketing courses and the overall business core including how to make strategic, long term decisions for a business. The capstone course includes integrated strategic marketing simulation. Prerequisite: MARK301, MARK341, MARK411, MARK422, MARK464, Senior status.
MARK499 - Preferred Junior/Senior year - Offered Fall, Spring, Summer - 3 credits
All marketing majors are expected to complete an internship in marketing before graduation, although students are not required to complete the internship for credit. Requires consent of the Dean of the School of Business. Must be approved and supervised by a faculty member.
87% of marketing students complete an internship
Due to the integrated nature of marketing, Wingate graudates are employed by firms that range from product to customer connections:
Brand manager
Market researcher
Pharmaceutical sales
Media buyer
Social media manager
Retail manager
Advertising Manager
Account Executive
Sales Manager
Marketing Consultant
Tiffanie Turner-Henderson
Assistant Professor, Marketing
Jennifer Zarzosa
Assistant Professor of Marketing, Marketing
Did You Know?
More top executives come from marketing than from any other functional area of business.
The Porter B. Byrum School of Business is nationally accredited by the
Accreditation Council for Business Schools and Programs
(ACBSP). ACBSP is the leading accreditation association for business education for institutions with a focus on teaching excellence. ACBSP accreditation assures students of a commitment to overall quality, academic rigor and continuous improvement in business education.
Learn more about the Porter B. Byrum School of Business by exploring their mission, values and their strategic plan.
Read More
Read the annual School of Business Newsletter
student achievement & data Performance
graduation, retention & placement rates
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
HVAC business plan wows judges during competitive Shark Tank
Senior Summer Coble won $2,000 at the annual competition for her Casa Comfort business, just ahead of a pitch for a beachside well-being facility for pets.
Read More
about HVAC business plan wows judges during competitive Shark Tank
Most marketing majors at Wingate pursue a Bachelor of Science degree over the Bachelor of Arts, but what's the difference?
The Bachelor of Science
degree requires additional credit hours in math or lab science courses. These options prepares students to work with large corporations, small businesses and nonprofit agencies to develop integrated marketing campaigns or conduct in-depth data analysis.
The Bachelor of Arts
degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer these options.
The Porter B. Byrum School of Business has been an active partner with Soles4Souls since 2017. Students in the WELL 105: Personal Wellness and Entrepreneurial Mindset course manage the shoe drives on Wingate's campus. Students measure their impact based on how many shoes have been collected, number of pounds not sent to a landfill and the value of shoes donated.
23,947
Shoes Collected
28,736.40
lbs.
not in landfills
$167,629
value donated
Questions?
Dr. Sergio Castello
(704) 233-8638
s.castello@wingate.edu
Skip To Main Content
Marketing
Take your degree further...
Explore MAC
Explore MBA
Our Marketing Program Speaks for Itself
The marketing program at Wingate University involves you in the
hands-on experiential learning
, problem-solving, and
real-life situations
from actual companies that need
real-time responses
.
Marketing majors have the
opportunity to intern
with local for-profit and nonprofit organizations where you can manage social media accounts, create marketing campaigns or digital marketing crusades.
With Wingate's special combination of experienced faculty, classroom engagement, project work, case studies and
hands-on applications
, you will be prepared to help your company move forward successfully.
You Love People
Why study marketing? You want to know what inspires and motivates people. You want to connect with people to learn how a product can enhance their lives.
Jumpstart Your Career
Small classes enable you to develop close relationships with faculty members and peers. The cutting edge innovation lab gives you access to research and design software used by professionals.
Marketing Courses
Career Opportunities
Faculty
Principles of Marketing: The Customer Experience
Customer Behavior: Insights into the Customer Experience
Special Topics in Marketing
Digital Marketing
Integrated Marketing Communications: Client Solutions
Market Research: Customer Analytics
Strategic Marketing
Internship Marketing
MARK301 - Preferred Sophomore year - Offered Fall & Spring - 3 Credits
Aligning organizations with strong customer engagement and focus, this course provides a conceptual framework for marketing decision making. Focuses on principles, techniques, and practices necessary to communicate with various target audiences.
MARK341 - Preferred Sophomore year - Offered Fall & Spring - 3 credit
Explores the psychology of the consumer and decision process including cultural, social and individual factors affecting consumer decision methods. Prerequisite: MARK301
MARK411 - Preferred Junior/Senior year - Offered Fall only - 3 credits
Current special topics related to marketing from innovative marketing that utilizes customer insights to drive innovative solutions to serve customer's desires; digital analytics and strategy examines how organizational leaders should think about digital marketing, social media marketing, etc. Majors are encouraged to take two special topics courses. Prerequisite: MARK301, MARK341
MARK355 - Preferred Sophomore/Junior year - Offered Fall only - 3 credits
This course introduces the student to the general theories of digital marketing and its relevance and importance as a marketing tool. The student will learn how to create campaigns and the strategies and tactics in the most popular social media platforms and generate reports and actions based on social media analytics. Prerequisite: MARK301
MARK323 - Preferred Sophomore/Junior year - Offered Fall & Spring- 3 credits
Placing customers at the center of business decisions, students develop integrated marketing solutions to solve real-world client problems. Utilizing solutions and implementing marketing deliverables. Prerequisite: MARK301, MARK341
MARK464 - Preferred Junior/Senior year - Offered Fall only, 3 credits
Leveraging data to shape the marketing strategy and solve business problems. Students will learn both qualitative and quantitative research methods to understand customer decision making. Prerequisite: MARK301, MARK341, BUS308, MARK411
MARK486 - Preferred Senior year - Offered Spring only - 3 credits
The capstone marketing course integrates knowledge from previous marketing courses and the overall business core including how to make strategic, long term decisions for a business. The capstone course includes integrated strategic marketing simulation. Prerequisite: MARK301, MARK341, MARK411, MARK422, MARK464, Senior status.
MARK499 - Preferred Junior/Senior year - Offered Fall, Spring, Summer - 3 credits
All marketing majors are expected to complete an internship in marketing before graduation, although students are not required to complete the internship for credit. Requires consent of the Dean of the School of Business. Must be approved and supervised by a faculty member.
87% of marketing students complete an internship
Due to the integrated nature of marketing, Wingate graudates are employed by firms that range from product to customer connections:
Brand manager
Market researcher
Pharmaceutical sales
Media buyer
Social media manager
Retail manager
Advertising Manager
Account Executive
Sales Manager
Marketing Consultant
Tiffanie Turner-Henderson
Assistant Professor, Marketing
Jennifer Zarzosa
Assistant Professor of Marketing, Marketing
Did You Know?
More top executives come from marketing than from any other functional area of business.
The Porter B. Byrum School of Business is nationally accredited by the
Accreditation Council for Business Schools and Programs
(ACBSP). ACBSP is the leading accreditation association for business education for institutions with a focus on teaching excellence. ACBSP accreditation assures students of a commitment to overall quality, academic rigor and continuous improvement in business education.
Learn more about the Porter B. Byrum School of Business by exploring their mission, values and their strategic plan.
Read More
Read the annual School of Business Newsletter
student achievement & data Performance
graduation, retention & placement rates
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
Opens in new window
PDF Download
Word Download
Excel Download
PowerPoint Download
Document Download
HVAC business plan wows judges during competitive Shark Tank
Senior Summer Coble won $2,000 at the annual competition for her Casa Comfort business, just ahead of a pitch for a beachside well-being facility for pets.
Read More
about HVAC business plan wows judges during competitive Shark Tank
Most marketing majors at Wingate pursue a Bachelor of Science degree over the Bachelor of Arts, but what's the difference?
The Bachelor of Science
degree requires additional credit hours in math or lab science courses. These options prepares students to work with large corporations, small businesses and nonprofit agencies to develop integrated marketing campaigns or conduct in-depth data analysis.
The Bachelor of Arts
degree requires additional credit hours in intermediate-level foreign language courses. Students who plan to work with diverse populations or with an international clientele might prefer these options.
The Porter B. Byrum School of Business has been an active partner with Soles4Souls since 2017. Students in the WELL 105: Personal Wellness and Entrepreneurial Mindset course manage the shoe drives on Wingate's campus. Students measure their impact based on how many shoes have been collected, number of pounds not sent to a landfill and the value of shoes donated.
23,947
Shoes Collected
28,736.40
lbs.
not in landfills
$167,629
value donated
Questions?
Dr. Sergio Castello
(704) 233-8638
s.castello@wingate.edu