Master of Design (M.Des) – PES University
Source: https://www.pes.edu/mdes
Archived: 2026-04-23 17:38
Master of Design (M.Des) – PES University
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Programs
Postgraduate Program
Institute of Design
Master of Design (M.Des)
Admission & Eligibility Information
Register for Admissions
Program Outline
Master of Design (M.Des)
Duration
2 Years (4 Semesters)
Affiliation
PES University
Campus
Ring Road (RR) Campus
Admissions Test
PES Entrance Process / CEED
Master of Design (M.Des) @ PES University
The M.Des program at PES University is a two-year, full-time postgraduate program aimed at nurturing strategic thinkers, creative leaders, and technically skilled design professionals. The program offers three specializations that respond to the rapidly evolving landscape of design in India and globally. Students will engage in studio-based learning, interdisciplinary collaborations, and hands-on projects grounded in real-world contexts.
Specializations
Game and Entertainment Design
This specialization focuses on the design and development of interactive entertainment and serious games. Students will explore game mechanics, storytelling, user experience, and visual aesthetics, while gaining practical skills in prototyping and testing. The program prepares students to work in game development studios, ed-tech, and emerging fields like gamification and simulation design.
Interaction and Interface Design
Interaction Design integrates digital technologies, human-centered design, and user experience to create intuitive and impactful digital products and services. Students will learn to conceptualize, prototype, and evaluate interfaces and systems across various platforms, including mobile, web, physical computing, and extended reality (XR).
Strategic Design Management
This stream combines the disciplines of design, business strategy, and innovation management. Students will learn how to use design as a strategic tool to solve complex problems, build meaningful brands, and lead innovation within organizations. The focus will be on systems thinking, service design, and leadership in the creative economy.
Master of Design (M.Des) in Game and Entertainment Design (GED)
About the Program
This program focuses on the design and development of interactive entertainment and serious games. Students will learn game mechanics, storytelling, user experience, and visual aesthetics, while gaining practical skills in prototyping and testing. The program prepares students to work in game development studios, ed-tech companies, entertainment, and emerging fields like gamification and simulation design. The program will teach the conceptual, technical, creative, and studio-level skills to enable the students to excel in the game and entertainment industry as professionals later.
Students will learn to create games of different kinds/genres and interactive, fun-filled/entertaining experiences for the users/audience. Students will learn game UX/UI and game sound design. Game AI and game programming are also important components of this program. Students will get to know more about industry best practices and the market dynamics and trends. The program is associated/collaborates with a few known game industries in the country. The program will also focus on research and innovations in game design and the entertainment industry.
Key Differentiators of this Program at PESU
PESU has a great legacy in delivering education at the highest level of quality for almost five decades – in fields spanning from Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also has a robust Doctoral research program. The M.Des program in Game and Entertainment Design will surely leverage the existing legacy and institutional capability to impart quality education. The infrastructure is superb, and the environment is conducive for the M.Des program as the B.Des programs are running smoothly.
Program Design and Delivery Method
The program will be conducted in a trimester framework/model with one trimester designed for taught courses (modules), followed by a project-based trimester in which students will conceive, plan, and execute a game design project. Mentorship and guidance for the projects/assignments will be provided by both in-house faculties and selected domain experts/professionals from industry and academia. The pedagogy is a mix of modular courses and elective-based courses.
Program Highlights
The GED program at PESU is a rare M.Des program in game design. It is unique and one of its kind. It addresses the needs and requirements of the Indian game and entertainment industry. It also draws a lot from GOI’s initiatives to boost and modernize India’s game industry. NASSCOM and CII also promote higher education in game design.
Who Should Pursue This Program
The program is suitable for anyone who loves and is curious and enthusiastic about playing games, making games, and speaking and writing about games. Students from Design background, particularly from architecture, game design, graphic design, fine arts, economics, electronics and computer science, engineering, new-media, and communication design.
Infrastructure Support
Immersive/Simulation Design Lab
Physical Computing/Digital Fabrication Lab
Ergonomics/Human Factors Lab
Studio spaces for the three programs and more…
Skills
Students will develop knowledge of game documentary writing, project planning, and project management
Skills in game programming and coding
Basic art/sketching/illustration for sketching creative ideas and concepts
Learn to design 2D games in Unity
Understanding game engines and how networking games work
Hands-on work on detailed design documentation and front-end interfaces
Game art and level design
Play-testing skills/principles
Focus Areas (Learning Outcomes)
Knowledge in the field/domain of game design and entertainment
To learn programming languages relevant for game design
To learn simple animation to be used in game design
Knowledge in 2D modeling, 3D modeling, rigging, and rendering
How to manage a game design studio/company and game design start-up
To know about innovations and entrepreneurship, relevant to the field of game
To understand and learn about sound/music in video games
List of Subjects: (2-year program)
Trimester I
Course Title
Intro to Game Design
Conventional Game Design (i.e., Card game, Board game, Chance game, etc.)
Game Industry and Game Production Process
Game Narrative/Storytelling
Game Psychology
Level Design/Mechanics Design I
Game Art/Visual Design (Also includes Photography and Cinematography)
Project I
Trimester II
Course Title
Intro to Game Programming
Game Theory and Game Systems
Level Design/Mechanics Design II
Visual Scripting in Unreal
Unity Learning I
Game Documentation
Project II
Trimester III
Course Title
Mobile Game Design (i.e., Social, Casual, Free-to-play, etc.)
Game UX/UI Design
Semiotics and Game Narratives/Architecture
Level Design Pipeline
3D Modeling for Games
Game Animation
Project III
Trimester IV
Course Title
Environment Design and Lighting
Procedural Content Generation (PCG)
Advanced Mechanics Design
Design Management
Gameplay Testing/Evaluation
Project IV
Master of Design (M.Des) in Interaction and Interface Design (IID)
About the Program
Interaction Design integrates emerging digital technologies, human-centered design processes, and ethical and sustainable principles to create innovative products, services, and better user experiences with desirable social impact. Students will learn to conceptualize, prototype, execute, and evaluate/test interfaces and systems across various platforms, including mobile, web, physical computing, and extended reality (XR).
Research, creativity, and innovation are guiding principles of this program. It prepares students to practice design in a very dynamic, technology-driven landscape. Graduates will learn methods, techniques, and processes to study and understand consumer needs, requirements, and aspirations, developing a deeper understanding of user experience and insights.
They will master conceptual, technical, practical, and hands-on studio skills, enabling them to design products and experiences for any kind of digital or physical platform. The product range may vary from apps, installations, web products, information visualization, VR/AR and mixed-media realities, and medical to military applications. Students will also gain exposure to industry best practices, market dynamics, and trends. The program will include collaborations and tie-ups with entities from industry and academia for joint research and innovative activities.
Key Differentiators of This Program at PESU
PESU has a great legacy in delivering education at the highest level of quality for almost five decades—in fields spanning Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also has a robust Doctoral research program. The M.Des program in Interaction and Interface Design (IID) leverages this legacy and institutional capability to impart quality professional education in design. The infrastructure is superb, and the environment is conducive for the M.Des program, as the B.Des programs are already running smoothly. The PES campus nurtures the spirit and philosophy of creativity, innovation, and excellence in education.
Program Design and Delivery Method
The program follows a trimester model, where one trimester is designed for taught modules, followed by a project-based trimester. In the latter, students will conceive, plan, and execute a design project.
In this process, students will learn how to understand and frame a design problem, ideate using a design thinking framework, develop and create solutions, and communicate these through various techniques of information representation.
Mentorship and guidance will be provided by both in-house faculty and selected domain experts/professionals from industry and academia. The pedagogy is a mix of modular and elective-based courses and may include other methods like scenario building, field visits, workshops, seminars, installations, competitions, and the design of displays and posters.
Program Highlights
The IID program at PESU is a unique master’s-level offering in the country. It addresses the needs and requirements of Indian contexts and realities while also considering the global audience and international markets. It draws inspiration from the Government of India’s initiatives to boost and modernize India’s experience and entertainment industry.
Organizations like NASSCOM and CII also promote higher education in UX/UI and multimedia technologies.
Who Should Pursue This Program
The program is suitable for individuals who are curious and enthusiastic about learning and applying digital and communication technologies, mixed media realities, software-hardware combined products, and experiences, as well as data visualization and user study research.
Students from a design background or other fields such as architecture, game design, graphic design, fine arts, economics, electronics and computer science, engineering, management, and new media and communication design are encouraged to apply.
Focus Areas (Learning Outcomes)
Knowledge in the domain of designing, prototyping, and testing products
Learning programming languages relevant to interaction design
Learning basic data visualization for content design and business intelligence
Understanding UX/UI design principles, application methods, and processes
Exploring innovations and entrepreneurship relevant to UX/UI design
Understanding emerging technologies and advanced interfaces such as AR, VR, MR, GUI, TUI, and brain-based interfaces
Skills Acquired
UX/UI project planning, management, and execution
Programming and coding in UX/UI contexts
Sketching and illustration techniques for creative ideas and concepts
Basics of graphic design and typography
Storytelling, photography, and animation
Hands-on work in design documentation and research writing
Usability assessment and user study research
Infrastructure Support
Immersive/Simulation Design Lab
Physical Computing/Digital Fabrication Lab
Ergonomics/Human Factors Lab
Digital Culture Lab
Large studio spaces for the three programs
Classrooms and discussion rooms
Conference hall (400–500 seating capacity)
Display and demonstration walls/boards in large numbers
List of Subjects: (2-year program)
Trimester I
Course Title
Introduction to Interaction Design
UX/UI Design Paradigms and Principles
HCI Study Principles
Usability Assessment and User Study Methods
Designing Interactive Experiences
Design Management and Innovation
Project I
Trimester II
Course Title
Digital Narrative/Storytelling
Prototyping Methods
Animation and Filmmaking
Typography Basics
Design Semantics and Cognition
Cognitive Ergonomics (DISCO)
Project II
Trimester III
Course Title
Introduction to UX/UI Programming
Advanced Interfaces and Digital Technologies
Information Visualization
Tangible User Interface (TUI) Design
Brain-Based Interface Design
Project III
Trimester IV
Course Title
Semiotics and Wayfinding
Map and Cartography Design
Information Architecture Design
Layout and Navigation Design
User Interface Evaluation Methods
Project IV
Master of Design (M.Des) in Strategic Design Management (SDM)
About the Program
Strategic Design Management (SDM) combines emerging digital technologies, design thinking, human-centered design processes, and ethical and sustainable principles with corporate strategy, business management, organizational strategy and growth, and contemporary management practices.
Students will develop and create innovative products, services, and better user experiences with desirable social impact and outcomes. They will learn to conceptualize, prototype, execute, and evaluate/test products, systems, services, business models, corporate strategies, and organizational innovations.
Research, creativity, and innovation are the guiding principles of this program. Students will understand managerial economics and finance, strategy formulation and implementation, and organizational growth strategies and operations.
Graduates will learn methods, techniques, and processes to study and understand consumer needs, requirements, market dynamics, and develop a deeper understanding of user experience and insights. They will master conceptual, technical, practical, and hands-on studio/design skills that will enable them to design products and experiences for any kind of digital or physical platform.
SDM is interdisciplinary in its approach, combining design thinking skills with business practices. The program includes collaborations and tie-ups with industry and academia for joint research and innovation.
Key Differentiators of this Program at PESU
PESU has a strong legacy of delivering quality education for nearly five decades across diverse fields—Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also boasts a robust Doctoral research program.
The M.Des program in SDM will leverage this legacy and institutional capability to offer quality professional education in design. The infrastructure is excellent, and the environment is conducive to postgraduate design education, as the B.Des programs are already running smoothly. PESU fosters a culture of creativity, innovation, and excellence in education.
Program Design and Delivery Method
The program will be conducted in a trimester model. One trimester will focus on taught modules, followed by a project-based trimester where students will conceive, plan, and execute a design project.
Students will learn how to define and frame a design problem, ideate using a design thinking framework, develop creative solutions, and effectively communicate these solutions using various information representation techniques.
Mentorship will be provided by both in-house faculty and selected professionals from industry and academia. The pedagogy will include modular and elective-based courses and may incorporate scenario building, field visits, workshops, seminars, installations, participation in competitions, and design of displays and posters.
Program Highlights
The SDM program at PESU is a unique master’s-level program in India, combining business and corporate strategy with design thinking, skills, and practices. It addresses the needs of the Indian context while also aligning with global standards.
The program aligns with Government of India (GOI) initiatives to modernize small and medium-scale businesses and skill education. It also resonates with the agendas of organizations like NASSCOM and CII, which promote design-led innovation and entrepreneurship.
Who Should Pursue This Program
This program is ideal for individuals who are curious and enthusiastic about integrating design thinking and business management practices to drive innovation and sustainable growth.
It is suitable for students from a variety of backgrounds including design, architecture, MBA, game design, graphic design, fine arts, economics, electronics and computer science, engineering, management, and new media/communication design.
Infrastructure Support
Large studio spaces
Classrooms and discussion rooms
A conference hall (400–500 capacity)
Extensive display and demonstration walls
Focus Areas (Learning Outcomes)
Understanding the domain of designing, prototyping, and testing business ideas and models
Strategic decision-making, brand communication, and market analysis
Data visualization and infographics for business modeling and intelligence
Innovation and entrepreneurship in business design
Basics of business finance and economics
Storyboarding, scenario building, and conceptual mapping
Skills Development
Project planning, management, and execution
Business communication and organizational learning
Sketching and illustration for visualizing ideas
Fundamentals of graphic design and typography
Storytelling, photography, and animation
Research writing and design documentation
Usability testing and user study research
List of Subjects: (2-year program)
Trimester I
Course Title
Introduction to SDM
Design Fundamentals
Design Management and Innovation
Design Thinking
Visual Thinking Basics
Design Research Methods
Sustainability in Design
Project I
Trimester II
Course Title
Digital Narrative/Storytelling
Prototyping Methods
Strategy and Innovations
Design for Real-World Problems
Typography Basics
Organizational Learning
Project II
Trimester III
Course Title
Leadership and Creativity
Systems Thinking
Service Design Fundamentals
Understanding the Client
Design Documentation
Gamification
Project III
Trimester IV
Course Title
Semiotics and Wayfinding
Decision-Making Models and Methods
Design Prototyping and Evaluation
Inventive Problem-Solving Methods (TRIZ, Six Sigma, SCAMPER, PDCA, RCA, GigaMap)
Project IV
Extracurricular Activities
Students will attend at least one national-level and one international-level conference/seminar/event each year. They will also participate in competitions, hackathons, etc.
Collaboration
There will be a select industry-academia collaborations and there will be industry sponsorship options for research and innovations in selected subject areas.
Placement
Placement events will be conducted regularly by the Placements Wing of the University
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PES B.Tech degree is one of the most widely recognized and respected academic achievements in the country. Our alumni can be found at industry-leading companies like Microsoft, Google, META, Amazon and Goldman Sachs.
More
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Work With Us
Giving to PES
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Programs
Postgraduate Program
Institute of Design
Master of Design (M.Des)
Admission & Eligibility Information
Register for Admissions
Program Outline
Master of Design (M.Des)
Duration
2 Years (4 Semesters)
Affiliation
PES University
Campus
Ring Road (RR) Campus
Admissions Test
PES Entrance Process / CEED
Master of Design (M.Des) @ PES University
The M.Des program at PES University is a two-year, full-time postgraduate program aimed at nurturing strategic thinkers, creative leaders, and technically skilled design professionals. The program offers three specializations that respond to the rapidly evolving landscape of design in India and globally. Students will engage in studio-based learning, interdisciplinary collaborations, and hands-on projects grounded in real-world contexts.
Specializations
Game and Entertainment Design
This specialization focuses on the design and development of interactive entertainment and serious games. Students will explore game mechanics, storytelling, user experience, and visual aesthetics, while gaining practical skills in prototyping and testing. The program prepares students to work in game development studios, ed-tech, and emerging fields like gamification and simulation design.
Interaction and Interface Design
Interaction Design integrates digital technologies, human-centered design, and user experience to create intuitive and impactful digital products and services. Students will learn to conceptualize, prototype, and evaluate interfaces and systems across various platforms, including mobile, web, physical computing, and extended reality (XR).
Strategic Design Management
This stream combines the disciplines of design, business strategy, and innovation management. Students will learn how to use design as a strategic tool to solve complex problems, build meaningful brands, and lead innovation within organizations. The focus will be on systems thinking, service design, and leadership in the creative economy.
Master of Design (M.Des) in Game and Entertainment Design (GED)
About the Program
This program focuses on the design and development of interactive entertainment and serious games. Students will learn game mechanics, storytelling, user experience, and visual aesthetics, while gaining practical skills in prototyping and testing. The program prepares students to work in game development studios, ed-tech companies, entertainment, and emerging fields like gamification and simulation design. The program will teach the conceptual, technical, creative, and studio-level skills to enable the students to excel in the game and entertainment industry as professionals later.
Students will learn to create games of different kinds/genres and interactive, fun-filled/entertaining experiences for the users/audience. Students will learn game UX/UI and game sound design. Game AI and game programming are also important components of this program. Students will get to know more about industry best practices and the market dynamics and trends. The program is associated/collaborates with a few known game industries in the country. The program will also focus on research and innovations in game design and the entertainment industry.
Key Differentiators of this Program at PESU
PESU has a great legacy in delivering education at the highest level of quality for almost five decades – in fields spanning from Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also has a robust Doctoral research program. The M.Des program in Game and Entertainment Design will surely leverage the existing legacy and institutional capability to impart quality education. The infrastructure is superb, and the environment is conducive for the M.Des program as the B.Des programs are running smoothly.
Program Design and Delivery Method
The program will be conducted in a trimester framework/model with one trimester designed for taught courses (modules), followed by a project-based trimester in which students will conceive, plan, and execute a game design project. Mentorship and guidance for the projects/assignments will be provided by both in-house faculties and selected domain experts/professionals from industry and academia. The pedagogy is a mix of modular courses and elective-based courses.
Program Highlights
The GED program at PESU is a rare M.Des program in game design. It is unique and one of its kind. It addresses the needs and requirements of the Indian game and entertainment industry. It also draws a lot from GOI’s initiatives to boost and modernize India’s game industry. NASSCOM and CII also promote higher education in game design.
Who Should Pursue This Program
The program is suitable for anyone who loves and is curious and enthusiastic about playing games, making games, and speaking and writing about games. Students from Design background, particularly from architecture, game design, graphic design, fine arts, economics, electronics and computer science, engineering, new-media, and communication design.
Infrastructure Support
Immersive/Simulation Design Lab
Physical Computing/Digital Fabrication Lab
Ergonomics/Human Factors Lab
Studio spaces for the three programs and more…
Skills
Students will develop knowledge of game documentary writing, project planning, and project management
Skills in game programming and coding
Basic art/sketching/illustration for sketching creative ideas and concepts
Learn to design 2D games in Unity
Understanding game engines and how networking games work
Hands-on work on detailed design documentation and front-end interfaces
Game art and level design
Play-testing skills/principles
Focus Areas (Learning Outcomes)
Knowledge in the field/domain of game design and entertainment
To learn programming languages relevant for game design
To learn simple animation to be used in game design
Knowledge in 2D modeling, 3D modeling, rigging, and rendering
How to manage a game design studio/company and game design start-up
To know about innovations and entrepreneurship, relevant to the field of game
To understand and learn about sound/music in video games
List of Subjects: (2-year program)
Trimester I
Course Title
Intro to Game Design
Conventional Game Design (i.e., Card game, Board game, Chance game, etc.)
Game Industry and Game Production Process
Game Narrative/Storytelling
Game Psychology
Level Design/Mechanics Design I
Game Art/Visual Design (Also includes Photography and Cinematography)
Project I
Trimester II
Course Title
Intro to Game Programming
Game Theory and Game Systems
Level Design/Mechanics Design II
Visual Scripting in Unreal
Unity Learning I
Game Documentation
Project II
Trimester III
Course Title
Mobile Game Design (i.e., Social, Casual, Free-to-play, etc.)
Game UX/UI Design
Semiotics and Game Narratives/Architecture
Level Design Pipeline
3D Modeling for Games
Game Animation
Project III
Trimester IV
Course Title
Environment Design and Lighting
Procedural Content Generation (PCG)
Advanced Mechanics Design
Design Management
Gameplay Testing/Evaluation
Project IV
Master of Design (M.Des) in Interaction and Interface Design (IID)
About the Program
Interaction Design integrates emerging digital technologies, human-centered design processes, and ethical and sustainable principles to create innovative products, services, and better user experiences with desirable social impact. Students will learn to conceptualize, prototype, execute, and evaluate/test interfaces and systems across various platforms, including mobile, web, physical computing, and extended reality (XR).
Research, creativity, and innovation are guiding principles of this program. It prepares students to practice design in a very dynamic, technology-driven landscape. Graduates will learn methods, techniques, and processes to study and understand consumer needs, requirements, and aspirations, developing a deeper understanding of user experience and insights.
They will master conceptual, technical, practical, and hands-on studio skills, enabling them to design products and experiences for any kind of digital or physical platform. The product range may vary from apps, installations, web products, information visualization, VR/AR and mixed-media realities, and medical to military applications. Students will also gain exposure to industry best practices, market dynamics, and trends. The program will include collaborations and tie-ups with entities from industry and academia for joint research and innovative activities.
Key Differentiators of This Program at PESU
PESU has a great legacy in delivering education at the highest level of quality for almost five decades—in fields spanning Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also has a robust Doctoral research program. The M.Des program in Interaction and Interface Design (IID) leverages this legacy and institutional capability to impart quality professional education in design. The infrastructure is superb, and the environment is conducive for the M.Des program, as the B.Des programs are already running smoothly. The PES campus nurtures the spirit and philosophy of creativity, innovation, and excellence in education.
Program Design and Delivery Method
The program follows a trimester model, where one trimester is designed for taught modules, followed by a project-based trimester. In the latter, students will conceive, plan, and execute a design project.
In this process, students will learn how to understand and frame a design problem, ideate using a design thinking framework, develop and create solutions, and communicate these through various techniques of information representation.
Mentorship and guidance will be provided by both in-house faculty and selected domain experts/professionals from industry and academia. The pedagogy is a mix of modular and elective-based courses and may include other methods like scenario building, field visits, workshops, seminars, installations, competitions, and the design of displays and posters.
Program Highlights
The IID program at PESU is a unique master’s-level offering in the country. It addresses the needs and requirements of Indian contexts and realities while also considering the global audience and international markets. It draws inspiration from the Government of India’s initiatives to boost and modernize India’s experience and entertainment industry.
Organizations like NASSCOM and CII also promote higher education in UX/UI and multimedia technologies.
Who Should Pursue This Program
The program is suitable for individuals who are curious and enthusiastic about learning and applying digital and communication technologies, mixed media realities, software-hardware combined products, and experiences, as well as data visualization and user study research.
Students from a design background or other fields such as architecture, game design, graphic design, fine arts, economics, electronics and computer science, engineering, management, and new media and communication design are encouraged to apply.
Focus Areas (Learning Outcomes)
Knowledge in the domain of designing, prototyping, and testing products
Learning programming languages relevant to interaction design
Learning basic data visualization for content design and business intelligence
Understanding UX/UI design principles, application methods, and processes
Exploring innovations and entrepreneurship relevant to UX/UI design
Understanding emerging technologies and advanced interfaces such as AR, VR, MR, GUI, TUI, and brain-based interfaces
Skills Acquired
UX/UI project planning, management, and execution
Programming and coding in UX/UI contexts
Sketching and illustration techniques for creative ideas and concepts
Basics of graphic design and typography
Storytelling, photography, and animation
Hands-on work in design documentation and research writing
Usability assessment and user study research
Infrastructure Support
Immersive/Simulation Design Lab
Physical Computing/Digital Fabrication Lab
Ergonomics/Human Factors Lab
Digital Culture Lab
Large studio spaces for the three programs
Classrooms and discussion rooms
Conference hall (400–500 seating capacity)
Display and demonstration walls/boards in large numbers
List of Subjects: (2-year program)
Trimester I
Course Title
Introduction to Interaction Design
UX/UI Design Paradigms and Principles
HCI Study Principles
Usability Assessment and User Study Methods
Designing Interactive Experiences
Design Management and Innovation
Project I
Trimester II
Course Title
Digital Narrative/Storytelling
Prototyping Methods
Animation and Filmmaking
Typography Basics
Design Semantics and Cognition
Cognitive Ergonomics (DISCO)
Project II
Trimester III
Course Title
Introduction to UX/UI Programming
Advanced Interfaces and Digital Technologies
Information Visualization
Tangible User Interface (TUI) Design
Brain-Based Interface Design
Project III
Trimester IV
Course Title
Semiotics and Wayfinding
Map and Cartography Design
Information Architecture Design
Layout and Navigation Design
User Interface Evaluation Methods
Project IV
Master of Design (M.Des) in Strategic Design Management (SDM)
About the Program
Strategic Design Management (SDM) combines emerging digital technologies, design thinking, human-centered design processes, and ethical and sustainable principles with corporate strategy, business management, organizational strategy and growth, and contemporary management practices.
Students will develop and create innovative products, services, and better user experiences with desirable social impact and outcomes. They will learn to conceptualize, prototype, execute, and evaluate/test products, systems, services, business models, corporate strategies, and organizational innovations.
Research, creativity, and innovation are the guiding principles of this program. Students will understand managerial economics and finance, strategy formulation and implementation, and organizational growth strategies and operations.
Graduates will learn methods, techniques, and processes to study and understand consumer needs, requirements, market dynamics, and develop a deeper understanding of user experience and insights. They will master conceptual, technical, practical, and hands-on studio/design skills that will enable them to design products and experiences for any kind of digital or physical platform.
SDM is interdisciplinary in its approach, combining design thinking skills with business practices. The program includes collaborations and tie-ups with industry and academia for joint research and innovation.
Key Differentiators of this Program at PESU
PESU has a strong legacy of delivering quality education for nearly five decades across diverse fields—Engineering, Technology, Sciences, Medical Science, Law, Humanities, Design, and Arts. It also boasts a robust Doctoral research program.
The M.Des program in SDM will leverage this legacy and institutional capability to offer quality professional education in design. The infrastructure is excellent, and the environment is conducive to postgraduate design education, as the B.Des programs are already running smoothly. PESU fosters a culture of creativity, innovation, and excellence in education.
Program Design and Delivery Method
The program will be conducted in a trimester model. One trimester will focus on taught modules, followed by a project-based trimester where students will conceive, plan, and execute a design project.
Students will learn how to define and frame a design problem, ideate using a design thinking framework, develop creative solutions, and effectively communicate these solutions using various information representation techniques.
Mentorship will be provided by both in-house faculty and selected professionals from industry and academia. The pedagogy will include modular and elective-based courses and may incorporate scenario building, field visits, workshops, seminars, installations, participation in competitions, and design of displays and posters.
Program Highlights
The SDM program at PESU is a unique master’s-level program in India, combining business and corporate strategy with design thinking, skills, and practices. It addresses the needs of the Indian context while also aligning with global standards.
The program aligns with Government of India (GOI) initiatives to modernize small and medium-scale businesses and skill education. It also resonates with the agendas of organizations like NASSCOM and CII, which promote design-led innovation and entrepreneurship.
Who Should Pursue This Program
This program is ideal for individuals who are curious and enthusiastic about integrating design thinking and business management practices to drive innovation and sustainable growth.
It is suitable for students from a variety of backgrounds including design, architecture, MBA, game design, graphic design, fine arts, economics, electronics and computer science, engineering, management, and new media/communication design.
Infrastructure Support
Large studio spaces
Classrooms and discussion rooms
A conference hall (400–500 capacity)
Extensive display and demonstration walls
Focus Areas (Learning Outcomes)
Understanding the domain of designing, prototyping, and testing business ideas and models
Strategic decision-making, brand communication, and market analysis
Data visualization and infographics for business modeling and intelligence
Innovation and entrepreneurship in business design
Basics of business finance and economics
Storyboarding, scenario building, and conceptual mapping
Skills Development
Project planning, management, and execution
Business communication and organizational learning
Sketching and illustration for visualizing ideas
Fundamentals of graphic design and typography
Storytelling, photography, and animation
Research writing and design documentation
Usability testing and user study research
List of Subjects: (2-year program)
Trimester I
Course Title
Introduction to SDM
Design Fundamentals
Design Management and Innovation
Design Thinking
Visual Thinking Basics
Design Research Methods
Sustainability in Design
Project I
Trimester II
Course Title
Digital Narrative/Storytelling
Prototyping Methods
Strategy and Innovations
Design for Real-World Problems
Typography Basics
Organizational Learning
Project II
Trimester III
Course Title
Leadership and Creativity
Systems Thinking
Service Design Fundamentals
Understanding the Client
Design Documentation
Gamification
Project III
Trimester IV
Course Title
Semiotics and Wayfinding
Decision-Making Models and Methods
Design Prototyping and Evaluation
Inventive Problem-Solving Methods (TRIZ, Six Sigma, SCAMPER, PDCA, RCA, GigaMap)
Project IV
Extracurricular Activities
Students will attend at least one national-level and one international-level conference/seminar/event each year. They will also participate in competitions, hackathons, etc.
Collaboration
There will be a select industry-academia collaborations and there will be industry sponsorship options for research and innovations in selected subject areas.
Placement
Placement events will be conducted regularly by the Placements Wing of the University
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Placements
PES B.Tech degree is one of the most widely recognized and respected academic achievements in the country. Our alumni can be found at industry-leading companies like Microsoft, Google, META, Amazon and Goldman Sachs.
Learn more
Placements
PES B.Tech degree is one of the most widely recognized and respected academic achievements in the country. Our alumni can be found at industry-leading companies like Microsoft, Google, META, Amazon and Goldman Sachs.
More
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See our events calendar
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Study at PES
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