B.Sc. Mass Communication - Iconic Open University
Source: https://www.iconicuniversity.edu.ng/programs/b-sc-mass-communication
Archived: 2026-04-23 17:39
B.Sc. Mass Communication - Iconic Open University
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B.Sc. Mass Communication
Programme Overview
B
.
Sc.
Mass
Communication
is
a
four
–
year
undergraduate
programme
offered
by
Iconic University
.
It
is
an
inter
disciplinary
programme
that
combines
elements
of
mass
media
and
communication
such
as
print
,
radio
,
television
,
and
the
internet
.
The
program
focuses
on
providing
students
with
a
comprehensive
understanding
of
the
various
aspects
of
mass
communication
such
as
media
theory
,
journalism
,
advertising
,
public
relations
,
and
digital
media
.
It
equ
ips
students
with
the
necessary
knowledge
,
skills
,
and
tools
to
be
successful
in
the
field
of
media
and
communication
.
The
programme
provides
theoretical
and
practical
knowledge
in
related
areas
,
enabling
students
to
face
the
challenges
and
complexities
of
the
media
industry
.
It
also
prepares
them
for
various
roles
in
the
media
industry
such
as
a
media
planner
,
public
relations
executive
,
graphic
designer
,
and
copy
writer
.
Objectives
The objectives of B.Sc. Mass Communication programme include but not limited to the following:
offer an undergraduate professionally oriented programme for the aspiring Nigerian communicators, journalists, public relations and advertising practitioners, broadcasters and film makers;
train and/or retrain Nigerian journalists, public relations and advertising practitioners, broadcasters and film makers for leadership positions in the mass media organisations and its adjuncts in Nigeria and the world;
instil in the mass communication students, the ability to respect deadlines and work under constant pressure;
train and encourage Nigerian mass communicators to be effective communicators by being able to think quickly, research creatively and write or broadcast concisely to the mass audience;
bridge the divergent perspectives of news gathering and dissemination;
provide the mass communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website, newscast, or writing an executive officer (CEO), writing advertising or public relation copy to sell or promote a product to the masses;
raise and sustain the professional status of journalism in Nigeria – to produce Nigerian mass communicators who will continue to protect the basic principles of the people’s right to know as the fourth branch of government or the fourth estate of the realm;
train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues;
it is expected that at the end of the degree programme in mass communication, the mass communication graduate should be able to differentiate “soft news” from “hard news”, truth from falsehood, responsible journalism from irresponsible journalism; and
prepare the products for post-graduate studies in journalism, public relations, advertising, broadcasting and film or other cognate disciplines and speech for a company chief.
Areas of Specialisation
B.Sc. Mass Communication (Radio/TV Journalism & Broadcasting)
The
B
.Sc
.
Mass
Communication
programme
with
a
specialization
in
Radio
/
TV
Journalism
and
Broadcasting
at
Icon
ic
University
is
designed
to
provide
students
with
a
comprehensive
understanding
of
the
media
industry
and
its
various
aspects
.
The
programme
combines
theoretical
knowledge
with
practical
skills
to
prepare
students
for
careers
in
radio
and
television
journalism
,
broadcasting
,
and
production
.
Students
will
gain
hands
-on
experience
through
intern
ships
and
projects
,
allowing
them
to
apply
their
knowledge
in
real
-world
settings
.
The
curriculum
also
covers
important
topics
such
as
media
ethics
,
media
law
,
and
media
management
,
ensuring
that
graduates
are
well
-rounded
professionals
equipped
to
meet
the
challenges
of
the
rapidly
evolving
media
landscape
.
Overall
,
this
programme
offers
students
a
dynamic
and
engaging
learning
experience
that
will
prepare
them
for
success
in
the
world
of
media
and
communication
.
B.Sc. Mass Communication (Print & New/Digital Media Studies)
The B.Sc. Mass Communication with a specialization in Print & New/Digital Media Studies programme offered by Iconic University is designed to equip students with the skills and knowledge necessary to thrive in the ever-evolving field of media. This programme provides a comprehensive understanding of traditional print media as well as the emerging digital media landscape. Students will learn about the history, theories, ethics and practical aspects of media production and consumption. Furthermore, they will gain hands-on experience in writing, editing, designing, and creating content for various print and digital platforms. With a combination of theoretical and
practical
learning
,
graduates
of
this
programme
will
be
well
-pre
pared
to
enter
the
dynamic
world
of
mass
communication
with
a
specialization
in
print
and
new
/d
igital
media
studies
.
B.Sc. Mass Communication (Public Relations & Advertisement)
The
B
.Sc
.
Mass
Communication
with
specialization
in
Public
Relations
&
Advertisement
programme
at
Icon
ic
University aims to provide students with the necessary skills and knowledge to thrive in the fast-paced world of media and communication. Through a comprehensive curriculum, this programme combines theoretical and practical approaches to equip students with a deep understanding of the theories and processes of public relations and advertising. Students will learn to create, execute, and evaluate effective communication strategies, campaigns, and advertisements for various businesses and organizations. This programme also provides students with opportunities for hands-on experience through internships and projects, preparing them for a successful career in the dynamic field of mass communication.
Careers
Care
er
opportunities
in
mass
communication
include
positions
in
advertising
,
television
,
radio
,
print
media
,
film
,
digital
media
,
social
media
,
and
marketing
.
Individuals
with
a
B
.
Sc
.
in
Mass
Communication
can
also
find
jobs
in
public
relations
,
journalism
,
content
writing
,
web
designing
,
event
management
,
and
corporate
communication
.
Other
career
options
include
working
as
a
media
planner
,
media
strategist
,
media
analyst
,
information
officer
,
social
media
manager
,
media
researcher
,
public
relations
specialist
,
or
broadcast
producer
.
Those
with
a
creative
bent
of
mind
may
find
employment
as
a
screen
writer
,
documentary
filmmaker
,
or
script
writer
.
Those
who
want
to
pursue
higher
studies
can
opt
for
a
master
’
s
degree
in
Mass
Communication
which
can
open
up
even
more
career
opportunities
.
21st Century skills
Mass communication is a programme that creates, distributes and earns value across media and communication industries (journalism, public relations, advertising, broadcasting and film); healthcare, finance and information technology sectors, government agencies, private sector and non-profits organisations/sector. As such the programme has emphasized some key 21st century skills applicable to any work setting, including:
Writing
Speaking
Public relations
Content development and production
Interpersonal communication
Innovation
Creativity
New media
Digital literacy
Critical thinking
Analysis
Problem solving
Teamwork
Networking
Advocacy
Social mobilization
Community engagement
Media and information management
Entry Criteria
Admission into Iconic University for bachelor’s degree does not require JAMB result, but candidates would be asked to get a JAMB regularisation number upon successful admission in order to be used for his/her NYSC at the time of graduation.
100 Level (Freshman)
Five (5) credit passes in WAEC, NECO, NBAIS, or similar bodies as recognized. The credit passes must include English Language and Mathematics and three other arts or social science subjects in not more than two sittings.
Five (5) merits in NABTEB or Teachers Grade Two examinations in Science subjects. Also, the credit passes must include English Language and Mathematics.
200 Level (Sophomores)
The Nigeria Certificate in Education (NCE) with a merit pass in English Language in addition to a credit pass in Mathematics.
National Diploma (ND) or Higher National Diploma (HND) in Mass Communication from reputable institutions with a minimum of Lower Credit.
GCE Advance level with at least two credit passes.
OND with evidence of proficiency in English Language/Geography/Government/Civic Education.
Certificate in Criminology and Security Studies or the equivalent from a recognised university in addition to three O’ Level papers in Art and Social Science, including credit pass in English Language, and Mathematics.
First degree (B.Sc., B.A or B.Ed.).
Note:
Only certificates
recognized by the Senate of Iconic University will be granted admissions.
Fees
Iconic University charges modest fees that gives learner the opportunity to pay registration fee per semester only. Nigerian candidates who living in Nigeria and are seeking for admission will pay an application fee of N10,000 only, other International candidates as well as Nigerians in diaspora will pay $30 or equivalent rate to the currency of the country they live.
Semester Fees:
Semester Fees for students living outside Nigeria are charged based on the human development index (HDI) of country of residence.
Click here to see list of countries based on HDI
Click here to read International Students’ Policy
Nigerians living in Nigeria only
N
85,000
(payment of practical/practicum/SIWES/project courses or hardcopy course materials is exclusive)
Anyone living in Very High Development Countries (International Students)
$500 or equivalent
Anyone living in High Development Countries (International Students)
$400 or equivalent
Anyone living in Medium Development Countries (International Students)
$350 or equivalent
Anyone living in Low Development Countries (International Students)
$300 or equivalent
Anyone living in “other countries”
(International Students)
$250 or equivalent
Note: The university operates a non-refundable policy on application fee, registration fee and all other fees paid for products and services of the university whether or not students participated in the programmes.
Apply now
Scroll to Top
Skip to content
B.Sc. Mass Communication
Programme Overview
B
.
Sc.
Mass
Communication
is
a
four
–
year
undergraduate
programme
offered
by
Iconic University
.
It
is
an
inter
disciplinary
programme
that
combines
elements
of
mass
media
and
communication
such
as
,
radio
,
television
,
and
the
internet
.
The
program
focuses
on
providing
students
with
a
comprehensive
understanding
of
the
various
aspects
of
mass
communication
such
as
media
theory
,
journalism
,
advertising
,
public
relations
,
and
digital
media
.
It
equ
ips
students
with
the
necessary
knowledge
,
skills
,
and
tools
to
be
successful
in
the
field
of
media
and
communication
.
The
programme
provides
theoretical
and
practical
knowledge
in
related
areas
,
enabling
students
to
face
the
challenges
and
complexities
of
the
media
industry
.
It
also
prepares
them
for
various
roles
in
the
media
industry
such
as
a
media
planner
,
public
relations
executive
,
graphic
designer
,
and
copy
writer
.
Objectives
The objectives of B.Sc. Mass Communication programme include but not limited to the following:
offer an undergraduate professionally oriented programme for the aspiring Nigerian communicators, journalists, public relations and advertising practitioners, broadcasters and film makers;
train and/or retrain Nigerian journalists, public relations and advertising practitioners, broadcasters and film makers for leadership positions in the mass media organisations and its adjuncts in Nigeria and the world;
instil in the mass communication students, the ability to respect deadlines and work under constant pressure;
train and encourage Nigerian mass communicators to be effective communicators by being able to think quickly, research creatively and write or broadcast concisely to the mass audience;
bridge the divergent perspectives of news gathering and dissemination;
provide the mass communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website, newscast, or writing an executive officer (CEO), writing advertising or public relation copy to sell or promote a product to the masses;
raise and sustain the professional status of journalism in Nigeria – to produce Nigerian mass communicators who will continue to protect the basic principles of the people’s right to know as the fourth branch of government or the fourth estate of the realm;
train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues;
it is expected that at the end of the degree programme in mass communication, the mass communication graduate should be able to differentiate “soft news” from “hard news”, truth from falsehood, responsible journalism from irresponsible journalism; and
prepare the products for post-graduate studies in journalism, public relations, advertising, broadcasting and film or other cognate disciplines and speech for a company chief.
Areas of Specialisation
B.Sc. Mass Communication (Radio/TV Journalism & Broadcasting)
The
B
.Sc
.
Mass
Communication
programme
with
a
specialization
in
Radio
/
TV
Journalism
and
Broadcasting
at
Icon
ic
University
is
designed
to
provide
students
with
a
comprehensive
understanding
of
the
media
industry
and
its
various
aspects
.
The
programme
combines
theoretical
knowledge
with
practical
skills
to
prepare
students
for
careers
in
radio
and
television
journalism
,
broadcasting
,
and
production
.
Students
will
gain
hands
-on
experience
through
intern
ships
and
projects
,
allowing
them
to
apply
their
knowledge
in
real
-world
settings
.
The
curriculum
also
covers
important
topics
such
as
media
ethics
,
media
law
,
and
media
management
,
ensuring
that
graduates
are
well
-rounded
professionals
equipped
to
meet
the
challenges
of
the
rapidly
evolving
media
landscape
.
Overall
,
this
programme
offers
students
a
dynamic
and
engaging
learning
experience
that
will
prepare
them
for
success
in
the
world
of
media
and
communication
.
B.Sc. Mass Communication (Print & New/Digital Media Studies)
The B.Sc. Mass Communication with a specialization in Print & New/Digital Media Studies programme offered by Iconic University is designed to equip students with the skills and knowledge necessary to thrive in the ever-evolving field of media. This programme provides a comprehensive understanding of traditional print media as well as the emerging digital media landscape. Students will learn about the history, theories, ethics and practical aspects of media production and consumption. Furthermore, they will gain hands-on experience in writing, editing, designing, and creating content for various print and digital platforms. With a combination of theoretical and
practical
learning
,
graduates
of
this
programme
will
be
well
-pre
pared
to
enter
the
dynamic
world
of
mass
communication
with
a
specialization
in
and
new
/d
igital
media
studies
.
B.Sc. Mass Communication (Public Relations & Advertisement)
The
B
.Sc
.
Mass
Communication
with
specialization
in
Public
Relations
&
Advertisement
programme
at
Icon
ic
University aims to provide students with the necessary skills and knowledge to thrive in the fast-paced world of media and communication. Through a comprehensive curriculum, this programme combines theoretical and practical approaches to equip students with a deep understanding of the theories and processes of public relations and advertising. Students will learn to create, execute, and evaluate effective communication strategies, campaigns, and advertisements for various businesses and organizations. This programme also provides students with opportunities for hands-on experience through internships and projects, preparing them for a successful career in the dynamic field of mass communication.
Careers
Care
er
opportunities
in
mass
communication
include
positions
in
advertising
,
television
,
radio
,
media
,
film
,
digital
media
,
social
media
,
and
marketing
.
Individuals
with
a
B
.
Sc
.
in
Mass
Communication
can
also
find
jobs
in
public
relations
,
journalism
,
content
writing
,
web
designing
,
event
management
,
and
corporate
communication
.
Other
career
options
include
working
as
a
media
planner
,
media
strategist
,
media
analyst
,
information
officer
,
social
media
manager
,
media
researcher
,
public
relations
specialist
,
or
broadcast
producer
.
Those
with
a
creative
bent
of
mind
may
find
employment
as
a
screen
writer
,
documentary
filmmaker
,
or
script
writer
.
Those
who
want
to
pursue
higher
studies
can
opt
for
a
master
’
s
degree
in
Mass
Communication
which
can
open
up
even
more
career
opportunities
.
21st Century skills
Mass communication is a programme that creates, distributes and earns value across media and communication industries (journalism, public relations, advertising, broadcasting and film); healthcare, finance and information technology sectors, government agencies, private sector and non-profits organisations/sector. As such the programme has emphasized some key 21st century skills applicable to any work setting, including:
Writing
Speaking
Public relations
Content development and production
Interpersonal communication
Innovation
Creativity
New media
Digital literacy
Critical thinking
Analysis
Problem solving
Teamwork
Networking
Advocacy
Social mobilization
Community engagement
Media and information management
Entry Criteria
Admission into Iconic University for bachelor’s degree does not require JAMB result, but candidates would be asked to get a JAMB regularisation number upon successful admission in order to be used for his/her NYSC at the time of graduation.
100 Level (Freshman)
Five (5) credit passes in WAEC, NECO, NBAIS, or similar bodies as recognized. The credit passes must include English Language and Mathematics and three other arts or social science subjects in not more than two sittings.
Five (5) merits in NABTEB or Teachers Grade Two examinations in Science subjects. Also, the credit passes must include English Language and Mathematics.
200 Level (Sophomores)
The Nigeria Certificate in Education (NCE) with a merit pass in English Language in addition to a credit pass in Mathematics.
National Diploma (ND) or Higher National Diploma (HND) in Mass Communication from reputable institutions with a minimum of Lower Credit.
GCE Advance level with at least two credit passes.
OND with evidence of proficiency in English Language/Geography/Government/Civic Education.
Certificate in Criminology and Security Studies or the equivalent from a recognised university in addition to three O’ Level papers in Art and Social Science, including credit pass in English Language, and Mathematics.
First degree (B.Sc., B.A or B.Ed.).
Note:
Only certificates
recognized by the Senate of Iconic University will be granted admissions.
Fees
Iconic University charges modest fees that gives learner the opportunity to pay registration fee per semester only. Nigerian candidates who living in Nigeria and are seeking for admission will pay an application fee of N10,000 only, other International candidates as well as Nigerians in diaspora will pay $30 or equivalent rate to the currency of the country they live.
Semester Fees:
Semester Fees for students living outside Nigeria are charged based on the human development index (HDI) of country of residence.
Click here to see list of countries based on HDI
Click here to read International Students’ Policy
Nigerians living in Nigeria only
N
85,000
(payment of practical/practicum/SIWES/project courses or hardcopy course materials is exclusive)
Anyone living in Very High Development Countries (International Students)
$500 or equivalent
Anyone living in High Development Countries (International Students)
$400 or equivalent
Anyone living in Medium Development Countries (International Students)
$350 or equivalent
Anyone living in Low Development Countries (International Students)
$300 or equivalent
Anyone living in “other countries”
(International Students)
$250 or equivalent
Note: The university operates a non-refundable policy on application fee, registration fee and all other fees paid for products and services of the university whether or not students participated in the programmes.
Apply now
Scroll to Top