Museum – Cle Wiston

Museum – Cle Wiston
Once you have people willing to answer questions, you can cut down
dramatically
on the number of
assumptions
that your team has to make in future product
development
. You can quickly take simple assertions (I assume most of our
customers
are using this feature while they’re traveling) and send them to a handful of people via email for feedback: Quick question: Is there a specific occasion or situation occurring when you’re using [feature]? (If so, what is it?) We’d like to make sure we understand how people are using [feature] before we decide which changes to
prioritize
.
Thanks for your help! It’s worth taking a moment to
wordsmith
your question to prompt something beyond a
yes-or-no
answer. (For example, “Do you run out of groceries in the
middle
of the week?” should become “When do you
typically
run out of groceries?” If the customer’s answer is “I don’t,” he’ll tell you so.)
That’s a
random
question, asked of anyone you happen to be in contact with that week, just to keep learning. In that case, you want a very short and
consistent
answer so you can later search, for example, your trouble, ticketing system for responses. For this question, you’re choosing
specific
customers you trust and asking them (in individual emails) to
elaborate
on the question so that your team doesn’t waste time arguing over unproven opinions.
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