Provenance | Product Claims Data Platform
Source: https://www.provenance.org
Archived: 2026-04-23 16:40
Provenance | Product Claims Data Platform
Win in AI search with verified, structured product data:
Download the free guide
"Not only are we
empowering our customers
worldwide with the facts – we’re
driving sales
by
boosting visibility, search traffic, and conversion
for brands investing in sustainability."
Mark Jones
Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)
"Provenance will be more than a
compliance measure
– it will be a
strategic growth initiative
designed to harness the power of sustainability as a lever for
market success.
"
Guy Farmer
Commercial Trading Director at Holland & Barrett
Capture your share of the $456B values-driven customer opportunity
Win in AI search with structured product data
Enhance the customer journey for values-driven shoppers to boost conversion
Build trust and loyalty that drives repeat purchase
Conquer regulatory risk and scale global compliance
Navigate global product claims regulations with a purpose-built platform for validation
Scale compliance without adding headcount
Empower marketing teams to execute confidently with pre-validated, deployment-ready claims
Aligned with key industry standards
Bridging the gap from brand claims to consumer confidence and sales
For Brands
Rank in values-led AI search results
Capture high-value conscious consumers
Validate once, share everywhere
For Retailers
Win share of values-driven market
Capture AI search traffic for sustainable products
Reduce risk and scale green claims compliance
For Consumers
Discover more products and brands aligned with your values
Trust claims backed by verified evidence
Get rewarded for shopping with your values
"Our planet needs retail to change. We're giving retailers the tools to lead that transformation alongside their most values-driven customers."
Jessi Baker MBE,
Founder, Provenance
Learn more about Provenance's mission
Why Provenance?
The end-to-end solution trusted by
380+ retailers and brands
and their customers globally
93
%
of shoppers say Provenance helped
them make a more sustainable purchase
8m
monthly impressions globally
on our validated product claims
10+
years deep domain expertise
in consumer product data and global claims regulation
NEW RESEARCH: THE AI SHOPPING ADVANTAGE
Win in AI search with verified, structured product data
Discover how retailers can use Proof Points – verified, structured product data – to drive 15.4% higher recommendation rates via AI shopping assistants – and why this advantage will define the next era of retail.
Unlock revenue from values-driven customers
Book Demo
Win in AI search with verified, structured product data:
Download the free guide
"Not only are we
empowering our customers
worldwide with the facts – we’re
driving sales
by
boosting visibility, search traffic, and conversion
for brands investing in sustainability."
Mark Jones
Chief Sustainability Officer at THG (LOOKFANTASTIC, Dermstore, Cult Beauty)
"Provenance will be more than a
compliance measure
– it will be a
strategic growth initiative
designed to harness the power of sustainability as a lever for
market success.
"
Guy Farmer
Commercial Trading Director at Holland & Barrett
Capture your share of the $456B values-driven customer opportunity
Win in AI search with structured product data
Enhance the customer journey for values-driven shoppers to boost conversion
Build trust and loyalty that drives repeat purchase
Conquer regulatory risk and scale global compliance
Navigate global product claims regulations with a purpose-built platform for validation
Scale compliance without adding headcount
Empower marketing teams to execute confidently with pre-validated, deployment-ready claims
Aligned with key industry standards
Bridging the gap from brand claims to consumer confidence and sales
For Brands
Rank in values-led AI search results
Capture high-value conscious consumers
Validate once, share everywhere
For Retailers
Win share of values-driven market
Capture AI search traffic for sustainable products
Reduce risk and scale green claims compliance
For Consumers
Discover more products and brands aligned with your values
Trust claims backed by verified evidence
Get rewarded for shopping with your values
"Our planet needs retail to change. We're giving retailers the tools to lead that transformation alongside their most values-driven customers."
Jessi Baker MBE,
Founder, Provenance
Learn more about Provenance's mission
Why Provenance?
The end-to-end solution trusted by
380+ retailers and brands
and their customers globally
93
%
of shoppers say Provenance helped
them make a more sustainable purchase
8m
monthly impressions globally
on our validated product claims
10+
years deep domain expertise
in consumer product data and global claims regulation
NEW RESEARCH: THE AI SHOPPING ADVANTAGE
Win in AI search with verified, structured product data
Discover how retailers can use Proof Points – verified, structured product data – to drive 15.4% higher recommendation rates via AI shopping assistants – and why this advantage will define the next era of retail.
Unlock revenue from values-driven customers
Book Demo