BPP - Lesser known types of digital marketing
Source: http://www.bpp.org.uk
Archived: 2026-04-23 16:41
BPP - Lesser known types of digital marketing
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Digital Marketing – Influencer
Influencer
marketing is probably the latest form of digital marketing. The concept is
quite similar to celebrity endorsements. However, instead of paying millions to
get a Hollywood actor
Digital Marketing – Affiliate
No, affiliate
marketing is nothing like the pyramid schemes of Amway, Herbalife and other MLM
companies. It’s a win-win scenario, where sellers, affiliates and end-users all
reap tangible
Digital Marketing – Mobile
Mobile phone
penetration rate in UK households has grown to
95%
over the last couple of years. Out of these,
78%
of adults use their mobile
Digital Marketing – Email
Email marketing
is a concept which has been around since postal services were first
established. Companies would mail flyers, brochures and sales letters, whether
cold mailing or by
Digital Marketing
Digital marketing is a complex and highly evolving concept which encompasses every areas (you will want to speak to a number of people and/or businesses
Skip to content
Digital Marketing – Influencer
Influencer
marketing is probably the latest form of digital marketing. The concept is
quite similar to celebrity endorsements. However, instead of paying millions to
get a Hollywood actor
Digital Marketing – Affiliate
No, affiliate
marketing is nothing like the pyramid schemes of Amway, Herbalife and other MLM
companies. It’s a win-win scenario, where sellers, affiliates and end-users all
reap tangible
Digital Marketing – Mobile
Mobile phone
penetration rate in UK households has grown to
95%
over the last couple of years. Out of these,
78%
of adults use their mobile
Digital Marketing – Email
Email marketing
is a concept which has been around since postal services were first
established. Companies would mail flyers, brochures and sales letters, whether
cold mailing or by
Digital Marketing
Digital marketing is a complex and highly evolving concept which encompasses every areas (you will want to speak to a number of people and/or businesses