CIMM: Coalition for Innovative Media Measurement – Collaborative Effort. Meaningful Change.

CIMM: Coalition for Innovative Media Measurement – Collaborative Effort. Meaningful Change.
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Coalition for Innovative
Media Measurement
Shaping the Future of TV & Video Measurement
Our Mission
CIMM brings together the industry’s leading buyers, sellers, and measurement providers to define standards, accelerate innovation, and improve outcomes across converged video.
Become a member
What We Do
Industry-backed research shaping currency and measurement standards
Executive forums with top decision-makers across TV, streaming, and advertising
Working Groups tackling identity, outcomes, and cross-platform measurement
Research
Explore Our Projects
April 14, 2026
Public Research
Best Practices
Identity Infrastructure 2.0: Innovation, Transparency, and Privacy-First Architecture in the US TV & CTV Ecosystem
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April 10, 2026
Public Research
Best Practices
Between Expansion and Collapse:  An Identity Buyer’s Guide
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March 31, 2026
Public Research
Data Collaboration
,
Innovations
,
Measurement & Currency
Counting What Counts: The Future of TV Advertising Measurement
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March 5, 2026
Public Research
Data Collaboration
,
Executive Summaries
,
Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement – Executive Summary
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March 5, 2026
Research
Data Collaboration
,
Measurement & Currency
The Paradox of Plenty: Advertisers’ Perspectives on the State of Measurement
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January 22, 2026
Public Research
Measurement & Currency
Funding the Fiesta:  The Economics of National TV Currency in the US Market
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November 17, 2025
Public Research
Measurement & Currency
The Measurement is the Message: Effective practices for B2B marketing measurement
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November 12, 2025
Public Research
Measurement & Currency
Attention Measurement Playbook for Marketers
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Events
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Spotlight Event
CIMM Showcase: AI Innovations in Measurement, Currency, Data and Metrics
06/03/2026
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News
April 14, 2026
Announcements
CIMM Identifies Major Structural Shifts Defining “Identity Infrastructure 2.0” for Converged TV
March 5, 2026
Announcements
CIMM and 4As Study Finds Advertisers Face a “Paradox of Plenty” in Measurement as Confidence Lags Behind Capability
February 12, 2026
Announcements
CIMM Reveals 2026 Priorities and New Board Appointments
February 3, 2026
Announcements
CIMM Announces Inaugural Startup Program Members
More News from CIMM
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