Enterprise Center | North Shore Business Resources Business Happens Here. Established in the heart of educational growth, the Enterprise Center at Salem State University welcomes entrepreneurs, business owners and professionals of all ages and experience levels to come in and learn something new. Welcome The Enterprise Center is an entrepreneurial hub that offers business owners office space, education, and access and connections to small business resources. Serving entrepreneurs on the North Shore and beyond, we invite you to be part of our community. We’re here to help you and your business start, grow and succeed! Home Away From Home Whether you’re ready to move out of your home office or looking for an office building that provides a built in entrepreneurial community, business resources and professional growth opportunities – The Enterprise Center is the place for you. Our single story, 53,000 square foot building is located on a vibrant and beautiful university campus. We currently have office spaces for one or two individuals or larger spaces with individual offices for you and your employees. Offerings CEO Groups A CEO group is a confided peer group that is professionally facilitated and made up of 8 to 10 business owners/CEOs. Members meet once a month for 3 hours over the course of a year. Million Dollar Women℠ Symposium Every person who is successful has their own uniquer story and experiences! Our Million Dollar Women℠ Symposium is designed to motivate and empower working women to aspire and succeed in their field. Workshops Established in the heart of educational growth, the Enterprise Center welcomes business owners and professionals of all ages and experience levels to come in and learn something new. Office Space And Meeting Room For Rent! As an organization, we are committed to entrepreneurs and small businesses in every stage of development through the multitude of resources and educational programs – most of which are free. Open Door Hours North Shore entrepreneurs and business owners have a valuable resource! The Enterprise Center helps people start and grow their businesses, and solve their business problems. Business Plan Program & Competition The Enterprise Center understands the importance of a business plan and recognizes the value in getting business ideas vetted to improve them. Upcoming Programs View All Programs Intellectual Property Basics Tue, Apr. 28, 2026 - 8:30am - 10:30am In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect),… Launching & Starting a Business: What you need to Know Thu, May. 7, 2026 - 8:30am - 10:30am This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist,… 2nd Annual Northeast Massachusetts Climatetech Conference Wed, May. 13, 2026 - 7:30am - 11:30am The goal of the 2nd Annual Northeast Massachusetts Climatetech Conference is to build upon the work of the Northeast Massachusetts Climatetech Consortium to leverage regional strengths and to increase equitable, sustainable and innovative economic competitiveness. Join us as we Convene regional partners… Recent Newsletters View newsletter archive Subscribe to newsletter AD AD AD Small Business Story Listen to how Jessica Moody, owner of Moody’s Home & Gifts in Salem, Massachusetts discovered the Enterprise Center and took advantage of our many resources to improve and grow her business. Her participation and experience in our Business Plan Program & Competition, Workshops and CEO Groups directly impacted her success. Watch More Stories Blog/Social Mon, May. 5, 2025 The Benefits of a Case Study for Your Small Business Including relevant and valuable content on your website can only help your small business online and offline. Case studies are one form of content that can significantly improve business awareness... Blog Sun, Mar. 2, 2025 What Are Rebrands for Small Businesses? Blog Wed, Jan. 15, 2025 Small Business Certifications to Stand Out as a CEO Blog Wed, Jan. 1, 2025 2025 Small Business Resolutions In 2024, the Enterprise Center gave our list of four resolutions for small businesses to practice in the new year. Now for 2025, we offer a new list of resolutions,... Blog Fri, Dec. 20, 2024 Four Content Ideas for Your Small Business Website Blog Thu, Dec. 5, 2024 Why December is the Best Time of Year to Strategize Blog Address 121 Loring Ave Salem, MA 01970 Phone 978-542-7528 Fax 978-542-7061 For Parking Parking for Enterprise Center events requires an Enterprise Center Parking Pass. Parking spots are located around the “Main Entrance” perimeter of the building and marked by “Parking for Enterprise Center tenants and guests” signs. All other spaces are student parking spaces and can result in a Salem State University Police Parking ticket. If you need a Parking Pass please call (978) 542-7528. Including relevant and valuable content on your website can only help your small business online and offline. Case studies are one form of content that can significantly improve business awareness and increase leads. Here are ways to write an effective case study and its three benefits. What are Case Studies? Case studies are in-depth analyses of how a client overcame a problem and eventually achieved success with the help of a business. When reading through a case study, customers will metaphorically walk through a potential conflict another client experienced, and how the service or product provided a solution. Tips for Writing a Case Study Don’t Make It All About You A case study shouldn’t be all about you and your process. Stop incorporating the word “we” so much throughout the copy, as potential clients care less about the motivation of your efforts and more about the results your efforts created. Tell a Story Case studies tell a story, beginning with an arc, a few sentences describing the situation, and then concluding with a few sentences speaking to the resolution the product or service provided. The copy should be succinct and tailored to the audience you’re trying to reach. Use Numbers When showing an increase in a certain metric it’s important to use the actual number. Real numbers with screenshots to back it up will help support your case study. Benefits of Including a Case Study Provides Credible Evidence As a customer, have you ever been persuaded by an online review of a product or service? Case studies are similar to online reviews while also combining testimonials, data, and persuasive copy. When clients are researching your site, a case study will help provide credible evidence, proving why you’re an expert in the industry they need help with. Humanizes Your Brand Every successful case study has a story of obstacles, solutions, and amazing results that came from those solutions. When a narrative combines with hard facts, a reader can become engaged with your business’s story and feel even more inclined to work with you in the future. By establishing a connection with your audience, you are increasing the likelihood of more clients and as a result, more profit. Boosts SEO Having engaging and informative case studies on your website will help draw more visitors to your site, helping search engines know that your content is valuable and improving your SEO . In turn, this will boost your ranking on Google. It is recommended that when developing case studies around your target audience, you should include target keywords that relate to those topics. Case studies have the power to make or break your business’s website. However, if you follow a formula that focuses on storytelling and includes real data, you are already on the right track. Sign up for our Newsletter! About Salem State University Assistance Corporation SSUAC Board of Directors Governing Board Appointments Acquisition Oversight Procedures SSUAC Board of Directors Meeting Schedule Records / Information Request Enterprise Center Staff Our Building & Office Space Offerings Speaker Opportunities at the Enterprise Center Directions + Parking Call-In Hours Records / Information Request Transparency in Coverage Data Programs CEO Groups North of Boston Business Plan Program & Competition Speakers Workshops Start Up Tuesday Calendar Resources Audiocasts Blog Newsletter Archive Partnerships & Resources Contact Subscribe to Newsletter