Strategic Enrollment Management Planning | University of Minnesota Morris
Archived: 2026-04-23 17:10
Strategic Enrollment Management Planning | University of Minnesota Morris
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Strategic Enrollment Management Planning
Goals, Strategies, and Priority Tactics
Goal 1:
By fall 2025, achieve 1,700 degree-seeking student headcount
Create a culture that fosters and celebrates student persistence and success
Create a respectful and welcoming environment for all students.
Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population.
Assess and strengthen enrollment patterns for broadly diverse students, including Pell-eligible students
Identify key recruitment and student success metrics to monitor progress toward recruitment goals
Evaluate staff and faculty engagement throughout the admissions process & make changes as appropriate
Design and execute a financial aid strategy that helps address student financial barriers to success
No priority tactics for 2022-23
Goal 2:
Increase first to second year retention rate by at least 1 percentage point each year through fall 2025
Implement a coordinated, consistent, student-centered academic support structure
Develop coordinated strategies to support student academic progress
Create a culture that fosters and celebrates student persistence and success
No priority tactics for 2022-23
Create a coordinated, comprehensive FYE (first year experience) for all new students
No priority tactics for 2022-23
Implement coordinated, institution-wide support for students facing academic and non-academic challenges
Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts
Goal 3:
Increase four year graduation rate by at least two percentage points each year through fall 2025; increase six year graduation rate by at least two percentage points each year through fall 2025
Create a culture that fosters and celebrates student persistence and success
No priority tactics for 2022-23
Identify and close graduation gaps
No priority tactics for 2022-23
Identify and address barriers to matriculation and persistence for all students
Map and adjust, as necessary, current academic and experiential pathways
Implement coordinated, institution-wide support for students facing academic and non-academic challenges
Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts
Goal 4:
Strategically raise level of awareness of Morris within the UMN system, state, and region
Develop and implement a strategic and integrated external marketing and communication plan
Create and communicate comprehensive and consistent brand message
Improve UMN Morris’ web and social media presence
Review and expand strategic communication to focused local and regional audiences
Expand collaborative efforts within the UMN system
No priority tactics for 2022-23
Strengthen relationships between the campus and local communities
No priority tactics for 2022-23
Expand alumni engagement in admissions activities
Increase opportunities for alumni engagement with current and prospective students
Goal 5:
Establish clear pathways for students to and through UMN Morris and beyond graduation
Establish and communicate clear return on investment of University of Minnesota degree
Improve UMN Morris’ web presence
Establish and communicate clear pathways to timely degree completion
Map all programs/degrees to identify and resolve possible bottlenecks and obstacles to timely degree completion
Implement a coordinated, consistent, student-centered academic support structure
No priority tactics for 2022-23
Develop coordinated efforts to connect students to campus, people, and place through engagement in campus and community opportunities
No priority tactics for 2022-23
Goal 6:
Provide equitable access and opportunity for students from broadly diverse backgrounds
Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population
Strategically draw on alumni for recruiting diverse student body
Identify and close graduation gaps
Provide additional support to identified student groups
Identify and address barriers to matriculation and persistence for all students
No priority tactics for 2022-23
Goal 7:
Create a university infrastructure that supports the recruitment and graduation of transfer students and students with prior credit
Identify, recruit, and enroll a diverse transfer student population
Expand transfer student recruitment relationships with community and tribal colleges
Evaluate and clarify transfer credit review process and make changes as appropriate
Create a coordinated, comprehensive First Year at Morris experience for all new students
No priority tactics for 2022-23
Identify and address barriers to matriculation and persistence for all students
Continue to improve transfer student registration and orientation experiences
Develop and implement clear pathways through all majors and programs with multiple entry points for those with prior credit
No priority tactics for 2022-23
Develop a culture that values and supports transfer students
No priority tactics for 2022-23
Background and Teams
Expand all
Background and Teams
+
Background
Beginning in fall 2019, in consultation with AACRAO consultants Stan Henderson and Cedric Howard, UMN Morris engaged in an enrollment management planning process. The goal was to craft a comprehensive Strategic Enrollment Management (SEM) plan designed to address the recruitment of new students while enhancing the persistence and success of matriculated students. Comprehensive feedback from the campus community was essential throughout the planning process.
Priority tactics for 2023-24 were identified in fall 2022, and are outlined under each goal. Each year, we will identify new priority tactics for our goals.
Our enrollment management planning process was guided by the work of the following students, staff and faculty:
SEM Planning Leads Team
Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services
Melissa Bert, Interim Vice Chancellor for Enrollment Management & Senior Director of Institutional Effectiveness and Research
Merc Chasman, Associate Professor of Mathematics & Chair of Scholastic Committee (2019-2020)
Jennifer Deane, Professor of History & Director of McNair Scholars Program (2019-2020)
Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator
Data Team
Melissa Bert, Senior Director for Institutional Effectiveness and Research
Jon Anderson, Professor of Statistics
Steve Schuetz, Interim Director of Admissions (2019-2020)
Kristin Youngblom, Associate Director of Institutional Research
Recruitment & Persistence Teams
Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services (Co-Chair. Recruitment)
Jennifer Deane, Professor of History & Director of McNair Scholars Programs (Co-Chair, Recruitment) (2019-2020)
Merc Chasman, Associate Professor of Mathematics & Chair of Scholars Programs (Co-Chair, Persistence) (2019-2020)
Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator (Co-Chair, Persistence)
Tracey Anderson, Associate Professor of Biology
Windy Roberts, Spanish Teaching Specialist (2019-2020)
Joe Beaver, Assistant Professor of Anthropology
Jennifer Goodnough, Associate Professor of Chemistry
Emily Johnson, Success Coach - Office of Academic Success
Andrew Sletten, Senior Admissions Counselor
Lexi Dant, Student (2019-2020)
Arne Kildegaard, Professor of Economics
Mary Elizabeth Bezanson, Professor of Communication, Media and Rhetoric (2019-2020)
Matt Tollefson, Director of the Academic Center for Enrichment (2019-2020)
Rachel Johnson, Assistant Professor of Biology
Kerri Barnstuble, Director for Summit Scholars - TRiO Student Support Services
David Israels-Swenson, Senior Director of Student Activities, Health and Wellness
Sydney Loechler, Student (2019-2020)
Feedback
Feedback from the campus community is always welcome. If you have feedback to share, please use this
general feedback form
.
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Contact the Division of Social Science
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Secondary Education: Admission Appeals Process
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Skip to main content
Strategic Enrollment Management Planning
Goals, Strategies, and Priority Tactics
Goal 1:
By fall 2025, achieve 1,700 degree-seeking student headcount
Create a culture that fosters and celebrates student persistence and success
Create a respectful and welcoming environment for all students.
Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population.
Assess and strengthen enrollment patterns for broadly diverse students, including Pell-eligible students
Identify key recruitment and student success metrics to monitor progress toward recruitment goals
Evaluate staff and faculty engagement throughout the admissions process & make changes as appropriate
Design and execute a financial aid strategy that helps address student financial barriers to success
No priority tactics for 2022-23
Goal 2:
Increase first to second year retention rate by at least 1 percentage point each year through fall 2025
Implement a coordinated, consistent, student-centered academic support structure
Develop coordinated strategies to support student academic progress
Create a culture that fosters and celebrates student persistence and success
No priority tactics for 2022-23
Create a coordinated, comprehensive FYE (first year experience) for all new students
No priority tactics for 2022-23
Implement coordinated, institution-wide support for students facing academic and non-academic challenges
Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts
Goal 3:
Increase four year graduation rate by at least two percentage points each year through fall 2025; increase six year graduation rate by at least two percentage points each year through fall 2025
Create a culture that fosters and celebrates student persistence and success
No priority tactics for 2022-23
Identify and close graduation gaps
No priority tactics for 2022-23
Identify and address barriers to matriculation and persistence for all students
Map and adjust, as necessary, current academic and experiential pathways
Implement coordinated, institution-wide support for students facing academic and non-academic challenges
Clarify and clearly communicate staff and faculty expectations for academic and non-academic alerts
Goal 4:
Strategically raise level of awareness of Morris within the UMN system, state, and region
Develop and implement a strategic and integrated external marketing and communication plan
Create and communicate comprehensive and consistent brand message
Improve UMN Morris’ web and social media presence
Review and expand strategic communication to focused local and regional audiences
Expand collaborative efforts within the UMN system
No priority tactics for 2022-23
Strengthen relationships between the campus and local communities
No priority tactics for 2022-23
Expand alumni engagement in admissions activities
Increase opportunities for alumni engagement with current and prospective students
Goal 5:
Establish clear pathways for students to and through UMN Morris and beyond graduation
Establish and communicate clear return on investment of University of Minnesota degree
Improve UMN Morris’ web presence
Establish and communicate clear pathways to timely degree completion
Map all programs/degrees to identify and resolve possible bottlenecks and obstacles to timely degree completion
Implement a coordinated, consistent, student-centered academic support structure
No priority tactics for 2022-23
Develop coordinated efforts to connect students to campus, people, and place through engagement in campus and community opportunities
No priority tactics for 2022-23
Goal 6:
Provide equitable access and opportunity for students from broadly diverse backgrounds
Develop and implement a strategic recruitment plan to identify, recruit, and enroll a diverse and sustainable student population
Strategically draw on alumni for recruiting diverse student body
Identify and close graduation gaps
Provide additional support to identified student groups
Identify and address barriers to matriculation and persistence for all students
No priority tactics for 2022-23
Goal 7:
Create a university infrastructure that supports the recruitment and graduation of transfer students and students with prior credit
Identify, recruit, and enroll a diverse transfer student population
Expand transfer student recruitment relationships with community and tribal colleges
Evaluate and clarify transfer credit review process and make changes as appropriate
Create a coordinated, comprehensive First Year at Morris experience for all new students
No priority tactics for 2022-23
Identify and address barriers to matriculation and persistence for all students
Continue to improve transfer student registration and orientation experiences
Develop and implement clear pathways through all majors and programs with multiple entry points for those with prior credit
No priority tactics for 2022-23
Develop a culture that values and supports transfer students
No priority tactics for 2022-23
Background and Teams
Expand all
Background and Teams
+
Background
Beginning in fall 2019, in consultation with AACRAO consultants Stan Henderson and Cedric Howard, UMN Morris engaged in an enrollment management planning process. The goal was to craft a comprehensive Strategic Enrollment Management (SEM) plan designed to address the recruitment of new students while enhancing the persistence and success of matriculated students. Comprehensive feedback from the campus community was essential throughout the planning process.
Priority tactics for 2023-24 were identified in fall 2022, and are outlined under each goal. Each year, we will identify new priority tactics for our goals.
Our enrollment management planning process was guided by the work of the following students, staff and faculty:
SEM Planning Leads Team
Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services
Melissa Bert, Interim Vice Chancellor for Enrollment Management & Senior Director of Institutional Effectiveness and Research
Merc Chasman, Associate Professor of Mathematics & Chair of Scholastic Committee (2019-2020)
Jennifer Deane, Professor of History & Director of McNair Scholars Program (2019-2020)
Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator
Data Team
Melissa Bert, Senior Director for Institutional Effectiveness and Research
Jon Anderson, Professor of Statistics
Steve Schuetz, Interim Director of Admissions (2019-2020)
Kristin Youngblom, Associate Director of Institutional Research
Recruitment & Persistence Teams
Jill Beauregard, Director of the Office of Financial Aid & One Stop Student Services (Co-Chair. Recruitment)
Jennifer Deane, Professor of History & Director of McNair Scholars Programs (Co-Chair, Recruitment) (2019-2020)
Merc Chasman, Associate Professor of Mathematics & Chair of Scholars Programs (Co-Chair, Persistence) (2019-2020)
Jessica Porwoll, Assistant Director, Office of Academic Success & Lead Success Coordinator (Co-Chair, Persistence)
Tracey Anderson, Associate Professor of Biology
Windy Roberts, Spanish Teaching Specialist (2019-2020)
Joe Beaver, Assistant Professor of Anthropology
Jennifer Goodnough, Associate Professor of Chemistry
Emily Johnson, Success Coach - Office of Academic Success
Andrew Sletten, Senior Admissions Counselor
Lexi Dant, Student (2019-2020)
Arne Kildegaard, Professor of Economics
Mary Elizabeth Bezanson, Professor of Communication, Media and Rhetoric (2019-2020)
Matt Tollefson, Director of the Academic Center for Enrichment (2019-2020)
Rachel Johnson, Assistant Professor of Biology
Kerri Barnstuble, Director for Summit Scholars - TRiO Student Support Services
David Israels-Swenson, Senior Director of Student Activities, Health and Wellness
Sydney Loechler, Student (2019-2020)
Feedback
Feedback from the campus community is always welcome. If you have feedback to share, please use this
general feedback form
.
Academics
Academic Programs
Assessment Schedule
Assessment Templates and Instructions
Assessment Structure and Contacts
Assessment Canvas Page
Assessment FAQ
Degree in Three
Academic Support
Student Success Center
Academic Alert
Academic Advising
Advising Toolkit
Change Your Major, Minor, and/or Adviser
Major/Minor Planning Tips
Academic Planning: Art History
Academic Planning: Biology
Academic Planning: Business and Management
Academic Planning: Chemistry
Academic Planning: Communication, Media, and Rhetoric
Academic Planning: Computer Science
Academic Planning: Economics
Academic Planning: Elementary Education
Academic Planning: English
Academic Planning: Environmental Science
Academic Planning: Environmental Studies
Academic Planning: French
Academic Planning: Gender, Women, and Sexuality Studies
Academic Planning: Geology
Academic Planning: History
Academic Planning: Human Services
Academic Planning: Latin American Area Studies
Academic Planning: Mathematics
Academic Planning: Medieval and Ancient Studies
Academic Planning: Music
Academic Planning: Native American and Indigenous Studies Major
Academic Planning: Philosophy
Academic Planning: Physics
Academic Planning: Political Science
Academic Planning: Psychology
Academic Planning: Secondary Education (Licensure)
Academic Planning: Social Science
Academic Planning: Sociology
Academic Planning: Spanish
Academic Planning: Sport Management
Academic Planning: Statistics
Academic Planning: Studio Art
Academic Planning: Theatre Arts
Pre-Professional Program Planning Worksheets
Transferology
What is APAS?
World Language Placement
Advising: What to Expect
Exploring Major Options
Contact Advising
Disability Resource Center
Student Information & Resources
Faculty Information & Resources
Peer-Assisted Learning (PAL)
Tutoring
Quantitative Learning Center (QLC)
DIY Learning Resources
Don't Cancel that Class Initiative
Career Services
Find Jobs and Internships
Resumes & Cover Letters
Fairs & Events
Resources for Employers
The Cougar Closet
Contact Career Services
Hasselmo Language Teaching Center
International Film Collection
International TV via satellite
Reservation Procedures & Guidelines
Course Textbook Sites
Frequently Asked Questions
Basic Information
Small Classes; Big Rewards
Library
Academic Enrichment
Fellowships and Awards
Academic Center for Enrichment
Research Guide for Books and Materials
Honors Program
Council on Undergraduate Research
National Student Exchange
Academic Advising
Financial Aid
Contact ACE
What Is a Liberal Arts Education and How Will It Benefit You?
Academic Divisions
Division of Education
National & State Accreditation
Communication of Concern Information
Contact the Division of Education
Division of the Humanities
Current Faculty Resources
Other Language Programs
English as a Second Language
Why Study Humanities?
Humanities Every Day
Contact the Division of Humanities
Division of Science and Mathematics
Science and Math Resources
Laboratory Safety
Science & Math Graduation Photos
Guidelines for the Governance of the Division of Science and Mathematics
Science & Math Clubs
Louis Stokes Alliance for Minority Participation (LSAMP)
Contact the Division of Science & Mathematics
Division of the Social Sciences
Current Social Science Faculty Resources
Hinds Folk Art Collection
Contact the Division of Social Science
Academic Research and Creative Activity
Season and Ticket Information
Choral Ensembles
Symphonic Winds Instrumental Chamber Music
Chamber Orchestra
Jazz Ensemble
Admission Requirements for the Elementary Education Program
Cooperating Teachers and University Supervisors
Elementary Education: Admission Appeals Process
On-Campus Research Opportunities
Secondary Education: Admission Appeals Process
Doctor of Occupational Therapy-Planning Guide
Doctor of Physical Therapy-Planning Guide
Planning Guide
Planning Guide
Student Opportunities
Undergraduate Research Symposium
URS Resources
TK20 for Students
Show Archive
UMN Morris Online
UMN Morris Online: High School Program (PSEO)
UMN Morris Online: Students from another UMN Campus
UMN Morris Online: Non-UMN Students
UMN Morris Online: Current Morris Students
UMN Morris Online: Course Offerings
UMN Morris Online: Frequently Asked Questions
UMN Morris Online: Student Resources
UMN Morris Online: Advising
UMN Morris Online: Proctored Exams
UMN Morris Online: Faculty and Staff Resources
Contact: UMN Morris Online
Summer Term
Area of Concentration Procedures
Summer Term Course Offerings
Team and Project Collaborators
Application
Results
Requirements
Contact Honors
Admissions
Advanced Placement (AP)
College Level Examination Program
International Baccalaureate (IB)
Apply
Apply as a Transfer Student
Apply as an International Student
High/Secondary School Record(s)
English Language Proficiency
International Students Cost of Attendance
Steps to receive I-20
Apply as a PSEO Student
Apply as a Returning Student
Apply as a First Year Student
How We Evaluate Applications
Costs & Aid
Costs and Aid Overview
Financial Aid
Grants & Waivers
American Indian Tuition Waiver
Costs at a Glance
Net Price Calculator
Scholarships
Community of Scholars
Scholars Stipend
Scholarship Search
Student Employment
Visit Campus
Request Information
Student Life
Student Life Overview
Student Organizations
Campus Events Calendar
Housing and Dining
Residential Life
Residence Hall & Community Information
David C. Johnson Independence Hall
Pine Hall
Spooner Hall
Clayton A. Gay Hall
Green Prairie Community
Blakely Hall
On-Campus Apartments
Themed Engagement Floors
Gendered Housing Options
Housing and Food Rates
Residential and Community Life Policies and Procedures
Accommodations & Needs
Submit a Work Request
Submit UCard Access Request
Housing FAQ
Gender Inclusive Housing
Off Campus Housing Options
The Office of Residential Life
Study Abroad
Get Started
Invest in Yourself
Scholarship Opportunities
Cancellation Policy
Health and Wellness
Mental Health
Morris Let's Thrive
Student Counseling
Services
Self Help
Find off campus resources
Red Folder
About Student Counseling
Crisis Services
Mental Health Information for Faculty & Staff
Information for Parents
Information for Helping a Friend
Sports & Fitness
Physical Health
Health Service
Health Insurance
Immunizations and Medical Records
Respiratory Illnesses
Student Health Benefit Plan - Summary Plan Description
Student Health Benefit Plan - Volunteer Dental Plan
Health Care Resources
Cold vs. Flu
Frostbite Handout
Vomiting and Diarrhea
HIPPA Notice of Privacy Practices
Student Complaints and Grievances
Healthy Eating
Wellness Programs
Morris Let's Thrive
Morris Let's Thrive staff
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Substance Use Information
Safety at Morris
Student Behavior Committee
Violence Prevention and Response
You Can Make a Difference: Violence Prevention and Bystander Intervention
Committees
T-Break Guide
Elections
Executive Officer Hours
Student Leader Glossary
Technology Fee
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Admitted Students
Family and Supporters Guide
New Student Welcome Week
New Student Welcome Week Schedule
Transfer Student Welcome Week Schedule
Math Placement Exam
World Language Placement
World Language Placement Information
Campus Community
Campus Community Overview
Clifford J. Benson Center for Community Partnerships
Partner with Us
Faculty Engagement
Student Engagement
Projects and Programs
Participant Goals and Initiatives
Stevens County Food Assessment
Advisory Council
Center for Small Towns History
Musical Minnesota Story Map
Clifford J. Benson Center for Community Partnerships
Sustainability and Green Living
Sustainability Goals and Initiatives
Sustainable Academics & Coursework
The EcoStation
Our Sustainability Partners
The Morris Model Partnership
Office of Sustainability
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Equity, Diversity and Intercultural Programs
EDI Programs
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Native American Student Life
Opportunities for Development
Disability Access & Culture Series
Pathways
Summit Scholars
EDI Resources
Reserve MRC Space
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Native American Student Life
Native American Student Success Program
NASS Welcome
Meet the NASS Staff
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Goals and Outcomes
Native American Alumni Leaders
American Indian Tuition Waiver
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Salt Springs Travel Funds
American Indian Advisory Committee
UMM Catalyst: Funding Extraordinary Opportunities
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International Student Program
New International Student
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International Welcome Week
Student Visa
Studying at UMN Morris
Current International Students
Curricular Practical Training (CPT)
Optional practical training (OPT)
On/Off Campus Employment
STEM OPT Extension
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Taxes
Full Course Load of Study & Program Extension
SSN/Change of Address/Drivers License
Travel/Permanent Departure/Visa Overstay
Federal Immigration Policies
Request an Appointment with a UMN Immigration Attorney
Events and Programs-ISP
LGBTQIA2S+ Support
Multi-Ethnic Student Program
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About Morris
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About Morris
A Unique Campus History
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American Indian Boarding Schools in Morris
UMN Morris Land Acknowledgment
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Strategic Visioning and Planning
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Academic Affairs
Enrollment Management & Institutional Effectiveness and Research
Institutional Data Reports
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Enrollment Management and Institutional Effectiveness
Enrollment Management and Institutional Effectiveness and Research
Data Resources
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Campus Governance, Committees, and Working Groups
Institutional Peer Groups
Institutional Data Reports
Organizational Chart
Lodging
Virtual Tours
Parking and Transportation
Campus Maps
Explore the Morris Area
Public Art at UMN Morris
Prairie Seasons
Atom Sculpture
Barn Quilts
Double Mobius Strip
Nokoomis Nibii Equay (Grandmother Water Woman)
Hours of Operation
Campus Camera
Policies & Administration
Verification of student illness and medical conditions – Legitimate Absences
Visitor Information
Behmler Hall
Big Cat Stadium
Blakely Hall
Camden Hall
Clayton A. Gay Hall
Cougar Sports Center
David C. Johnson Independence Hall
Dining Hall
Facilities Storage
Green Prairie
Heating Plant
Humanities Fine Arts
Humanities
John Q Imholte Hall
LaFave House
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Multi-Ethnic Resource Center
North Annex
On Campus Apartments A-M
Pine Hall
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Rodney A. Briggs Library
Saddle Club Barn
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Seed House
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Spooner Hall
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William B. and Ida B. Stewart Hall
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Admission Team by Region