Sunmee Choi - VinUni
Source: https://vinuni.edu.vn/people/sunmee-choi
Archived: 2026-04-23 17:11
Sunmee Choi - VinUni
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Sunmee Choi
Sunmee Choi, PhD
VinUniversity
Vice Provost of External Engagement
College of Business and Management
Professor of Service Operations Management
Biography
Dr. Sunmee Choi is a Professor of Service Operations Management at the School of Business, Yonsei University in Seoul, Korea, and currently serves as Vice Provost for Academic Affairs and External Relations at VinUniversity. She was the Founding Dean of VinUniversity’s College of Business and Management, and has held key leadership roles at Yonsei University, including Vice President for International Affairs, Director of Graduate Programs, and Associate Dean at the School of Business. She was also a long-standing visiting professor at ESSEC Business School in Paris, France for 20 years since 2003. Currently, Dr. Choi serves on the International Advisory Board of Nyenrode Business School in Amsterdam, Netherlands, and is an Outside Member of the Board of Directors at SK Chemical in Seoul, Korea.
Service operations management
Revenue management
Customer experience management
Production & operations management
Service management
Revenue management
● Pecot, Fabien, Gregory Rose, Altaf Merchant, and Sunmee Choi. 2022. Brand heritage across cultures: U.S.A., France and South Korea. Journal of Brand Management, 30(1): 49-60.
● Aksoy, Lerzan, Sunmee Choi, Tarik Dogru, Timothy Keiningham, Melanie Lorenz, Daniel Rubin and J. Bruce Tracey. 2022. Global Trends in Hospitality, Journal of Business Research,14: 957-973.
● Kim, Jiyoung, Sunmee Choi, and Drew Martin. 2020. The effect of a customer’s perceived customer-to-customer interaction quality on the customer’s perceived service quality, Journal of Services Marketing, 34(4): 459-472.
● Aksoy, Lerzan, Linda Alkire (née Nasr), Sunmee Choi, Peter Kim, and Lu Zhang. 2019. Social innovation in service: a conceptual framework and research agenda, Journal of Service Management, 30(3): 429-448.
● Breidbach, Christoph, Choi, Sunmee, Ellway, Ben P., Keating, Byron W., Kormusheva, Katerina, Kowakaski, Christian, Lim, Chiehyeon, and Maglio, Paul P. 2018. Operating without operations: How is technology changing the role of the firm?, Journal of Service Management, 29(5): 809-833.
● Merchant, Altaf, Gregory Rose, Drew Martin, Sunmee Choi, and Mohit Gour. 2017. Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money, Journal of Business Research. 74(May):113-119.
● Kim, Shinyoung, Sunmee Choi, and Rohit Verma. 2017. Providing feedback to service customers: The effect of the presentation order and repetition of feedback types. Journal of Service Management, 28(2): 389-416.
● Kim, Sooyun, Geebum Park, Yeonjoo Lee, and Sunmee Choi. 2016. Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop. Journal of Business Research. 62(12): 5809-5818.
● Martin, Drew, Anders Gustafsson and Sunmee Choi. 2016. Service innovation, renewal, and adoption/rejection in dynamic global contexts. Journal of Business Research. 69:2397-2400
Ph.D., Cornell University, USA
M.S., Cornell University, USA
B.A., Yonsei University, Korea
Teaching Excellence Award, Yonsei University, 2008, 2013, 2018
Teaching Excellence Award, VinUniversity, 2021
Teaching Excellence Award, School of Business, Yonsei University, 2005, 2007, 2009
Outstanding Paper Award, Korean Service Management Association, 2008, 2010, 2023
Outstanding Paper Award, Korean Production & Operations Management Association, 2010, 2013, 2015, 2016, 2018
Paper of the Year, Journal of Hospitality and Tourism Research, 2006
https://ysb.yonsei.ac.kr/faculty.asp?mid=n02&sOpt=&uid=25
Home
Sunmee Choi
Sunmee Choi, PhD
VinUniversity
Vice Provost of External Engagement
College of Business and Management
Professor of Service Operations Management
Biography
Dr. Sunmee Choi is a Professor of Service Operations Management at the School of Business, Yonsei University in Seoul, Korea, and currently serves as Vice Provost for Academic Affairs and External Relations at VinUniversity. She was the Founding Dean of VinUniversity’s College of Business and Management, and has held key leadership roles at Yonsei University, including Vice President for International Affairs, Director of Graduate Programs, and Associate Dean at the School of Business. She was also a long-standing visiting professor at ESSEC Business School in Paris, France for 20 years since 2003. Currently, Dr. Choi serves on the International Advisory Board of Nyenrode Business School in Amsterdam, Netherlands, and is an Outside Member of the Board of Directors at SK Chemical in Seoul, Korea.
Service operations management
Revenue management
Customer experience management
Production & operations management
Service management
Revenue management
● Pecot, Fabien, Gregory Rose, Altaf Merchant, and Sunmee Choi. 2022. Brand heritage across cultures: U.S.A., France and South Korea. Journal of Brand Management, 30(1): 49-60.
● Aksoy, Lerzan, Sunmee Choi, Tarik Dogru, Timothy Keiningham, Melanie Lorenz, Daniel Rubin and J. Bruce Tracey. 2022. Global Trends in Hospitality, Journal of Business Research,14: 957-973.
● Kim, Jiyoung, Sunmee Choi, and Drew Martin. 2020. The effect of a customer’s perceived customer-to-customer interaction quality on the customer’s perceived service quality, Journal of Services Marketing, 34(4): 459-472.
● Aksoy, Lerzan, Linda Alkire (née Nasr), Sunmee Choi, Peter Kim, and Lu Zhang. 2019. Social innovation in service: a conceptual framework and research agenda, Journal of Service Management, 30(3): 429-448.
● Breidbach, Christoph, Choi, Sunmee, Ellway, Ben P., Keating, Byron W., Kormusheva, Katerina, Kowakaski, Christian, Lim, Chiehyeon, and Maglio, Paul P. 2018. Operating without operations: How is technology changing the role of the firm?, Journal of Service Management, 29(5): 809-833.
● Merchant, Altaf, Gregory Rose, Drew Martin, Sunmee Choi, and Mohit Gour. 2017. Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money, Journal of Business Research. 74(May):113-119.
● Kim, Shinyoung, Sunmee Choi, and Rohit Verma. 2017. Providing feedback to service customers: The effect of the presentation order and repetition of feedback types. Journal of Service Management, 28(2): 389-416.
● Kim, Sooyun, Geebum Park, Yeonjoo Lee, and Sunmee Choi. 2016. Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop. Journal of Business Research. 62(12): 5809-5818.
● Martin, Drew, Anders Gustafsson and Sunmee Choi. 2016. Service innovation, renewal, and adoption/rejection in dynamic global contexts. Journal of Business Research. 69:2397-2400
Ph.D., Cornell University, USA
M.S., Cornell University, USA
B.A., Yonsei University, Korea
Teaching Excellence Award, Yonsei University, 2008, 2013, 2018
Teaching Excellence Award, VinUniversity, 2021
Teaching Excellence Award, School of Business, Yonsei University, 2005, 2007, 2009
Outstanding Paper Award, Korean Service Management Association, 2008, 2010, 2023
Outstanding Paper Award, Korean Production & Operations Management Association, 2010, 2013, 2015, 2016, 2018
Paper of the Year, Journal of Hospitality and Tourism Research, 2006
https://ysb.yonsei.ac.kr/faculty.asp?mid=n02&sOpt=&uid=25