Getting ahead with mobile advertising
Source: https://www.bpp.org.uk/digital-marketing-mobile
Archived: 2026-04-23 17:11
Getting ahead with mobile advertising
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Mobile phone
penetration rate in UK households has grown to
95%
over the last couple of years. Out of these,
78%
of adults use their mobile phones to connect to the internet. In addition, 58%
of UK households own a tablet, while 42% own Smart TVs. Last but not least,
around 20% of households own smartphones. And the figures for the UK aren’t
unique – they are in line with other developed countries.
With so much
exposure to mobile devices, it only makes sense for marketers to tap into this
captive digital market. So it should come as no surprise then to learn that
mobile ads makes up the second largest ad channel in 2018, accounting for
21.9%
of the total $616 billion global advertising expenditure.
The term mobile advertising has changed a lot since the 1980s. Image courtesy of
Wikimedia Commons
.
What is mobile advertising?
Mobile
advertising is a form of digital marketing which is delivered via mobile
devices. It provides an opportunity for marketers and companies to deliver ads
and messages to consumers on the go – well beyond the reach of traditional
advertising.
Since mobile
devices are typically used by a single user, advertisements served can be
tailored specifically to their interests and needs – with a little help from
the heaps of search and browsing data mined by search engines and social media
companies. These ads tend to be highly relevant and topical, and as a result, the conversion rates are quite high.
How are mobile ads served?
With the rapid
pace of technological advancements, smartphones today are as powerful as
computers from as late as eight years ago. This offers marketers with a wealth
of options to deliver their ads, ranging from text to banners and videos.
Moreover, since mobile users use multiple apps on their devices, these ads can be delivered while playing games, watching movies or even reading e-books!
Is your site mobile friendly?
Making your site readable and well designed on mobile is just as if not more important than for desktop. This is for many reasons including user experience, conversion rate optimisation,
SEO
etc.
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Skip to content
Mobile phone
penetration rate in UK households has grown to
95%
over the last couple of years. Out of these,
78%
of adults use their mobile phones to connect to the internet. In addition, 58%
of UK households own a tablet, while 42% own Smart TVs. Last but not least,
around 20% of households own smartphones. And the figures for the UK aren’t
unique – they are in line with other developed countries.
With so much
exposure to mobile devices, it only makes sense for marketers to tap into this
captive digital market. So it should come as no surprise then to learn that
mobile ads makes up the second largest ad channel in 2018, accounting for
21.9%
of the total $616 billion global advertising expenditure.
The term mobile advertising has changed a lot since the 1980s. Image courtesy of
Wikimedia Commons
.
What is mobile advertising?
Mobile
advertising is a form of digital marketing which is delivered via mobile
devices. It provides an opportunity for marketers and companies to deliver ads
and messages to consumers on the go – well beyond the reach of traditional
advertising.
Since mobile
devices are typically used by a single user, advertisements served can be
tailored specifically to their interests and needs – with a little help from
the heaps of search and browsing data mined by search engines and social media
companies. These ads tend to be highly relevant and topical, and as a result, the conversion rates are quite high.
How are mobile ads served?
With the rapid
pace of technological advancements, smartphones today are as powerful as
computers from as late as eight years ago. This offers marketers with a wealth
of options to deliver their ads, ranging from text to banners and videos.
Moreover, since mobile users use multiple apps on their devices, these ads can be delivered while playing games, watching movies or even reading e-books!
Is your site mobile friendly?
Making your site readable and well designed on mobile is just as if not more important than for desktop. This is for many reasons including user experience, conversion rate optimisation,
SEO
etc.
Recent Posts
Digital Marketing – Influencer
Digital Marketing – Affiliate
Digital Marketing – Mobile
Digital Marketing – Email
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Categories
Digital Marketing