Belu Collective | Businesses Changing the Way the World Sees Water
Source: https://belu.org/case-studies
Archived: 2026-04-23 17:11
Belu Collective | Businesses Changing the Way the World Sees Water
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The Belu Collective
Businesses making a real difference
When you choose to serve or stock Belu mineral water, or to offer Belu Filtered water, it’s so much more than a transaction – it’s membership of the ‘Belu Collective’. Together we can make a clear difference. The Belu Collective has been growing steadily over the years and here are some of our members and their stories.
Ready to join the Belu Collective?
JOIn the collective
JKS
JKS Restaurants was set up in 2008 by siblings Jyotin, Karam and Sunaina and currently operate 30 brands in London.
Their philosophy is based on an attitude of innovation, boundary pushing and spontaneity with a goal to foster a culture of culinary obsession, genuine hospitality, entrepreneurial spirit and family values across the group.
Read more
Urban Leisure Group
Urban Leisure Group is a collective of 8 neighbourhood bars and restaurants across London. Each venue is unique in style and offering, but all share a strong focus on sustainability, quality, great service and core values of kindness and simplicity.
Read more
PURE
Pure is the healthy choice for grab-and-go coffee, breakfast, lunches, and snacks. Founded in 2009 and spread out across 15 locations in the UK, with the majority in London and a store at Gatwick Airport.
Read more
MAXIMAL CONCEPTS
Maximal Concepts is a global food and beverage group behind some of Hong Kong’s top restaurants and bars including The Aubrey at Mandarin Oriental HK (pictured), Sip Song and Limewood. Their ethos is that every dish has a story to tell and they champion high quality ingredients from sustainable sources.
Read more
The Pig
When longtime Belu supporter and Mineral Water customer, The Pig, found that bottled mineral water sales were declining and more people were asking for tap water, Belu Filter in Action was the perfect solution for chilled still and sparkling water in a sustainable way.
Read more
Lime Wood Hotel & Herb House Spa
Lime Wood hotel is a boutique country house, nestled in the New Forest it provides the ultimate luxury getaway.
The Herb House Spa at Lime Wood is inspired by its calming forest surroundings.
Read more
Fingal
A former Northern Lighthouse Board ship, the Fingal is
Scotland’s first luxury floating boutique hotel committed to providing guests with an unforgettable experience and making sustainable choices both on and offboard.
Read more
The athenaeum
The Athenaeum hotel and residences is an independent luxury 5-star hotel, based in the heart of Mayfair in London.
Read more
Hand Picked Hotels
From coastal retreats in the Channel Islands to country house hotels in the British countryside, the Hand Picked collection offers architecture, heritage and outstanding service.
Read more
Zurich
Global insurance company Zurich has chosen Belu Filtration for keeping staff hydrated across the business, making single use bottles a thing of the past and supporting their ambitious sustainability and wellbeing agendas.
Read more
ARGYLL
Argyll has set new standards in the office experience. Based across London, Argyll’s beautiful properties provide high-achieving teams with exclusive office environments, meeting rooms and event spaces.
Read more
Sign up to our newsletter
We’ll keep you up to date with news about our drinks, impact and how you can get involved in changing the way the world sees water.
Skip to content
The Belu Collective
Businesses making a real difference
When you choose to serve or stock Belu mineral water, or to offer Belu Filtered water, it’s so much more than a transaction – it’s membership of the ‘Belu Collective’. Together we can make a clear difference. The Belu Collective has been growing steadily over the years and here are some of our members and their stories.
Ready to join the Belu Collective?
JOIn the collective
JKS
JKS Restaurants was set up in 2008 by siblings Jyotin, Karam and Sunaina and currently operate 30 brands in London.
Their philosophy is based on an attitude of innovation, boundary pushing and spontaneity with a goal to foster a culture of culinary obsession, genuine hospitality, entrepreneurial spirit and family values across the group.
Read more
Urban Leisure Group
Urban Leisure Group is a collective of 8 neighbourhood bars and restaurants across London. Each venue is unique in style and offering, but all share a strong focus on sustainability, quality, great service and core values of kindness and simplicity.
Read more
PURE
Pure is the healthy choice for grab-and-go coffee, breakfast, lunches, and snacks. Founded in 2009 and spread out across 15 locations in the UK, with the majority in London and a store at Gatwick Airport.
Read more
MAXIMAL CONCEPTS
Maximal Concepts is a global food and beverage group behind some of Hong Kong’s top restaurants and bars including The Aubrey at Mandarin Oriental HK (pictured), Sip Song and Limewood. Their ethos is that every dish has a story to tell and they champion high quality ingredients from sustainable sources.
Read more
The Pig
When longtime Belu supporter and Mineral Water customer, The Pig, found that bottled mineral water sales were declining and more people were asking for tap water, Belu Filter in Action was the perfect solution for chilled still and sparkling water in a sustainable way.
Read more
Lime Wood Hotel & Herb House Spa
Lime Wood hotel is a boutique country house, nestled in the New Forest it provides the ultimate luxury getaway.
The Herb House Spa at Lime Wood is inspired by its calming forest surroundings.
Read more
Fingal
A former Northern Lighthouse Board ship, the Fingal is
Scotland’s first luxury floating boutique hotel committed to providing guests with an unforgettable experience and making sustainable choices both on and offboard.
Read more
The athenaeum
The Athenaeum hotel and residences is an independent luxury 5-star hotel, based in the heart of Mayfair in London.
Read more
Hand Picked Hotels
From coastal retreats in the Channel Islands to country house hotels in the British countryside, the Hand Picked collection offers architecture, heritage and outstanding service.
Read more
Zurich
Global insurance company Zurich has chosen Belu Filtration for keeping staff hydrated across the business, making single use bottles a thing of the past and supporting their ambitious sustainability and wellbeing agendas.
Read more
ARGYLL
Argyll has set new standards in the office experience. Based across London, Argyll’s beautiful properties provide high-achieving teams with exclusive office environments, meeting rooms and event spaces.
Read more
Sign up to our newsletter
We’ll keep you up to date with news about our drinks, impact and how you can get involved in changing the way the world sees water.