Office of the President | The American College of Financial Services

Office of the President | The American College of Financial Services
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Office of the President
Meet The College’s 10th President and CEO George Nichols III, CAP®, and learn how he is catalyzing change in the profession and for society.
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My Calling to Serve
“Maya Angelou once said,
‘Nothing will work unless you do.’
That speaks to me, as I have always believed that opportunity is the reward of perseverance, and that every step taken should be forward.”
About George
Watch His Intro
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A Catalyst for Transformative Change
Identifying Solutions
Featured Article
President Nichols is a forward-thinking leader who believes in addressing the challenges confronting the financial services industry — including improving recruitment and retention rates for all.
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The Power of Progress
2025 President's Report
President Nichols takes pride in using The College to drive better outcomes not just for the profession, but for society at large. See how in the 2024-2025 President’s Report.
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What’s Next in 2026
Featured Podcast
President Nichols believes in always moving forward to improve the quality of financial education and knowledge. Hear the latest in this podcast episode.
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Too often, new recruits are a few months into [their financial services] role when it hits them: ‘I didn’t sign up for this!’ Better communication and alignment upfront — about the roles available, their compensation models, and what success looks like, including the different pros, cons and tradeoffs of each, and the options to create a personalized career path — may keep newcomers in the profession.
George Nichols III, CAP
®
WealthManagement.com, November 2024
Working with industry leaders and financial professionals, it is truly an honor to play a role in helping consumers address their need for financial security and develop financial plans that enable each of them to live the ‘why’ in life that they define for themselves.
George Nichols III, CAP
®
Leaders Magazine, March 2025
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The President's Thoughts
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Insights
How Leaders and Legends Inspire Us All
As we mark Black History Month this year, I’m drawing inspiration from legends, including the late Rev. Jesse Jackson, and focused on helping the next generation of financial leaders.
By
George Nichols III
February 26, 2026
Insights
Announcing: Your 2025 President’s Report
I’m proud of the strides our College community continues to make in promoting applied knowledge, growing specialized expertise, and building stronger connections in financial services.
By
George Nichols III
February 24, 2026
Insights
Horizons: An Epic Retirement Planning Experience Returns
President and CEO George Nichols III, CAP®, previews The College’s upcoming event, Horizons 2026.
By
George Nichols III
December 03, 2025
Insights
Your Campaign Is Here
President and CEO George Nichols III, CAP®, introduces The College’s first-ever consumer awareness and engagement campaign.
By
George Nichols III
October 08, 2025
Insights
From Recognition to Realization
President and CEO George Nichols III, CAP®, reflects on Juneteenth and College initiatives, including the upcoming CAAFP event this August.
June 18, 2025
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