Digital Marketing Online BS Degree Program | UMass Global
Source: https://www.umassglobal.edu/academic-programs/bs-digital-marketing
Archived: 2026-04-23 17:12
Digital Marketing Online BS Degree Program | UMass Global
Skip to main content
BS in Digital Marketing
Utilize hands-on learning to develop skills in social media strategy, digital advertising, search engine optimization (SEO), content creation, data analytics, and emerging technologies like artificial intelligence (AI) in this digital marketing degree.
Request Info
Earn Your Digital Marketing Degree Online
Through online coursework designed for adult learners, the UMass Global Bachelor of Science in Digital Marketing can be a springboard into this burgeoning area of today’s marketing universe. Digital marketing has rapidly replaced much of traditional legacy advertising, and new skills are needed to keep pace. Your digital marketing degree coursework will cover search engine optimization (SEO), email and social media marketing, content creation and strategy, data analytics, digital advertising, user experience (UX) optimization, and more.
Artificial Intelligence Integration:
A focus on artificial intelligence is part of your BS in Digital Marketing curriculum.
New Marketing, New Strategies
: From pay-per-click ads, content creation, and customer engagement to advanced digital tools and platforms, learn how today’s advertising dollars are being spent in the digital universe.
Real World Skills and Value:
Our coursework is designed to be immediately relevant to your career, whether seeking a promotion or changing direction. Our professors are also working professionals, ensuring relevance in today’s marketing landscape.
At a Glance
Online
120
Credits
$500/Credit
Help me estimate my cost
Next Start Date
Summer I (May 4, 2026)
Program Benefits that Benefit You.
100% Online Coursework
At UMass Global, our BS in Digital Marketing coursework is fully online, allowing you the flexibility to keep working while building the skills you need to succeed.
Opportunities Across Industries
Digital Marketing has become a mainstay in nearly every industry — with opportunities spanning healthcare, technology, education, entertainment, and more.
Transfer Credits
Transfer up to 90 credits — up to 75% of your degree — and earn your bachelor’s in as few as 10 courses.
Career Outlook for
BS in Digital Marketing
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Data source: Lightcast™ 2026
www.lightcast.io
The pathway information provided through this website is based partly on U.S. Bureau of Labor
Statistics
data
licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts
Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when
actual
data is unavailable. Those estimates and the corresponding data may need to be corrected.
Change in employment projections 2022 - 2032
Based on BLS Occupational Employment Statistics and updated quarterly
The University of Massachusetts Global does not guarantee a job to graduates upon completion of any
program
Courses You Might Take
MKTU 460
Advanced Content Creation
3 Credits
Advanced Content Creation
MKTU 460
|
3 Credits
This course explores advanced techniques for creating compelling digital content and crafting resonating narratives across platforms. Students will learn to develop multimedia content, leverage content management systems (CMS), and design editorial strategies to build strong brand identities and drive customer engagement. The course emphasizes data-driven decision-making, including A/B testing and performance analytics. This course explores innovative technologies such as AI (Artificial Intelligence) and AR (Augmented Reality) /VR (Virtual Reality) to enhance storytelling and optimize content strategies.
MKTU 362
Digital Marketing Ethics
3 Credits
Digital Marketing Ethics
MKTU 362
|
3 Credits
This course examines the ethical and legal responsibilities of digital marketers, with a focus on consumer data privacy, transparency, and regulatory compliance. By the end of the course, students will be able to critically assess ethical challenges in digital marketing and implement responsible marketing strategies that support both business goals and consumer rights.
MKTU 361
Social Media Strategy
3 Credits
Social Media Strategy
MKTU 361
|
3 Credits
This course centers on strategic social media management and content creation. Students will learn to develop platform-specific strategies, manage paid campaigns, and analyze performance metrics to engage audiences effectively. By the end of the course, students will be equipped to craft compelling social media narratives and implement data-driven strategies to enhance brand presence across various platforms.
MKTU 320
Consumer Behavior
3 Credits
Consumer Behavior
MKTU 320
|
3 Credits
This course explores behavioral factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services. In particular, emphasis is placed on the analysis of buyer behavior and marketing strategy development.
MKTU 310
Marketing Research
3 Credits
Marketing Research
MKTU 310
|
3 Credits
This course examines the methods of collecting and interpreting marketing information and specific application to problems in marketing. Design and implementation of a marketing research plan, and its role in decision making are emphasized.
MGTU 411
Foundations in Artificial Intelligence
3 Credits
Foundations in Artificial Intelligence
MGTU 411
|
3 Credits
This course introduces foundational AI concepts and focuses on their application in organizations with an emphasis on predictive analytics, natural language processing, and intelligent automation. Students will develop critical decision-making and management skills to integrate AI tools effectively into strategic planning, operations, and innovation.
What is it like going to UMass Global?
Instructor-Led, Session-Based
This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed — no penalty. Courses include structured assignments with set deadlines. This format offers clear milestones and coach interaction, making it ideal for one-on-one coaching support.
Personalized Support Services
UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.
Employer-Aligned Curriculum
At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.
Instructor-Led, Session-Based
This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed — no penalty. Courses include structured assignments with set deadlines. This format offers clear milestones and coach interaction, making it ideal for one-on-one coaching support.
Personalized Support Services
UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.
Employer-Aligned Curriculum
At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.
Our Faculty
All Faculty
Amy Burks-Stewart, DBA
Acting Dean, School of Business and Professional Studies, Professor of Digital Marketing
Amy Burks-Stewart DBA
Admission Requirements
Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:
0 – 11 TRANSFERABLE CREDITS
High school diploma or GED equivalent
Official high school transcript indicating the date of graduation
Provide official transcripts from ALL colleges and universities attended
12 OR MORE TRANSFERABLE CREDITS
A minimum 2.0 cumulative GPA
Provide official transcripts from ALL colleges and universities attended
Active military?
Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS, or JST transcripts.
Start Strong with Support
Students with fewer than 12 credits or below a 2.0 GPA will take LBSU 100 (Student Success Strategies) during their first session to build a solid foundation for college success.
We support our
Military
Veterans!
Yellow Ribbon School
Recognized Military Friendly School
Founded to Serve Military Personnel
Check out our Military and Veterans pages and discover how we can support you in your educational journey.
Learn How
WASC Senior College and University Commission
University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)
Calculate Time and Cost
Ways to Get Started
Request Info
Apply
(800) 746-0082
Frequently Asked Questions
A Bachelor of Science in Digital Marketing degree opens the door to a variety of careers in the world of business and marketing. The global demand for digital marketing professionals continues to grow, spanning a multitude of industries. Here is a sample of job titles open to graduates with this degree: Social Media Manager, Digital Marketing Manager, Data Analyst or Digital Marketing Analyst, Social Media Specialist, SEO Specialist, and Content Creator.
Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, many of our adult students bring valuable college credits to the table. That’s why we’ve created options for completing your online BS in Digital Marketing more quickly.
Generous Credit Transfer Policy
— We have a flexible transfer policy that allows you to transfer up to 90 credits from previous college coursework — equaling up to 75% of the credits needed to obtain a degree.
Multiple Starts per Year
— UMass Global offers six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.
So, while the national standard typically involves a four-year completion timeline, at UMass Global, your BS in Digital Marketing could be closer than you think!
With few exceptions (talking to you, Bill Gates), a college degree will greatly improve your career prospects from a number of angles. While not an absolute requirement (as you would find in medical or legal professions), a bachelor’s degree in digital marketing shows a level of commitment and knowledge that can’t easily be acquired through experience alone.
Here are some of the advantages of earning a digital marketing bachelor’s degree:
Foundation of Knowledge:
A degree program, especially one focused on digital marketing or a related field like
data analytics or business
, provides a strong theoretical and practical foundation.
It can equip you with knowledge of marketing principles, consumer behavior, data analysis, and other essential skills.
Enhanced Credibility:
A degree can add credibility to your resume and make you more competitive in the job market. It can be much more difficult to detail your skills without a degree, whereas, with a BS, those skills are assumed to be part of the curriculum.
Many employers, especially larger corporations, prefer or even require candidates to have a bachelor's degree to apply for positions.
Networking Opportunities:
Being in a university degree program allows you to network with professors, classmates, and industry professionals. These valuable contacts can often provide information or connections for relevant opportunities in the industry.
Structured Learning:
A structured academic environment can help you develop a well-rounded understanding of digital marketing. The depth of the skills and knowledge gained are valuable highlights for a resume or application.
The BS in Digital Marketing at UMass Global covers these areas: search engine optimization and marketing, email marketing, social media marketing, content creation and strategy, data analytics and interpretation, digital advertising and A/B testing, user experience (UX) optimization, and more.
Testimonials
From the moment I applied, my admissions counselor was such a huge support.
Alison C.
Human Resources, BBA
I want to give the staff a huge thanks for constantly motivating and encouraging me through a tough time of getting ready to deploy. If it wasn't for them caring for me and checking on me and helping; I wouldn't have completed my bachelors.
Richard M.
Applied Studies, BA
An Online Education Built For You
Want More Information About Business?
Learn about business degrees, like BBA and MBA, then explore career options that fit your future.
Business Resources
Related Programs
All Programs
Learn More about Digital Marketing, Certificate
3.3 CEU
ACE Credit
General Education
Digital Marketing, Certificate
This online course introduces learners to the principles, strategies, and technology of digital marketing. In this self-paced course, students will demonstrate their knowledge of digital marketing and practice relevant skills.
Starts From:
$689
Learn More
Digital Marketing, Certificate
3.3 CEU
ACE Credit
This online course introduces learners to the principles, strategies, and technology of digital marketing. In this self-paced course, students will demonstrate their knowledge of digital marketing and practice relevant skills.
View Digital Marketing, Certificate
Learn More about Business Admin (Marketing), BBA
Instructor-Led
Business
Business Admin (Marketing), BBA
Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.
Next Start Date:
May 4, 2026
Learn More
Business Admin (Marketing), BBA
Instructor-Led
Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.
View Business Admin (Marketing), BBA
Learn More about Communications & Media, BA
100% Online
Communications
Communications & Media, BA
Launch your media career with UMass Global's BA in Communications & Media. Master storytelling, digital tools, and data-driven campaigns across all platforms.
Next Start Date:
May 4, 2026
Learn More
Communications & Media, BA
100% Online
Develop an interdisciplinary foundation that will launch your career in social media, public relations, journalism, digital marketing, product and project management, media relations, or communication strategy.
View Communications & Media, BA
Featured Articles
All Articles
Faculty/Staff Spotlight, Healthcare
Healthcare Administration Career Pathway – How to Become a Healthcare Administrator
Awards / Rankings
UMass Global Ranked in Key Categories for Best Online Programs by U.S. News & World Report
Healthcare
Shaping Patient Care Through Digital Transformation: The Role of Healthcare Administration and Operations
Business
Bringing Real-World Digital Marketing to the Classroom: A Q&A with Dr. Amy Burks-Stewart
Skip to main content
BS in Digital Marketing
Utilize hands-on learning to develop skills in social media strategy, digital advertising, search engine optimization (SEO), content creation, data analytics, and emerging technologies like artificial intelligence (AI) in this digital marketing degree.
Request Info
Earn Your Digital Marketing Degree Online
Through online coursework designed for adult learners, the UMass Global Bachelor of Science in Digital Marketing can be a springboard into this burgeoning area of today’s marketing universe. Digital marketing has rapidly replaced much of traditional legacy advertising, and new skills are needed to keep pace. Your digital marketing degree coursework will cover search engine optimization (SEO), email and social media marketing, content creation and strategy, data analytics, digital advertising, user experience (UX) optimization, and more.
Artificial Intelligence Integration:
A focus on artificial intelligence is part of your BS in Digital Marketing curriculum.
New Marketing, New Strategies
: From pay-per-click ads, content creation, and customer engagement to advanced digital tools and platforms, learn how today’s advertising dollars are being spent in the digital universe.
Real World Skills and Value:
Our coursework is designed to be immediately relevant to your career, whether seeking a promotion or changing direction. Our professors are also working professionals, ensuring relevance in today’s marketing landscape.
At a Glance
Online
120
Credits
$500/Credit
Help me estimate my cost
Next Start Date
Summer I (May 4, 2026)
Program Benefits that Benefit You.
100% Online Coursework
At UMass Global, our BS in Digital Marketing coursework is fully online, allowing you the flexibility to keep working while building the skills you need to succeed.
Opportunities Across Industries
Digital Marketing has become a mainstay in nearly every industry — with opportunities spanning healthcare, technology, education, entertainment, and more.
Transfer Credits
Transfer up to 90 credits — up to 75% of your degree — and earn your bachelor’s in as few as 10 courses.
Career Outlook for
BS in Digital Marketing
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Median Salary
2
Job openings (in the last 12 months)
Top Companies Hiring
Data source: Lightcast™ 2026
www.lightcast.io
The pathway information provided through this website is based partly on U.S. Bureau of Labor
Statistics
data
licensed by the University of Massachusetts Global from Lightcast. While the University of Massachusetts
Global believes this data to be reliable, some of the data is based on estimates made by Lightcast when
actual
data is unavailable. Those estimates and the corresponding data may need to be corrected.
Change in employment projections 2022 - 2032
Based on BLS Occupational Employment Statistics and updated quarterly
The University of Massachusetts Global does not guarantee a job to graduates upon completion of any
program
Courses You Might Take
MKTU 460
Advanced Content Creation
3 Credits
Advanced Content Creation
MKTU 460
|
3 Credits
This course explores advanced techniques for creating compelling digital content and crafting resonating narratives across platforms. Students will learn to develop multimedia content, leverage content management systems (CMS), and design editorial strategies to build strong brand identities and drive customer engagement. The course emphasizes data-driven decision-making, including A/B testing and performance analytics. This course explores innovative technologies such as AI (Artificial Intelligence) and AR (Augmented Reality) /VR (Virtual Reality) to enhance storytelling and optimize content strategies.
MKTU 362
Digital Marketing Ethics
3 Credits
Digital Marketing Ethics
MKTU 362
|
3 Credits
This course examines the ethical and legal responsibilities of digital marketers, with a focus on consumer data privacy, transparency, and regulatory compliance. By the end of the course, students will be able to critically assess ethical challenges in digital marketing and implement responsible marketing strategies that support both business goals and consumer rights.
MKTU 361
Social Media Strategy
3 Credits
Social Media Strategy
MKTU 361
|
3 Credits
This course centers on strategic social media management and content creation. Students will learn to develop platform-specific strategies, manage paid campaigns, and analyze performance metrics to engage audiences effectively. By the end of the course, students will be equipped to craft compelling social media narratives and implement data-driven strategies to enhance brand presence across various platforms.
MKTU 320
Consumer Behavior
3 Credits
Consumer Behavior
MKTU 320
|
3 Credits
This course explores behavioral factors (such as perception, cognition, attitude, reference group and decision theories) affecting consumer decisions concerning purchase of products and services. In particular, emphasis is placed on the analysis of buyer behavior and marketing strategy development.
MKTU 310
Marketing Research
3 Credits
Marketing Research
MKTU 310
|
3 Credits
This course examines the methods of collecting and interpreting marketing information and specific application to problems in marketing. Design and implementation of a marketing research plan, and its role in decision making are emphasized.
MGTU 411
Foundations in Artificial Intelligence
3 Credits
Foundations in Artificial Intelligence
MGTU 411
|
3 Credits
This course introduces foundational AI concepts and focuses on their application in organizations with an emphasis on predictive analytics, natural language processing, and intelligent automation. Students will develop critical decision-making and management skills to integrate AI tools effectively into strategic planning, operations, and innovation.
What is it like going to UMass Global?
Instructor-Led, Session-Based
This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed — no penalty. Courses include structured assignments with set deadlines. This format offers clear milestones and coach interaction, making it ideal for one-on-one coaching support.
Personalized Support Services
UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.
Employer-Aligned Curriculum
At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.
Instructor-Led, Session-Based
This program is delivered in an instructor-led format, with eight-week sessions and multiple start dates per year for flexibility. In each class, you'll focus on one topic at a time and can take a session off if needed — no penalty. Courses include structured assignments with set deadlines. This format offers clear milestones and coach interaction, making it ideal for one-on-one coaching support.
Personalized Support Services
UMass Global meets you wherever you are in life, with dedicated support at every step. From enrollment coaching and financial aid to academic advising and career services, we're committed to your success. Access personalized guidance, flexible resources, and a supportive community, empowering you to achieve your educational goals, no matter your starting point.
Employer-Aligned Curriculum
At UMass Global, our employer-aligned curriculum ensures that coursework is directly relevant to today’s workplace. Designed with input from industry experts and faculty who are also working professionals, our programs focus on practical, career-advancing skills. Using a “backwards course design,” we tailor coursework to meet current job market needs. Our diverse faculty provides real-world insights and mentorship, ensuring that the skills you learn are immediately applicable to your career or future career changes.
Our Faculty
All Faculty
Amy Burks-Stewart, DBA
Acting Dean, School of Business and Professional Studies, Professor of Digital Marketing
Amy Burks-Stewart DBA
Admission Requirements
Applicants for this program must complete the formal application process and submit required documents. Documents required vary based on the number of transferable credits and include:
0 – 11 TRANSFERABLE CREDITS
High school diploma or GED equivalent
Official high school transcript indicating the date of graduation
Provide official transcripts from ALL colleges and universities attended
12 OR MORE TRANSFERABLE CREDITS
A minimum 2.0 cumulative GPA
Provide official transcripts from ALL colleges and universities attended
Active military?
Admissibility and minimum transfer credit awarded will be determined based on the Community College of the Air Force, SMART, AARTS, or JST transcripts.
Start Strong with Support
Students with fewer than 12 credits or below a 2.0 GPA will take LBSU 100 (Student Success Strategies) during their first session to build a solid foundation for college success.
We support our
Military
Veterans!
Yellow Ribbon School
Recognized Military Friendly School
Founded to Serve Military Personnel
Check out our Military and Veterans pages and discover how we can support you in your educational journey.
Learn How
WASC Senior College and University Commission
University of Massachusetts Global is accredited by the WASC Senior College and University Commission (WSCUC)
Calculate Time and Cost
Ways to Get Started
Request Info
Apply
(800) 746-0082
Frequently Asked Questions
A Bachelor of Science in Digital Marketing degree opens the door to a variety of careers in the world of business and marketing. The global demand for digital marketing professionals continues to grow, spanning a multitude of industries. Here is a sample of job titles open to graduates with this degree: Social Media Manager, Digital Marketing Manager, Data Analyst or Digital Marketing Analyst, Social Media Specialist, SEO Specialist, and Content Creator.
Typically, bachelor’s programs require 120 credit hours, which translates to four years of full-time study for most students. At UMass Global, many of our adult students bring valuable college credits to the table. That’s why we’ve created options for completing your online BS in Digital Marketing more quickly.
Generous Credit Transfer Policy
— We have a flexible transfer policy that allows you to transfer up to 90 credits from previous college coursework — equaling up to 75% of the credits needed to obtain a degree.
Multiple Starts per Year
— UMass Global offers six start dates annually, so you can begin your studies whenever it works best for you. This flexibility also helps when scheduling required courses.
So, while the national standard typically involves a four-year completion timeline, at UMass Global, your BS in Digital Marketing could be closer than you think!
With few exceptions (talking to you, Bill Gates), a college degree will greatly improve your career prospects from a number of angles. While not an absolute requirement (as you would find in medical or legal professions), a bachelor’s degree in digital marketing shows a level of commitment and knowledge that can’t easily be acquired through experience alone.
Here are some of the advantages of earning a digital marketing bachelor’s degree:
Foundation of Knowledge:
A degree program, especially one focused on digital marketing or a related field like
data analytics or business
, provides a strong theoretical and practical foundation.
It can equip you with knowledge of marketing principles, consumer behavior, data analysis, and other essential skills.
Enhanced Credibility:
A degree can add credibility to your resume and make you more competitive in the job market. It can be much more difficult to detail your skills without a degree, whereas, with a BS, those skills are assumed to be part of the curriculum.
Many employers, especially larger corporations, prefer or even require candidates to have a bachelor's degree to apply for positions.
Networking Opportunities:
Being in a university degree program allows you to network with professors, classmates, and industry professionals. These valuable contacts can often provide information or connections for relevant opportunities in the industry.
Structured Learning:
A structured academic environment can help you develop a well-rounded understanding of digital marketing. The depth of the skills and knowledge gained are valuable highlights for a resume or application.
The BS in Digital Marketing at UMass Global covers these areas: search engine optimization and marketing, email marketing, social media marketing, content creation and strategy, data analytics and interpretation, digital advertising and A/B testing, user experience (UX) optimization, and more.
Testimonials
From the moment I applied, my admissions counselor was such a huge support.
Alison C.
Human Resources, BBA
I want to give the staff a huge thanks for constantly motivating and encouraging me through a tough time of getting ready to deploy. If it wasn't for them caring for me and checking on me and helping; I wouldn't have completed my bachelors.
Richard M.
Applied Studies, BA
An Online Education Built For You
Want More Information About Business?
Learn about business degrees, like BBA and MBA, then explore career options that fit your future.
Business Resources
Related Programs
All Programs
Learn More about Digital Marketing, Certificate
3.3 CEU
ACE Credit
General Education
Digital Marketing, Certificate
This online course introduces learners to the principles, strategies, and technology of digital marketing. In this self-paced course, students will demonstrate their knowledge of digital marketing and practice relevant skills.
Starts From:
$689
Learn More
Digital Marketing, Certificate
3.3 CEU
ACE Credit
This online course introduces learners to the principles, strategies, and technology of digital marketing. In this self-paced course, students will demonstrate their knowledge of digital marketing and practice relevant skills.
View Digital Marketing, Certificate
Learn More about Business Admin (Marketing), BBA
Instructor-Led
Business
Business Admin (Marketing), BBA
Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.
Next Start Date:
May 4, 2026
Learn More
Business Admin (Marketing), BBA
Instructor-Led
Earn your business degree with an emphasis on marketing. Beyond your business core, this BBA in Marketing delves into everything from market research to consumer behavior, advertising to new product development. Interesting and constantly evolving coursework adapts to current trends in the marketing and advertising universe.
View Business Admin (Marketing), BBA
Learn More about Communications & Media, BA
100% Online
Communications
Communications & Media, BA
Launch your media career with UMass Global's BA in Communications & Media. Master storytelling, digital tools, and data-driven campaigns across all platforms.
Next Start Date:
May 4, 2026
Learn More
Communications & Media, BA
100% Online
Develop an interdisciplinary foundation that will launch your career in social media, public relations, journalism, digital marketing, product and project management, media relations, or communication strategy.
View Communications & Media, BA
Featured Articles
All Articles
Faculty/Staff Spotlight, Healthcare
Healthcare Administration Career Pathway – How to Become a Healthcare Administrator
Awards / Rankings
UMass Global Ranked in Key Categories for Best Online Programs by U.S. News & World Report
Healthcare
Shaping Patient Care Through Digital Transformation: The Role of Healthcare Administration and Operations
Business
Bringing Real-World Digital Marketing to the Classroom: A Q&A with Dr. Amy Burks-Stewart