VCU Brandcenter — Best Graduate Advertising Program in the U.S. Skip to Content Skip to Footer Alumni Recruiters Partners Donors Students Creativity ignited. Welcome to the school that teaches you to be more like yourself and less like everybody else. Scroll Purpose Programs Portfolios People Join the world’s best creative problem solvers. The Brandcenter brings different ways of thinking together to create greater outcomes. Why Brandcenter? Get in touch Request More Information Loading... Master’s Program Build a portfolio, earn a master's degree, and launch your career in advertising, branding, or marketing, through our two-year, full-time master's program. Master’s in Art Direction Art Directors create and curate the visual expression of a brand. Master’s in Copywriting Copywriters craft words to tell stories that create ultimate impact. Master’s in Creative Brand Management Business-, people-, and leadership-savvy, Creative Brand Managers lead client and agency teams to accomplish business objectives through creative solutions. Master’s in Experience Design Experience Designers use the principles of human-centered design to develop digital products and physical experiences for brands. Please note, we are no longer accepting applications for XD. Master’s in Strategy Strategists use their powers of curiosity about people, culture, and brands to drive strategy for advertising and brand communications. Cannes Lions Festival Study Abroad Program The Brandcenter Cannes Lions Festival Study Abroad Program offers undergraduate and graduate students a once-in-a-lifetime opportunity to attend the Cannes Lions International Festival of Creativity. Alumni Showcase The work of our alumni speaks for itself. 2026 Livery Reveal : The Mission Begins Cadillac Formula 1® Team Zach Brown (Creative Brand Management, 2019) Let Your Human Out Crocs Hope Jordan (Art Direction, 2010) The Real Gold Hershey’s Brendan Howard (Copywriting, 2018), Andrew Kong (Copywriting, 2013), Chris Kim (Art Direction, 2013), Molly Jamison (Art Direction, 2011), Charles Hodges (Copywriting, 2009), Martin Madriaga (Strategy, 2018), Justin Zollar (Creative Brand Management, 2023), Joe Carr (Strategy, 2015), Zack Stergar (Strategy, 2013) When They’re Okay…You’re Okay Life360 Tom Naughton (Strategy, 2006) New Home Google Gemini Tristan Smith (Copywriting, 2009), Josh Rosen (Art Direction, 2002) Take A Look Liquid I.V. Hannah Barr (Strategy, 2019) But we’d still like to tell you about it. Alumni Showcase Every time I thought I knew what to expect from Brandcenter, it gave me something completely unexpected. And every time, it gave me exactly what I needed. — Chrissy Boals (Art Direction, 2021) Featured News News News From Concept to Shelf: Brandcenter x University of Richmond Bring Coffee Brand RALI to Life April 6, 2026 Brandcenter students partner with UR Benchtop Innovations program for the fourth year to bring coffee beverage RALI to life. News News Jeff MacDonald on AI, Hiring, and the Future of Creative Work March 19, 2026 In the age of AI, Brandcenter students learn how to stand out in the hiring process from industry leader Jeff MacDonald. News News Brandcenter alum work shines at Super Bowl 2026 February 25, 2026 With 32 alumni represented, this is the third consecutive year that more than 30 alums have contributed to spots around the big game. Browse news Events Event Event Recruiter Session – Day 1 April 23, 2026 Each spring, we invite recruiters to participate in Recruiter Session as we debut our graduating class and kick off the job search process. Event Event Recruiter Session – Day 2 April 24, 2026 Each spring, we invite recruiters to participate in Recruiter Session as we debut our graduating class and kick off the job search process. Browse events BrandFam Our people are everything. Student, Strategy, 2026 President & CCO: Jason Smith (Art Direction, 2001) Student, Strategy, 2026 Founder & CEO: Katherine Wintsch (Strategy, 2001) Meet faculty & staff Meet current students Join the #BrandFam: Apply to one of our programs. Apply now