BBA (Data Analytics) Powered by KPMG - Bennett University
Source: https://www.bennett.edu.in/programs/bba-data-analytics-kpmg
Archived: 2026-04-23 17:12
BBA (Data Analytics) Powered by KPMG - Bennett University
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BBA (Data Analytics) Powered by KPMG
About
BBA (Data Analytics) Powered by KPMG
The BBA (Data Analytics) powered by KPMG is a future-ready undergraduate program designed to bridge the gap between business education and real-world analytics practice. Co-designed and co-delivered with KPMG, one of the world’s leading Big Four professional services firms, the program equips students with industry-relevant analytical skills, business acumen, and hands-on exposure required in today’s data-driven economy.
Duration
3 Years
Credits
125
Start Date
July 2026
Curriculum Highlights
The program blends core management education with data analytics, business intelligence, and emerging technologies such as Generative AI. Students learn how to transform data into actionable business insights across domains such as marketing, finance, operations, consulting, and strategy.
Courses Delivered by KPMG
Foundations of Data Analytics
Business Statistics & Data-Driven Decision Making
Data Visualisation & Storytelling
Business Intelligence for Effective Decision Making
Generative AI in Business Analytics
Applied Business Analytics & Strategy
Minors:
Students may opt for cross-disciplinary minors as per the university norms, enabling them to complement Data Analytics with areas such as:
Marketing
Finance
Entrepreneurship
Operations
HR
Honours:
High-performing students may opt for an Honours pathway, which typically requires:
completion of additional advanced coursework beyond the standard credit requirement
in depth, research orientation, and applied learning
advanced electives, applied projects, or research-based components
Open Electives:
Students can choose open electives across schools, allowing them to:
build interdisciplinary capabilities
explore liberal arts, technology, or management subjects
strengthen communication, ethics, and leadership skills
Projects:
Students undertake industry-focused capstone projects designed by KPMG, which:
simulate real client engagements
use anonymised datasets from industry scenarios
focus on teamwork, problem solving, and outcome-based evaluation
Internships:
A mandatory 6–8 weeks summer internship is part of the BBA Data Analytics Program at Bennett University. It provides hands-on industry exposure, enabling students to apply classroom learning to real-world business challenges.
For detailed curriculum, click here
Why BBA (Data Analytics) Powered by KPMG from Bennett University
Industry-integrated curriculum co-designed with KPMG professionals
Courses delivered by KPMG practitioners, bringing live industry context into classrooms
Experiential learning through case studies, datasets, simulations, and capstone projects
Strong alignment with NEP 2020 recommendations on industry–academia collaboration
Focus on employability, analytics mindset, and decision-making skills
Eligibility Criteria
Passed class XII standard from any recognised education board with minimum of 60% marks (Best of 3 subjects) and English as compulsory subject;
OR
IB Board with minimum score of 24 credits, 3 Higher level and 3 standard level subjects.
BBA (Data Analytics) Powered by KPMG Program Fee
Get complete details of the BBA (Data Analytics) Powered by KPMG program fee, including tuition, hostel, and other applicable charges.
Click here for details.
Program Objectives
To provide students with a strong foundation in business administration integrated with data analytics for informed managerial decision-making.
To develop analytical, quantitative, and technological competencies required to analyse, interpret, and present business data effectively.
To familiarise students with contemporary industry practices, tools, and frameworks in data analytics through industry-supported curriculum and experiential learning.
To enhance critical thinking, problem-solving, and ethical reasoning skills for addressing real-world business challenges in a data-driven environment.
To prepare students for employment, entrepreneurship, and higher education by fostering professional skills, lifelong learning orientation, and industry readiness.
Learning Outcomes
After completing the BBA Data Analytics program, graduates will be able to:
apply analytics tools and frameworks to solve business problems
interpret data to support managerial and strategic decisions
build dashboards and visual narratives for stakeholders
understand the role of AI and emerging technologies in analytics
work effectively in analytics-driven business and consulting environments
Career Pathways
Business & Data Analytics
Business Analyst | Junior Data Analyst | Data Analytics Executive | BI Executive
Management & Consulting
Management Trainee | Analyst Trainee | Consulting Associate
Marketing & Customer Analytics
Marketing Analytics Executive | CRM Analyst | Digital Insights Executive
Finance, Risk & Compliance
Finance Analytics Executive | Risk Analyst | Compliance & Audit Support
Operations & Supply Chain Analytics
Operations Analyst | Supply Chain Analyst | Process Improvement Executive
Entrepreneurship & Start-ups
Data-driven Entrepreneur | Start-up Analyst | Business Innovation Associate
Higher Education & Certifications
MBA / PGDM | MSc in Data / Business Analytics | Professional Analytics Certifications
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
BBA (Data Analytics)
Frequently Asked Questions
What is the BBA (Data Analytics) program?
The BBA (Data Analytics) at Bennett University is an undergraduate degree program that integrates core business administration subjects with data analytics concepts to support data-driven managerial decision-making.
Who should opt for the BBA (Data Analytics) program?
The BBA (Data Analytics) program is ideal for students who have an interest in business and management, enjoy working with numbers and technology, and want to build strong analytical and problem-solving skills for today’s data-driven business environment.
What skills will students develop during the program?
Students develop competencies in business analysis, data interpretation, quantitative techniques, data visualisation, critical thinking, communication, and ethical decision-making.
How does the program support industry readiness?
The curriculum is designed with industry inputs and includes practical exposure through case studies, projects, and analytics tools aligned with contemporary business practices.
What career opportunities are available after completing the BBA (Data Analytics) program?
Graduates of the BBA (Data Analytics) program can pursue roles such as Business Analyst, Data Analytics Executive, Management Trainee, Marketing or Finance Analytics Executive, and Operations Analyst.
Can students pursue higher studies after completing the BBA (Data Analytics) program?
Yes, graduates of the BBA (Data Analytics) program can pursue MBA or PGDM programs, M.Sc. in Data Analytics or Business Analytics, or opt for professional certifications in analytics, management, and related fields to further enhance their career prospects.
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BBA (Data Analytics) Powered by KPMG
About
BBA (Data Analytics) Powered by KPMG
The BBA (Data Analytics) powered by KPMG is a future-ready undergraduate program designed to bridge the gap between business education and real-world analytics practice. Co-designed and co-delivered with KPMG, one of the world’s leading Big Four professional services firms, the program equips students with industry-relevant analytical skills, business acumen, and hands-on exposure required in today’s data-driven economy.
Duration
3 Years
Credits
125
Start Date
July 2026
Curriculum Highlights
The program blends core management education with data analytics, business intelligence, and emerging technologies such as Generative AI. Students learn how to transform data into actionable business insights across domains such as marketing, finance, operations, consulting, and strategy.
Courses Delivered by KPMG
Foundations of Data Analytics
Business Statistics & Data-Driven Decision Making
Data Visualisation & Storytelling
Business Intelligence for Effective Decision Making
Generative AI in Business Analytics
Applied Business Analytics & Strategy
Minors:
Students may opt for cross-disciplinary minors as per the university norms, enabling them to complement Data Analytics with areas such as:
Marketing
Finance
Entrepreneurship
Operations
HR
Honours:
High-performing students may opt for an Honours pathway, which typically requires:
completion of additional advanced coursework beyond the standard credit requirement
in depth, research orientation, and applied learning
advanced electives, applied projects, or research-based components
Open Electives:
Students can choose open electives across schools, allowing them to:
build interdisciplinary capabilities
explore liberal arts, technology, or management subjects
strengthen communication, ethics, and leadership skills
Projects:
Students undertake industry-focused capstone projects designed by KPMG, which:
simulate real client engagements
use anonymised datasets from industry scenarios
focus on teamwork, problem solving, and outcome-based evaluation
Internships:
A mandatory 6–8 weeks summer internship is part of the BBA Data Analytics Program at Bennett University. It provides hands-on industry exposure, enabling students to apply classroom learning to real-world business challenges.
For detailed curriculum, click here
Why BBA (Data Analytics) Powered by KPMG from Bennett University
Industry-integrated curriculum co-designed with KPMG professionals
Courses delivered by KPMG practitioners, bringing live industry context into classrooms
Experiential learning through case studies, datasets, simulations, and capstone projects
Strong alignment with NEP 2020 recommendations on industry–academia collaboration
Focus on employability, analytics mindset, and decision-making skills
Eligibility Criteria
Passed class XII standard from any recognised education board with minimum of 60% marks (Best of 3 subjects) and English as compulsory subject;
OR
IB Board with minimum score of 24 credits, 3 Higher level and 3 standard level subjects.
BBA (Data Analytics) Powered by KPMG Program Fee
Get complete details of the BBA (Data Analytics) Powered by KPMG program fee, including tuition, hostel, and other applicable charges.
Click here for details.
Program Objectives
To provide students with a strong foundation in business administration integrated with data analytics for informed managerial decision-making.
To develop analytical, quantitative, and technological competencies required to analyse, interpret, and present business data effectively.
To familiarise students with contemporary industry practices, tools, and frameworks in data analytics through industry-supported curriculum and experiential learning.
To enhance critical thinking, problem-solving, and ethical reasoning skills for addressing real-world business challenges in a data-driven environment.
To prepare students for employment, entrepreneurship, and higher education by fostering professional skills, lifelong learning orientation, and industry readiness.
Learning Outcomes
After completing the BBA Data Analytics program, graduates will be able to:
apply analytics tools and frameworks to solve business problems
interpret data to support managerial and strategic decisions
build dashboards and visual narratives for stakeholders
understand the role of AI and emerging technologies in analytics
work effectively in analytics-driven business and consulting environments
Career Pathways
Business & Data Analytics
Business Analyst | Junior Data Analyst | Data Analytics Executive | BI Executive
Management & Consulting
Management Trainee | Analyst Trainee | Consulting Associate
Marketing & Customer Analytics
Marketing Analytics Executive | CRM Analyst | Digital Insights Executive
Finance, Risk & Compliance
Finance Analytics Executive | Risk Analyst | Compliance & Audit Support
Operations & Supply Chain Analytics
Operations Analyst | Supply Chain Analyst | Process Improvement Executive
Entrepreneurship & Start-ups
Data-driven Entrepreneur | Start-up Analyst | Business Innovation Associate
Higher Education & Certifications
MBA / PGDM | MSc in Data / Business Analytics | Professional Analytics Certifications
Faculty
Prof. (Dr.) Niraj Mankad
Dean, School of Management
Dr. Sangeeta Shukla
Ph.D. – SGBAU, Amravati
Dr. Nidhi Sinha
Ph.D. – JIIT, Noida
Dr. Pradeep Kumar Mohanty
Ph.D. - Anna University, Chennai
Dr. Sumit Mishra
Ph.D. - IIT Roorkee
Dr. Shruti Ashok
Ph.D. - FMS, Delhi University
Dr. Nishant Singh
Ph.D. - IIT Roorkee
Dr. Mitra Amini
Ph.D. - Aligarh Muslim University
Dr. Pratibha Biswas
Ph.D. - Jamia Millia Islamia
Dr Swati Agrawal
Ph.D. - University of Allahabad
Dr Shiv Shankar Kumar Yadav
Ph.D.- JIIT Noida
Dr. Krishnendu Ghosh
Ph.D. - University of Calcutta
Dr. Shayani Sengupta
XLRI-Xavier School of Management, Jamshedpur
Dr. Rajat Kumar Soni
Ph.D. MNNIT Allahabad
Indu Sharma
Ph.D. (thesis submitted) - NIT, Hamirpur
Dr. Nivedita Srivastava
Ph.D. - MNNIT Allahabad
Mr Ayanjit Sen
Masters in Journalism Studies, Cardiff University, UK, 2000
Dr. Pallavi Kiran
Ph.D. - IIT (ISM) Dhanbad
Dr Puja Kaura
Ph.D. - University of Kota
Dr. Ankita Das
Ph.D. - IIT (ISM), Dhanbad
Ms. Priya Harchandani
Ph.D.(Pursuing) , Institute of Management, Nirma University
Dr. Monika Sharma
Ph.D. - IIT, Delhi
Dr. Sobhit Mathew Jose
Ph.D. - IIT, Roorkee
Dr. Saurabh Kumar Srivastava
Ph.D. - IIT(ISM) Dhanbad
Dr. Nimisha Singh
FPM, Birla Institute of Management Technology
Dr. Laxmi Gupta
Ph.D. - IIT, Delhi
Dr. Neha Zaidi
Ph.D. - Aligarh Muslim University
Dr. Ahammed Junaid
FPM - MICA, Ahmedabad
Dr. Ratan Kumar
FPM - Management Development Institute, Gurgaon
Ms. Anu Mohta
Ph.d.(Thesis Submitted) - BHU
Dr. Vijay Prakash Mishra
Ph.D. - Gokhale Institute of Politics and Economics, Pune
Mr. Krishan
Ph.D. (Pursuing) - JNU, Delhi
Mr. Abhishek Saran
Ph.D.(Pursuing) - IIM, Sambalpur
Ms. Priya Mandleshwar
Ph.D. (Pursuing) - IIM, Indore
Ms. Rimleena Boro
Ph.D. (Pursuing) - IIM, Indore
OUR ASK
BBA (Data Analytics)
Frequently Asked Questions
What is the BBA (Data Analytics) program?
The BBA (Data Analytics) at Bennett University is an undergraduate degree program that integrates core business administration subjects with data analytics concepts to support data-driven managerial decision-making.
Who should opt for the BBA (Data Analytics) program?
The BBA (Data Analytics) program is ideal for students who have an interest in business and management, enjoy working with numbers and technology, and want to build strong analytical and problem-solving skills for today’s data-driven business environment.
What skills will students develop during the program?
Students develop competencies in business analysis, data interpretation, quantitative techniques, data visualisation, critical thinking, communication, and ethical decision-making.
How does the program support industry readiness?
The curriculum is designed with industry inputs and includes practical exposure through case studies, projects, and analytics tools aligned with contemporary business practices.
What career opportunities are available after completing the BBA (Data Analytics) program?
Graduates of the BBA (Data Analytics) program can pursue roles such as Business Analyst, Data Analytics Executive, Management Trainee, Marketing or Finance Analytics Executive, and Operations Analyst.
Can students pursue higher studies after completing the BBA (Data Analytics) program?
Yes, graduates of the BBA (Data Analytics) program can pursue MBA or PGDM programs, M.Sc. in Data Analytics or Business Analytics, or opt for professional certifications in analytics, management, and related fields to further enhance their career prospects.
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