Upcoming Presentations and Live Events - Two Sides North America Upcoming Presentations and Live Events AICC | April 13-15, 2026 Carlsbad, CA Greenwashing, Sustainability, and the Print & Packaging Industry Updates with Jules Van Sant Monday, April 13th | 2:00 PM – 4PM with Jules Van Sant Tissue World | April 22-24, 2026 Miami, FL Tissue Products and Sustainability: An essential product with a strong environmental story to tell Tissue products play a vital role in our daily lives, offering important sanitary and health benefits – though we oftentake them for granted. In this presentation, we will review the Two Sides 2025 Trend Tracker report and dive into specific consumer perceptions and preferences regarding tissue products. We will discuss narratives that may have influenced these over the years and how to address various misconceptions with current facts. Attendees will be able to utilize this information to support brand-positive messaging for environmentally conscious employees, consumers and businesses seeking sustainable products. Thursday, April 23th, 2026 | 9:30AM – 10:00AM with Jules Van Sant Panel Discussion with Jules Van Sant, Guilherme Melhado Miranda and Stephanie Hsia Thursday, April 23th, 2026 | 9:45AM – 10:05AM NPF | May 3-6, 2026 Phoenix, AZ The path ahead begins here. NPF 2026: Forging Bold Horizons invites you to join us May 3–6, 2026, in Phoenix, Arizona, for four days of inspired learning, meaningful connections, and industry-shaping innovation. Our 2026 theme reflects the ambition, agility, and forward-thinking mindset that define the professionals leading the mailing and shipping supply chain into new territory. Each year, NPF brings together USPS leadership and industry experts to explore what’s new, what’s next, and what’s possible through top-tier education, collaborative experiences, and real-world solutions. BMI/IPBA Publishing | May 14-16, 2026 Portland, OR BPA + PubWest Present the Premier Educational Event for Independent Book Publishers ACMA Forum | May 18-20, 2026 Washington D.C. Get Real Answers on The Future of Your Business at 18th ACMA Annual National Forum IPMA 2026 Educational Conference | June 14-18, 2026 Greenville, SC Join us for the largest In-plant event for all sectors of the In-plant industry- print and mail! Printing United | Sept. 23-26, 2026 Las Vegas, NV Printing United Expo is the most dynamic and comprehensive printing event in the world. Attend to see the entire printing industry in one place, experience over a million square feet of equipment, solutions, and the latest trends! On-Demand Events Two Sides North America Webinar | Recorded on October 2nd, 2024 United for Sustainability: Amplify Your Impact with Two Sides Join Jules Van Sant, Executive Director and Jill Crossley, Director of Operations, to learn more about how Two Sides North America Drives Change. During this 30 minute session we review: – Who we are and the impact we make. – How TSNA supports the industry and your sustainability story. – Valuable research, advocacy, and networking opportunities to support your success. – Details about our anti-greenwashing campaign. Plus – you’ll get to hear from current members about the value of Two Sides membership. Watch Now Past Events ePS Connect | February 10-12, 2026 Las Vegas, NV CONNECT 2026 will be like no other industry event. It’s the place where print and packaging industry leaders and technology users will come together to learn innovative ways to optimize their technology investments, drive profits in both good and turbulent markets, network with peers, hear from experts, and exchange revenue-generating ideas that make image-driven businesses more successful. DMFA Webinar | Nov 11 – 13 2025 Direct Mail Environmental Sustainability: Myths, Facts, Tips & Techniques Speakers: Jules VanSant, Executive Director, Two Sides North America,  Jeff Thomas, Director of Business Development at RWT, and Ali D’Agostino, Director of Client Services at PMG Nonprofit organizations are under pressure to be more environmentally sustainable across their entire organizations, including their fundraising programs. Leadership may require sustainability reports on direct mail programs’ impact and road maps for a more sustainable future. We’re here to help. First we’ll review the facts and dispel the common myths about the environmental sustainability of the recycled and responsibly sourced paper, and the sustainable practices of the printing and direct mail industries. Then we’ll give you specific guidance on how you can make your direct mail program more environmentally sustainable through paper choices, inks and other inputs, format recommendations, creative considerations, conventional vs. digital printing, efficiencies across annual programs, ganging and inventory of materials, environmentally friendly premium trends, and much more. PRINTING United Expo | Oct 22-24 2025 | Booth 5508 Attend to see the entire printing industry in one place, experience over a million square feet of equipment, solutions, and the latest trends! Walk the show floor to see your favorite vendors and uncover new ones, have meaningful conversations with printers and manufacturers, and discover what’s next for your organization – infinite opportunities await you! RISI Fastmarkets Workshop | Oct 14th 2025 Join Jill Crossley Director of Operations at Two Sides as she discusses Buyer Perceptions – Aligning Industry Practices with Consumer-Driven Demand. Workshop will cover: Aligning industry practices with consumer perceptions for paper-based products Packaging choices in e-commerce and FMCG based on consumer expectations Sustainability certifications (FSC, PEFC, Ecolabels) reporting and disclosure Strategies for companies to better align their products with brand ESG commitments and customer trust PaperSpecs LIVE Sept 18, 2025 A one-day, in-person experience where designers come together to get hands-on inspiration, insider knowledge, and real-world solutions that work even on small runs and tight budgets. 2025 Trendtracker Webinar Aug 12, 2025 11am Join other Two Sides North America members as we talk about our 2025 Trend Tracker report, along with a Q&A Session. Open to all who are affiliated with Two Sides North America Member Organizations. Not sure if you’re a member? Email us at info@twosidesna.org GCEA 100th Annual Conference | July 20 – 23, 2025 This year, the theme was Navigating The Future, and we partnered with HP and Heidelberg USA to make this an outstanding three-plus-day event relevant to all educators in Graphic Communications and Design Reproduction. AMPLIFY – The Finishing, Packaging and Design Event June 10-12, 2025 Amplify Print Expo is The Finishing, Packaging and Design Event that includes an exhibition and educational program spotlighting the print finishing value chain. Two Sides North America participated and advocated sustainable print. GMA Advisory Council May Meeting – The Truth About Paper: Advocacy, Insights, and Sustainability May 8th, 2025 During the May Advisory Council Meeting, Two Sides North America provided an overview of their initiatives, including efforts to combat greenwashing, advocate for the industry, and share educational resources. Attendees also got an exclusive preview of the 2025 Trend Tracker Survey Results, offering key insights into consumer perceptions and preferences regarding paper-based products. The presentation highlighted current myths versus facts about paper’s environmental impact and discussed actionable sustainability practices that companies can leverage in their marketing strategies to align with consumer values and strengthen their brand messaging. FREE for GMA Members (All Welcome), lunch provided for in-person attendees. Meeting at Graphic Media Alliance HQ | 88 Dorchester Square Westerville, Ohio 43081 VIRTUAL ATTENDEES | A Zoom link will be provided prior to event. Collective Conversations Virtual Round table Series Hosted By VMA | April 16, 2025 10am PT TSNA joined Visual Media Alliance’s Collective Conversations, during our Virtual Round Table discussion with fellow VMA members on hot and pressing topics. Jules Van Sant presented on sustainability. Other past events have included “Small Business Recovery,” “Paper Chain Supply Update,” “Sales Strategies,” and many more. TAGA NextGen- Technical Association of the Graphic Arts Boulder, CO March 25-28, 2025 2025 Sustainability and Consumer Perception: Paper, Packaging & Print – Trends & Truths This event covered the comprehensive insights of new data compiled from the 2025 Two Sides North America Trend Tracker Report before it was released to the general public. This report has been conducted bi-annually and includes insights on the current and evolving attitudes around paper and sustainability, shedding light on how consumer perception has or has not changed. Results offer insights into what influences individuals to drive their buying and engagement decisions and how they might form these opinions. THE ASSOCIATION OF COLLEGE AND UNIVERSITY PRINTERS (ACUP+), Costa Mesa, CA | March 30 – April 3, 2025 Roundtable Discussion on Sustainable Printing. ACTIVATE, INNOVATE: EMA 2025 April 1 – 4th For over 50 years, EMA has brought the industry together twice a year—but in 2025, we’re made history with a single, unified Annual Meeting. This is was an opportunity to connect, learn, and shape the future of the envelope industry. This year’s theme, “Activate, Innovate: EMA 2025,” was all about taking action, embracing change, and driving the industry forward with fresh ideas, new strategies, and cutting-edge solutions. Specialty Papers US Conference, Milwaukee, WI | October 15-17, 2024 The Environmental Choice: Making the Sustainable Case for Paper This event covered consumer preferences, the environmental story of paper, and the battle against misleading greenwashing campaigns. Information was shared on how to combat the misconceptions and drive home the message that paper and paper-based packaging are environmentally favorable options. Watch the recording of the event HERE Tuesday, October 15, 2024 | 2:00 pm PRINTING United, Las Vegas, NV September 10th – 12th,  2024 Turning the Page on Sustainability: Paper’s Role in Your Environmental Messaging Paper, print, mail, and paper-based packaging have a great environmental story to tell. Jules VanSant, Executive Director of Two Sides North America, shared consumer perceptions around forestry, paper, print, direct mail, recycling, electronics vs print, and other findings from their research findings presented in their 2023 Trend Tracker Report. We also defined Greenwashing (unsubstantiated environmental claims) and show how it plays a large part in reinforcing misconceptions. With these data-driven facts, attendees were able to take back to their organization real sustainability messaging that will directly resonate with commercial buyers and direct consumers alike. They were able to leave the session with truth-based content ideas, language, and resources to help create environmental storylines. These could be used to educate your internal staff and customers as part of your marketing and sales efforts. Wednesday, September 11 | 4:00 – 4:45 PM ePS Connect, The Venetian, Las Vegas, NV August 19th – 22nd,  2024 Greenwashing in Print & Packaging Gaby Matsliach, CEO, ePS Packaging and Jules Van Sant, Executive Director of Two Sides North America discussed what greenwashing is, its effects on the print and packaging industries, and how to combat it through consumer education. In addition, Jules talked about consumer misconceptions and education around sustainability and their expectations of brands and suppliers. Listen here to our Executive Director, Jules Van Sant, talk about Two Sides’ mission enlighten consumers on the sustainability of print and paper-based products. Tuesday, August 20, 2024 | 5:00 PM- 6:00 PM 2024 GCEA 99th Annual Conference, Alton High School in Alton, IL Sunday July 21st – Thursday July 25th,  2024 GCEA  invited all educators within the Graphic Communication field to participate in this interactive conference. Drupa, Düsseldorf, Germany Tuesday May 28th – Friday June 7th,  2024 In 2024, the international print industry once again met at drupa, the world’s leading trade show for printing technologies. drupa stands for inspiration, innovations, top-class knowledge transfer and intensive networking. It’s the global meeting place for top industry decision-makers to exchange ideas on the latest technology trends and groundbreaking developments. Sustainability: It’s Everyone’s Job – Webinar Thursday, April 18, 2024 at 1 PM ET Speakers: TSNA, Gary Jones PUA & Barb Pellow A major sustainability driver in today’s market is clearly customer demand. Research continues to show that consumers increasingly prefer companies with a solid commitment to reducing their environmental footprint. As the circular economy grows, we’re learning that green solutions often lead to bottom-line growth. In this session, industry experts shared why print on paper can and should be part of an eco friendly customer communications strategy: Paper as a renewable resource Sourcing papers from environmentally sensitive firms Carbon footprints Bio diversity and strategies to protect the environment Understanding operations from a sustainability perspective Book Manufacturer’s Institute – Webinar Thursday March 28, 2024 Making The Sustainable Case For Paper: Facts Matter 2024 Nonprofit Fundraisers Symposium, Washington DC Friday March 22, 2024 Live Panel Discussion – Sustainability in Direct Mail Fundraising: How to Design Your Sustainability Road Map and Promote Your Program Keep up to date with the latest articles from Two Sides by subscribing to our blog! Click here to Subscribe © Two Sides 2026 Subscribe to our Blog Please enter your details below to subscribe to our mailing list SHARE BECOME A MEMBER