Get on board the influencer marketing train
Source: https://www.bpp.org.uk/digital-marketing-influencer
Archived: 2026-04-23 17:14
Get on board the influencer marketing train
Skip to content
Influencer
marketing is probably the latest form of digital marketing. The concept is
quite similar to celebrity endorsements. However, instead of paying millions to
get a Hollywood actor or a professional athlete to become a company
spokesperson, influencer marketing typically involves hiring social media
personalities with significant followings. These influencers will leverage
their popularity to raise the profile of specific products or services, which
will lead to greater engagement and conversion metrics.
What is influencer marketing?
Influencer
marketing is, for all intents and purposes, hiring social media personalities
to promote products or brands. However, companies cannot simply pick random
personalities and cross their fingers. A thorough analysis must first be
performed to determine the right personality.
Aside from the number
of followers, other criteria that should be considered include niche (travel,
cosmetic, and fashion influencers dominate the landscape currently), location
and frequency of posts. Background screening should also be performed on
prospective influencers to ensure they do not have any hidden issues in the
past, like criminal convictions or unethical representations.
Zach King is one of the biggest social media influencers in the world today. Image courtesy of
Gage Skidmore
Strategy when dealing with influencers
Influencers are
not business professionals, and as such communication and interaction with them
should be handled accordingly. However, do not attempt to short-change them, as
most know their value. The proliferation of websites which help to
calculate
their monetary value makes it
so much easier for them. Besides, even if companies don’t end up hiring them,
they can still publicise any underhanded tactics used during the ‘interview’
process.
Finally, be very
clear on the type and value of compensation that the influencer will earn.
Itemise all of the remunerations in the contract, including complimentary
tickets, hotel rooms or products. It would also be a good
idea to include a non-compete or non-disclosure clause in the contract.
A good relationship with influencers would also make it easier to hire additional influencers in the future.
Alternatively, you could skip the relationship building step altogether and go to a
digital marketing or SEO company
who already has established relationships with top industry specific influencers.
Recent Posts
Digital Marketing – Influencer
Digital Marketing – Affiliate
Digital Marketing – Mobile
Digital Marketing – Email
Digital Marketing
Categories
Digital Marketing
Skip to content
Influencer
marketing is probably the latest form of digital marketing. The concept is
quite similar to celebrity endorsements. However, instead of paying millions to
get a Hollywood actor or a professional athlete to become a company
spokesperson, influencer marketing typically involves hiring social media
personalities with significant followings. These influencers will leverage
their popularity to raise the profile of specific products or services, which
will lead to greater engagement and conversion metrics.
What is influencer marketing?
Influencer
marketing is, for all intents and purposes, hiring social media personalities
to promote products or brands. However, companies cannot simply pick random
personalities and cross their fingers. A thorough analysis must first be
performed to determine the right personality.
Aside from the number
of followers, other criteria that should be considered include niche (travel,
cosmetic, and fashion influencers dominate the landscape currently), location
and frequency of posts. Background screening should also be performed on
prospective influencers to ensure they do not have any hidden issues in the
past, like criminal convictions or unethical representations.
Zach King is one of the biggest social media influencers in the world today. Image courtesy of
Gage Skidmore
Strategy when dealing with influencers
Influencers are
not business professionals, and as such communication and interaction with them
should be handled accordingly. However, do not attempt to short-change them, as
most know their value. The proliferation of websites which help to
calculate
their monetary value makes it
so much easier for them. Besides, even if companies don’t end up hiring them,
they can still publicise any underhanded tactics used during the ‘interview’
process.
Finally, be very
clear on the type and value of compensation that the influencer will earn.
Itemise all of the remunerations in the contract, including complimentary
tickets, hotel rooms or products. It would also be a good
idea to include a non-compete or non-disclosure clause in the contract.
A good relationship with influencers would also make it easier to hire additional influencers in the future.
Alternatively, you could skip the relationship building step altogether and go to a
digital marketing or SEO company
who already has established relationships with top industry specific influencers.
Recent Posts
Digital Marketing – Influencer
Digital Marketing – Affiliate
Digital Marketing – Mobile
Digital Marketing – Email
Digital Marketing
Categories
Digital Marketing