Bachelor of Business Administration (B.B.A.) | American University in Dubai (AUD)
Source: http://www.aud.edu/aud-school/school-of-business/programs/bachelor-of-business-administration-bba
Archived: 2026-04-23 17:14
Bachelor of Business Administration (B.B.A.) | American University in Dubai (AUD)
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Bachelor of Business Administration (B.B.A.)
Providing students with the knowledge, skills and abilities needed to become effective and responsible managers
Planning your Visit to Campus?
Book an Appointment
School of Business
Dean's Message
Department of Finance, Economics, and Accounting
Department of Management and Marketing
Department of Decision Sciences and General Business
Programs
Bachelor of Business Administration (B.B.A.)
Bachelor of Business Administration - Major in Artificial Intelligence in Business
MMU International Progression Path
Master of Business Administration (M.B.A.)
Master of Science in Innovation Management
Micro-Master in Entrepreneurship and Innovation
AUD / CIMA Agreement
IAA Certificate in Marketing Communications
Facilities
AUD - IBM Center of Excellence for Smarter Logistics
EMBA Building
Newsletters
News
Duration
4 years (Full-time)
APPLY NOW!
Download Brochure
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Program Overview
The Bachelor of Business Administration. (B.B.A.) program at AUD provides students with the knowledge, skills and abilities needed to become effective and responsible managers and leaders in today’s global economy. The program prepares graduates for a wide range of careers in business-related fields and on to further graduate studies.
The Bachelor of Business Administration (B.B.A.) program offers the following majors:
Accounting
Advertising and Integrated Marketing Communications
Artificial Intelligence in Business
Economics
Finance
Management
Marketing
Upon completion of the Bachelor of Business Administration (B.B.A.) degree program, students will have acquired:
A well-rounded foundation in the functional disciplines of business and in the cognate areas
A holistic view of the firm and an ability to integrate the different functional areas of business
Effectiveness in the use of oral, written and technology-supported communication skills
Proficiency in the business applications of information technology
A global outlook and an appreciation of the international dimensions of business
An awareness of ethical issues and of the importance of ethical conduct in business practice
A broad and deep understanding of their major discipline (for students completing a major)
Program Details
The Bachelor of Business Administration (B.B.A.) at AUD is a 123 credit-hour, four year program.
The curriculum focuses on the foundations of business principles such as financial accounting, economics, business law and entrepreneurship before moving into one of five majors, depending on the area of interest.
The Bachelor of Business Administration (B.B.A.) is split into the following majors:
ACCOUNTING
Preparing students for the exciting and challenging fields of accounting, the curricula is structured to cover core subjects such as Cost Accounting and Auditing, to elective pathways from Fraud Accounting and Forensic Accounting to Business Law.
ECONOMICS
Covering core subjects from Managerial Economics to Macroeconomics, students can then elect for more specialized subjects including Public Finance, Risk and Insurance, and Oil and Energy Economics.
FINANCE
The finance major covers all aspects of Corporate Finance, Financial Modelling and Investment and Portfolio Management, with electives in Money and Banking Commercial Banking and International Economics to name a few.
Artificial Intelligence in Business
The AI in Business major at AUD blends cutting-edge artificial intelligence with core business strategies, preparing students to lead in today’s rapidly evolving digital economy. This first-of-its kind program in the Middle East bridges the gap between business leadership and AI-driven decision-making, empowering graduates to leverage technology for innovation and efficiency.
MANAGEMENT
Providing students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making as well as qualitative aspects including Leadership, Change and Innovation, and Organizational Behavior. Graduates of the Management Program are the managers of the future, ready to climb the corporate ladder.
MARKETING
Providing students with a solid understanding of the marketing mix, core and elective subjects range from Sales Management and Consumer Behavior to Retail Management and E-marketing. This major should be considered for students who possess good communication skills, value logic and creativity, and may be entrepreneurial in nature.
ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
Unlike traditional advertising, this major is ideally suited to students with an interest in communications with a focus on comprehensive brand development from creative execution of messages, data-driven communication analysis and sales promotion, to public relations, event sponsorship and effective media management.
For the full course descriptions
view the e-brochure
.
Bachelor of Business Administration (B.B.A.)
Facilities
AUD’s School of Business provides its students with the following facilities:
11 regular classrooms, three computer labs, four theater style classrooms, student lounge, conference room and stock trading room;
Regular classrooms vary in size and can accommodate anything from 20 to 44 students;
The AUD/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room, a venue for concurrent break-out sessions, a class-room conducive for group discussions or formal lectures;
Stock trading room has trading terminals and large screens for students to simulate stock trading;
All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and audio speakers.
ADMISSIONS ENTRY
All applying students must have:
A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body;
International TOEFL
®
or Academic IELTS
TM
or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.
The University administers the ACCUPLACER
TM
Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.
Students should consult with the Admissions Office for further details at
admissions@aud.edu
.
FACULTY
Researcher
Hassan Zeineddine
Biography
Associate Dean of the School of Business and Assistant Professor of Finance
Wissam El Khoury
Biography
Chair of the Department of Management and Marketing, Associate Professor of Marketing, and Accreditation Lead
Farah Arkadan
Biography
Associate Professor of Decision Sciences
Subramaniam Ponnaiyan
Biography
Associate Professor of Business Administration
Akram Al Matarneh
Biography
Assistant Professor of Accounting
Maysam Ayoub
Biography
Chair of the Department of Economics, Finance, and Accounting and Associate Professor of Accounting
Nadia Sbei Trabelsi
Biography
Professor of Management
Evangelos Dedousis
Biography
Associate Professor of Management
Reimara Valk
Biography
Professor of Management
Tatiana Zalan
Biography
Associate Professor of Marketing
Mohammad S. Obeidat
Biography
Director of the Center for Executive Programs and Professional Services (CEPPS) and Assistant Professor of Finance
Rima Assaf
Biography
Chair of the Department of Decision Sciences and General Business and Assistant Professor of Management Sciences
Lena Kurban
Biography
Associate Professor of Marketing
Charbel El Khoury
Biography
Assistant Professor of Finance
Haytham Aoun
Biography
Assistant Professor of Management
Lama Blaique
Biography
Assistant Professor of Marketing
Pakinam Nazmy
Biography
Assistant Professor of Decision Sciences
Afaf Tabach
Biography
RELATED PROGRAMS
Undergraduate
MMU International Progression Path
Graduate
Master of Business Administration (M.B.A.)
Graduate
Master of Science in Innovation Management
Certificate
IAA Certificate in Marketing Communications
Certificate
Pathway to Chartered Institute of Management Accountants
Campus 360 virtual tours
Scholarships
Inclusion
Research
Sustainability initiatives
Innovation
Student exchange opportunities
Library
AUD intranet
Work with us
Bachelor of Business Administration (B.B.A.)
Providing students with the knowledge, skills and abilities needed to become effective and responsible managers
Planning your Visit to Campus?
Book an Appointment
School of Business
Dean's Message
Department of Finance, Economics, and Accounting
Department of Management and Marketing
Department of Decision Sciences and General Business
Programs
Bachelor of Business Administration (B.B.A.)
Bachelor of Business Administration - Major in Artificial Intelligence in Business
MMU International Progression Path
Master of Business Administration (M.B.A.)
Master of Science in Innovation Management
Micro-Master in Entrepreneurship and Innovation
AUD / CIMA Agreement
IAA Certificate in Marketing Communications
Facilities
AUD - IBM Center of Excellence for Smarter Logistics
EMBA Building
Newsletters
News
Duration
4 years (Full-time)
APPLY NOW!
Download Brochure
show shortcuts
alt
+
shift
+
k
Save
Template saved: Template saved without any errors!
DOWNLOAD BROCHURE
Program Overview
The Bachelor of Business Administration. (B.B.A.) program at AUD provides students with the knowledge, skills and abilities needed to become effective and responsible managers and leaders in today’s global economy. The program prepares graduates for a wide range of careers in business-related fields and on to further graduate studies.
The Bachelor of Business Administration (B.B.A.) program offers the following majors:
Accounting
Advertising and Integrated Marketing Communications
Artificial Intelligence in Business
Economics
Finance
Management
Marketing
Upon completion of the Bachelor of Business Administration (B.B.A.) degree program, students will have acquired:
A well-rounded foundation in the functional disciplines of business and in the cognate areas
A holistic view of the firm and an ability to integrate the different functional areas of business
Effectiveness in the use of oral, written and technology-supported communication skills
Proficiency in the business applications of information technology
A global outlook and an appreciation of the international dimensions of business
An awareness of ethical issues and of the importance of ethical conduct in business practice
A broad and deep understanding of their major discipline (for students completing a major)
Program Details
The Bachelor of Business Administration (B.B.A.) at AUD is a 123 credit-hour, four year program.
The curriculum focuses on the foundations of business principles such as financial accounting, economics, business law and entrepreneurship before moving into one of five majors, depending on the area of interest.
The Bachelor of Business Administration (B.B.A.) is split into the following majors:
ACCOUNTING
Preparing students for the exciting and challenging fields of accounting, the curricula is structured to cover core subjects such as Cost Accounting and Auditing, to elective pathways from Fraud Accounting and Forensic Accounting to Business Law.
ECONOMICS
Covering core subjects from Managerial Economics to Macroeconomics, students can then elect for more specialized subjects including Public Finance, Risk and Insurance, and Oil and Energy Economics.
FINANCE
The finance major covers all aspects of Corporate Finance, Financial Modelling and Investment and Portfolio Management, with electives in Money and Banking Commercial Banking and International Economics to name a few.
Artificial Intelligence in Business
The AI in Business major at AUD blends cutting-edge artificial intelligence with core business strategies, preparing students to lead in today’s rapidly evolving digital economy. This first-of-its kind program in the Middle East bridges the gap between business leadership and AI-driven decision-making, empowering graduates to leverage technology for innovation and efficiency.
MANAGEMENT
Providing students with a solid understanding of both quantitative aspects of Management such as Operations Management and Decision Making as well as qualitative aspects including Leadership, Change and Innovation, and Organizational Behavior. Graduates of the Management Program are the managers of the future, ready to climb the corporate ladder.
MARKETING
Providing students with a solid understanding of the marketing mix, core and elective subjects range from Sales Management and Consumer Behavior to Retail Management and E-marketing. This major should be considered for students who possess good communication skills, value logic and creativity, and may be entrepreneurial in nature.
ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
Unlike traditional advertising, this major is ideally suited to students with an interest in communications with a focus on comprehensive brand development from creative execution of messages, data-driven communication analysis and sales promotion, to public relations, event sponsorship and effective media management.
For the full course descriptions
view the e-brochure
.
Bachelor of Business Administration (B.B.A.)
Facilities
AUD’s School of Business provides its students with the following facilities:
11 regular classrooms, three computer labs, four theater style classrooms, student lounge, conference room and stock trading room;
Regular classrooms vary in size and can accommodate anything from 20 to 44 students;
The AUD/IBM Center of Excellence for Smarter Logistics (CESL) can be set as a board room, a venue for concurrent break-out sessions, a class-room conducive for group discussions or formal lectures;
Stock trading room has trading terminals and large screens for students to simulate stock trading;
All classrooms and computer labs are equipped with Instructor PC (HP EliteDesk 800 G1 SFF) connected to a ceiling-mounted projector and audio speakers.
ADMISSIONS ENTRY
All applying students must have:
A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body;
International TOEFL
®
or Academic IELTS
TM
or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE.
The University administers the ACCUPLACER
TM
Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.
Students should consult with the Admissions Office for further details at
admissions@aud.edu
.
FACULTY
Researcher
Hassan Zeineddine
Biography
Associate Dean of the School of Business and Assistant Professor of Finance
Wissam El Khoury
Biography
Chair of the Department of Management and Marketing, Associate Professor of Marketing, and Accreditation Lead
Farah Arkadan
Biography
Associate Professor of Decision Sciences
Subramaniam Ponnaiyan
Biography
Associate Professor of Business Administration
Akram Al Matarneh
Biography
Assistant Professor of Accounting
Maysam Ayoub
Biography
Chair of the Department of Economics, Finance, and Accounting and Associate Professor of Accounting
Nadia Sbei Trabelsi
Biography
Professor of Management
Evangelos Dedousis
Biography
Associate Professor of Management
Reimara Valk
Biography
Professor of Management
Tatiana Zalan
Biography
Associate Professor of Marketing
Mohammad S. Obeidat
Biography
Director of the Center for Executive Programs and Professional Services (CEPPS) and Assistant Professor of Finance
Rima Assaf
Biography
Chair of the Department of Decision Sciences and General Business and Assistant Professor of Management Sciences
Lena Kurban
Biography
Associate Professor of Marketing
Charbel El Khoury
Biography
Assistant Professor of Finance
Haytham Aoun
Biography
Assistant Professor of Management
Lama Blaique
Biography
Assistant Professor of Marketing
Pakinam Nazmy
Biography
Assistant Professor of Decision Sciences
Afaf Tabach
Biography
RELATED PROGRAMS
Undergraduate
MMU International Progression Path
Graduate
Master of Business Administration (M.B.A.)
Graduate
Master of Science in Innovation Management
Certificate
IAA Certificate in Marketing Communications
Certificate
Pathway to Chartered Institute of Management Accountants