Marketing - Galen University

Marketing - Galen University
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Faculty of Business & Entrepreneurship
Marketing
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for
...
customers, clients, partners, and society at large.
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Instructor
GalenUniversity
Description
Marketing is the processes of intentionally getting people interested in your product and services. Marketing includes creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing is an essential function in profit and not-for-profit organizations. Its importance has increased with the exponential growth of e-commerce, e-business, and social media, and its importance is further highlighted as customer focus becomes a key marketing strategy.
Why Study Marketing?
Marketing graduates have opportunities to be self-employed or as team members of organizations across industries and organizations.
Graduates can pursue careers in advertising, sales, sales management, product development, strategic marketing management, digital marketing, e-commerce, and business ownership. Particular emphasis is placed on marketing research. Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing at Galen
Our bachelor’s degree in Marketing provides students with the skills and knowledge to create, deliver, and communicate customer-valued solutions. Galen’s Marketing Degree prepares students to be both team members of existing companies and self-employed entrepreneurs. Students are equipped with skills in marketing research, product development, strategic marketing management, sales and sales management, international market analysis, advertising, and services marketing in such areas as hospitality, tourism, banking, retail, and government.
Marketing Courses
Key courses that students will take in our marketing program include:
Principles of Marketing
Marketing Research
Advertising
Business Analytics
Graphic Design
Entrepreneurship
International Marketing
Services Marketing
Marketing Strategy
Sales and Sales Management
Marketing Simulation
Business Strategy and Policy
Career Opportunities
The program provides students with several career options:
Advertising Specialist
Public Relations Specialist
Media Planning
Product Development
Sales and Sales Strategy Management
Marketing Strategy Analysis
Marketing Research and Analytics
Ecommerce and Social Media Marketing
Consumer Behavior Analysis
Product Line Marketing Manager
Josue Paz
The Marketing program at Galen delivers the courses needed for a marketer to foster a current and comprehensive skill set. The in-person lectures are beneficial in providing an arena for active discussions and analysis of contemporary and relevant examples in the field. I would recommend this course to any student hoping to hone their marketing skills, broaden their perspectives, and better understand the industry needs in Belize.
Josue Paz
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