Automotive Ontology Community Group
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Automotive Ontology Community ...
Automotive Ontology Community Group
The Automotive Ontology Working Group is an informal group of individuals and corporations who want to advance the use of shared conceptual structures in the form of Web ontologies for better data interoperability in the automotive industry, and this at Web scale. In particular, we want to develop
extension proposals for schema.org so that automotive information can be better understood by search engines and
OWL Web ontologies for the automotive industry.
Also, we want to provide a forum for bringing together researchers and practitioners who are working on advancing the field.
Group's public email, repo and wiki activity over time
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Documentation of our extension is now publically available
Mirek Sopek
Posted on:
June 18, 2018
I’m happy to inform you that finally our extension documentation “Markup for Autos” has  been published on the schema.org site:
We are sure that it will help us and our clients in adding the advanced markup to their automotive sites and will make them much better visible to both search engines and other agents.
Mirek
Toyota Motor Europe use of schema.org and auto.schema.org vocabularies
Mirek Sopek
Posted on:
September 12, 2017
Toyota Motor Europe (TME), led in the area of Semantic SEO by
MakoLab SA
and
Hepp Research GmbH
, has implemented elements of schema.org core and auto.schema.org extension vocabularies in their websites across Europe.
The scope of the vocabularies use
In particular, TME’s Models and Specification Pages (e.g.
Spec1
Spec2
) and Grades Details Pages (e.g.
Grade1
Grade2
) contain schema.org markup with types and properties from both core of schema.org and the automotive extension. In some other pages (like the main car pages (e.g.
Main1
Main2
) there is schema.org markup targeting the display of Google Rich Snippets (price/reviews).
As an example of the use, let us see the use of the type
EngineSpecification
and the properties:
vehicleEngine
and
vehicleConfiguration
in the following construct:
(…)
"@type": [ "Car", "ProductModel"],
"name": "Toyota AYGO x Hatchback 5-dørs 1.0 VVT-i (69 hk) 5-trins manuelt",
"description": " ",
"image": "https://images.toyota-europe.com/dk/ag/width/1200/exterior-right-front.jpg",
"vehicleConfiguration": "AYGO 5-dørs hatchback 1.0 VVT-i x",
"vehicleEngine": {
"@type": "EngineSpecification",
"name": "1.0 VVT-i (69 hk)"
},
(…)
While the use of auto.schema.org seems to be quite modest in its scope, the size of the set of URLs that contain elements of the markup is impressive: our post-implementation assessment shows that objects of type Car are in almost 7000 URLs from the entire TME web landscape – already indexed by Google!
What are the effects of the markup?
So far, the fundamental effect of the markup will be to feed Google’s Knowledge Graph. For example, we can already see that Google is looking for this data as per example of the Knowledge Panel:
It is expected and highly anticipated, that the manufacturer’s websites with Schema.org markup will be very trustworthy source of information for Google, and the data in the Knowledge Panel will be coming from this source.
However, as the life of the markup has just started, we suspect that the data marked up with Schema might be used for example in Tabular Search Results or so called “Direct Answers”:
Today we can see that the data comes from various websites’ content (for example from Wikipedia, manufacturer’s websites and other), but we suspect they might be soon based to a higher extent on the most reliable data which is the structured markup embedded into the pages of the manufacturer website.
It also worth noticing that the use of schema.org in the TME pages brings Google Rich Snippets to life:
Conclusion
Despite using a small part of the schema.org and automotive extension vocabularies in the TME websites the early results are quite promising and show the impact of the schema.org markup on the Customer Search Experience related to the manufacturer.
“Markup for Autos” – the documentation for auto.schema.org extension
Mirek Sopek
Posted on:
September 6, 2017
Dear All,
I’m happy to inform you that we have created a documentation for our extension. The document entitled “Markup for Autos” is available for review or comments at:
The “shape” and the content of the document was inspired by similar documents placed on the schema.org site
“Documentation”
section in general, and on the “
Markup for Banks and Financial Institutions
” document in particular.
We would be very happy if you could visit the
new doc
and if you had any comments, requests for changes or remarks, to write them as comments here or at the respective Github Issue:
We are working with schema.org team to have this document published on the production schema.org site.
Cheers
Mirek
The report from II GAO Community Conference Call.
Mirek Sopek
Posted on:
May 2, 2016
Hello All,
We have collected and cleaned all the materials from our last week call.
The slides from the call:
The Call log is here:
Cheers
Mirek
The call details …
Mirek Sopek
Posted on:
April 27, 2016
9 AM PDT (California), 12 PM EDT (New York), 6 PM CET (Paris) time.
GoTo Meeting:
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Agenda for tomorrow’s call
Mirek Sopek
Posted on:
April 26, 2016
Dear All,
The main theme of our call has not changed and is:
How to accelerate the adoption of auto.schema.org in the Automotive Industry Digital Platforms
However, after some discussions I had with some people, I propose to modify a bit the agenda (Point 5):
The status of schema.org and automotive schema.org extensions
Key message – building TRUST of clients in automotive DATA through auto.schema.org
Plan for the adoption of auto.schema.org to automotive Digital Platforms:
Implementation guidelines
Consulting services
Post-implementation follow-ups
Additional quick benefits from auto.schema.org data consumption:
New kind of analytics – presentation of a POC with GA
Enhanced search over the data space for automotive websites – the presentation of the idea
Future extension of auto.schema.org terms – first draft (see our Wiki at:
Discussion
“See” you all tomorrow at:
9 AM PDT (California), 12 PM EDT (New York), 6 PM CET (Paris) time.
GTM link is here:
Mirek
The II conference call – Wednesday, April 27 – 12 EDT
Mirek Sopek
Posted on:
April 25, 2016
Dear All,
Thanks for those who added their votes over the weekend. I can now fully confirm the call date & time:
April 27 – Wednesday
9 AM PDT (California), 12 PM EDT (New York), 6 PM CET (Paris) time
I will send GotoMeeting call details tomorrow.
We all strongly count on everybody’s participation and fruitful discussion.
Initial proposal for date & time for the call is …
Mirek Sopek
Posted on:
April 22, 2016
The day: Wednesday, April 27 (next week)
The time: 9 AM PDT (California), 12 PM EDT (New York), 6 PM CET (Paris)
As this selection was based on quite small number of answers so I’m not closing the survey yet (
) and it will stay active for the coming weekend.
Mirek
Conference call day & time choice …
Mirek Sopek
Posted on:
April 16, 2016
Dear All,
Please go to http://ml.ms/gao_call and choose the right day & time for you.
So far we did not get too many answers 🙂
We still have time, but it is always better to plan it all earlier 🙂
Cheers
Mirek
Agenda for the Community Conference Call
Mirek Sopek
Posted on:
April 16, 2016
The call main theme:
How to accelerate the adoption of auto.schema.org in the Automotive Industry Digital Platforms
The status of schema.org and automotive schema.org extensions
Key message – building TRUST of clients in automotive DATA through auto.schema.org
Plan for the adoption of auto.schema.org to automotive Digital Platforms:
Implementation guidelines
Consulting services
Post-implementation follow-ups
Additional quick benefits from auto.schema.org data consumption:
New kind of analytics – presentation of a POC with GA
Enhanced search over the data space for automotive websites – the presentation of the idea
Future of GAO Ontology – new ideas
Discussion
Estimated Time – 90 minutes
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Martin Hepp
Mirek Sopek
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