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Baycrest Foundation
Don Goudy
2026-03-30T07:49:01-04:00
Together, we will defeat dementia.
Together, we will defeat dementia.
Baycrest is combining research and innovation to shape the future of care for people with Alzheimer’s and other dementias.
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Ways to Give
Every ticket purchased helps advance Baycrest’s ground-breaking work in brain health research, early detection, treatments and innovative care solutions.
Earlybird and Grand Prize draw dates are soon!  Don’t your chance to win.
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Join our newest event,
Pickleball for Brain Health
, Nov. 23rd.
Read the Blog
Sleep as a Cognitive Multiplier: How Better Sleep Today Protects Brain Health Tomorrow
Too much sleep, too little sleep, and poor deep sleep all shape brain health. See what research reveals about cognition and dementia risk.
Read
Cognitive Reserve: What It Is and Why You Should Start Building Yours Today
Why do some brains age better than others? Learn what cognitive reserve is and how mental, social, and physical engagement support brain health.
Read
Paratonia: Discovery of a Physical Dementia Symptom Hiding in Plain Sight
For decades, when a person with advanced dementia became rigid, when their limbs slowly curled into painful positions, when every attempt at caregiving became a physical struggle, clinicians and...
Read
Early Onset Alzheimer’s Story | Blair’s Journey
Blair’s early onset Alzheimer’s diagnosis changed his life in his fifties. His story highlights resilience, family, and the importance of advancing dementia research and care.
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Baycrest Foundation fuels the leading experts in brain health
Research
A world leader in the study of aging and human brain function, Baycrest is the scientific headquarters for the Canadian Consortium on Neurodegeneration in Aging (CCNA), leading a team of more than 300 researchers across Canada working to defeat dementia. The
Rotman Research Institute
at Baycrest is a preeminent international centre for the study of aging and human brain function.
Innovation
By providing funding and expert advice, the
Centre for Aging + Brain Health Innovation powered by Baycrest
has helped more than 400 innovators develop and test solutions that will keep older adults healthier.
Care
For more than a century, Baycrest has provided residential care to older adults. It serves the community with outpatient clinics, a post-acute care hospital and memory and mental health programs
Education
Fully affiliated with the University of Toronto, Baycrest has trained thousands of healthcare providers, created ~150 staff e-learning courses and holds more than 200 educational telehealth sessions a year.
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Events
From Canada’s largest 1-day cycling event to North America’s largest ice-hockey fundraiser, you can participate, support others who participate or even plan your own fundraising event. We’re here to hep you get started.
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Programs
Event participation and general donations are not the only way to support Baycrest. Many community groups, consisting of lay and professional supporters have established creative ways to lend their expertise and time. You’re invited to join them or begin your own program.
Get Involved
Volunteer
Many opportunities to learn, grow and give back. Volunteers are involved in almost every area on the Baycrest campus. Assignments address the purpose of the organization and mobilize volunteers in truly meaningful ways — reflecting their various skills, expertise and talents.
VOLUNTEER WITH US
Ways to Give
You can support Baycrest in a way that suits you, and in more ways than you might imagine. Your donation is essential to achieving our goal of defeating dementia.
WAYS TO GIVE
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Baycrest Foundation
3560 Bathurst Street
Toronto, Ontario
Canada
M6A 2E1
Phone:
416-785-2500
| Donations:
416-785-2875
Email:
[email protected]
Get directions via
Google Maps
The Baycrest Foundation office is located on the 2nd floor of the Abe and Elsie Posluns building. Enter Baycrest through Kimel Entrance #4 and take the Kimel elevators. On the second floor, proceed left past the Jacob Family Theatre at the Posluns Auditorium  and the Foundation offices are straight ahead.
Charitable Registration Number:  11921 5242 RR0001
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Christy Morrow, CFRE
Christy brings more than 25 years of senior leadership experience in philanthropy, with a strong record of building high-performing teams, strengthening donor relationships, and advancing complex, mission-driven organizations.
Most recently, she served as Chief Development and Marketing Officer at Scott Mission, where she led a significant evolution of the organization’s fundraising strategy and, together with her team, helped drive meaningful growth in philanthropic support. Her career also includes senior leadership roles at The Princess Margaret Cancer Foundation and other respected institutions, where she partnered closely with clinical, executive, and volunteer leaders to advance ambitious philanthropic goals.
Christy is known for her thoughtful, values-driven approach and deep experience in healthcare philanthropy.
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Cheryl Hanson, CFRE
Cheryl brings more than 25 years of progressive leadership experience in fundraising and relationship building. She joined Baycrest Foundation as Chief Campaign Officer in August 2024, where she is leading the planning and execution of a transformational fundraising campaign supporting world-class dementia research, patient care, and brain health innovation.
Prior to Baycrest, Cheryl held senior leadership roles, most recently serving as Vice President and Chief Development Officer at Trans Canada Trail. There, she played a pivotal role in securing substantial financial support for national projects, expanding donor engagement, and driving impact for Canada’s iconic trail network.
Cheryl has a proven track record of advancing major fundraising campaigns. She has collaborated with diverse stakeholders across a wide range of Canadian charities, spanning the environment, education, and health sectors. Known for her dedication to meaningful philanthropy, she remains a champion of innovation and growth in the charitable sector.
Tammy Johnson
Tammy Johnson is an accomplished leader with a career spanning Rogers Communications, Bell TV, Sony TV, The NFL, and Princess Margaret Cancer Foundation. She oversaw media, marketing, partnerships, business development and event portfolios, driving the organizations largest revenue sources respectively. Despite challenges like the pandemic, Tammy and her team successfully pushed ahead, activating the community to continue to raise funds to support life changing cancer research.
A proud mother of two, Tammy is passionate about her role as a leader and mentor.
Dr. Larissa McKetton
DIRECTOR OF SCIENTIFIC AND CLINICAL DEVELOPMENT
Dr. Larissa McKetton is the Director of Scientific and Clinical Development with Cogniciti Inc., associated with the Rotman Research Institute at Baycrest.
As the population ages, there is an increased demand for brain health assessments, early detection, management, and treatment strategies for cognitive decline, dementia, and Alzheimer’s. As part of Cogniciti, Dr. McKetton engages in research focused on solutions to maintain cognitive health, increase independent aging, and reduce healthcare costs and caregiver support needs. Dr. McKetton brings all-encompassing experience in the healthcare space, in marketing and delivery of services to aging adults.
Having worked with industry partners, the healthcare sector, and in academia, she has a wide range of experience conducting brain-related studies encompassing aging neuroscience, multi-sensory system processing, and vascular brain health. She brings an extensive background in neuroimaging analysis, cognitive neuroscience, patient recruitment, mentorship, statistical, and business expertise.
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Baycrest Stories
Research
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Innovation
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Care
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Education
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Stories Around Baycrest
Read inspiring stories of volunteers, caregivers and other individuals and organizations who are supporting Baycrest.
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News & Media
Baycrest In The News
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Brain Matters Magazine
Read Current and Past Issues
Don Goudy
Don Goudy joined Baycrest Foundation in November 2023 with over 20 years in progressive marketing management across numerous industries, including broadcast, advertising, and not-for-profit. Don is a former Director of Marketing at the Princess Margaret Cancer Foundation, Salt & Light Media, Rogers and Bell Consumer Markets, with a focus on strategic content initiatives and revenue management.
Don oversees marketing communications, research and digital strategy for the Foundation’s development, peer-to-peer events and fundraising initiatives.
Pamela Isen
Pamela Isen joined the Baycrest Foundation in November 2012. She has over 20 years of executive level experience and exemplary professionalism in both healthcare and not-for-profit sector. In her role, Pamela works with the Foundation President & CEO and is a member of the Baycrest Foundation’s Senior Leadership Team. She is the Liaison for the Baycrest Foundation Board of Directors and the Manager of Foundation Operations.
Pamela leads a team of experienced donor relations representatives in the Tribute Office, ensuring a donor-centric mandate that fosters long-standing relationships and ongoing support for Baycrest. Prior to joining Baycrest, Pamela worked at The Hospital for Sick Children as the Executive Assistant to the President & CEO and she is a Certified Respiratory Therapist.
Karen Belinsky
Jennifer Chen
Jennifer brings a solid track record of fundraising results and 20 years of experience in capital campaigns and major gifts. She leads a team of highly experienced professionals in major gifts, annual campaign, and donor stewardship at Baycrest, focusing on delivering excellent donor experience and advancing Baycrest strategic priorities. Prior to Baycrest, Jennifer served as the Director of Campaign & Major Gifts for Markham Stouffville Hospital Foundation, where she worked with influential volunteers and donors and led the largest campaign in the history of the Markham and Stouffville region to success. Jennifer holds a Bachelor of Science from Shanghai Jiao Tong University, China, and a Masters of Information Study from the University of Toronto.
Josh Cooper
Josh Cooper joined the Baycrest Foundation in February 2017. His 31 years of senior and executive management experience are coupled with a diverse entrepreneurial background in private business, not-for-profit, the charitable sector, public policy and electoral politics. He is the former CEO of the Jewish National Fund of Canada and the Founding Executive Director of the Canadian Jewish Political Affairs Committee (CJPAC). A longtime volunteer with community organizations, Cooper is also a recipient of the Queen Elizabeth Il Diamond Jubilee Medal and the B’nai Brith/Betar Tagar-Zeev Jabotinsky National Award for Campus Activism.
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