Become an EMA Member School | Enrollment Management

Become an EMA Member School | Enrollment Management
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The merger of ERB and EMA is complete—E3
is officially here!
Read more.
Get the tools, insights, and support you need to succeed.
Educating our future is no simple task. Your success factors are complex, and an ever-changing education landscape presents new challenges each step of the way. Learn how we can help.
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Unmatched value. Unlimited opportunities.
With EMA as your partner, personalized support is available at every turn with industry-leading tools and resources to aid your success. We're adding
exciting new benefits
in 2025-26, delivering exceptional value for our members.
EMA is a leader and one-stop resource in the education space providing thought leadership, data, and insights, to enrollment professionals and families.
NEW Benefits for 2025-26
Professional Learning Opportunities
Industry Research & Data Analysis
Enrollment Management Tools
Marketing Services
EMA Global
NEW BENEFITS INCLUDED WITH MEMBERSHIP
NAIS DASL Collaboration
Our groundbreaking DASL (Data and Analysis for School Leadership) partnership with NAIS will transform enrollment management benchmarking. Participate in the data collection that will fuel the new Admission.org Search and define future reports.
Reimagined Admission.org Search
Annual EMA Symposia
TWO COMPLIMENTARY PASSES!
The new Admission.org search (utilizing DASL data) will significantly grow our ability to connect schools, educational consultants, and community-based organizations with candidates. Schools accepting the Standard Application Online will gain a streamlined applicant funnel.
The State of the Independent School Enrollment Industry Report
(SOTI)
EMA’s flagship report,
The
State of the Independent School Enrollment Industry
, returns in the spring of 2026, complete with a data-rich dashboard for analyzing trends and building board reports.
EMA's Planned Merger With ERB
As an EMA member during our anticipated merger with ERB, your voice will be heard as we all work together to set the stage for our new organization.
Annual Conference
Over 1,600 of your peers attended in 2024 for our largest event ever. Sign up early in 2025 for early-bird pricing and to ensure hotel space. Network with your enrollment management colleagues, boost your professional acumen, and get new innovative ideas to elevate your strategic plans in the new academic year ahead.
Annual EMA Symposia
TWO COMPLIMENTARY SYMPOSIA
Annual EMA Symposia
TWO COMPLIMENTARY PASSES!
Connect with a community of your peers, gain insights from others in your network, and access specialized thought-leader resources on curated topics such as Marketing, Financial Aid, Neurodiversity, and much more. Two complimentary symposia are included with membership per school/organization.
Tuesday Talks
Free online meet-ups on topics such as parent interview questions, early childhood screening tools, using a rubric to inform admission decisions, how to best utilize Google Analytics, AI, and much more.
Spring Regional Seminars
Attend our regional spring seminars hosted by the Enrollment Management Leadership Council for the latest trends, data, and resources for your enrollment strategy with a special focus on topics of interest to the local collaborative, alongside EMA experts and colleagues.
EMA's Online Community
Our Online Community makes engaging with experts across the enrollment spectrum easy. Learn new skills, expand your network, get your questions answered, find inspiration, or view archived chat for quick reference.
Learning Pass
Access expert-led online courses that help you grow your skills and empower you to achieve professional and enrollment success.
The State of the Independent School Enrollment Industry Report (SOTI)
NEW REPORT COMING SPRING 2026
EMA's flagship research provides a snapshot of our industry every three years. The 2026 update will feature a new dashboard allowing you to filter, customize, and explore trends by region, school size, salary, race, and more.
Family Perceptions of Value & Affordability
Report
NEW 2025 REPORT
This groundbreaking new study complete with a dashboard offers a large-scale analysis of how families across the socioeconomic spectrum perceive the value and affordability of independent school education.
Data Dashboards
Real-time data points, as well as historical data trends, help you operationalize information. Download reports for your board, and visualize SAO and SSAT test-taker trends and year-over-year performance.
The Yield Magazine
Stay informed with the latest industry news, trends, and research with our flagship
Yield
magazine
The SSAT
An objective, equitable way to assess applicants regardless, reducing inherent biases and predicting first-year student success. Make holistic admission decisions and better support and place new students.
Character Skills Snapshot
Our innovative noncognitive assessment is the ideal complement to the SSAT, filling the gaps for who a candidate is by providing a self-reflection on how they view themselves.
Standard Application Online (SAO)
Serving 55,000 applications to participating schools annually with representation from 25+ access organizations, including A Better Chance (ABC), Inspiring Young Minds, and more.
Benchmarking
Customized SSAT score reports of currently enrolled students to help you establish a baseline for comparing incoming applicant scores.
NEW: Admission.org Search
COMING SOON
The reimagined Admission.org Search will vastly expand EMA's candidate funnel for member schools, consultants, and access organizations. Schools accepting the Standard Application Online will gain a streamlined applicant funnel.
Admission.org Featured Schools
Introduce your school to families actively seeking independent school enrollment through a sponsorship block on Admission.org or a featured webinar.
Student Prospect List
Access 35,000+ qualified students actively researching and applying to independent day and boarding schools.
Open Seat List
Included with the Student Prospect List or available as a prorated subset, the Open Seat List is comprised of 4,000+ students seeking enrollment after the traditional April decision dates.
Professional Programming
Professional development programming for those serving as your school's Marketing and Communication leaders. The EMA Community also has a designated space to connect and engage in stimulating conversations, and share innovative ideas.
International Student Recruitment Fairs
Our fall International Recruitment Fairs connect you with interested families that meet your school's academic acumen and are motivated to attend an overseas school with boarding or homestay options. Meet families in China, Japan, Saudi Arabia, and South Korea this fall.
Global Agent Events
Network with savvy, pre-vetted agents selected for their skill and experience working with boarding schools. Connect with over 40 agents at each fall or spring event in pre-scheduled meetings, luncheons, and coffee breaks, and return with the contact info for all participating agents.
Global Discussion Group
Our once-a-month online gathering connects independent school enrollment professionals worldwide with different thought leaders to discuss trending topics and strategies to overcome school admissions, marketing, and advancement challenges.
Year-Round Support
EMA's seasoned global team with over 67 years of international recruitment experience loves helping member schools expand into new countries and markets.
What Our Members Say
"We leverage EMA in various ways. Certainly, we use the SAO and the SSAT. And the daily Member Community emails that come through my inbox early in the morning remind me that the entire school community is thinking through the same questions we are. And it's exciting to have those conversations and know that we're not in this by ourselves. To remind ourselves that we're hundreds and thousands strong is impactful and important, particularly from a professional development opportunity for my staff."
Josh Labove
Director of Enrollment Management, Kimball Union Academy, NH
Kimball Union Academy (NH)
"Not being an EMA member is not an option. It's where I get so much information, professional development, and support. Every newsletter that goes out, every visit we get from the EMA team, and every resource provided by EMA help us do our job and do it well."
Talia Mullen
Director of Admissions, Riverside Presbyterian Day School, Jacksonville, FL
Riverside Presbyterian Day School (FL)
"What brings me to EMA as a member is collaborative professional development. It's the idea that we are all in this together, whether it be data gathering or resource sharing, or professional development; EMA encompasses all those things and allows enrollment management professionals to have a centering of where they're at, both at their school and also at their larger communities."
Keenan Kurihara
VP of Enrollment Management and Chief Communications Officer, CA
Lasalle College Prep (CA)
"EMA continues to evolve and offers the most relevant programming for enrollment professionals. Through its annual conference, I've been able to add to my toolbox and expand my network."
Nathalio Gray
Assistant Head of School for Mission Advancement, Branson School, CA
Branson School
Reach more students and families, build stronger networks, and make impactful enrollment decisions for your school.
We turn data into insights that inform our tools and resources. Providing schools with the support they need to create transformative education journeys and empower students to forge their unique path to success.
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2025-2026 Membership Dues
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US and Canada Schools
Membership Fees
Students Enrolled
2,600
USD
2,000+
2,350
USD
1,000–1,999
2,200
USD
800–999
1,680
USD
500–799
1,420
USD
300–499
1,100
USD
100–299
820
USD
<100
International Schools
Membership Fees
School Type
900
USD
International
Affiliates
Membership Fees
Type
820
USD
Educational Consultants
820
USD
Access Organizations
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