…y display defensive responses to “cultural contamination” of an iconic cultural brand when mortality concerns are salient (Experiments 3, 4, and 7). Finally, although we obtained a robust ∗ Correspondence concerning this article should be addressed to Carlos J. Torelli, Marketing…

…rs 6 Public Views Leading Corporate Identity scholar. “Father” of the Corporate Brand construct (1995); Corporate Marketing notion (1998); Corporate Heritage Identity/Corporate Heritage Marketing & Monarchical Marketing concepts (2011). Co-developed the Corporate Heritage field (…

DOI: https://doi.org/10.7341/20181444 JEL codes: M38/ 81 Nation Branding in Transition Countries: A Multimodal Analysis of Romania and Moldova Tourism Campaigns Bianca-Florentina Cheregi1 Abstract The nature of nationhood is changing in the age of globalization, marketization, an…

…esearch check Join the discussion with peers check Track your impact Abstract Branding can be simply defined as differentiation something from the same kind of products and services in marketing. In spatial terms, cities are the places where urban population lives. During the glo…

Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos Harry Ph. Sophocleous, Andreas Masouras, and Christos Papademetriou Abstract Cultural organizations nowadays open up to be more outgoing, a fact that forces them to…

…hanges. Simultaneously, a wave of name changes has swept over the field. From a branding perspective, the change and choice of new name can be understood as an attempt to stand out from the group of museums. Conversely, from an institutional perspective, the name change can be pe…

…g/index.php/rcr/ Promoting Identities: An Overview of the Development of Nation Branding in Latin America María-Luisa Azpíroz 1*, Amanda Rodríguez-Espínola 2, César Jiménez-Martínez 3 Professor-researcher, School of Communication, Universidad Panamericana, Campus México, Mexico C…

…oca www.accentpublisher.ro Contents Bianca-Florentina CHEREGI Alina BÂRGĂOANU 5 Branding Romania in the Age of Disruption. Technology as a So Power Instrument Gábor REKETTYE Jr. Árpád PAPP-VÁRY 31 e Impact of Megatrends on Marketing Communications Education. Results of an Inter…

…riance in the dependent variable. The determinants posed positive influence are brand preference, COO bias, trust in retail store, uninterrupted availability, fewer local alternatives, prestige symbol in reference group; while price and utility imbalance played negative influence…

…e Fall 1969 issue of the Whole Earth Catalog Categories Catalog Founder Stewart Brand First issue September 1, 1968 ; 57 years ago ( 1968-09-01 ) Final issue June 1, 1971 ( 1971-06-01 ) Country United States Language English The Whole Earth Catalog ( WEC ) was an American counter…

Built-in: How entrepreneurs use their personal brands to build cognitive social capital to foster the venture growth Luca Sabia ( [email protected] ), Robin Bell, David Bozward Abstract At the beginning of their journeys, new ventures are confronted with owner-centricity. In this…

…Caroline Southard, Owner, The Creative Connection Sherry Stibbard, Sr. Manager, Brand Design & Packaging, H.J. Heinz Company Lynn Szymanski, Lynn Szymanski Art and Design; Project coordinator, Public Consulting Group FACT FACT SHEET SHEET The Design Management Institute is a non-…

…ll 15 Papers 1 Conference Presentations Papers by Gregorio Fuschillo Saved by a brand: An odyssey of personal deliverance Marketing Theory It remains hard to understand the process whereby people claim to have been saved by a brand. How... more It remains hard to understand the p…

… and Its Reception in the Global South 3 Manufacturing Sameness: Reconstructing Brand-China in Africa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Tara Mock 4 The Unguaranteed Hegemony of China in Global South: A Rec…

…elf Wikipedia At 24 minutes and 40 seconds in, during this Wikimedia Foundation branding proposal presentation of April 11, 2019 used as the basis for the community consultation, Zack McCune, User:ZMcCune (WMF) , says, "In this proposal, what changes? Well, Wikimedia names will b…