…ives 6. Concept Ideation Ideation Process Summary Raw Concept Shortlist Concept Development Final Concept Breakdown and Development 7. Channel Planning Desired Mediums According to Media Square Optimal Channels Channel Rationale UberSavvy Rollout Plan Budgeted Units per Channel a…

…viewers who provided extremely helpful and constructive comments throughout the development of this report. We are also grateful to the staff of nuclear facilities and regulatory agencies who provided prompt responses to our many, and often very detailed questions. Design and Lay…