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Advertising Resources: Home
A Syracuse University Libraries' research starting points guide for advertising research
More Advertising Databases
Advertising Examples
MRI-Simmons
Locating Books on Advertising
Industry & Market Research Databases
Psychology of Advertising
Digital New York Times
Digital Washington Post
Digital Wall Street Journal
Syracuse.com
Adweek
Librarian
Librarian for the Newhouse School of Public Communications
Michael Pasqualoni
he/him/his
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Contact:
Bird Library, Room 200
(315) 443-3715 Schedule A Research Consultation by clicking the link above---OR - email me to request meeting times other than those listed
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Subjects:
Advertising
Communication
Journalism
Public Relations
Television, Radio, and Film
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Meet Your Librarian! - Michael Pasqualoni
Help With Citing?
Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.), visit SU Libraries
Citation Styles
website,  or want access to full-fledged online bibliographic management systems-like "Mendeley" or 'Zotero?"  Visit SU Libraries site for
Citation Management
Specific Citation Formatting Examples
Examples of citation formatting helpful when referring to data pulled from various specialized databases in business and advertising research.
Welcome
SU Libraries
offers numerous research tools and information sources to assist you when investigating the world of advertising.
Explore the linked  sections of this guide
for leading examples of these tools.
Advertising Database BEST BETS
Users of MRI University Reporter database:
The consumer survey data in that MRI interface migrated as of June 2021 into the MRI-Simmons database platform, and folded itself into the search feature within Simmons called "Brand Catalyst."  Contact Newhouse Librarian, Michael Pasqualoni [
mjpasqua@syr.edu
|| (315) 443-3715] with any related questions about those databases.
Adweek
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Digital platform for this leading trade publication in advertising and brand marketing. Includes access to premium online articles, embedded images, and streaming video.
Adforum
Audiovisual library of U.S. and international advertising sourced from numerous ad agencies, including award winning ads  (Cannes Lion, Clio, Effie, One Show, etc.)
WARC
This resource requires creating an individual account using your @syr.edu address and creation of password (DO NOT use your NetID login/password). First time users, click Sign In and then click Sign Up to register. Return users will need to sign in.
Case studies of advertising, marketing communications and branding. Includes video of advertising campaigns.
Mintel Reports
Research reports covering consumer behavior and analysis of United States markets.
MRI Simmons
75 simultaneous users. Consumer survey data for U.S. individuals and households, yielding cross-tabulated brand and product category preferences, demographic and psychographic data, and trends for use of digital and traditional media. Includes access to Brand Catalyst, a visualization platform for creating consumer personas that compare and predict these preferences.
J. Walter Thomson Advertising America
The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers here reveal many aspects of twentieth-century cultural, social, business, marketing, consumer and economic history while investigating the human psyche.
SRDS Media Solutions
Directories for television and radio broadcasting, digital media, print newspapers and magazines, place-based and outdoor media. Also includes local market audience, programmatic media planning, and digital network information.
Communication Source
Abstracts of publications covering advertising, discourse, linguistics, media studies, speech-language pathology, and other communication fields.
Advertising Age
Login required. Content from Advertising Age, including articles, videos, and podcasts.
Terminology and General Principles
Advertising Guide for Small Business (Federal Trade Commission)
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Blue Onion Media Glossary
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Television Bureau of Advertising - General Glossary
Advertising Media A-to-Z
by
Jim Surmanek
Call Number: HF5826.5 .S848 2004 - Bird Library - 4th Floor
ISBN: 0071422145
Publication Date: 2003-11-07
Dictionary of Advertising and Marketing Concepts
by
Arthur Asa Berger; Fred S. Goldberg (Foreword by)
Call Number: Available via Internet
ISBN: 9781611329858
Publication Date: 2013-08-31
SimplyAnalytics
SimplyAnalytics
Four simultaneous users. Users must also create their own personal profile.
Application for mapping, analytics, and data visualization of variables such as demographics, employment, housing, market segments, businesses, consumer spending, brand preferences, technology, and public health. Includes data from Nielsen Claritas, Dun and Bradstreet, Simmons, GFK MRI, Easy Analytic Software (EASI), and Applied Geographic Solutions.
Kanopy - Video Collection
Kanopy
One of the largest academic streaming video collections in the market, containing tens of thousands of educational titles, and also U.S. and international feature films. Kanopy partners with over 800 producers, including the Criterion Collection/Janus Films, Kino Lorber, First Run Features, PBS, BBC, California Newsreel, Media Education Foundation and more. Some titles include transcripts and closed captioning. Advertising students can click the "browse subjects" menu to explore titles available under the category "media & communications."
eMarketer
eMarketer
eMarketer
is a repository of data and discussion about digital marketing, media and ecommerce. Covers information environments and technologies that some traditional industry and market research databases overlook, with a focus that includes mobile computing, online advertising, tablets, smartphones, mobile payments and more.  The eMarketer database curates a large collection of presentation friendly data visualizations, which draw upon thousands of published industry sources and leadership interviews.  Concise, single topic summary reports are included to assist with the development of media strategies, budgeting and other data driven presentations and analysis.  Digital market data for numerous countries are represented, with over 10,000 new data charts added each year.   Download options include Excel, PowerPoint, JPG and PDF.
TVB
Television Bureau of Advertising
Non profit trade association for the U.S. broadcasting industry.
Notable Audience Research Titles at Bird Library
Cross-Platform Dimensions
by Media Dynamics
Call Number:
HF5813.U6 C76
(current edition, floor 2 - Bird Library, Reference Collection). In-Library Use Only
Publication Date:
2019
An annual report series from Media Dynamics designed to help make realistic evaluations of the audiences and advertising efficacy of TV, digital, radio, print and out-of-home on a comparative basis.
TV Dimensions
by
Media Dynamics
Call Number:
HE8700.8 .T917
(current edition, floor 2 - Bird Library, Reference Collection). In-Library Use Only
Publication Date:
2019
(and earlier editions)
A research annual – covering all aspects of TV audience and media research
Also available at Bird Library, 2nd floor - reference collection (for in library use only):
Intermedia Dimensions
(Media Dynamics, Inc.):
Reference book title useful for cross-comparisons of different media types (online, TV, radio, magazines, etc.) for relevant audience demographics, media ‘reach,’ CPM (“Cost per Mile”) data for advertising as well as qualitative comparisons of various media types and implications for media planning.
This slightly older Media Dynamics title also available at 2nd Floor reference collection, Bird Library (does not circulate, in-library use only):
The Media Book
(Media Dynamics, Inc.):
In a single reference book, this 2014 edition offers quantitative and qualitative aspects of performance for all six major media—TV, radio and magazines, the Internet, newspapers and out-of-home (including digital). Provides media planners and buyers and media sellers with a conciser review of all aspects of media performance including a historical overview, audience reach, demographic appeals and CPMs.  Also  includes proprietary estimates on subjects such as ad exposure factors, ad awareness levels by GRP levels and ad wearout.  Includes some data Media Dynamics obtains via partnerships with other leading research companies like GfK MRI, Experian and Scarborough.
4As Agency Search
4As ("American Association of Advertising Agencies") -
Ad Agency Search Engine
Help With Citing?
Need help on formatting the sources you cite in your academic writing (e.g., APA, MLA, etc.) or want access to a full-fledged online bibliographic management systems-like "Zotero" or "Mendeley,"  Visit SU Library's
Citation Styles
website.
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