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Accelerating clean power
every hour, everywhere
We’re an independent non-profit, advocating for policy reform and enabling the next generation of clean electricity markets
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Our Strategy
Driving
Clean Cheap Power
with Smart Markets & Carbon Accounting
To cut emissions and lower costs, we need clean power around the clock. Yet today’s market rules let companies claim “100% renewable” while still relying on fossil fuels. As the saying goes,
“show me the incentive and I’ll show you the outcome”
– and today’s incentives won’t lead us to a future powered by clean cheap power.
EnergyTag exists to fix this.
We advocate for global reforms to energy markets and carbon accounting so they reflect reality – rewarding renewables, storage, flexible demand, and clean-firm power that deliver affordable, reliable clean electricity every hour, everywhere.
The Problem
It’s a cruel irony: the more renewables we build, the harder they become to integrate. The root cause lies in outdated clean power markets and accounting systems that only balance supply and demand annually, and across vast geographies.
This allows companies to claim they’re “solar powered at night” or using power that never reaches their grid. Even “100% renewable” claims can hide heavy fossil fuel use – research in
Nature
shows these rules cause major underreporting of emissions.
By masking the hardest and most expensive hours to decarbonize, today’s frameworks send no signal to invest in storage, flexibility, or clean-firm power. Without reform, they risk locking in higher prices and slowing the energy transition.
The Solution
The solution is simple but transformative – respect reality. This means reforming markets and carbon accounting framework so electricity use is matched with clean power in the same grid and the same hour. This creates credible claims and drives new clean energy investment. Time-stamped Granular Certificates make it possible. Robust
evidence
from the International Energy Agency, Princeton, and MIT shows that hourly matching:
Drives deep grid decarbonization.
Delivers cheaper renewable integration, saving consumers money.
Enables truly clean products like hydrogen, without hidden fossil reliance.
Restores trust, by linking production to consumption in real time.
Rewards storage and flexibility with a clear price signal.
Reduces exposure to volatile fossil prices, improving risk management.
That’s why EnergyTag works to align markets and accounting with grid reality — to deliver clean power every hour, everywhere.
Our Key Activity Pillars
01
Standards
Develop open-source standards for hourly clean power tracking.
02
Markets
Showcase real-world examples of next-gen clean power procurement.
03
Policy
Advocate for rules that incentivize clean power when and where it’s needed.
Case Studies
The
Future Is Happening
From pilots to large-scale implementations, these real-world projects show that more transparent and effective clean power procurement is already a global reality.
All Case Studies
ENGIE Delivers 24/7 Carbon-Free Energy to Einstein Bros. Bagels
United States
ENGIE Delivers 24/7 Carbon-Free Energy to Google
Germany
India’s First Hourly Carbon-Free Electricity Solution
India
Global Hourly Energy Accounting Initiative
Global
Digital Realty Adopts PPC’s 24/7 Hourly Renewable Energy Matching Program in Greece
Greece
Half-Hourly Renewable Energy Mapping
United Kingdom
Hourly Matching Product in the U.S.
United States
Supporting CPPA Customers Trialing 24/7 Carbon Free Energy (CFE) Reporting
Ireland, United Kingdom
First Hourly Matching Initiative in Italy
Italy
Enhanced Guarantees of Origin with Hourly Tracking
Greece
Hourly Matching Product in the UK
United Kingdom
Half-Hourly Traceable Renewable Supply
United Kingdom
We’re trusted by world-leading organizations
Our work is recognized and referenced by leading organizations and media
News
EnergyTag
Is the energy transition currently being driven more by climate goals, or by energy security and the AI boom?Our Head of US and Markets, Alex Piper, was on the ground...
EnergyTag
Around-the-clock clean power isn’t just a theory; it’s happening in practice. Check out our latest case study with ENGIE, showcasing how they leverage our standards to deliver hourly-matched electricity at...
EnergyTag
Around-the-clock clean power isn’t just a theory; it’s happening in practice. Check out our latest case study with ENGIE, showcasing how they leverage our standards to deliver hourly-matched electricity at...
EnergyTag
Around-the-clock clean power isn’t just a theory; it’s happening in practice. Check out our latest case study with ENGIE, showcasing how they leverage our standards to deliver hourly-matched electricity at...
EnergyTag
Your AI query shouldn’t increase your neighbour’s electricity bill.According to the U.S. Energy Information Administration, electricity prices in Texas could surge by up to 79% next year. Across the rest...
EnergyTag
We’re proud to be featured as a case study in the Global Renewables Alliance (GRA)'s #3xRenewables campaign! 🌍⚡️Corporate demand has already added over 160 GW of renewable capacity to grids...
EnergyTag
📢 We are hiring! EnergyTag is looking for a Europe Policy Lead to join us in Brussels.This is a high-impact leadership role where you will: ✅ Lead a high-priority campaign...
EnergyTag
Data centers don’t just run when the sun is shining. It’s time our energy standards caught up to that reality.Our Head of US Policy, Alex Piper, testified yesterday before the...
Blogs
US
The US Electron Accelerator
The demand growth challenge Today’s demand growth challenges in the US, led largely by planned data center growth, are bringing discussions of energy costs, availability, and affordability to dinner tables...
US
EnergyTag Testimony on Colorado’s Hourly-matched Data Centers Bill
EnergyTag testified in favor of this bill, highlighting the feasibility and necessity of the clean electricity matching requirements. The bill has been “held over” for further consideration and amendment. EnergyTag...
US
EnergyTag’s Testimony on Illinois Data Center Hearing
EnergyTag's Head of US Policy, Alex Piper, testified before the Illinois House Executive Committee during its subject-matter hearing on Data Center Energy Use.  In his testimony, he explained why a...
US
California Emissions Disclosure: First Steps & Future Details
Aligning with these global standards and ongoing updates to the GHGP Scope 2 rules will help ensure the program is effective and avoids duplicative reporting. See EnergyTag’s oral testimony to...
APAC
CBAM 2026 and the “Physical Hourly PPA” Shift
For Asia-Pacific (APAC) companies selling into Europe, CBAM is often seen as mainly affecting steel, aluminum, or cement. That is partly true — the bigger issue is electricity,1 which is...
GHGP
It Can Actually Be Quite Simple
Scope 2 accounting attracts complicated rhetoric, but it can also be simple Basic integrity matters, something today’s rules lack Beware of misleading fictions about what’s on table Impact matters, and...
GHGP
Scope 2 Updates Strengthen Clean Energy Markets
“Scope 2” electricity emissions are making headlines because the Greenhouse Gas Protocol (GHGP) - the standard used by 97% of reporting S&P 500 companies - is being updated for the...
APAC
APAC Is Quietly Building the Future of Clean Power Markets – Just as Global Standards Are Being Rewritten
At the same time, global reporting standards and climate and energy initiatives, like the Greenhouse Gas Protocol’s Scope 2 revision, ISO14064-1 revision, the Science Based Targets Initiative’s Net-Zero Standard update,...
US
Minnesota’s Climate Miss
How Implementation Details Mean a “100% Carbon-Free” Law Will Result in Something Far Less Ambitious This summer, the Minnesota Public Utilities Commission (PUC) decided to reject a number of implementation...
APAC
Asia Pacific is Building the Next Generation of Clean-Power Markets
Reflections from EnergyTag’s October 2025 Journey Across Singapore, Taipei, and Shanghai In the last week of October 2025, the EnergyTag team travelled across Singapore, Taipei, and Shanghai for a series...
SBTi
The First Look: SBTi Corporate Net-Zero Standard, Scope 2 Proposal
On November 6, the Science Based Targets Initiative (SBTi) released their revised draft of the Corporate Net-Zero Standard V2. This begins the start of a 30-day consultation with comments due...
GHGP
The First Look: Greenhouse Gas Protocol Scope 2 Proposed Updates
The Scope 2 accounting consultation recommends moving both market- and location-based methodologies towards greater temporal and spatial granularity (i.e. hourly and locational matching). These proposed changes are evidence-based, designed to...
Upcoming
Events
All Events
27 - 28 May, 2026
The Lisbon Future Dialogue 2026
3 - 4 June, 2026
Eurelectric Power Summit 2026
9 - 11 July, 2026
European Sustainable Energy Week