Innovation | Baycrest Foundation
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Innovation
Don Goudy
2026-03-02T12:12:48-05:00
Innovation
Purpose
To be a global leader in the field of aging and brain health, driving key scientific advances to better prevent, detect, and treat dementia and other neurological disorders.
Baycrest Innovation Office
Outputs
Installation of Obie game systems for each “neighbourhood” in the Baycrest Terraces, 5 Ambient Activity interactive devices, tech literacy training for older adults, development of a Canadian Caregiver Assessment and Resources Tool (C-CART), and the Baycrest@Home platform.
Outcomes
Activities engage and stimulate residents and patients; tech literacy training empowers older adults to connect with others and find resources they need; C-CART helps caregivers find areas where they are doing well and areas where they need support. The online assessment will link them to appropriate types of local/provincial/national resources, leading to tailored, evidence-based information. Baycrest@Home brings support, recreational programming, and clinical expertise directly into people’s homes to help more individuals age in place.
Learnings
Finding innovative new ways to support our patients, residents, and their families is a priority at Baycrest. Especially for caregivers, there is often a lack of support, so we continue to find resources that will help bridge this gap and improve care for their loved ones and themselves.
Centre for Aging and Brain Health Innovation (CABHI)
Outputs
Community of Innovation Podcast; 5th Annual Summit “Daring to Disrupt: Reimaging the Aging Experience” with 20 speakers, over 1,350 attendees, 66 exhibiters from around the world; 528 projects launched; 415 unique solutions supported; $185M un funding directed toward advancing innovative projects.
Outcomes
Ensuring creators can develop, disseminate, scale, and promote promising innovation for brain health and aging to improve quality of life.
Learnings
Aging at home and support for caregivers are key priorities for innovation, and we continue to seek out and support emerging solutions to address these needs.
To learn more about how CAHBI is working to defy dementia, see our
CAHBI annual report
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Early Detection and Early Intervention in Dementia Research at Baycrest
Baycrest is leading national efforts in early detection and early intervention in dementia, bringing research breakthroughs closer to the...
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Current Thinking: Electrical Stimulation and the Future of Brain Health
Discover how Baycrest researchers are using gentle, non-invasive brain stimulation (tDCS and tACS) to enhance memory, thinking, and mobility in aging and dementia.
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Baycrest Foundation
3560 Bathurst Street
Toronto, Ontario
Canada
M6A 2E1
Phone:
416-785-2500
| Donations:
416-785-2875
Email:
[email protected]
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The Baycrest Foundation office is located on the 2nd floor of the Abe and Elsie Posluns building. Enter Baycrest through Kimel Entrance #4 and take the Kimel elevators. On the second floor, proceed left past the Jacob Family Theatre at the Posluns Auditorium  and the Foundation offices are straight ahead.
Charitable Registration Number:  11921 5242 RR0001
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Christy Morrow, CFRE
Christy brings more than 25 years of senior leadership experience in philanthropy, with a strong record of building high-performing teams, strengthening donor relationships, and advancing complex, mission-driven organizations.
Most recently, she served as Chief Development and Marketing Officer at Scott Mission, where she led a significant evolution of the organization’s fundraising strategy and, together with her team, helped drive meaningful growth in philanthropic support. Her career also includes senior leadership roles at The Princess Margaret Cancer Foundation and other respected institutions, where she partnered closely with clinical, executive, and volunteer leaders to advance ambitious philanthropic goals.
Christy is known for her thoughtful, values-driven approach and deep experience in healthcare philanthropy.
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Cheryl Hanson, CFRE
Cheryl brings more than 25 years of progressive leadership experience in fundraising and relationship building. She joined Baycrest Foundation as Chief Campaign Officer in August 2024, where she is leading the planning and execution of a transformational fundraising campaign supporting world-class dementia research, patient care, and brain health innovation.
Prior to Baycrest, Cheryl held senior leadership roles, most recently serving as Vice President and Chief Development Officer at Trans Canada Trail. There, she played a pivotal role in securing substantial financial support for national projects, expanding donor engagement, and driving impact for Canada’s iconic trail network.
Cheryl has a proven track record of advancing major fundraising campaigns. She has collaborated with diverse stakeholders across a wide range of Canadian charities, spanning the environment, education, and health sectors. Known for her dedication to meaningful philanthropy, she remains a champion of innovation and growth in the charitable sector.
Tammy Johnson
Tammy Johnson is an accomplished leader with a career spanning Rogers Communications, Bell TV, Sony TV, The NFL, and Princess Margaret Cancer Foundation. She oversaw media, marketing, partnerships, business development and event portfolios, driving the organizations largest revenue sources respectively. Despite challenges like the pandemic, Tammy and her team successfully pushed ahead, activating the community to continue to raise funds to support life changing cancer research.
A proud mother of two, Tammy is passionate about her role as a leader and mentor.
Dr. Larissa McKetton
DIRECTOR OF SCIENTIFIC AND CLINICAL DEVELOPMENT
Dr. Larissa McKetton is the Director of Scientific and Clinical Development with Cogniciti Inc., associated with the Rotman Research Institute at Baycrest.
As the population ages, there is an increased demand for brain health assessments, early detection, management, and treatment strategies for cognitive decline, dementia, and Alzheimer’s. As part of Cogniciti, Dr. McKetton engages in research focused on solutions to maintain cognitive health, increase independent aging, and reduce healthcare costs and caregiver support needs. Dr. McKetton brings all-encompassing experience in the healthcare space, in marketing and delivery of services to aging adults.
Having worked with industry partners, the healthcare sector, and in academia, she has a wide range of experience conducting brain-related studies encompassing aging neuroscience, multi-sensory system processing, and vascular brain health. She brings an extensive background in neuroimaging analysis, cognitive neuroscience, patient recruitment, mentorship, statistical, and business expertise.
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Don Goudy
Don Goudy joined Baycrest Foundation in November 2023 with over 20 years in progressive marketing management across numerous industries, including broadcast, advertising, and not-for-profit. Don is a former Director of Marketing at the Princess Margaret Cancer Foundation, Salt & Light Media, Rogers and Bell Consumer Markets, with a focus on strategic content initiatives and revenue management.
Don oversees marketing communications, research and digital strategy for the Foundation’s development, peer-to-peer events and fundraising initiatives.
Pamela Isen
Pamela Isen joined the Baycrest Foundation in November 2012. She has over 20 years of executive level experience and exemplary professionalism in both healthcare and not-for-profit sector. In her role, Pamela works with the Foundation President & CEO and is a member of the Baycrest Foundation’s Senior Leadership Team. She is the Liaison for the Baycrest Foundation Board of Directors and the Manager of Foundation Operations.
Pamela leads a team of experienced donor relations representatives in the Tribute Office, ensuring a donor-centric mandate that fosters long-standing relationships and ongoing support for Baycrest. Prior to joining Baycrest, Pamela worked at The Hospital for Sick Children as the Executive Assistant to the President & CEO and she is a Certified Respiratory Therapist.
Karen Belinsky
Jennifer Chen
Jennifer brings a solid track record of fundraising results and 20 years of experience in capital campaigns and major gifts. She leads a team of highly experienced professionals in major gifts, annual campaign, and donor stewardship at Baycrest, focusing on delivering excellent donor experience and advancing Baycrest strategic priorities. Prior to Baycrest, Jennifer served as the Director of Campaign & Major Gifts for Markham Stouffville Hospital Foundation, where she worked with influential volunteers and donors and led the largest campaign in the history of the Markham and Stouffville region to success. Jennifer holds a Bachelor of Science from Shanghai Jiao Tong University, China, and a Masters of Information Study from the University of Toronto.
Josh Cooper
Josh Cooper joined the Baycrest Foundation in February 2017. His 31 years of senior and executive management experience are coupled with a diverse entrepreneurial background in private business, not-for-profit, the charitable sector, public policy and electoral politics. He is the former CEO of the Jewish National Fund of Canada and the Founding Executive Director of the Canadian Jewish Political Affairs Committee (CJPAC). A longtime volunteer with community organizations, Cooper is also a recipient of the Queen Elizabeth Il Diamond Jubilee Medal and the B’nai Brith/Betar Tagar-Zeev Jabotinsky National Award for Campus Activism.
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