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HTML attribute
Baseline
Widely available
This feature is well established and works across many devices and browser versions. It’s been available across browsers since July 2015.
* Some parts of this feature may have varying levels of support.
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The
name
attribute of the
element provides metadata in name-value pairs.
When a
element has a
name
attribute, a
content
attribute defines the corresponding value.
The metadata is
document-level metadata
that applies to the whole page.
For example, the following
tag provides a
description
as metadata for a document:
html
name="description"
content="The HTML reference describes all elements and attributes of HTML, including global attributes that apply to all elements." />
Value
Meta names defined in the HTML specification
The HTML specification defines the following set of standard metadata names:
application-name
Browsers may use this to identify the application running in the web page.
It is different from the
element, which may contain an application (or website) name, but a
may add contextual information like a document name or a status.
Individual pages shouldn't define their own, unique
application-name
To provide translations, use multiple
tags with the
lang
attribute for each language:
html
author
The document author's name.
color-scheme
Specifies one or more color schemes with which the document is compatible.
The browser will use this information in tandem with the user's browser or device settings to determine what colors to use for everything from background and foregrounds to form controls and scrollbars.
The primary use for
is to indicate compatibility and order of preference for light and dark color modes.
description
A short and accurate summary of the content of the page usually referred to as a "meta description".
Search engines like Google use this metadata to adjust
the appearance of a webpage in search
results.
generator
The identifier of the software that generated the page.
keywords
Words relevant to the page's content separated by commas.
referrer
Controls the HTTP
Referer
header of requests sent from the document.
theme-color
Indicates a suggested color that user agents should use to customize the display of the page or of the surrounding user interface.
The
content
attribute contains a valid CSS
The
media
attribute with a valid media query list can be included to set the media that the theme color metadata applies to.
Meta names defined in other specifications
The CSS Device Adaptation specification defines the following metadata name:
viewport
Gives hints about the size of the initial size of the
viewport
Meta names defined in the WHATWG MetaExtensions wiki
The
WHATWG Wiki MetaExtensions page
contains a large set of non-standard metadata names.
Some of the names included are used quite commonly in practice, notably the following:
creator
The name of the creator of the document, such as an organization or institution.
If there are more than one, several
elements should be used.
googlebot
A synonym of
robots
, is only followed by Googlebot (the indexing crawler for Google).
publisher
The document publisher's name.
robots
A comma-separated list of values defining the crawl behavior that cooperative crawlers (or "robots") should use with the page.
Specifications
Specification
HTML
# standard-metadata-names
Referrer Policy
# referrer-policy-delivery-meta
Browser compatibility
See also
Metadata: the
element
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This page was last modified on
Apr 20, 2026
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